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Agent skill

Develop Creative Concept

by openvetta in openvetta/open-vetta

Develop a vague content request into a reviewable creative strategy, big idea, treatment, script spine, visual system, and acceptance criteria before image or video production.

Apache-2.0Auto-check passedProduct & Project Management

Install Develop Creative Concept

skills CLI
$ npx skills add openvetta/open-vetta --skill develop-creative-concept -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install openvetta/open-vetta develop-creative-concept --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/openvetta/open-vetta.git skills-src && mkdir -p .claude/skills && cp -r skills-src/packages/plugins/presets/content-creation/agent/skills/develop-creative-concept .claude/skills/develop-creative-concept && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
develop-creative-concept
GitHub stars
290
Token cost
~595 tokens
SKILL.md length
218 words
Files
5 (incl. references)
Skills in repo
21
Repo updated
First seen
Licence
Apache-2.0

At a glance

Develop a vague content request into a reviewable creative strategy, big idea, treatment, script spine, visual system, and acceptance criteria before image or video production.

  • Works in 6 steps: Normalize the problem: objective,… → Find the strategic tension: current… → Produce 2-4 genuinely different concept… → …
  • The user has a goal
  • SKILL.md covers Development loop and Output contract
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Develop Creative Concept is an agent skill from openvetta/open-vetta. Develop a vague content request into a reviewable creative strategy, big idea, treatment, script spine, visual system, and acceptance criteria before image or video production. Use when the user has a goal, product, theme, or audience but no concrete image, scene, campaign concept, narrative, or production-ready brief; also use to compare creative directions before building a workflow.

Its SKILL.md is about 600 tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files, including reference files (for example `agents/openai.yaml`, `references/concept-generation-and-selection.md` and `references/creative-brief-and-strategy.md`).

It sits in Product & Project Management, covering Video production and User stories. The repository describes itself as: Open-source, local-first AI agent for coding and real work. BYOK models, MCP, skills, plugins, workflows, and private knowledge bases. The licence is Apache-2.0.

When your agent uses it

  • The user has a goal
  • Audience but no concrete image
  • Campaign concept
  • Production-ready brief

Example prompts

  • “/develop-creative-concept”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Normalize the problem: objective, audience, desired response, publishing surface, deliverables, constraints, references, and proof of…
  2. Find the strategic tension: current belief or behavior versus the change the content must create.
  3. Produce 2-4 genuinely different concept territories, each with one governing promise and one visual mechanism.
  4. Compare them on strategic fit, distinctiveness, visual executability, extensibility, continuity risk, and production cost.
  5. Develop the selected territory into a treatment, beat spine, visual system, sound idea, final image, and production assumptions.
  6. Hand image work to $direct-image-creation, video work to $direct-video-creation, or a multi-asset system to $create-content-campaign.

What it can do on your machine

Read from SKILL.md and the folder at commit a2d314a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • github.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Develop Creative Concept loads about 595 tokens when it runs, and up to ~1.7k if it reads all its reference files. Until then it costs about 103 tokens; SKILL.md has 218 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~103
When it runs · the whole SKILL.md, loaded when a task matches
~595
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from openvetta/open-vetta at commit a2d314a, republished under its Apache-2.0 licence (© openvetta). 218 words, ~595 tokens.

Download SKILL.mdSave it as .claude/skills/develop-creative-concept/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.
name
develop-creative-concept
description
Develop a vague content request into a reviewable creative strategy, big idea, treatment, script spine, visual system, and acceptance criteria before image or video production. Use when the user has a goal, product, theme, or audience but no concrete image, scene, campaign concept, narrative, or production-ready brief; also use to compare creative directions before building a workflow.

Develop a creative concept

Do not create generation nodes until the concept is concrete enough to evaluate. Use $operate-content-workflow to inspect existing project context and save the accepted direction in the workflow objective.

Development loop

  1. Normalize the problem: objective, audience, desired response, publishing surface, deliverables, constraints, references, and proof of success.
  2. Find the strategic tension: current belief or behavior versus the change the content must create.
  3. Produce 2-4 genuinely different concept territories, each with one governing promise and one visual mechanism.
  4. Compare them on strategic fit, distinctiveness, visual executability, extensibility, continuity risk, and production cost.
  5. Develop the selected territory into a treatment, beat spine, visual system, sound idea, final image, and production assumptions.
  6. Hand image work to $direct-image-creation, video work to $direct-video-creation, or a multi-asset system to $create-content-campaign.

