Google SEO APIs
AgriciDaniel/claude-seo
Pulls real Google data for SEO work: Search Console, PageSpeed Insights, CrUX field data, the Indexing API and GA4 organic traffic, through /seo google commands.
A skill your agent uses when a campaign needs a consistent, approved way to label links so the team can distinguish sources and make later reporting possible.
Install Utm Campaign Plan
$ npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Ootto-AI/claude-content-skills utm-campaign-plan --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/utm-campaign-plan .claude/skills/utm-campaign-plan && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "utm-campaign-plan" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/utm-campaign-plan into .claude/skills/utm-campaign-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-campaign-plan", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/utm-campaign-planType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Ootto-AI/claude-content-skills utm-campaign-plan --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/utm-campaign-plan .agents/skills/utm-campaign-plan && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "utm-campaign-plan" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/utm-campaign-plan into .agents/skills/utm-campaign-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-campaign-plan", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Ootto-AI/claude-content-skills utm-campaign-plan --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/utm-campaign-plan .cursor/skills/utm-campaign-plan && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "utm-campaign-plan" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/utm-campaign-plan into .cursor/skills/utm-campaign-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-campaign-plan", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Ootto-AI/claude-content-skills.git --path skills/utm-campaign-plan--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Ootto-AI/claude-content-skills utm-campaign-plan --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/utm-campaign-plan .gemini/skills/utm-campaign-plan && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "utm-campaign-plan" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/utm-campaign-plan into .gemini/skills/utm-campaign-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-campaign-plan", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Ootto-AI/claude-content-skills utm-campaign-planInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/utm-campaign-plan .github/skills/utm-campaign-plan && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "utm-campaign-plan" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/utm-campaign-plan into .github/skills/utm-campaign-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-campaign-plan", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Ootto-AI/claude-content-skills utm-campaign-plan --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/utm-campaign-plan .opencode/skills/utm-campaign-plan && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "utm-campaign-plan" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/utm-campaign-plan into .opencode/skills/utm-campaign-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-campaign-plan", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
utm-campaign-plan- GitHub stars
- 130
- Token cost
- ~813 tokens
- SKILL.md length
- 367 words
- Files
- 1
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when a campaign needs a consistent, approved way to label links so the team can distinguish sources and make later reporting possible.
- Works in 4 steps: Start with the reporting question → Define the controlled vocabulary → Issue a link register → …
- A campaign needs a consistent
- SKILL.md covers 1. Start with the reporting…, 2. Define the controlled…, 3. Issue a link register and 4. Validate before use and…, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Utm Campaign Plan is an agent skill from Ootto-AI/claude-content-skills. Use when a campaign needs a consistent, approved way to label links so the team can distinguish sources and make later reporting possible. Trigger phrases include "plan our UTMs", "name campaign links", "make tracking links", "how should we tag creator links?", and "set up attribution for this launch". Do not use this to claim analytics access, create tracking without consent or policy review, or decide campaign strategy; use campaign-brief for the campaign source, paid-social-brief for media requirements, and…
Its SKILL.md is about 810 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing analytics. The repository describes itself as: Free, copy-paste Claude skills that run your content growth factory — turn ideas + your NotebookLM memory into scroll-stopping Instagram reels. By Ootto. The licence is MIT.
When your agent uses it
- A campaign needs a consistent
- Approved way to label links so the team can distinguish sources and make later reporting possible
- Phrases include plan our UTMs
- Name campaign links
Example prompts
- “plan our UTMs”
- “name campaign links”
- “make tracking links”
- “/utm-campaign-plan”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 5263be7. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Utm Campaign Plan loads about 813 tokens when it runs. Until then it costs about 147 tokens; SKILL.md has 367 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from Ootto-AI/claude-content-skills at commit 5263be7, republished under its MIT licence (© Ootto-AI). 367 words, ~813 tokens.
Download SKILL.mdSave it as
.claude/skills/utm-campaign-plan/SKILL.md (or your agent's skills folder).- name
- utm-campaign-plan
- description
- Use when a campaign needs a consistent, approved way to label links so the team can distinguish sources and make later reporting possible. Trigger phrases include "plan our UTMs", "name campaign links", "make tracking links", "how should we tag creator links?", and "set up attribution for this launch". Do not use this to claim analytics access, create tracking without consent or policy review, or decide campaign strategy; use campaign-brief for the campaign source, paid-social-brief for media requirements, and social-analytics-report to interpret available data.
UTM Campaign Plan
Create a small, consistent link taxonomy that answers real reporting questions without turning every URL into ungoverned tracking noise.
1. Start with the reporting question
Ask what decision the data should support, which destinations are approved, which channels and partners are involved, what analytics system consumes the links, and what naming convention already exists. If no reporting owner or system is known, document that limitation before issuing links.
2. Define the controlled vocabulary
Set clear allowed values for source, medium, campaign, content, and term only when each has a decision use. Use human-readable, stable naming. Separate owned social, paid social, creators, partners, and experiments so later reporting does not blend unlike traffic.
