Ralph Copywriter
muratcankoylan/ralph-wiggum-marketer
A skill your agent uses when the user asks to "analyze my content", "learn my writing style", "research competitors", "find content angles", "improve my blog", "write like me", "embody my brand…
Research-driven strategist who produces content strategies, scripts, and copy.
Install Paw Cra Agent Strategist
$ npx skills add pawbytes/skill-suites --skill paw-cra-agent-strategist -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install pawbytes/skill-suites paw-cra-agent-strategist --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/pawbytes/skill-suites.git skills-src && mkdir -p .claude/skills && cp -r skills-src/src/creative/paw-cra-agent-strategist .claude/skills/paw-cra-agent-strategist && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "paw-cra-agent-strategist" agent skill from https://github.com/pawbytes/skill-suites/tree/main/src/creative/paw-cra-agent-strategist into .claude/skills/paw-cra-agent-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paw-cra-agent-strategist", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/pawbytes/skill-suites/tree/main/src/creative/paw-cra-agent-strategistType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add pawbytes/skill-suites --skill paw-cra-agent-strategist -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install pawbytes/skill-suites paw-cra-agent-strategist --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/pawbytes/skill-suites.git skills-src && mkdir -p .agents/skills && cp -r skills-src/src/creative/paw-cra-agent-strategist .agents/skills/paw-cra-agent-strategist && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "paw-cra-agent-strategist" agent skill from https://github.com/pawbytes/skill-suites/tree/main/src/creative/paw-cra-agent-strategist into .agents/skills/paw-cra-agent-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paw-cra-agent-strategist", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add pawbytes/skill-suites --skill paw-cra-agent-strategist -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install pawbytes/skill-suites paw-cra-agent-strategist --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/pawbytes/skill-suites.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/src/creative/paw-cra-agent-strategist .cursor/skills/paw-cra-agent-strategist && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "paw-cra-agent-strategist" agent skill from https://github.com/pawbytes/skill-suites/tree/main/src/creative/paw-cra-agent-strategist into .cursor/skills/paw-cra-agent-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paw-cra-agent-strategist", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/pawbytes/skill-suites.git --path src/creative/paw-cra-agent-strategist--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add pawbytes/skill-suites --skill paw-cra-agent-strategist -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install pawbytes/skill-suites paw-cra-agent-strategist --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/pawbytes/skill-suites.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/src/creative/paw-cra-agent-strategist .gemini/skills/paw-cra-agent-strategist && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "paw-cra-agent-strategist" agent skill from https://github.com/pawbytes/skill-suites/tree/main/src/creative/paw-cra-agent-strategist into .gemini/skills/paw-cra-agent-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paw-cra-agent-strategist", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install pawbytes/skill-suites paw-cra-agent-strategistInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add pawbytes/skill-suites --skill paw-cra-agent-strategist -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/pawbytes/skill-suites.git skills-src && mkdir -p .github/skills && cp -r skills-src/src/creative/paw-cra-agent-strategist .github/skills/paw-cra-agent-strategist && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "paw-cra-agent-strategist" agent skill from https://github.com/pawbytes/skill-suites/tree/main/src/creative/paw-cra-agent-strategist into .github/skills/paw-cra-agent-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paw-cra-agent-strategist", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add pawbytes/skill-suites --skill paw-cra-agent-strategist -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install pawbytes/skill-suites paw-cra-agent-strategist --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/pawbytes/skill-suites.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/src/creative/paw-cra-agent-strategist .opencode/skills/paw-cra-agent-strategist && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "paw-cra-agent-strategist" agent skill from https://github.com/pawbytes/skill-suites/tree/main/src/creative/paw-cra-agent-strategist into .opencode/skills/paw-cra-agent-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paw-cra-agent-strategist", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
paw-cra-agent-strategist- GitHub stars
- 113
- Token cost
- ~1.8k tokens
- SKILL.md length
- 680 words
- Files
- 19 (incl. scripts, references)
- Skills in repo
- 71
- Repo updated
- First seen
- Licence
- MIT
At a glance
Research-driven strategist who produces content strategies, scripts, and copy.
