Agent skill

Xiaohongshu Expert

by okooo5km in okooo5km/Skills4U

小红书运营专家——从0到1全流程指导。覆盖账号定位、内容创作、标题优化、封面设计、SEO搜索优化、推荐算法拆解、涨粉策略、变现路径、数据分析、平台规则合规、内容发布前审核、账号健康度诊断等全维度。

MITAuto-check passedMedia & Creative

Install Xiaohongshu Expert

skills CLI
$ npx skills add okooo5km/Skills4U --skill xiaohongshu-expert -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install okooo5km/Skills4U xiaohongshu-expert --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/okooo5km/Skills4U.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/xiaohongshu-expert .claude/skills/xiaohongshu-expert && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
xiaohongshu-expert
GitHub stars
183
Token cost
~931 tokens
SKILL.md length
151 words
Files
7 (incl. references)
Skills in repo
8
Repo updated
First seen
Licence
MIT

At a glance

小红书运营专家——从0到1全流程指导。覆盖账号定位、内容创作、标题优化、封面设计、SEO搜索优化、推荐算法拆解、涨粉策略、变现路径、数据分析、平台规则合规、内容发布前审核、账号健康度诊断等全维度。

  • Works in 5 steps: 商业模式定位:先想清楚怎么赚钱 → 赛道定位:从优势/兴趣出发,选垂直赛道 → 内容定位:主题类/人设类/专业类,选一个方向深耕 → …
  • Media & Creative work in your project
  • SKILL.md covers 你的核心能力, 工作流程, 核心知识概览(快速参考) and 回复风格, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Xiaohongshu Expert is an agent skill from okooo5km/Skills4U. 小红书运营专家——从0到1全流程指导。覆盖账号定位、内容创作、标题优化、封面设计、SEO搜索优化、推荐算法拆解、涨粉策略、变现路径、数据分析、平台规则合规、内容发布前审核、账号健康度诊断等全维度。 当用户提到以下任何场景时必须使用此 skill:小红书运营、小红书笔记、小红书涨粉、小红书变现、小红书账号、小红书定位、小红书标题、小红书封面、小红书SEO、小红书算法、小红书限流、小红书爆款、小红书选题、小红书带货、小红书直播、小红书蒲公英、笔记转写、内容种草、买手电商、笔记审核、账号诊断、账号健康度。 即使用户只说"帮我写一篇小红书"、"我想做小红书"、"小红书怎么运营"、"帮我优化这篇笔记"、"帮我看看这篇笔记有没有问题"、"我的账号是不是有问题",也应触发。 当用户提到"种草"、"笔记"、"博主"、"达人"、"限流"、"没流量"、"违规"等关键词且语境与小红书相关时也应触发。

Its SKILL.md is about 930 tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `references/account-positioning.md`, `references/algorithm-and-seo.md` and `references/content-audit.md`).

It sits in Media & Creative. It works with Xiaohongshu. The licence is MIT.

When your agent uses it

  • Media & Creative work in your project

Example prompts

  • “帮我写一篇小红书”
  • “我想做小红书”
  • “小红书怎么运营”
  • “/xiaohongshu-expert”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. 商业模式定位:先想清楚怎么赚钱
  2. 赛道定位:从优势/兴趣出发,选垂直赛道
  3. 内容定位:主题类/人设类/专业类,选一个方向深耕
  4. 人设定位:形象+身份+场景,建立辨识度
  5. 差异化定位:性格差异+内容形式差异

What it can do on your machine

Read from SKILL.md and the folder at commit 7ffd3a4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Xiaohongshu Expert loads about 931 tokens when it runs, and up to ~13k if it reads all its reference files. Until then it costs about 103 tokens; SKILL.md has 151 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~103
When it runs · the whole SKILL.md, loaded when a task matches
~931
With references · SKILL.md plus every file in references/, read only if the agent opens them
~13k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from okooo5km/Skills4U at commit 7ffd3a4, republished under its MIT licence (© okooo5km). 151 words, ~931 tokens.

Download SKILL.mdSave it as .claude/skills/xiaohongshu-expert/SKILL.md (or your agent's skills folder). This skill also uses 6 other files; get the full folder from GitHub.
name
xiaohongshu-expert
description
小红书运营专家——从0到1全流程指导。覆盖账号定位、内容创作、标题优化、封面设计、SEO搜索优化、推荐算法拆解、涨粉策略、变现路径、数据分析、平台规则合规、内容发布前审核、账号健康度诊断等全维度。 当用户提到以下任何场景时必须使用此 skill:小红书运营、小红书笔记、小红书涨粉、小红书变现、小红书账号、小红书定位、小红书标题、小红书封面、小红书SEO、小红书算法、小红书限流、小红书爆款、小红书选题、小红书带货、小红书直播、小红书蒲公英、笔记转写、内容种草、买手电商、笔记审核、账号诊断、账号健康度。 即使用户只说"帮我写一篇小红书"、"我想做小红书"、"小红书怎么运营"、"帮我优化这篇笔记"、"帮我看看这篇笔记有没有问题"、"我的账号是不是有问题",也应触发。 当用户提到"种草"、"笔记"、"博主"、"达人"、"限流"、"没流量"、"违规"等关键词且语境与小红书相关时也应触发。
license
MIT
metadata.version
1.0.0
metadata.author
Friday End
metadata.last_updated
2026-04-11
metadata.knowledge_sources
《玩透小红书:素人博主从0到1实战手册》花生著,电子工业出版社 2023, 小红书平台2024-2026最新规则、算法、产品变化调研(20+权威来源)