3. Issue a link register
For every link, provide the destination, intended placement, UTM values, owner, start and end context, and approval status. Include examples and invalid examples. Reserve a process for changes so a creator or operator does not silently alter the taxonomy.
4. Validate before use and review after
Check that URLs resolve to the approved destination, parameters are encoded correctly, and the same source is not represented by several names. After the campaign, compare link usage against the register and record any taxonomy correction for the next brief.
Show full SKILL.md (161 more words)Show less
Hard rules
- Do not create tracking links for unapproved destinations or campaigns.
- Never put personal data, sensitive information, customer names, or private identifiers in UTM values.
- Do not treat UTM tags as proof of conversion or causation.
- Preserve existing analytics conventions unless an authorised owner approves a change.
- Keep affiliate, paid, organic, creator, and partner traffic distinguishable.
Failure modes
| Failure | Do this instead |
|---|---|
| Every team member invents names | Publish one controlled vocabulary and a shared register. |
| Parameters contain personal or sensitive data | Use a non-identifying campaign label and keep sensitive data out of URLs. |
| A short link hides an unverified destination | Validate the final redirect and approved landing page before sharing. |
| Reports blend creator and paid traffic | Assign separate medium/source values and preserve them in the register. |
Where it sits
Use campaign-brief to establish the campaign and paid-social-brief or influencer-partnerships to identify placements. Use this skill before cross-platform-distribution goes live. Use social-analytics-report and launch-retrospective to interpret the resulting labelled traffic honestly.
© Ootto-AI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/utm-campaign-plan of Ootto-AI/claude-content-skills.
Open the folder on GitHubat commit 5263be7
Compare with similar skills
Utm Campaign Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Utm Campaign Plan this skillOotto-AI/claude-content-skills | 130 | — | ~813 | Automated safety check: Pass | MIT | |
| Google SEO APIsAgriciDaniel/claude-seo | 19k | 1 repos | ~4.2k | Automated safety check: Pass | MIT | |
| AnalyticsNexus-JPF/note-companion | 870 | 7 repos | ~2.2k | Automated safety check: Pass | MIT | |
| GEO Monthly Delta Reportzubair-trabzada/geo-seo-claude | 11k | — | ~2.4k | Automated safety check: Notes | MIT | |
| Conversion Signal QAaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.4k | Automated safety check: Pass | Apache-2.0 | |
| LLM Mention Trackingunifapi-agent/agents | 589 | — | ~1.8k | Automated safety check: Pass | MIT |
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Questions about Utm Campaign Plan
What does Utm Campaign Plan do?
A skill your agent uses when a campaign needs a consistent, approved way to label links so the team can distinguish sources and make later reporting possible. Utm Campaign Plan is an agent skill from Ootto-AI/claude-content-skills. Use when a campaign needs a consistent, approved way to label links so the team can distinguish sources and make later reporting possible.
When should I use Utm Campaign Plan?
Utm Campaign Plan fits situations like: A campaign needs a consistent; approved way to label links so the team can distinguish sources and make later reporting possible; phrases include plan our UTMs; name campaign links.
How do I install Utm Campaign Plan in Claude Code?
Run `npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan -a claude-code`. Or copy the skill folder (skills/utm-campaign-plan in Ootto-AI/claude-content-skills) into .claude/skills/utm-campaign-plan in your project. Claude Code loads it when a task matches its description.
How do I install Utm Campaign Plan in Codex?
Run `npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan -a codex`. Or copy the skill folder (skills/utm-campaign-plan in Ootto-AI/claude-content-skills) into .agents/skills/utm-campaign-plan in your project. Codex loads it when a task matches its description.
Can I use Utm Campaign Plan in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Ootto-AI/claude-content-skills --skill utm-campaign-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/utm-campaign-plan, .gemini/skills/utm-campaign-plan, .github/skills/utm-campaign-plan and .opencode/skills/utm-campaign-plan in your project.
What does Utm Campaign Plan need to run?
SKILL.md names no scripts, command-line tools or credentials: Utm Campaign Plan is instructions for the agent only.
Does Utm Campaign Plan access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Utm Campaign Plan safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Utm Campaign Plan use?
Utm Campaign Plan is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Utm Campaign Plan use?
About 813 tokens (SKILL.md is roughly 3.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Utm Campaign Plan?
Skills that share tags, products or a category with Utm Campaign Plan: Google SEO APIs (AgriciDaniel/claude-seo, 19k stars), Analytics (Nexus-JPF/note-companion, 870 stars), GEO Monthly Delta Report (zubair-trabzada/geo-seo-claude, 11k stars) and Conversion Signal QA (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Utm Campaign Plan?
Ootto-AI (a GitHub organization) maintains it in Ootto-AI/claude-content-skills, which has 130 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.
Source: Ootto-AI/claude-content-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.