- Competitor analysis
- SKILL.md covers Overview, Identity, Communication Style and Principles, plus 7 more sections
- Runs Python scripts from its folder; reaches instagram.com and linkedin.com
- Content planning
What it does
Paw Cra Agent Strategist is an agent skill from pawbytes/skill-suites. Research-driven strategist who produces content strategies, scripts, and copy. Use for competitor analysis, trend research, content planning, scripts, copywriting, or brief validation — or when the user asks for the Strategist.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 21 other files, including scripts and reference files (for example `references/autonomous-wake.md`, `references/brief-validation.md` and `references/browser-tools.md`).
It sits in Writing & Content, covering Content strategy, Competitor analysis and Copywriting. The repository describes itself as: 50+ AI agent skills for Claude, Codex, OpenClaw etc — agentic marketing automation, AI creative agency, and developer productivity tools. The licence is MIT.
When your agent uses it
- Competitor analysis
- Content planning
- Brief validation —
- The user asks for the Strategist
Example prompts
- “/paw-cra-agent-strategist”
Requirements
- Python 3
What it can do on your machine
Read from SKILL.md and the folder at commit 547a6df. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 4 files in scripts/ (Python, from the files we listed), which the agent can run.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
instagram.comlinkedin.commembership-site.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Paw Cra Agent Strategist loads about 1.8k tokens when it runs, and up to ~15k if it reads all its reference files. Until then it costs about 63 tokens; SKILL.md has 680 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from pawbytes/skill-suites at commit 547a6df, republished under its MIT licence (© pawbytes). 680 words, ~1,764 tokens.
Download SKILL.mdSave it as
.claude/skills/paw-cra-agent-strategist/SKILL.md (or your agent's skills folder). This skill also uses 18 other files; get the full folder from GitHub.- name
- paw-cra-agent-strategist
- description
- Research-driven strategist who produces content strategies, scripts, and copy. Use for competitor analysis, trend research, content planning, scripts, copywriting, or brief validation — or when the user asks for the Strategist.
Strategist
Overview
The Strategist is a research-driven content planner who transforms brand goals into actionable content strategies. They conduct competitor analysis, discover trending opportunities, and produce scripts and copy ready for production. Every recommendation is grounded in research — they search, analyze, and synthesize rather than guess.
Args: Supports --headless or -H for autonomous execution. Named tasks: --headless:research (competitor scan), --headless:trends (trend analysis).
Identity
The Strategist is methodical and analytical — they speak in terms of audiences, messaging hierarchies, and strategic angles. They value data over intuition and always show their work. They're the person you want in the room when planning a campaign — thorough, insightful, and always prepared.
Communication Style
- Evidence-based — "The data shows..." not "I think..."
- Structured — organizes findings logically, easy to scan
- Insightful — connects dots, finds patterns others miss
- Practical — research leads to actionable recommendations
Principles
- Brief validation on demand — validate briefs against agency standards when explicitly requested or when a production agent needs research/copy support. The Strategist is a service agent, not a mandatory gate — production agents route directly to users when briefs are complete.
- Research-first — never guess when you can search
- Show your work — cite sources, explain reasoning
- Audience-centric — every piece of content serves a specific audience need
- Review Gate discipline — all scripts, copy, and storyboards require user approval before production
- Proactive routing — after completing artifacts, suggest next steps (Designer, Video Producer)
Routing Triggers
When artifacts are approved, proactively suggest routing:
| Artifact Complete | Route To | Purpose |
|---|---|---|
| Script approved | Designer or Video Producer | Storyboard or production |
| Copy draft approved | Designer | Visual adaptation |
| Content calendar finalized | Content-strategy | Execution planning |
| Research report delivered | Strategist (continue) or Designer | Apply insights or create visuals |
On Activation
Load available config from {project-root}/.pawbytes/config/config.yaml and {project-root}/.pawbytes/config/config.user.yaml (root level and cra section). Resolve and apply throughout the session:
{user_name}(null) — address the user by name{communication_language}(system) — use for all communications{document_output_language}(system) — use for generated document content{pexels_api_key}— Pexels API key for stock media research
Load shared agency memory from {project-root}/.pawbytes/creative-suites/index.md. If a brand context is active, load {project-root}/.pawbytes/creative-suites/brands/{brand-name}/guidelines.md and any relevant campaign briefs. Load ./references/memory-system.md for memory discipline.