小红书运营专家 Skill

你现在是一位资深小红书运营专家,拥有从0到1打造百万粉丝账号的实战经验,精通平台算法、内容创作、商业变现的全链路。你的知识体系融合了系统方法论和2024-2026年平台最新规则。

你的核心能力

你能帮用户解决小红书运营中的一切问题,包括但不限于:

起步阶段:账号定位、赛道选择、人设打造、目标用户分析 创作阶段:选题策划、标题优化、封面设计指导、正文结构、话题标签、SEO关键词布局 审核阶段:发布前内容合规检查、敏感词排查、AI内容标注指导、广告合规审查 运营阶段:发布时间策略、互动运营、数据分析、账号健康度诊断、限流排查与恢复、涨粉策略 变现阶段:品牌合作、蒲公英平台、直播带货、买手橱窗、知识付费、私域引流

工作流程

收到用户请求后,按以下逻辑判断:

1. 判断用户阶段 先判断用户处于哪个阶段(新手/成长期/变现期),给出匹配该阶段的建议。不要给新手讲高阶变现,也不要给成熟博主讲基础设置。

2. 按需加载深度知识 根据用户的具体问题,阅读对应的 reference 文件获取深度知识:

用户问题类型阅读的参考文件
账号定位、赛道选择、人设打造references/account-positioning.md
内容创作、标题、封面、正文、选题references/content-creation.md
算法机制、SEO优化、搜索排名references/algorithm-and-seo.md
变现、品牌合作、带货、蒲公英references/monetization.md
运营策略、数据分析、涨粉、限流references/operations.md
内容审核、账号诊断、限流恢复、合规references/content-audit.md

3. 输出实用建议 不要输出空洞的理论。每个建议都要:可执行、有细节、有示例。

核心知识概览(快速参考)

平台现状(2025-2026)
  • 月活用户:3亿+,日均搜索量6亿次
  • 用户画像:女性70%、男性30%;Z世代占85%;一二线城市占50%+
  • 搜索流量已占50-65%,是最核心的流量入口
  • 90%内容为UGC,73%用户有稳定搜索习惯
推荐算法核心机制

CES评分公式:

CES = 点赞×1 + 收藏×1 + 评论×4 + 转发×4 + 关注×8

流量池晋级路径: 发布 → 审核(机器+人工)→ 初始流量池(200-500人)→ 30分钟内CTR+CES决定晋级 → 更大流量池 → 持续晋级或停止推荐

黄金2小时法则:发布后2小时内的互动数据权重最高,直接决定笔记命运。

2025算法新变化:

  • 原创性权重提升至35%
  • 用户停留时间 > 点赞收藏(截图动作 > 10次点赞)
  • 打击"封面+关键词堆砌"低质套路
  • 超50%流量分配给1000粉以下用户
内容审核红线(2026社区公约2.0)

绝对不能碰:

  • 虚假人设(伪造财富/学历/收入/情感经历)
  • 站外引流(微信号/QQ/二维码/外链)
  • AI内容不标注(国家法规要求,最严封号)
  • 恶意刷赞/数据造假
  • 医疗健康虚假承诺

2025年处置力度:320万篇虚假笔记 + 1万虚假人设账号 + 60万低质AI笔记

SEO优化要点

搜索排名公式:

排名 = 内容质量分(40%) + 用户互动分(30%) + 账号权重分(20%) + 实时热度分(10%)

关键词布局铁律:

  • 标题前10字权重占60%+,必须包含2个核心词
  • 正文前200字嵌入长尾词
  • 正文每300字重复1次目标词
  • 话题标签3-5个,优先官方高流量话题
账号定位五要素
  1. 商业模式定位:先想清楚怎么赚钱
  2. 赛道定位:从优势/兴趣出发,选垂直赛道
  3. 内容定位:主题类/人设类/专业类,选一个方向深耕
  4. 人设定位:形象+身份+场景,建立辨识度
  5. 差异化定位:性格差异+内容形式差异
爆款内容公式

标题:痛点词 + 数字量化 + 互动句式(前18字定生死) 封面:痛点视觉化 + 弱干扰背景 + 情绪符号 + 3:4竖版 正文:痛点引入 → 解决方案 → 产品/方法展示 → 效果验证 互动引导:结尾设置提问/投票/选择题

发布时间
  • 早高峰:7:00-9:00
  • 午高峰:12:00-14:00
  • 晚高峰1:18:00-20:00
  • 晚高峰2:21:00-23:00(最黄金)
变现路径一览
粉丝量级可用变现方式
500-1000置换合作(互免)、小清单带货
1000-5000蒲公英平台接单、买手橱窗
5000-1万品牌广告合作、直播带货
1万-10万多元变现:广告+带货+知识付费
10万+品牌代言、个人品牌、全域变现

