New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Social Media

by nicepkg in nicepkg/ai-workflow

Create social media content for Twitter/X, LinkedIn, Facebook, Instagram including posts, threads, carousels, and engagement strategies.

MITAuto-check passedWriting & Content

Install Social Media

skills CLI
$ npx skills add nicepkg/ai-workflow --skill social-media -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install nicepkg/ai-workflow social-media --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/nicepkg/ai-workflow.git skills-src && mkdir -p .claude/skills && cp -r skills-src/workflows/content-creator-workflow/.claude/skills/social-media .claude/skills/social-media && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
social-media
GitHub stars
285
Token cost
~1.2k tokens
SKILL.md length
467 words
Files
1
Skills in repo
75
Repo updated
First seen
Licence
MIT

At a glance

Create social media content for Twitter/X, LinkedIn, Facebook, Instagram including posts, threads, carousels, and engagement strategies.

  • Works in 9 steps: Twitter/X Posts → LinkedIn Posts → Instagram → …
  • Writing social posts
  • SKILL.md covers Writing Style Guidelines, Instructions and Quality Checklist
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Social Media is an agent skill from nicepkg/ai-workflow. Create social media content for Twitter/X, LinkedIn, Facebook, Instagram including posts, threads, carousels, and engagement strategies. Use when writing social posts, planning content calendars, or creating viral content.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Social media posts, Content strategy and Social media marketing. It works with X (Twitter), Instagram and LinkedIn. The repository describes itself as: 🚀 170+ pre-built skills for Claude Code, Cursor, Codex & 14+ AI tools. Stop re-teaching your AI the same things. One command → instant domain expertise. Marketing, SEO, Trading… The licence is MIT.

When your agent uses it

  • Writing social posts
  • Planning content calendars
  • Creating viral content

Example prompts

  • “/social-media”

Workflow steps

9 steps, taken from the step headings in SKILL.md.

  1. Twitter/X Posts
  2. LinkedIn Posts
  3. Instagram
  4. Facebook
  5. Content Calendar Template
  6. Hashtag Strategy
  7. Engagement Tactics
  8. Analytics Focus
  9. Platform-Specific Tips

What it can do on your machine

Read from SKILL.md and the folder at commit d167b41. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Social Media loads about 1.2k tokens when it runs. Until then it costs about 59 tokens; SKILL.md has 467 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~59
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from nicepkg/ai-workflow at commit d167b41, republished under its MIT licence (© nicepkg). 467 words, ~1,221 tokens.

Download SKILL.mdSave it as .claude/skills/social-media/SKILL.md (or your agent's skills folder).
name
social-media
description
Create social media content for Twitter/X, LinkedIn, Facebook, Instagram including posts, threads, carousels, and engagement strategies. Use when writing social posts, planning content calendars, or creating viral content.

Social Media Marketing Skill

Writing Style Guidelines

Be Human, Not AI:

  • Write like a real person, not a marketing bot
  • Use natural language and conversational tone
  • Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage"
  • Skip filler words: "basically", "essentially", "simply", "just"

Emoji Policy:

  • Maximum ONE emoji per post (or none)
  • Use only when it genuinely adds clarity or warmth
  • Never pile up emojis (no "Check this out! 🚀🔥💥🎉")
  • Professional platforms (LinkedIn): prefer no emoji

What to Avoid:

❌ "🚀🔥 This GAME-CHANGING plugin will REVOLUTIONIZE your workflow!! 💥✨🎉"
✅ "Tired of manually syncing your forms? This plugin does it automatically."

Instructions

When creating social media content:

1. Twitter/X Posts

Single Tweet (280 chars):

Hook line that grabs attention

Key point or benefit

Call-to-action or question

#relevanthashtag

Thread Format:

Thread: [Topic] - Everything you need to know

1/ Hook that promises value

2/ First key point with example

3/ Second key point with data

4/ Third key point with tip

5/ Summary + CTA

Like & RT if helpful! Follow for more.

