Agent skill

Marketing Ideas

by phuryn in phuryn/pm-skills

Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale.

MITAuto-check passedAgent Workflows

Install Marketing Ideas

skills CLI
$ npx skills add phuryn/pm-skills --skill marketing-ideas -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install phuryn/pm-skills marketing-ideas --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-marketing-growth/skills/marketing-ideas .claude/skills/marketing-ideas && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-ideas
GitHub stars
27k
Token cost
~545 tokens
SKILL.md length
229 words
Files
1
Skills in repo
67
Repo updated
First seen
Licence
MIT

At a glance

Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale.

  • Works in 4 steps: Channel: Identify the primary marketing… → Core Message: Craft a compelling message… → Why It Works: Provide a brief… → …
  • Brainstorming marketing campaigns
  • SKILL.md covers When to Use, Prompt and Tips for Best Results
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Marketing Ideas is an agent skill from phuryn/pm-skills. Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.

Its SKILL.md is about 550 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Agent Workflows, covering Brainstorming. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.

When your agent uses it

  • Brainstorming marketing campaigns
  • Planning product promotion
  • Looking for creative marketing tactics

Example prompts

  • “/marketing-ideas”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Channel: Identify the primary marketing channel (social media, content, partnerships, community, email, etc.)
  2. Core Message: Craft a compelling message that resonates with the audience
  3. Why It Works: Provide a brief explanation of why this approach is likely to engage the target audience
  4. Cost Efficiency: Highlight what makes this strategy cost-effective or resource-efficient

What it can do on your machine

Read from SKILL.md and the folder at commit 6058e29. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • productcompass.pm

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Ideas loads about 545 tokens when it runs. Until then it costs about 59 tokens; SKILL.md has 229 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~59
When it runs · the whole SKILL.md, loaded when a task matches
~545

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from phuryn/pm-skills at commit 6058e29, republished under its MIT licence (© phuryn). 229 words, ~545 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-ideas/SKILL.md (or your agent's skills folder).
name
marketing-ideas
description
Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.

Marketing Ideas

Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or exploring creative marketing approaches.

When to Use

  • Brainstorming marketing campaigns
  • Planning product promotion strategies
  • Exploring creative marketing approaches
  • Building growth initiatives
  • Triggers: marketing ideas, promote product, marketing campaign, creative marketing, growth ideas

Prompt

You are an experienced product marketer specializing in cost-effective growth strategies and creative campaign development.

Analyze the following product and market context: $ARGUMENTS

Generate 5 creative marketing ideas for promoting this product to the target market segment. For each idea:

  1. Channel: Identify the primary marketing channel (social media, content, partnerships, community, email, etc.)
  2. Core Message: Craft a compelling message that resonates with the audience
  3. Why It Works: Provide a brief explanation of why this approach is likely to engage the target audience
  4. Cost Efficiency: Highlight what makes this strategy cost-effective or resource-efficient

Prioritize strategies that deliver high impact with limited budget. Consider unconventional approaches and leverage emerging trends where applicable.

Tips for Best Results

  • Provide specific details about your product, target market, and business constraints
  • Include any existing brand positioning or messaging guidelines
  • Mention your current marketing channels and what's already working
  • Share any budget limitations or resource constraints
  • Include information about your target audience's preferences and behaviors

Further Reading

© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in pm-marketing-growth/skills/marketing-ideas of phuryn/pm-skills.

Open the folder on GitHubat commit 6058e29

Compare with similar skills

Marketing Ideas next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Ideas compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing Ideas this skillphuryn/pm-skills27k—~545Automated safety check: PassMIT
Brainstormingobra/superpowers297k1 repos~2.5kAutomated safety check: PassMIT
Brainstormingxpinjection/test-driven-spring-boot11253 repos~2.6kAutomated safety check: PassMIT
Yao Meta Skillyaojingang/yao-meta-skill2.7k—~768Automated safety check: PassMIT
Typesafe AIOpenAgentsInc/openagents4559 repos~2.5kAutomated safety check: PassMIT
Trellis StartROYIANS/foliq-print-template-designer1366 repos~646Automated safety check: PassMIT

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Categories

Questions about Marketing Ideas

What does Marketing Ideas do?

Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Marketing Ideas is an agent skill from phuryn/pm-skills. Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale.

When should I use Marketing Ideas?

Marketing Ideas fits situations like: brainstorming marketing campaigns; planning product promotion; looking for creative marketing tactics.

How do I install Marketing Ideas in Claude Code?

Run `npx skills add phuryn/pm-skills --skill marketing-ideas -a claude-code`. Or copy the skill folder (pm-marketing-growth/skills/marketing-ideas in phuryn/pm-skills) into .claude/skills/marketing-ideas in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Ideas in Codex?

Run `npx skills add phuryn/pm-skills --skill marketing-ideas -a codex`. Or copy the skill folder (pm-marketing-growth/skills/marketing-ideas in phuryn/pm-skills) into .agents/skills/marketing-ideas in your project. Codex loads it when a task matches its description.

Can I use Marketing Ideas in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill marketing-ideas -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-ideas, .gemini/skills/marketing-ideas, .github/skills/marketing-ideas and .opencode/skills/marketing-ideas in your project.

What does Marketing Ideas need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing Ideas is instructions for the agent only.

Does Marketing Ideas access the network?

SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.

Is Marketing Ideas safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing Ideas use?

Marketing Ideas is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Ideas use?

About 545 tokens (SKILL.md is roughly 2.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Marketing Ideas?

Skills that share tags, products or a category with Marketing Ideas: Brainstorming (obra/superpowers, 297k stars), Brainstorming (xpinjection/test-driven-spring-boot, 112 stars), Yao Meta Skill (yaojingang/yao-meta-skill, 2.7k stars) and Typesafe AI (OpenAgentsInc/openagents, 455 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Ideas?

phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,862 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on October 9, 2026.

Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.