Read references/creative-brief-and-strategy.md for any request. Read references/concept-generation-and-selection.md when proposing or comparing directions. Read references/treatment-script-and-beats.md before handing a concept into video or campaign production.

Output contract

Return the normalized brief, concept territories, recommendation with tradeoffs, selected treatment if a direction is chosen, non-negotiable visual anchors, unresolved production decisions, and explicit next-stage acceptance criteria. Keep a concept distinct from a prompt: prompts are downstream execution artifacts.

This method is an original Vetta adaptation informed by visual-skills by Serge Shima (CC BY 4.0, https://github.com/smixs/visual-skills) and Generative-Media-Skills (MIT).

© openvetta, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files (references) in packages/plugins/presets/content-creation/agent/skills/develop-creative-concept of openvetta/open-vetta.

  • SKILL.md
  • agents/openai.yaml
  • references/concept-generation-and-selection.md
  • references/creative-brief-and-strategy.md
  • references/treatment-script-and-beats.md

Open the folder on GitHubat commit a2d314a

Compare with similar skills

Develop Creative Concept next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Develop Creative Concept compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Develop Creative Concept this skillopenvetta/open-vetta290—~595Automated safety check: PassApache-2.0
User Story Writerdeanpeters/Product-Manager-Skills7.2k2 repos~2.9kAutomated safety check: PassCustom licence
Ralph Tui Create Beadssubsy/ralph-tui2.5k1 repos~2.6kAutomated safety check: PassMIT
Agile Product Owneralirezarezvani/claude-skills28k3 repos~3.2kAutomated safety check: PassMIT
Ralph Tui Create Beads Rustsubsy/ralph-tui2.5k1 repos~2.8kAutomated safety check: PassMIT
Ralph Tui Create JSONsubsy/ralph-tui2.5k1 repos~2.6kAutomated safety check: PassMIT

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Categories

Questions about Develop Creative Concept

What does Develop Creative Concept do?

Develop a vague content request into a reviewable creative strategy, big idea, treatment, script spine, visual system, and acceptance criteria before image or video production. Develop Creative Concept is an agent skill from openvetta/open-vetta. Develop a vague content request into a reviewable creative strategy, big idea, treatment, script spine, visual system, and acceptance criteria before image or video production.

When should I use Develop Creative Concept?

Develop Creative Concept fits situations like: the user has a goal; audience but no concrete image; campaign concept; production-ready brief.

How do I install Develop Creative Concept in Claude Code?

Run `npx skills add openvetta/open-vetta --skill develop-creative-concept -a claude-code`. Or copy the skill folder (packages/plugins/presets/content-creation/agent/skills/develop-creative-concept in openvetta/open-vetta) into .claude/skills/develop-creative-concept in your project. Claude Code loads it when a task matches its description.

How do I install Develop Creative Concept in Codex?

Run `npx skills add openvetta/open-vetta --skill develop-creative-concept -a codex`. Or copy the skill folder (packages/plugins/presets/content-creation/agent/skills/develop-creative-concept in openvetta/open-vetta) into .agents/skills/develop-creative-concept in your project. Codex loads it when a task matches its description.

Can I use Develop Creative Concept in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add openvetta/open-vetta --skill develop-creative-concept -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/develop-creative-concept, .gemini/skills/develop-creative-concept, .github/skills/develop-creative-concept and .opencode/skills/develop-creative-concept in your project.

What does Develop Creative Concept need to run?

SKILL.md names no scripts, command-line tools or credentials: Develop Creative Concept is instructions for the agent only.

Does Develop Creative Concept access the network?

SKILL.md names 1 domain. As links in the text: github.com. This is read from the text; nothing was executed.

Is Develop Creative Concept safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Develop Creative Concept use?

Develop Creative Concept is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Develop Creative Concept use?

About 595 tokens (SKILL.md is roughly 2.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.1k tokens, read only when the agent opens those files.

What are the alternatives to Develop Creative Concept?

Skills that share tags, products or a category with Develop Creative Concept: User Story Writer (deanpeters/Product-Manager-Skills, 7.2k stars), Ralph Tui Create Beads (subsy/ralph-tui, 2.5k stars), Agile Product Owner (alirezarezvani/claude-skills, 28k stars) and Ralph Tui Create Beads Rust (subsy/ralph-tui, 2.5k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Develop Creative Concept?

openvetta (a GitHub organization) maintains it in openvetta/open-vetta, which has 290 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on October 4, 2026.

Source: openvetta/open-vetta on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.