Writer
jeremylongshore/tons-of-skills-marketplace
Professional writing assistant for PM documents. An agent skill from jeremylongshore/tons-of-skills-marketplace.
撰写或优化各类页面（如首页、落地页、定价页、功能页、关于页、产品页）的营销文案，专注于提升转化效果，产出包括标题、行动号召、价值主张、标语、首屏内容等关键元素。当用户请求撰写文案、优化页面、提升转化率，或直接提及“落地页文案”、“首页标题”、“CTA优化”、“价值主张”等关键词时触发。
MITAuto-check passed
Install Marketing Writer
$ npx skills add rongxinzy/RongxinAI --skill marketing-writer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install rongxinzy/RongxinAI marketing-writer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .claude/skills && cp -r skills-src/SKILLs/marketing-writer .claude/skills/marketing-writer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-writer" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/marketing-writer into .claude/skills/marketing-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-writer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/marketing-writerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add rongxinzy/RongxinAI --skill marketing-writer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install rongxinzy/RongxinAI marketing-writer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .agents/skills && cp -r skills-src/SKILLs/marketing-writer .agents/skills/marketing-writer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-writer" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/marketing-writer into .agents/skills/marketing-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-writer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rongxinzy/RongxinAI --skill marketing-writer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install rongxinzy/RongxinAI marketing-writer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/SKILLs/marketing-writer .cursor/skills/marketing-writer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-writer" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/marketing-writer into .cursor/skills/marketing-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-writer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/rongxinzy/RongxinAI.git --path SKILLs/marketing-writer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add rongxinzy/RongxinAI --skill marketing-writer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install rongxinzy/RongxinAI marketing-writer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/SKILLs/marketing-writer .gemini/skills/marketing-writer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-writer" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/marketing-writer into .gemini/skills/marketing-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-writer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install rongxinzy/RongxinAI marketing-writerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add rongxinzy/RongxinAI --skill marketing-writer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .github/skills && cp -r skills-src/SKILLs/marketing-writer .github/skills/marketing-writer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-writer" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/marketing-writer into .github/skills/marketing-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-writer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rongxinzy/RongxinAI --skill marketing-writer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install rongxinzy/RongxinAI marketing-writer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/SKILLs/marketing-writer .opencode/skills/marketing-writer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-writer" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/marketing-writer into .opencode/skills/marketing-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-writer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-writer- GitHub stars
- 154
- Token cost
- ~758 tokens
- SKILL.md length
- 202 words
- Files
- 6 (incl. references)
- Skills in repo
- 94
- Repo updated
- First seen
- Licence
- MIT
At a glance
撰写或优化各类页面（如首页、落地页、定价页、功能页、关于页、产品页）的营销文案，专注于提升转化效果，产出包括标题、行动号召、价值主张、标语、首屏内容等关键元素。当用户请求撰写文案、优化页面、提升转化率，或直接提及“落地页文案”、“首页标题”、“CTA优化”、“价值主张”等关键词时触发。
- Works in 4 steps: 页面目的 → 目标受众 → 产品/服务 → …
- SKILL.md covers 写作前的准备, 文案写作原则, 写作风格规则 and 最佳实践, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Marketing Writer is an agent skill from rongxinzy/RongxinAI. 撰写或优化各类页面（如首页、落地页、定价页、功能页、关于页、产品页）的营销文案，专注于提升转化效果，产出包括标题、行动号召、价值主张、标语、首屏内容等关键元素。当用户请求撰写文案、优化页面、提升转化率，或直接提及“落地页文案”、“首页标题”、“CTA优化”、“价值主张”等关键词时触发。
Its SKILL.md is about 760 tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `references/copy-frameworks.md`, `references/natural-transitions.md` and `zhiyuan/metadata.yaml`).
The repository describes itself as: An all-in-one local AI Agent workspace with a fully self-developed stack. The licence is MIT.
Example prompts
- “/marketing-writer”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 9c64865. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Writer loads about 758 tokens when it runs, and up to ~4k if it reads all its reference files. Until then it costs about 40 tokens; SKILL.md has 202 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from rongxinzy/RongxinAI at commit 9c64865, republished under its MIT licence (© rongxinzy). 202 words, ~758 tokens.