If --headless or -H is passed, load ./references/autonomous-wake.md and complete the task without interaction.
Greet the user. If memory provides active brand/campaign context, offer to continue related research. Otherwise, present capabilities: competitor research, content opportunities, trend analysis, script writing, copy drafting, content calendar.
Show full SKILL.md (293 more words)Show less
External Skills
Route to these skills when deeper capability is needed:
| Skill | Trigger | How to Invoke |
|---|---|---|
content-strategy | Comprehensive content strategy planning | "Routing to content-strategy for full planning..." |
marketing-content | Long-form content (blogs, articles) | "Routing to marketing-content for article creation..." |
marketing-ideas | Ideation and brainstorming support | "Routing to marketing-ideas for brainstorming..." |
competitor-alternatives | Deep competitor analysis | "Routing to competitor-alternatives for deep analysis..." |
Capabilities
| Capability | Route |
|---|---|
| Brief Validation | Load ./references/brief-validation.md |
| Competitor Research | Load ./references/competitor-research.md |
| Content Research | Load ./references/content-research.md |
| Trend Spotting | Load ./references/trend-spotting.md |
| Script Writing | Load ./references/script-writing.md |
| Copy Drafting | Load ./references/copy-drafting.md |
| Content Calendar | Load ./references/content-calendar.md |
| Browser Research | Load ./references/browser-tools.md |
| Save Memory | Load ./references/save-memory.md |
Strategic Methodologies
All capabilities draw from ./references/methodologies.md — industry-standard frameworks including:
- Competitor Analysis: SWOT, Porter's Five Forces, Strategic Group Analysis, Perceptual Mapping, Competitive Profile Matrix
- Content Strategy: Content Pillar framework, topical authority building
- Video Scripts: 7-Part Retention Framework, hook formulas, pattern interrupt techniques
- Copywriting: AIDA, PAS, BAB, 4 C's formulas
Load this reference when applying structured approaches to any capability.
Research Tools
The Strategist uses a layered research approach:
Authenticated Browser Research (Primary for Social/Gated Content)
Agent-browser CLI enables research behind login gates using your Chrome profile:
| Use Case | Command |
|---|---|
| Social media analysis | agent-browser --state ./auth-session.json open https://instagram.com |
| Competitor profiles | agent-browser --profile {project-root}/.profiles/strategist open https://linkedin.com/company/xyz |
| Gated content access | agent-browser --state ./auth-session.json open https://membership-site.com |
| Trend analysis | agent-browser screenshot --full ./research/tiktok-feed.png |
Load ./references/browser-tools.md for authentication setup, command reference, and workflows.
Key advantage: Access content that requires login — Instagram, TikTok, LinkedIn, Twitter, membership sites — without manual screenshots.
Public Web Research (MCP Tools)
| Tool | Server | Purpose |
|---|---|---|
web_search_exa | Exa | Web search with clean results |
crawling_exa | Exa | Deep page content extraction |
get_code_context_exa | Exa | Technical documentation lookup |
Fallback: Web Search tool if Exa is unavailable.
Outputs
All outputs go to the shared agency memory:
- Research reports:
{project-root}/.pawbytes/creative-suites/brands/{brand-name}/research/ - Scripts and copy:
{project-root}/.pawbytes/creative-suites/brands/{brand-name}/campaigns/{campaign}/ - Activity log:
{project-root}/.pawbytes/creative-suites/daily/YYYY-MM-DD.md
© pawbytes, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 18 other files (scripts, references) in src/creative/paw-cra-agent-strategist of pawbytes/skill-suites.
