Customer Research
Nexus-JPF/note-companion
When the user wants to conduct, analyze, or synthesize customer research.
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs.
Install Ideal Customer Profile
$ npx skills add phuryn/pm-skills --skill ideal-customer-profile -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install phuryn/pm-skills ideal-customer-profile --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-go-to-market/skills/ideal-customer-profile .claude/skills/ideal-customer-profile && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ideal-customer-profile" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/ideal-customer-profile into .claude/skills/ideal-customer-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ideal-customer-profile", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/ideal-customer-profileType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add phuryn/pm-skills --skill ideal-customer-profile -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install phuryn/pm-skills ideal-customer-profile --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pm-go-to-market/skills/ideal-customer-profile .agents/skills/ideal-customer-profile && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ideal-customer-profile" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/ideal-customer-profile into .agents/skills/ideal-customer-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ideal-customer-profile", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill ideal-customer-profile -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install phuryn/pm-skills ideal-customer-profile --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pm-go-to-market/skills/ideal-customer-profile .cursor/skills/ideal-customer-profile && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ideal-customer-profile" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/ideal-customer-profile into .cursor/skills/ideal-customer-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ideal-customer-profile", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/phuryn/pm-skills.git --path pm-go-to-market/skills/ideal-customer-profile--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add phuryn/pm-skills --skill ideal-customer-profile -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install phuryn/pm-skills ideal-customer-profile --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pm-go-to-market/skills/ideal-customer-profile .gemini/skills/ideal-customer-profile && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ideal-customer-profile" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/ideal-customer-profile into .gemini/skills/ideal-customer-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ideal-customer-profile", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install phuryn/pm-skills ideal-customer-profileInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add phuryn/pm-skills --skill ideal-customer-profile -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pm-go-to-market/skills/ideal-customer-profile .github/skills/ideal-customer-profile && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ideal-customer-profile" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/ideal-customer-profile into .github/skills/ideal-customer-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ideal-customer-profile", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill ideal-customer-profile -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install phuryn/pm-skills ideal-customer-profile --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pm-go-to-market/skills/ideal-customer-profile .opencode/skills/ideal-customer-profile && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ideal-customer-profile" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/ideal-customer-profile into .opencode/skills/ideal-customer-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ideal-customer-profile", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ideal-customer-profile- GitHub stars
- 27k
- Token cost
- ~1.5k tokens
- SKILL.md length
- 715 words
- Files
- 1
- Skills in repo
- 67
- Repo updated
- First seen
- Licence
- MIT
At a glance
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs.
- Works in 6 steps: Gather Customer Data → Segment by Value → Profile Demographics → …
- Defining your ICP
- SKILL.md covers Overview, When to Use, ICP Framework Components and How It Works, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Ideal Customer Profile is an agent skill from phuryn/pm-skills. Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging, User stories and Customer feedback analysis. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.
When your agent uses it
- Defining your ICP
- Analyzing PMF survey data
- Understanding who your best customers are
Example prompts
- “/ideal-customer-profile”
Workflow steps
6 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 6058e29. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
productcompass.pm
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ideal Customer Profile loads about 1.5k tokens when it runs. Until then it costs about 58 tokens; SKILL.md has 715 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from phuryn/pm-skills at commit 6058e29, republished under its MIT licence (© phuryn). 715 words, ~1,501 tokens.
Download SKILL.mdSave it as
.claude/skills/ideal-customer-profile/SKILL.md (or your agent's skills folder).- name
- ideal-customer-profile
- description
- Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
Ideal Customer Profile
Overview
Identify your Ideal Customer Profile (ICP) from research and survey data. This skill synthesizes customer research to define the customer most likely to find value, retain, and expand with your product.
When to Use
- Defining ICP from product-market fit survey data
- Targeting high-value customer segments
- Analyzing customer success and expansion patterns
- Prioritizing sales and marketing efforts
- Evaluating new customer opportunities for fit
- Refining target market definition
ICP Framework Components
Demographics
Who are they from a firmographic and personal perspective?
- Company size (employees, revenue)
- Industry or vertical
- Geographic location
- Job title and department
- Years of experience in role
- Education and background
- Organizational structure and reporting
Behaviors
How do they work and make decisions?
- How they discover and evaluate solutions
- Buying process and decision-making timeline
- Technical literacy and product adoption speed
- Collaboration style (solo decision vs committee)
- Change management and adoption style
- Tool switching frequency
- Community involvement and peer influence
Jobs to Be Done (JTBD)
What are they trying to accomplish?
- Primary job/goal they're trying to achieve
- Secondary jobs that support the primary job
- Emotional jobs (how they want to feel)
- Social jobs (status and perception)
- Jobs they avoid or want to eliminate
- Frequency and importance of each job
- Success metrics for completing job
Needs and Pain Points
What problems does your product solve?