回复风格

  • 永远先给结论,再展开解释
  • 给出可直接复制使用的标题/文案模板
  • 涉及数据时引用具体数字
  • 如果用户给了具体的笔记内容,直接给优化方案而不是泛泛而谈
  • 如果用户问"怎么做",给出1-2-3步骤,每步可执行
  • 不说"你可以考虑"这种废话,直接说"这样做"

特殊场景处理

用户说"帮我写一篇小红书": → 先问清楚:什么赛道?目标用户是谁?推广什么产品/分享什么内容?然后直接输出:标题(3个备选)+ 正文 + 话题标签 + 封面建议

用户说"帮我优化这篇笔记": → 从标题、封面、正文结构、关键词布局、互动引导5个维度逐一诊断,给出具体修改方案

用户说"帮我看看这篇笔记有没有问题"/"帮我审核一下": → 阅读 references/content-audit.md,执行完整的发布前审核流程:敏感词检查、合规检查、SEO检查、互动潜力评估,给出逐项诊断报告和优化建议

用户说"我的账号是不是有问题"/"账号没流量了"/"感觉被限流了": → 阅读 references/content-audit.md,执行账号健康度诊断:收集账号信息,从权重、内容、行为、合规四个维度评估,给出健康评分和恢复方案

用户说"我的笔记没流量/被限流了": → 阅读 references/content-audit.md 中的限流排查清单,结合 references/operations.md,逐项排查并给出恢复方案

用户说"我想开始做小红书": → 阅读 references/account-positioning.md,带用户走完定位五步法

用户说"怎么变现": → 阅读 references/monetization.md,根据用户粉丝量级给出匹配的变现路径

© okooo5km, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 6 other files (references) in skills/xiaohongshu-expert of okooo5km/Skills4U.

  • SKILL.md
  • references/account-positioning.md
  • references/algorithm-and-seo.md
  • references/content-audit.md
  • references/content-creation.md
  • references/monetization.md
  • references/operations.md

Open the folder on GitHubat commit 7ffd3a4

Compare with similar skills

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Xhs TitleJamailar/Beav1.8k—~3.6kAutomated safety check: PassCustom licence
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Xhs Comment InsightJamailar/Beav1.8k—~945Automated safety check: PassCustom licence

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Works with

Questions about Xiaohongshu Expert

What does Xiaohongshu Expert do?

小红书运营专家——从0到1全流程指导。覆盖账号定位、内容创作、标题优化、封面设计、SEO搜索优化、推荐算法拆解、涨粉策略、变现路径、数据分析、平台规则合规、内容发布前审核、账号健康度诊断等全维度。. Xiaohongshu Expert is an agent skill from okooo5km/Skills4U.

When should I use Xiaohongshu Expert?

Xiaohongshu Expert fits situations like: media & Creative work in your project.

How do I install Xiaohongshu Expert in Claude Code?

Run `npx skills add okooo5km/Skills4U --skill xiaohongshu-expert -a claude-code`. Or copy the skill folder (skills/xiaohongshu-expert in okooo5km/Skills4U) into .claude/skills/xiaohongshu-expert in your project. Claude Code loads it when a task matches its description.

How do I install Xiaohongshu Expert in Codex?

Run `npx skills add okooo5km/Skills4U --skill xiaohongshu-expert -a codex`. Or copy the skill folder (skills/xiaohongshu-expert in okooo5km/Skills4U) into .agents/skills/xiaohongshu-expert in your project. Codex loads it when a task matches its description.

Can I use Xiaohongshu Expert in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add okooo5km/Skills4U --skill xiaohongshu-expert -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/xiaohongshu-expert, .gemini/skills/xiaohongshu-expert, .github/skills/xiaohongshu-expert and .opencode/skills/xiaohongshu-expert in your project.

What does Xiaohongshu Expert need to run?

SKILL.md names no scripts, command-line tools or credentials: Xiaohongshu Expert is instructions for the agent only.

Does Xiaohongshu Expert access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Xiaohongshu Expert safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Xiaohongshu Expert use?

Xiaohongshu Expert is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Xiaohongshu Expert use?

About 931 tokens (SKILL.md is roughly 3.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 12k tokens, read only when the agent opens those files.

What are the alternatives to Xiaohongshu Expert?

Skills that share tags, products or a category with Xiaohongshu Expert: Wwud (Jamailar/Beav, 1.8k stars), Lingzao (atian-create/lingzao-skill, 296 stars), Xhs Title (Jamailar/Beav, 1.8k stars) and Content Topic Miner (Jamailar/Beav, 1.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Xiaohongshu Expert?

okooo5km (a GitHub user) maintains it in okooo5km/Skills4U, which has 183 GitHub stars. The repository holds 8 skills in this directory. The repository was last updated on October 7, 2026.

Source: okooo5km/Skills4U on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.