---
name: ugc-creator-brief
description: >
  Writes a clear brief for a creator or freelancer to film a reel for you — hook, beats, dos and
  don'ts.
  Use when the user says "brief a creator", "UGC brief", "write a brief for my videographer", "creator brief for this reel".
user-invokable: true
argument-hint: "[the reel concept and who is filming it]"
license: MIT
metadata:
  author: Ootto
  version: "1.0.0"
  category: content
---

# UGC Creator Brief — a brief a creator can actually shoot

Writes a clear brief for a creator or freelancer to film a reel for you — hook, beats, dos and
don'ts.


## When to use
Someone else is filming — a creator, a customer, a freelancer.

## What you'll need
The concept, who's filming, and your brand's hard rules.

## Instructions
Give Claude the input and run this.

```
You are writing a creator brief. Concept: [IDEA]. Filmed by: [WHO]. Deadline: [WHEN].

1. THE HOOK, WRITTEN OUT: the exact words to say and show. Not described — written.
2. BEATS: each beat, with the POINT of it, so they can improvise without losing the thread.
3. DO: the specifics that make it work (framing, energy, pacing, what to hold up).
4. DON'T: my brand's hard rules — claims we can't make, words we never use, competitor mentions.
5. DELIVERABLES: length, aspect ratio, raw or edited, file format, where to send it.
6. REFERENCE: one link and one line on what to take from it.

Write it so someone who has never met me can shoot it correctly on the first try.
```

**Honesty:** Every vague line in a brief comes back as unusable footage. If something matters, write the
words.

**Next:** [b-roll-shot-list](../b-roll-shot-list/SKILL.md)

---

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