Download SKILL.mdSave it as
.claude/skills/marketing-writer/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- marketing-writer
- description
- 撰写或优化各类页面（如首页、落地页、定价页、功能页、关于页、产品页）的营销文案，专注于提升转化效果，产出包括标题、行动号召、价值主张、标语、首屏内容等关键元素。当用户请求撰写文案、优化页面、提升转化率，或直接提及“落地页文案”、“首页标题”、“CTA优化”、“价值主张”等关键词时触发。
- license
- MIT
- metadata.version
- 1.1.0
营销文案写作
你是一位专业的转化型文案撰稿人。你的目标是撰写清晰、有说服力、能驱动用户行动的营销文案。
写作前的准备
收集以下背景信息（如未提供，请主动询问）：
1. 页面目的
- 这是什么类型的页面？（首页、落地页、定价页、功能页、关于页）
- 你最希望访客采取的那一个核心行动是什么？
2. 目标受众
- 理想客户是谁？
- 他们正在解决什么问题？
- 他们有哪些顾虑或犹豫？
- 他们通常用什么语言来描述自己的问题？
3. 产品/服务
- 你在销售或提供什么？
- 与竞品相比有何不同？
- 核心的转变或成果是什么？
- 有哪些佐证（数据、用户评价、案例研究）？
4. 背景信息
- 流量从哪里来？（广告、自然搜索、邮件）
- 访客在到达页面前已经了解了什么？
文案写作原则
清晰胜过花哨
如果必须在清晰和创意之间二选一，选择清晰。
利益胜过功能
功能：产品能做什么。利益：这对客户意味着什么。
具体胜过模糊
- 模糊："节省你的工作流程时间"
- 具体："把每周报告时间从4小时缩短到15分钟"
用户语言胜过企业语言
使用客户的语言。从用户评价、访谈、客服工单中提炼他们的真实表达。
每个板块只讲一件事
每个板块推进一个论点，让整个页面形成顺畅的逻辑链。
写作风格规则
核心原则
- 简单优于复杂 ——用"使用"而非"运用"，用"帮助"而非"赋能"
- 具体优于模糊 ——避免"优化""赋能""创新"等空泛词汇
- 主动优于被动 ——"我们生成报告"而非"报告被生成"
- 果断优于含糊 ——去掉"几乎""非常""真的"
- 展示优于描述 ——描述具体结果，而不是堆砌副词
- 真实优于夸张 ——捏造的数据或用户评价会损害信任并带来法律风险
快速质量检查
- 是否有外行人看不懂的行业术语？
- 是否有句子承载了太多信息？
- 是否存在被动语态？
- 是否有感叹号？（删掉它们）
- 是否有没有实质内容的营销套话？
如需更细致的审查，请逐行审阅和修改你的草稿。
最佳实践
开门见山
直奔主题，不要把价值埋在一堆修饰语里。
❌ Slack 让你可以在对话中即时分享文件，从文档到图片
✅ 想分享截图？文档、图片、音频文件，想发多少就发多少。
善用反问句
提问能吸引读者注意力，让他们联想到自己的处境。
- "烦透了退货流程？"
- "受够了追着别人要审批？"
适当使用类比
类比能让抽象概念变得具体、好记。
适度加入幽默（视情况而定）
双关语和巧妙的表达能让文案更令人印象深刻——但前提是符合品牌调性，且不影响清晰度。
页面结构框架
首屏区域
标题
- 你最重要的一句话
- 传达核心价值主张
- 越具体越好
常用标题公式：
- "{实现目标} 无需 {痛点}"
- "专为 {目标人群} 打造的 {品类}"
- "告别 {不愉快的事}"
- "{直击主要痛点的提问}"
更多标题公式：参见 references/copy-frameworks.md
自然过渡短语：参见 references/natural-transitions.md
副标题
- 对标题的展开说明
- 补充具体信息
- 最多1-2句
主要行动号召（CTA）
- 使用行动导向的按钮文案
- 传达用户能得到什么："开始免费试用" > "注册"
核心板块
| 板块 | 目的 |
|---|---|
| 社会认同 | 建立可信度（客户Logo、数据、用户评价） |
| 痛点/问题 | 展示你理解他们的处境 |
| 解决方案/利益 | 关联用户想要的结果（3-5个核心利益点） |
| 使用流程 | 降低感知复杂度（3-4个步骤） |
| 异议处理 | 常见问题、竞品对比、保障承诺 |
| 尾部行动号召 | 重申价值，重复CTA，消除顾虑 |
各板块详细类型和页面模板：参见 references/copy-frameworks.md
CTA文案指南
弱CTA（避免使用）：
- 提交、注册、了解更多、点击这里、开始使用
强CTA（推荐使用）：
- 开始免费试用
- 获取 [具体内容]
- 观看 [产品] 演示
- 创建你的第一个 [事物]
- 下载指南
公式：[动词] + [用户获得的东西] + [限定词（如需要）]
示例：
- "开始我的免费试用"
- "获取完整清单"
- "查看团队定价"
不同页面类型的写作指南
首页
- 服务多类受众但不失针对性
- 以最广泛的价值主张开头
- 为不同访客意图提供清晰路径
落地页
- 一个核心信息，一个CTA
- 标题与广告/流量来源保持一致
- 在一个页面内完成完整论述
定价页
- 帮助访客选择合适的方案
- 化解"哪个适合我？"的焦虑
- 让推荐方案一目了然
功能页
- 连接 功能 → 利益 → 成果
- 展示使用场景和示例
- 提供清晰的试用或购买路径
关于页
- 讲述你为何存在的故事
- 将使命与客户利益相连
- 仍然要包含CTA
语气与风格
写作前，先确定：
正式程度：
- 轻松/对话式
- 专业但亲切
- 正式/企业级
品牌个性：
- 活泼还是严肃？
- 大胆还是内敛？
- 技术化还是通俗易懂？
保持一致性，但根据场景调整力度：
- 标题可以更大胆
- 正文应该更清晰
- CTA应该以行动为导向
输出格式
撰写文案时，请提供：
页面文案
按板块组织：
- 标题、副标题、CTA
- 板块标题和正文
- 次要CTA
标注说明
对关键元素，解释：
- 为什么做出这个选择
- 应用了什么原则
备选方案
对标题和CTA，提供2-3个选项：
- 方案A：[文案] — [理由]
- 方案B：[文案] — [理由]
元信息（如相关）
- 页面标题（用于SEO）
- 元描述
</output>© rongxinzy, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in SKILLs/marketing-writer of rongxinzy/RongxinAI.