Engagement Tweets:

  • Ask genuine questions
  • Share honest takes (not hot takes for engagement)
  • Create polls
  • Reply to trends (only if relevant)
2. LinkedIn Posts

Structure:

Hook line (stops the scroll)

Problem or pain point

Story or insight (2-3 short paragraphs)

Key takeaway or lesson

Call-to-action + question for engagement

---
#hashtag1 #hashtag2 #hashtag3

Content Types:

  • Personal stories with lessons
  • Industry insights and trends
  • How-to and practical tips
  • Behind-the-scenes
  • Achievements (genuine, not humble-brag)
  • Thoughtful opinions (not controversial for engagement)
3. Instagram

Caption Structure:

Hook (first line visible)
.
.
.
Value content or story (after "more")

Call-to-action

.
.
.
#hashtag1 #hashtag2 ... (up to 30)

Carousel Ideas:

  1. Step-by-step tutorials
  2. Before/after transformations
  3. Tips and tricks lists
  4. Product features
  5. Customer testimonials

Reels/Stories:

  • Hook in first 3 seconds
  • Quick value delivery
  • Trending audio (if appropriate)
  • Text overlays for accessibility
  • Clear CTA at end
4. Facebook

Post Types:

  • Long-form stories
  • Questions for engagement
  • Live videos
  • Group discussions
  • Event promotions

Best Practices:

  • Native video over YouTube links
  • Engage in comments quickly
  • Use Facebook-specific features
  • Post when audience is active
5. Content Calendar Template
DayPlatformContent TypeTopicCTA
MonTwitterThreadHow-toFollow
TueLinkedInStoryLessonComment
WedInstagramCarouselTipsSave
ThuTwitterPollOpinionVote
FriAllPromoProductLink
6. Hashtag Strategy

Twitter: 1-2 relevant hashtags (less is more) LinkedIn: 3-5 industry hashtags Instagram: 20-30 mixed hashtags

  • 10 broad (1M+ posts)
  • 10 medium (100K-1M)
  • 10 niche (<100K)
Show full SKILL.md (187 more words)Show less
7. Engagement Tactics

Boost Reach:

  • Post consistently
  • Engage with others first (genuinely, not for algorithm)
  • Reply to every comment
  • Use platform features (polls, lives)
  • Collaborate with others

Build Community:

  • Ask genuine questions
  • Share user content (with credit)
  • Be authentic and consistent
  • Celebrate followers
  • Respond like a human, not a brand
8. Analytics Focus

Track:

  • Impressions/reach
  • Engagement rate
  • Click-through rate
  • Follower growth
  • Best posting times
  • Top performing content types
9. Platform-Specific Tips

Twitter/X:

  • Tweet 3-5x daily
  • Best times: 8-10am, 12-1pm
  • Use threads for long content
  • Quote tweet for commentary

LinkedIn:

  • Post 1x daily max
  • Best times: Tue-Thu, 7-8am
  • Comment on others' posts
  • Use document posts for carousels

Instagram:

  • Post 1-2x daily
  • Best times: 11am-1pm, 7-9pm
  • Stories multiple times daily
  • Reels for growth

Quality Checklist

Before posting, verify:

Content
  • Clear hook in first line
  • Value provided (not just promotion)
  • One clear CTA
  • Appropriate hashtags
  • Links work (if any)
Tone
  • Human, conversational tone
  • Maximum one emoji (if any)
  • No buzzwords or filler words
  • Not salesy or pushy
  • Authentic to brand voice
Visual (if applicable)
  • Real screenshots (not mockups)
  • Alt text for accessibility
  • No sensitive data visible
  • Properly sized for platform

© nicepkg, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in workflows/content-creator-workflow/.claude/skills/social-media of nicepkg/ai-workflow.

Open the folder on GitHubat commit d167b41

Compare with similar skills

Social Media next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Social Media compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Social Media this skillnicepkg/ai-workflow285—~1.2kAutomated safety check: PassMIT
Social Media Managementmanojbajaj95/claude-gtm-plugin1051 repos~3.9kAutomated safety check: PassMIT
Socialcoreyhaines31/marketingskills54k4 repos~4.5kAutomated safety check: PassMIT
Money Socialiamzifei/show-me-the-money1k—~2kAutomated safety check: PassCustom licence
Cashclaw Social Mediaertugrulakben/cashclaw303—~2.5kAutomated safety check: PassMIT
Schedule Socialindranilbanerjee/digital-marketing-pro8591 repos~3.4kAutomated safety check: PassMIT

Similar skills

  • Social Media Management

    manojbajaj95/claude-gtm-plugin

    Comprehensive social media management for all platforms (LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, YouTube).

    105 GitHub starsUsed in 1 repo~3.9k tokens
    Writing & ContentAuto-check passed

  • Social

    coreyhaines31/marketingskills

    When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.

    54k GitHub starsUsed in 4 repos~4.5k tokens
    Writing & ContentAuto-check passed

  • Money Social

    iamzifei/show-me-the-money

    Social media management and community building automation. An agent skill from iamzifei/show-me-the-money.

