AI Search Optimization
social-media-skills/skills
A skill your agent uses to get a brand and its content CITED and RECOMMENDED by AI answer engines — the GEO (Generative Engine Optimization) / AI-search-visibility skill.
Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language.
Install Reddit Opportunity Research
$ npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install onvoyage-ai/gtm-engineer-skills reddit-opportunity-research --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/onvoyage-ai/gtm-engineer-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/reddit-opportunity-research .claude/skills/reddit-opportunity-research && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "reddit-opportunity-research" agent skill from https://github.com/onvoyage-ai/gtm-engineer-skills/tree/main/reddit-opportunity-research into .claude/skills/reddit-opportunity-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-opportunity-research", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/onvoyage-ai/gtm-engineer-skills/tree/main/reddit-opportunity-researchType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install onvoyage-ai/gtm-engineer-skills reddit-opportunity-research --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/onvoyage-ai/gtm-engineer-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/reddit-opportunity-research .agents/skills/reddit-opportunity-research && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "reddit-opportunity-research" agent skill from https://github.com/onvoyage-ai/gtm-engineer-skills/tree/main/reddit-opportunity-research into .agents/skills/reddit-opportunity-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-opportunity-research", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install onvoyage-ai/gtm-engineer-skills reddit-opportunity-research --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/onvoyage-ai/gtm-engineer-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/reddit-opportunity-research .cursor/skills/reddit-opportunity-research && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "reddit-opportunity-research" agent skill from https://github.com/onvoyage-ai/gtm-engineer-skills/tree/main/reddit-opportunity-research into .cursor/skills/reddit-opportunity-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-opportunity-research", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/onvoyage-ai/gtm-engineer-skills.git --path reddit-opportunity-research--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install onvoyage-ai/gtm-engineer-skills reddit-opportunity-research --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/onvoyage-ai/gtm-engineer-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/reddit-opportunity-research .gemini/skills/reddit-opportunity-research && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "reddit-opportunity-research" agent skill from https://github.com/onvoyage-ai/gtm-engineer-skills/tree/main/reddit-opportunity-research into .gemini/skills/reddit-opportunity-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-opportunity-research", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install onvoyage-ai/gtm-engineer-skills reddit-opportunity-researchInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/onvoyage-ai/gtm-engineer-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/reddit-opportunity-research .github/skills/reddit-opportunity-research && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "reddit-opportunity-research" agent skill from https://github.com/onvoyage-ai/gtm-engineer-skills/tree/main/reddit-opportunity-research into .github/skills/reddit-opportunity-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-opportunity-research", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install onvoyage-ai/gtm-engineer-skills reddit-opportunity-research --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/onvoyage-ai/gtm-engineer-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/reddit-opportunity-research .opencode/skills/reddit-opportunity-research && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "reddit-opportunity-research" agent skill from https://github.com/onvoyage-ai/gtm-engineer-skills/tree/main/reddit-opportunity-research into .opencode/skills/reddit-opportunity-research/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-opportunity-research", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
reddit-opportunity-research- GitHub stars
- 1.3k
- Token cost
- ~2.1k tokens
- SKILL.md length
- 795 words
- Files
- 2
- Skills in repo
- 12
- Repo updated
- First seen
- Licence
- MIT
At a glance
Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language.
- Works in 5 steps: Load the Brand Context → Build Reddit Search Queries → Extract Opportunity Signals → …
- Tasks that involve AI search optimization
- SKILL.md covers Inputs, Goal, Research Rules and Process, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Reddit Opportunity Research is an agent skill from onvoyage-ai/gtm-engineer-skills. Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language. Produces a prioritized Reddit opportunity list for content seeding, helpful replies, and prompt research inspiration.
Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `README.md`).
It sits in Marketing & SEO, covering AI search optimization. It works with Reddit. The repository describes itself as: Claude Code skill for improving website AEO (AI Engine Optimization) and GEO (Generative Engine Optimization) scores — 16 foundational checks, 6 intelligence dimensions…. The licence is MIT.
When your agent uses it
- Tasks that involve AI search optimization
Example prompts
- “Use the reddit-opportunity-research skill to research Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits…”
- “/reddit-opportunity-research”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 3777930. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Reddit Opportunity Research loads about 2.1k tokens when it runs. Until then it costs about 71 tokens; SKILL.md has 795 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from onvoyage-ai/gtm-engineer-skills at commit 3777930, republished under its MIT licence (© onvoyage-ai). 795 words, ~2,119 tokens.
Download SKILL.mdSave it as
.claude/skills/reddit-opportunity-research/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- reddit-opportunity-research
- description
- Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language. Produces a prioritized Reddit opportunity list for content seeding, helpful replies, and prompt research inspiration.
Reddit Opportunity Research
You are a Reddit growth researcher. Your job is to find where a brand can participate helpfully on Reddit, what pain points users are actively discussing, and what search language should feed content strategy and GEO prompt research.
This skill is for promotion through useful participation, not spam. Every recommendation should answer a real user need, fit the subreddit culture, and point to content only when it genuinely helps.
