Awareness Stage Mapper
sickn33/agentic-awesome-skills
One sentence - what this skill does and when to invoke it. An agent skill from sickn33/agentic-awesome-skills.
A skill your agent uses when you need to determine audience awareness level and the correct messaging approach.
MITAuto-check passed
Install Schwartz Awareness Mapper
$ npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install realkimbarrett/advertising-skills schwartz-awareness-mapper --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/realkimbarrett/advertising-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/copy-chief/schwartz-awareness-mapper .claude/skills/schwartz-awareness-mapper && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "schwartz-awareness-mapper" agent skill from https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper into .claude/skills/schwartz-awareness-mapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "schwartz-awareness-mapper", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapperType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install realkimbarrett/advertising-skills schwartz-awareness-mapper --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/realkimbarrett/advertising-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/copy-chief/schwartz-awareness-mapper .agents/skills/schwartz-awareness-mapper && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "schwartz-awareness-mapper" agent skill from https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper into .agents/skills/schwartz-awareness-mapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "schwartz-awareness-mapper", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install realkimbarrett/advertising-skills schwartz-awareness-mapper --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/realkimbarrett/advertising-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/copy-chief/schwartz-awareness-mapper .cursor/skills/schwartz-awareness-mapper && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "schwartz-awareness-mapper" agent skill from https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper into .cursor/skills/schwartz-awareness-mapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "schwartz-awareness-mapper", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/realkimbarrett/advertising-skills.git --path skills/copy-chief/schwartz-awareness-mapper--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install realkimbarrett/advertising-skills schwartz-awareness-mapper --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/realkimbarrett/advertising-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/copy-chief/schwartz-awareness-mapper .gemini/skills/schwartz-awareness-mapper && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "schwartz-awareness-mapper" agent skill from https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper into .gemini/skills/schwartz-awareness-mapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "schwartz-awareness-mapper", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install realkimbarrett/advertising-skills schwartz-awareness-mapperInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/realkimbarrett/advertising-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/copy-chief/schwartz-awareness-mapper .github/skills/schwartz-awareness-mapper && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "schwartz-awareness-mapper" agent skill from https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper into .github/skills/schwartz-awareness-mapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "schwartz-awareness-mapper", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install realkimbarrett/advertising-skills schwartz-awareness-mapper --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/realkimbarrett/advertising-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/copy-chief/schwartz-awareness-mapper .opencode/skills/schwartz-awareness-mapper && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "schwartz-awareness-mapper" agent skill from https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper into .opencode/skills/schwartz-awareness-mapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "schwartz-awareness-mapper", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
schwartz-awareness-mapper- GitHub stars
- 760
- Token cost
- ~254 tokens
- SKILL.md length
- 100 words
- Files
- 2 (incl. references)
- Skills in repo
- 5
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when you need to determine audience awareness level and the correct messaging approach.
- Works in 5 steps: Unaware → Problem Aware → Solution Aware → …
- You need to determine audience awareness level and the correct messaging approach
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Awareness stage
What it does
Schwartz Awareness Mapper is an agent skill from realkimbarrett/advertising-skills. Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
Its SKILL.md is about 250 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/awareness-stages.md`).
The repository describes itself as: Advertising Skills for Open Claw, Claude Code & AI agents. Direct response, paid ads, funnels, and copy systems. The licence is MIT.
When your agent uses it
- You need to determine audience awareness level and the correct messaging approach
- Awareness stage
- Cold vs warm audience
- Message to market match
Example prompts
- “awareness stage”
- “cold vs warm audience”
- “Schwartz”
- “/schwartz-awareness-mapper”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Unaware
- Problem Aware
- Solution Aware
- Product Aware
- Most Aware
What it can do on your machine
Read from SKILL.md and the folder at commit 45f4a4a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Schwartz Awareness Mapper loads about 254 tokens when it runs, and up to ~769 if it reads all its reference files. Until then it costs about 53 tokens; SKILL.md has 100 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from realkimbarrett/advertising-skills at commit 45f4a4a, republished under its MIT licence (© realkimbarrett). 100 words, ~254 tokens.
Download SKILL.mdSave it as
.claude/skills/schwartz-awareness-mapper/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- schwartz-awareness-mapper
- description
- Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
- license
- MIT
- metadata.category
- copy-chief
- metadata.upstream
- avatar-extraction
Role
You are a direct response strategist trained in Eugene Schwartz frameworks.