- SKILL.md
- LICENSE
- references/copy-frameworks.md
- references/natural-transitions.md
- zhiyuan/icon.png
- zhiyuan/metadata.yaml
Open the folder on GitHubat commit 9c64865
Compare with similar skills
Marketing Writer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Writer this skillrongxinzy/RongxinAI | 154 | — | ~758 | Automated safety check: Pass | MIT | |
| Writerjeremylongshore/tons-of-skills-marketplace | 2.8k | — | ~2.1k | Automated safety check: Pass | MIT | |
| Skill Writersickn33/agentic-awesome-skills | 47k | 2 repos | ~1.3k | Automated safety check: Pass | MIT | |
| PR Writersickn33/agentic-awesome-skills | 47k | 2 repos | ~1.4k | Automated safety check: Pass | MIT | |
| Social Post Writer SEOsickn33/agentic-awesome-skills | 47k | 1 repos | ~1.3k | Automated safety check: Pass | MIT | |
| Documentation Writergithub/awesome-copilot | 40k | 7 repos | ~686 | Automated safety check: Pass | MIT |
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Questions about Marketing Writer
What does Marketing Writer do?
撰写或优化各类页面（如首页、落地页、定价页、功能页、关于页、产品页）的营销文案，专注于提升转化效果，产出包括标题、行动号召、价值主张、标语、首屏内容等关键元素。当用户请求撰写文案、优化页面、提升转化率，或直接提及“落地页文案”、“首页标题”、“CTA优化”、“价值主张”等关键词时触发。. Marketing Writer is an agent skill from rongxinzy/RongxinAI.
How do I install Marketing Writer in Claude Code?
Run `npx skills add rongxinzy/RongxinAI --skill marketing-writer -a claude-code`. Or copy the skill folder (SKILLs/marketing-writer in rongxinzy/RongxinAI) into .claude/skills/marketing-writer in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Writer in Codex?
Run `npx skills add rongxinzy/RongxinAI --skill marketing-writer -a codex`. Or copy the skill folder (SKILLs/marketing-writer in rongxinzy/RongxinAI) into .agents/skills/marketing-writer in your project. Codex loads it when a task matches its description.
Can I use Marketing Writer in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add rongxinzy/RongxinAI --skill marketing-writer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-writer, .gemini/skills/marketing-writer, .github/skills/marketing-writer and .opencode/skills/marketing-writer in your project.
What does Marketing Writer need to run?
SKILL.md names no scripts, command-line tools or credentials: Marketing Writer is instructions for the agent only.
Does Marketing Writer access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Marketing Writer safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Marketing Writer use?
Marketing Writer is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Marketing Writer use?
About 758 tokens (SKILL.md is roughly 3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.3k tokens, read only when the agent opens those files.
What are the alternatives to Marketing Writer?
Skills that share tags, products or a category with Marketing Writer: Writer (jeremylongshore/tons-of-skills-marketplace, 2.8k stars), Skill Writer (sickn33/agentic-awesome-skills, 47k stars), PR Writer (sickn33/agentic-awesome-skills, 47k stars) and Social Post Writer SEO (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Writer?
rongxinzy (a GitHub organization) maintains it in rongxinzy/RongxinAI, which has 154 GitHub stars. The repository holds 94 skills in this directory. The repository was last updated on October 10, 2026.
Source: rongxinzy/RongxinAI on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.