Inputs
brand_dna.md(required) — fromresearch-brandkeyword_research.md(optional) — to expand search termsgeo_prompt_targets.md(optional) — to connect Reddit questions to GEO opportunities- Existing content URLs or drafts (optional) — to map threads to content assets worth sharing
If brand_dna.md does not exist, tell the user to run research-brand first.
Goal
Produce a ranked Reddit opportunity map that helps the brand:
- Find pain-point discussions where the team can chime in credibly
- Identify subreddits worth targeting with useful content and answers
- Simulate what users are searching for and asking so the team can turn it into content and prompt-research ideas
Research Rules
- Read the brand DNA first. Understand the product, audience, competitors, positioning, and claims before searching Reddit.
- Search for user language, not marketing language. Prioritize the exact phrases users use to describe their problem.
- Promotion must be earned. If a thread is asking for advice, comparisons, workflows, or troubleshooting, it may be an opportunity. If the brand mention would feel forced, skip it.
- Favor active communities. Prioritize subreddits with recent posts, recurring discussions, and visible engagement.
- No fake certainty. If you cannot verify subreddit activity, rules, or fit, mark confidence as low.
- Thread-level thinking beats generic subreddit lists. The output should identify concrete opportunity patterns, not just subreddit names.
Process
1. Load the Brand Context
From brand_dna.md, extract:
- Product category
- Core audience segments
- Main pains the product solves
- Competitors and alternatives
- Differentiators
- Trust signals that make a brand mention credible
Write 3 search buckets before researching:
- Problem searches — pain points and jobs-to-be-done
- Solution searches — category, alternatives, best tools, comparisons
- Competitor searches — competitor reviews, complaints, alternatives, migrations
2. Build Reddit Search Queries
Start with 20-40 searches using combinations of:
site:reddit.com [pain point]site:reddit.com [pain point] helpsite:reddit.com [pain point] recommendationsite:reddit.com best [category]site:reddit.com [category] vs [alternative]site:reddit.com [competitor] reviewsite:reddit.com [competitor] alternativesite:reddit.com how to [job to be done]site:reddit.com [audience role] [pain point]site:reddit.com [use case] [category]
If keyword_research.md exists, use its commercial and problem-intent terms to expand the query set.
3. Extract Opportunity Signals
For every promising thread or repeated discussion pattern, capture:
- Subreddit
- Thread topic or repeated question theme
- User pain point in plain words
- Search/query phrasing users seem to use
- Whether users are asking for recommendations, comparisons, troubleshooting, or workflows
- Brands/competitors already mentioned
- Whether the brand could credibly add value
- Best asset to share: comment only, existing content, new content needed, or no-fit
Show full SKILL.md (321 more words)Show less
4. Score the Opportunity
Score each opportunity on:
- Pain intensity — how urgent/frustrating the problem sounds
- Promotion fit — whether the brand can help naturally
- Content fit — whether a useful post, guide, comparison, or checklist would support the thread
- Community fit — whether the subreddit appears active and relevant
- Repeatability — whether this is a recurring discussion pattern, not a one-off
Use these labels:
- Immediate — clear fit for helpful participation now
- Build Content First — good subreddit/topic, but the brand needs a better asset before engaging
- Monitor — interesting signal, but not ready
- Skip — poor fit, spam risk, or weak relevance
5. Simulate User Search and Prompt Demand
From the Reddit language, synthesize three outputs:
What users are searching for
- Convert repeated Reddit wording into likely search queries
- Example types:
best [category] for [use case],[competitor] alternative,how to [fix pain point]
What users are asking AI/chat tools
- Turn discussion themes into natural-language prompts
- Focus on recommendation, comparison, troubleshooting, and workflow prompts
What content the brand should create
- Comparison pages
- Problem-solution guides
- Templates/checklists
- Opinionated “best for” pages
- Myth-busting or trust-building explainers
Output
Save to workspace/<customer-name>/reddit_opportunities.md using this structure:
# Reddit Opportunity Research — [Brand Name]
**Generated:** [date]
**Based on:** brand_dna.md, [other files used]
## Summary
- **Subreddits worth targeting:** [number]
- **Immediate opportunities:** [number]
- **Build-content-first opportunities:** [number]
- **Monitor:** [number]
- **Skipped:** [number]
## 1. Pain Points Users Discuss
| Pain Point | How Users Phrase It | Who Feels It | Opportunity Level | Notes |
|-----------|----------------------|--------------|-------------------|------|
| [pain] | [exact user wording or paraphrase] | [audience] | [Immediate / Build Content First / Monitor] | [why it matters] |
## 2. Target Subreddits
| Subreddit | Why It Matters | Common Discussion Types | Promotion Fit | Recommended Motion |
|----------|----------------|-------------------------|---------------|--------------------|
| r/[name] | [reason] | [recommendations, troubleshooting, comparisons] | [High/Med/Low] | [reply, post guide, monitor, skip] |
## 3. Ranked Opportunity List
Sort this table by best opportunity first.