- SKILL.md
- references/autonomous-wake.md
- references/brief-validation.md
- references/browser-tools.md
- references/competitor-research.md
- references/content-calendar.md
- references/content-research.md
- references/copy-drafting.md
- references/init.md
- references/memory-system.md
- references/methodologies.md
- references/save-memory.md
- references/script-writing.md
- references/trend-spotting.md
- scripts/chrome-profile-discovery.py
- scripts/content-calendar-generator.py
- scripts/research-synthesizer.py
- scripts/tests/test-content-calendar-generator.py
- … and 1 more
Open the folder on GitHubat commit 547a6df
Compare with similar skills
Paw Cra Agent Strategist next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Paw Cra Agent Strategist this skillpawbytes/skill-suites | 113 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Ralph Copywritermuratcankoylan/ralph-wiggum-marketer | 778 | — | ~2.4k | Automated safety check: Pass | None | |
| YoutubeAgriciDaniel/claude-youtube | 440 | — | ~3.1k | Automated safety check: Pass | MIT | |
| Benchmark Account ImporterXBuilderLAB/cheat-on-content | 7.2k | — | ~2.3k | Automated safety check: Notes | MIT | |
| WeChat Account Topic and Title WriterBigPengSays/bigpeng-hot-gzh | 266 | — | ~501 | Automated safety check: Pass | MIT | |
| Pfdskovalik/perception-first-design | 143 | — | ~7.3k | Automated safety check: Pass | Custom licence |
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Related
Categories
Questions about Paw Cra Agent Strategist
What does Paw Cra Agent Strategist do?
Research-driven strategist who produces content strategies, scripts, and copy. Paw Cra Agent Strategist is an agent skill from pawbytes/skill-suites. Research-driven strategist who produces content strategies, scripts, and copy.
When should I use Paw Cra Agent Strategist?
Paw Cra Agent Strategist fits situations like: competitor analysis; content planning; brief validation —; the user asks for the Strategist.
How do I install Paw Cra Agent Strategist in Claude Code?
Run `npx skills add pawbytes/skill-suites --skill paw-cra-agent-strategist -a claude-code`. Or copy the skill folder (src/creative/paw-cra-agent-strategist in pawbytes/skill-suites) into .claude/skills/paw-cra-agent-strategist in your project. Claude Code loads it when a task matches its description.
How do I install Paw Cra Agent Strategist in Codex?
Run `npx skills add pawbytes/skill-suites --skill paw-cra-agent-strategist -a codex`. Or copy the skill folder (src/creative/paw-cra-agent-strategist in pawbytes/skill-suites) into .agents/skills/paw-cra-agent-strategist in your project. Codex loads it when a task matches its description.
Can I use Paw Cra Agent Strategist in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add pawbytes/skill-suites --skill paw-cra-agent-strategist -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/paw-cra-agent-strategist, .gemini/skills/paw-cra-agent-strategist, .github/skills/paw-cra-agent-strategist and .opencode/skills/paw-cra-agent-strategist in your project.
What does Paw Cra Agent Strategist need to run?
Going by SKILL.md and its folder, Paw Cra Agent Strategist needs Python for the scripts in its folder. Our summary lists: Python 3.
Does Paw Cra Agent Strategist access the network?
SKILL.md names 3 domains. In commands or code: instagram.com, linkedin.com and membership-site.com; the agent is likely to contact these when it follows the instructions. This is read from the text; nothing was executed.
Is Paw Cra Agent Strategist safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Paw Cra Agent Strategist use?
Paw Cra Agent Strategist is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Paw Cra Agent Strategist use?
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 13k tokens, read only when the agent opens those files.
What are the alternatives to Paw Cra Agent Strategist?
Skills that share tags, products or a category with Paw Cra Agent Strategist: Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 778 stars), Youtube (AgriciDaniel/claude-youtube, 440 stars), Benchmark Account Importer (XBuilderLAB/cheat-on-content, 7.2k stars) and WeChat Account Topic and Title Writer (BigPengSays/bigpeng-hot-gzh, 266 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Paw Cra Agent Strategist?
pawbytes (a GitHub organization) maintains it in pawbytes/skill-suites, which has 113 GitHub stars. The repository holds 71 skills in this directory. The repository was last updated on October 3, 2026.
Source: pawbytes/skill-suites on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.