SEO Sxo
AgriciDaniel/codex-seo
Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives.
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis.
Install Market Segments
$ npx skills add phuryn/pm-skills --skill market-segments -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install phuryn/pm-skills market-segments --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-market-research/skills/market-segments .claude/skills/market-segments && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "market-segments" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/market-segments into .claude/skills/market-segments/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-segments", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/market-segmentsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add phuryn/pm-skills --skill market-segments -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install phuryn/pm-skills market-segments --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pm-market-research/skills/market-segments .agents/skills/market-segments && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "market-segments" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/market-segments into .agents/skills/market-segments/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-segments", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill market-segments -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install phuryn/pm-skills market-segments --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pm-market-research/skills/market-segments .cursor/skills/market-segments && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "market-segments" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/market-segments into .cursor/skills/market-segments/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-segments", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/phuryn/pm-skills.git --path pm-market-research/skills/market-segments--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add phuryn/pm-skills --skill market-segments -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install phuryn/pm-skills market-segments --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pm-market-research/skills/market-segments .gemini/skills/market-segments && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "market-segments" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/market-segments into .gemini/skills/market-segments/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-segments", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install phuryn/pm-skills market-segmentsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add phuryn/pm-skills --skill market-segments -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pm-market-research/skills/market-segments .github/skills/market-segments && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "market-segments" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/market-segments into .github/skills/market-segments/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-segments", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill market-segments -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install phuryn/pm-skills market-segments --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pm-market-research/skills/market-segments .opencode/skills/market-segments && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "market-segments" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/market-segments into .opencode/skills/market-segments/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-segments", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
market-segments- GitHub stars
- 27k
- Token cost
- ~906 tokens
- SKILL.md length
- 374 words
- Files
- 1
- Skills in repo
- 67
- Repo updated
- First seen
- Licence
- MIT
At a glance
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis.
- Works in 5 steps: Market Exploration: Consider the full… → Segmentation Criteria: Identify logical… → Segment Definition: Create 3-5 distinct,… → …
- Exploring market segments
- SKILL.md covers Purpose, Instructions and Best Practices
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Market Segments is an agent skill from phuryn/pm-skills. Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
Its SKILL.md is about 910 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Product & Project Management, covering User stories. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.
When your agent uses it
- Exploring market segments
- Identifying target audiences
- Evaluating new markets
- Learning how to segment a market
Example prompts
- “/market-segments”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Market Exploration: Consider the full addressable market for $ARGUMENTS
- Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
- Segment Definition: Create 3-5 distinct, non-overlapping customer segments
- Characterization: For each segment, synthesize profiles and validate distinctness
- Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment
What it can do on your machine
Read from SKILL.md and the folder at commit 6058e29. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
productcompass.pm
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Market Segments loads about 906 tokens when it runs. Until then it costs about 59 tokens; SKILL.md has 374 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from phuryn/pm-skills at commit 6058e29, republished under its MIT licence (© phuryn). 374 words, ~906 tokens.
Download SKILL.mdSave it as
.claude/skills/market-segments/SKILL.md (or your agent's skills folder).- name
- market-segments
- description
- Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
Market Segments
Purpose
Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.
Instructions
You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.
Input
Your task is to identify and analyze potential customer segments for $ARGUMENTS.
If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.
Analysis Steps (Think Step by Step)
- Market Exploration: Consider the full addressable market for $ARGUMENTS
- Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
- Segment Definition: Create 3-5 distinct, non-overlapping customer segments
- Characterization: For each segment, synthesize profiles and validate distinctness
- Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment
Output Structure
For each of the 3-5 segments, provide:
Segment Name & Overview
- Clear, memorable segment identifier
- Size estimate (% of total market or absolute numbers if data available)
- Growth trajectory and market dynamics
Key Demographics & Firmographics
- Core characteristics (age, role, company size, industry, geography, etc.)
- Decision-maker profiles if B2B
Jobs-to-be-Done
- Primary job and desired outcome for this segment
- Frequency, context, and stakes of the job
- Success criteria and desired outcomes
Show full SKILL.md (144 more words)Show less
Key Pain Points & Obstacles
- Barriers to job completion specific to this segment
- Consequences of not solving the problem
Desired Gains & Success Factors
- What outcomes matter most to this segment
- Preferred solution characteristics
- Cost and time constraints
Product Fit Analysis
- How well $ARGUMENTS serves this segment's needs
- Unique value proposition for this segment
- Potential adoption barriers or resistance
Competitive Landscape
- Existing solutions or workarounds this segment uses
- Alternative approaches or competitors
Best Practices
- Ensure segments are measurable, accessible, and distinct
- Prioritize segments with clear jobs-to-be-done and pain points
- Validate segment assumptions with available data
- Consider both greenfield opportunities and underserved segments
- Flag segments requiring additional market research
Further Reading
© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in pm-market-research/skills/market-segments of phuryn/pm-skills.
Open the folder on GitHubat commit 6058e29
Compare with similar skills
Market Segments next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Market Segments this skillphuryn/pm-skills | 27k | — | ~906 | Automated safety check: Pass | MIT | |
| SEO SxoAgriciDaniel/codex-seo | 799 | 2 repos | ~2.9k | Automated safety check: Pass | MIT | |
| Building ProductGTM-Strategist/gtm-strategist-skills | 264 | — | ~5.8k | Automated safety check: Pass | MIT | |
| Onboarding CroOpenClaudia/openclaudia-skills | 713 | — | ~3.6k | Automated safety check: Pass | MIT | |
| Synthesis Buildacogood/diffmode_free | 163 | — | ~5.3k | Automated safety check: Pass | Apache-2.0 | |
| User Story Writerdeanpeters/Product-Manager-Skills | 7.2k | 2 repos | ~2.9k | Automated safety check: Pass | Custom licence |
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Related
Questions about Market Segments
What does Market Segments do?
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Market Segments is an agent skill from phuryn/pm-skills. Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis.
When should I use Market Segments?
Market Segments fits situations like: exploring market segments; identifying target audiences; evaluating new markets; learning how to segment a market.
How do I install Market Segments in Claude Code?
Run `npx skills add phuryn/pm-skills --skill market-segments -a claude-code`. Or copy the skill folder (pm-market-research/skills/market-segments in phuryn/pm-skills) into .claude/skills/market-segments in your project. Claude Code loads it when a task matches its description.
How do I install Market Segments in Codex?
Run `npx skills add phuryn/pm-skills --skill market-segments -a codex`. Or copy the skill folder (pm-market-research/skills/market-segments in phuryn/pm-skills) into .agents/skills/market-segments in your project. Codex loads it when a task matches its description.
Can I use Market Segments in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill market-segments -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/market-segments, .gemini/skills/market-segments, .github/skills/market-segments and .opencode/skills/market-segments in your project.
What does Market Segments need to run?
SKILL.md names no scripts, command-line tools or credentials: Market Segments is instructions for the agent only.
Does Market Segments access the network?
SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.
Is Market Segments safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Market Segments use?
Market Segments is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Market Segments use?
About 906 tokens (SKILL.md is roughly 3.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Market Segments?
Skills that share tags, products or a category with Market Segments: SEO Sxo (AgriciDaniel/codex-seo, 799 stars), Building Product (GTM-Strategist/gtm-strategist-skills, 264 stars), Onboarding Cro (OpenClaudia/openclaudia-skills, 713 stars) and Synthesis Build (acogood/diffmode_free, 163 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Market Segments?
phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,862 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on October 9, 2026.
Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.