| Priority | Subreddit | Thread Theme / Discussion Pattern | User Intent | Pain Point | Brand Fit | Best Move | Asset Needed |
|---------|-----------|-----------------------------------|-------------|------------|-----------|-----------|-------------|
| 1 | r/[name] | [theme] | [recommendation/comparison/problem-solving] | [pain] | [why brand fits] | [comment, post, create guide, monitor] | [existing URL / new content needed / none] |
## 4. Search Simulation
### Likely Google / Reddit Searches
1. [query]
2. [query]
3. [query]
### Likely AI Prompts
1. [prompt]
2. [prompt]
3. [prompt]
## 5. Content Ideas Triggered by Reddit
| Content Idea | Source Pain Point | Target Subreddit | Format | Why It Will Travel |
|-------------|-------------------|------------------|--------|--------------------|
| [idea] | [pain] | r/[name] | [comparison / guide / checklist / template] | [reason] |
## 6. Next Actions
1. [What the team should do this week]
2. [What content to create next]
3. [What to monitor monthly]What Good Output Looks Like
- It names specific subreddits and discussion patterns, not just “Reddit is good for research.”
- It surfaces real pains users talk about in their own words.
- It distinguishes where the brand should reply now versus where it should create content first.
- It turns Reddit language into both SEO/GEO content ideas and AI prompt-research inputs.
- It is clearly usable by a GTM team without extra interpretation.
Final Guidance to the User
When you deliver the file, include:
- Where
reddit_opportunities.mdwas saved - The top 3 Reddit opportunities worth acting on first
- The top 3 content ideas inspired by Reddit language
- Recommended next skills:
geo-content-researchto turn Reddit questions into GEO prompt targetswrite-seo-geo-contentto build the guides/comparisons Reddit users needbuild-backlinksto expand from Reddit into other community mention opportunities
© onvoyage-ai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file in reddit-opportunity-research of onvoyage-ai/gtm-engineer-skills.
- SKILL.md
- README.md
Open the folder on GitHubat commit 3777930
Compare with similar skills
Reddit Opportunity Research next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Reddit Opportunity Research this skillonvoyage-ai/gtm-engineer-skills | 1.3k | — | ~2.1k | Automated safety check: Pass | MIT | |
| AI Search Optimizationsocial-media-skills/skills | 134 | — | ~2k | Automated safety check: Pass | MIT | |
| Geo Brand Mentionszubair-trabzada/geo-seo-claude | 11k | — | ~5.8k | Automated safety check: Notes | MIT | |
| Blog StrategyAgriciDaniel/claude-blog | 2.3k | — | ~4.4k | Automated safety check: Pass | MIT | |
| Citation Source Gap Finderirinabuht12-oss/marketing-skills | 4.1k | — | ~601 | Automated safety check: Pass | None | |
| Reddit Marketingsocial-media-skills/skills | 134 | — | ~1.2k | Automated safety check: Pass | MIT |
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Questions about Reddit Opportunity Research
What does Reddit Opportunity Research do?
Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language. Reddit Opportunity Research is an agent skill from onvoyage-ai/gtm-engineer-skills. Researches Reddit using a brand's Brand DNA to find promotable pain-point discussions, target subreddits, and real user search language.
When should I use Reddit Opportunity Research?
Reddit Opportunity Research fits situations like: tasks that involve AI search optimization.
How do I install Reddit Opportunity Research in Claude Code?
Run `npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -a claude-code`. Or copy the skill folder (reddit-opportunity-research in onvoyage-ai/gtm-engineer-skills) into .claude/skills/reddit-opportunity-research in your project. Claude Code loads it when a task matches its description.
How do I install Reddit Opportunity Research in Codex?
Run `npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -a codex`. Or copy the skill folder (reddit-opportunity-research in onvoyage-ai/gtm-engineer-skills) into .agents/skills/reddit-opportunity-research in your project. Codex loads it when a task matches its description.
Can I use Reddit Opportunity Research in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add onvoyage-ai/gtm-engineer-skills --skill reddit-opportunity-research -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/reddit-opportunity-research, .gemini/skills/reddit-opportunity-research, .github/skills/reddit-opportunity-research and .opencode/skills/reddit-opportunity-research in your project.
What does Reddit Opportunity Research need to run?
SKILL.md names no scripts, command-line tools or credentials: Reddit Opportunity Research is instructions for the agent only.
Does Reddit Opportunity Research access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Reddit Opportunity Research safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Reddit Opportunity Research use?
Reddit Opportunity Research is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Reddit Opportunity Research use?
About 2.1k tokens (SKILL.md is roughly 8.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Reddit Opportunity Research?
Skills that share tags, products or a category with Reddit Opportunity Research: AI Search Optimization (social-media-skills/skills, 134 stars), Geo Brand Mentions (zubair-trabzada/geo-seo-claude, 11k stars), Blog Strategy (AgriciDaniel/claude-blog, 2.3k stars) and Citation Source Gap Finder (irinabuht12-oss/marketing-skills, 4.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Reddit Opportunity Research?
onvoyage-ai (a GitHub organization) maintains it in onvoyage-ai/gtm-engineer-skills, which has 1,320 GitHub stars. The repository holds 12 skills in this directory. The repository was last updated on June 7, 2026.
Source: onvoyage-ai/gtm-engineer-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.