- Specific pain points they experience
- Current workarounds and limitations
- Impact on productivity or outcomes
- Cost or time burden of the problem
- Emotional frustration levels
- Barriers to solving the problem
- Available budget to solve
- Competing priorities
How It Works
Step 1: Gather Customer Data
Collect research about actual and potential customers:
- Product-market fit survey responses
- Customer interview transcripts
- Trial or freemium user behavior data
- Customer feedback and support tickets
- Churn analysis and customer lifecycle data
- Win/loss analysis from sales
- Competitor customer analysis
Step 2: Segment by Value
Identify customer cohorts and their value:
- Highest LTV (lifetime value) customers
- Fastest time-to-value customers
- Lowest churn rate customers
- Highest expansion/upsell customers
- Most enthusiastic/engaged customers
- Best reference/case study potential
- Most aligned with product vision
Step 3: Profile Demographics
Extract firmographic patterns:
- Common company sizes (employee count, revenue)
- Industry verticals and sub-verticals
- Geographic concentrations
- Typical department and reporting structure
- Budget holders and budget available
- Company stage (startup, growth, enterprise)
- Company culture indicators
Step 4: Identify Behaviors
Map decision-making and adoption patterns:
- How they discovered your product (channel)
- Evaluation process and timeline
- Key stakeholders in decision
- Obstacles during sales process
- Product adoption speed and breadth
- Team involvement in onboarding
- Frequency of feature usage
- Support and service needs
Show full SKILL.md (299 more words)Show less
Step 5: Define JTBD
Articulate what they're trying to accomplish:
- Primary job/goal (functional job)
- Emotional dimensions (how they want to feel)
- Social dimensions (team and stakeholder impact)
- Success metrics (how they measure success)
- Context and constraints (when, where, with whom)
- Competing jobs and priorities
- Importance ranking of various jobs
Step 6: Document Pain Points and Needs
Synthesize specific problem areas:
- Before state (current situation and frustrations)
- Desired after state (ideal future state)
- Gap size and impact quantification
- Emotional dimensions of the problem
- Resource constraints preventing solutions
- Skepticism or hesitations
- Success criteria for solution
Input Format
Use $ARGUMENTS to pass:
- Research data (surveys, interviews, transcripts)
- Customer success/metrics data
- Product usage analytics
- Sales activity and win/loss data
- Existing customer database
- Competitive intelligence
Output
A comprehensive ICP definition including:
- Firmographic profile (company size, industry, location)
- Behavioral profile (buying patterns, adoption style)
- Complete JTBD mapping (functional, emotional, social jobs)
- Top 5-7 pain points and specific needs
- Quantified impact metrics (cost of problem, value of solution)
- Decision-making process and key stakeholders
- Typical customer journey and timeline
- Go-to-market implications and messaging
- Disqualification criteria (who is NOT a good fit)
- High-value segment within ICP (ideal-of-the-ideal)
Framework
Based on Jobs to Be Done theory by Clayton Christensen and customer profiling methodology. Combines behavioral data with motivational insights to define actionable customer profiles.
Tips
- Use quantitative and qualitative data together
- Interview 10+ high-value customers for pattern identification
- Look for non-obvious demographic patterns (outliers can be high-value)
- Define both ideal ICP and acceptable secondary segments
- Revisit ICP quarterly as you gather more customer data
- Use ICP to evaluate all new sales opportunities
- Share ICP across entire organization (marketing, sales, product)
- Remember: ICP should drive focus, not exclude all others
Further Reading
© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in pm-go-to-market/skills/ideal-customer-profile of phuryn/pm-skills.
Open the folder on GitHubat commit 6058e29
Compare with similar skills
Ideal Customer Profile next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ideal Customer Profile this skillphuryn/pm-skills | 27k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Customer ResearchNexus-JPF/note-companion | 870 | 6 repos | ~3.2k | Automated safety check: Pass | MIT | |
| Audience Belief Mapperaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.2k | Automated safety check: Pass | Apache-2.0 | |
| Ideal Customer Profileborghei/Claude-Skills | 891 | — | ~2.1k | Automated safety check: Pass | MIT | |
| Obviously Awesomewondelai/skills | 2.4k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Competitor MapperMaxKmet/idea-validation-agents | 478 | — | ~3.3k | Automated safety check: Pass | MIT |
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Related
Questions about Ideal Customer Profile
What does Ideal Customer Profile do?
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Ideal Customer Profile is an agent skill from phuryn/pm-skills. Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs.
When should I use Ideal Customer Profile?
Ideal Customer Profile fits situations like: defining your ICP; analyzing PMF survey data; understanding who your best customers are.
How do I install Ideal Customer Profile in Claude Code?
Run `npx skills add phuryn/pm-skills --skill ideal-customer-profile -a claude-code`. Or copy the skill folder (pm-go-to-market/skills/ideal-customer-profile in phuryn/pm-skills) into .claude/skills/ideal-customer-profile in your project. Claude Code loads it when a task matches its description.
How do I install Ideal Customer Profile in Codex?
Run `npx skills add phuryn/pm-skills --skill ideal-customer-profile -a codex`. Or copy the skill folder (pm-go-to-market/skills/ideal-customer-profile in phuryn/pm-skills) into .agents/skills/ideal-customer-profile in your project. Codex loads it when a task matches its description.
Can I use Ideal Customer Profile in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill ideal-customer-profile -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ideal-customer-profile, .gemini/skills/ideal-customer-profile, .github/skills/ideal-customer-profile and .opencode/skills/ideal-customer-profile in your project.
What does Ideal Customer Profile need to run?
SKILL.md names no scripts, command-line tools or credentials: Ideal Customer Profile is instructions for the agent only.
Does Ideal Customer Profile access the network?
SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.
Is Ideal Customer Profile safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ideal Customer Profile use?
Ideal Customer Profile is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ideal Customer Profile use?
About 1.5k tokens (SKILL.md is roughly 6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ideal Customer Profile?
Skills that share tags, products or a category with Ideal Customer Profile: Customer Research (Nexus-JPF/note-companion, 870 stars), Audience Belief Mapper (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Ideal Customer Profile (borghei/Claude-Skills, 891 stars) and Obviously Awesome (wondelai/skills, 2.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ideal Customer Profile?
phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,862 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on October 9, 2026.
Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.