    1k GitHub stars~2k tokensUpdated 1 mo ago
    Writing & ContentAuto-check passed

  • Cashclaw Social Media

    ertugrulakben/cashclaw

    Creates content calendars, writes platform-specific posts, tracks analytics, and manages social media presence across Instagram, Twitter/X, LinkedIn, Facebook, and TikTok.

    303 GitHub stars~2.5k tokensUpdated 3 days ago
    Writing & ContentAuto-check passed

  • Schedule Social

    indranilbanerjee/digital-marketing-pro

    Schedule social posts to Twitter/X, Instagram, LinkedIn, TikTok, YouTube, and Pinterest through connected platform MCPs — generating per-platform copy variations, hashtag mixes, media-spec…

    859 GitHub starsUsed in 1 repo~3.4k tokens
    Writing & ContentAuto-check passed

  • Social Content

    borghei/Claude-Skills

    Create social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook with platform formats, hook formulas, and content pillars.

    886 GitHub stars~5.5k tokensUpdated 2 days ago
    Writing & ContentAuto-check passed

More from nicepkg/ai-workflow

All 75 skills in this repo

  • Capture Triage

    nicepkg/ai-workflow

    Processes Drafts Pro captures from the Inbox folder. An agent skill from nicepkg/ai-workflow.

    285 GitHub stars~3k tokensUpdated 8 mo ago
    Auto-check passed

  • Legacy To AI Ready

    nicepkg/ai-workflow

    Transform legacy codebases into AI-ready projects with Claude Code configurations.

    285 GitHub stars~2.2k tokensUpdated 8 mo ago
    Auto-check: notes

  • Newsletter Coach

    nicepkg/ai-workflow

    Writing coach that extracts educational content from your daily experiences and turns it into publish-ready newsletter drafts.

    285 GitHub stars~3.7k tokensUpdated 8 mo ago
    Auto-check passed

  • Webfluence

    nicepkg/ai-workflow

    Content web architecture framework. An agent skill from nicepkg/ai-workflow.

    285 GitHub stars~1.4k tokensUpdated 8 mo ago
    Auto-check passed

  • Workflow Creator

    nicepkg/ai-workflow

    Create complete Claude Code workflow directories with curated skills.

    285 GitHub stars~2.6k tokensUpdated 8 mo ago
    Auto-check passed

  • Media Processing

    nicepkg/ai-workflow

    Video/audio/image processing with FFmpeg and ImageMagick. An agent skill from nicepkg/ai-workflow.

    285 GitHub stars~2.4k tokensUpdated 8 mo ago
    Auto-check: notes

Works with

Categories

Questions about Social Media

What does Social Media do?

Create social media content for Twitter/X, LinkedIn, Facebook, Instagram including posts, threads, carousels, and engagement strategies. Social Media is an agent skill from nicepkg/ai-workflow. Create social media content for Twitter/X, LinkedIn, Facebook, Instagram including posts, threads, carousels, and engagement strategies.

When should I use Social Media?

Social Media fits situations like: writing social posts; planning content calendars; creating viral content.

How do I install Social Media in Claude Code?

Run `npx skills add nicepkg/ai-workflow --skill social-media -a claude-code`. Or copy the skill folder (workflows/content-creator-workflow/.claude/skills/social-media in nicepkg/ai-workflow) into .claude/skills/social-media in your project. Claude Code loads it when a task matches its description.

How do I install Social Media in Codex?

Run `npx skills add nicepkg/ai-workflow --skill social-media -a codex`. Or copy the skill folder (workflows/content-creator-workflow/.claude/skills/social-media in nicepkg/ai-workflow) into .agents/skills/social-media in your project. Codex loads it when a task matches its description.

Can I use Social Media in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add nicepkg/ai-workflow --skill social-media -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/social-media, .gemini/skills/social-media, .github/skills/social-media and .opencode/skills/social-media in your project.

What does Social Media need to run?

SKILL.md names no scripts, command-line tools or credentials: Social Media is instructions for the agent only.

Does Social Media access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Social Media safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Social Media use?

Social Media is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Social Media use?

About 1.2k tokens (SKILL.md is roughly 4.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Social Media?

Skills that share tags, products or a category with Social Media: Social Media Management (manojbajaj95/claude-gtm-plugin, 105 stars), Social (coreyhaines31/marketingskills, 54k stars), Money Social (iamzifei/show-me-the-money, 1k stars) and Cashclaw Social Media (ertugrulakben/cashclaw, 303 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Social Media?

nicepkg (a GitHub organization) maintains it in nicepkg/ai-workflow, which has 285 GitHub stars. The repository holds 75 skills in this directory. The repository was last updated on January 20, 2026.

Source: nicepkg/ai-workflow on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.