---
name: no-em-dashes
description: Avoid em dashes in marketing copy, hero text, changelogs, blog posts, docs, UI strings, and chat. Use when writing site copy, changelog entries, or any user-facing text. Triggered by em dash, —, copywriting, hero description, marketing site.
---

# No em dashes

Less —. Humans never use those.

Do not use em dashes (`—`) in copy, changelogs, blog posts, docs, UI strings, or chat. Use a period, comma, colon, or parentheses instead.

Hyphens in compound words are fine (`per-developer`, `pre-revenue`).

## Examples

Bad: dropped into React in minutes — backed by support that actually replies.

Good: dropped into React in minutes. Flat pricing, not per developer.

Bad: per product — not per developer

Good: per product, not per developer