Awareness Levels
- Unaware
- Problem Aware
- Solution Aware
- Product Aware
- Most Aware
Process
Diagnose:
- Do they know they have a problem?
- Do they know solutions exist?
- Do they know you?
Assign stage
Define messaging rules:
- What you can say
- What you must not say
Select angle type:
- Education
- Agitation
- Comparison
- Offer
Output
Awareness Stage: Messaging Rules: Angle Direction: What To Avoid:
Rules
- Match message to awareness, not product
- Wrong stage = dead ad
Avoid
- Selling too early
- Over-explaining to aware audiences
© realkimbarrett, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in skills/copy-chief/schwartz-awareness-mapper of realkimbarrett/advertising-skills.
- SKILL.md
- references/awareness-stages.md
Open the folder on GitHubat commit 45f4a4a
Compare with similar skills
Schwartz Awareness Mapper next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Schwartz Awareness Mapper this skillrealkimbarrett/advertising-skills | 760 | — | ~254 | Automated safety check: Pass | MIT | |
| Awareness Stage Mappersickn33/agentic-awesome-skills | 47k | 2 repos | ~1.5k | Automated safety check: Pass | MIT | |
| Audience Mapperaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.7k | Automated safety check: Pass | Apache-2.0 | |
| Audience Aware Communicationaiming-lab/MetaClaw | 3.5k | — | ~227 | Automated safety check: Pass | MIT | |
| Audience Belief Mapperaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.2k | Automated safety check: Pass | Apache-2.0 | |
| Audience Mapperaiskillstore/marketplace | 433 | — | ~3.4k | Automated safety check: Pass | Apache-2.0 |
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Questions about Schwartz Awareness Mapper
What does Schwartz Awareness Mapper do?
A skill your agent uses when you need to determine audience awareness level and the correct messaging approach. Schwartz Awareness Mapper is an agent skill from realkimbarrett/advertising-skills. Use when you need to determine audience awareness level and the correct messaging approach.
When should I use Schwartz Awareness Mapper?
Schwartz Awareness Mapper fits situations like: you need to determine audience awareness level and the correct messaging approach; awareness stage; cold vs warm audience; message to market match.
How do I install Schwartz Awareness Mapper in Claude Code?
Run `npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a claude-code`. Or copy the skill folder (skills/copy-chief/schwartz-awareness-mapper in realkimbarrett/advertising-skills) into .claude/skills/schwartz-awareness-mapper in your project. Claude Code loads it when a task matches its description.
How do I install Schwartz Awareness Mapper in Codex?
Run `npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a codex`. Or copy the skill folder (skills/copy-chief/schwartz-awareness-mapper in realkimbarrett/advertising-skills) into .agents/skills/schwartz-awareness-mapper in your project. Codex loads it when a task matches its description.
Can I use Schwartz Awareness Mapper in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/schwartz-awareness-mapper, .gemini/skills/schwartz-awareness-mapper, .github/skills/schwartz-awareness-mapper and .opencode/skills/schwartz-awareness-mapper in your project.
What does Schwartz Awareness Mapper need to run?
SKILL.md names no scripts, command-line tools or credentials: Schwartz Awareness Mapper is instructions for the agent only.
Does Schwartz Awareness Mapper access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Schwartz Awareness Mapper safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Schwartz Awareness Mapper use?
Schwartz Awareness Mapper is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Schwartz Awareness Mapper use?
About 254 tokens (SKILL.md is roughly 1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 515 tokens, read only when the agent opens those files.
What are the alternatives to Schwartz Awareness Mapper?
Skills that share tags, products or a category with Schwartz Awareness Mapper: Awareness Stage Mapper (sickn33/agentic-awesome-skills, 47k stars), Audience Mapper (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Audience Aware Communication (aiming-lab/MetaClaw, 3.5k stars) and Audience Belief Mapper (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Schwartz Awareness Mapper?
realkimbarrett (a GitHub user) maintains it in realkimbarrett/advertising-skills, which has 760 GitHub stars. The repository holds 5 skills in this directory. The repository was last updated on March 26, 2026.
Source: realkimbarrett/advertising-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.