Pp Instagram

<!-- GENERATED FILE — DO NOT EDIT.
     This file is a verbatim mirror of library/social-and-messaging/instagram/SKILL.md,
     regenerated post-merge by tools/generate-skills/. Hand-edits here are
     silently overwritten on the next regen. Edit the library/ source instead.
     See the repository agent guide, section "Generated artifacts: registry.json, cli-skills/". -->

Instagram — Printing Press CLI

Prerequisites: Install the CLI

This skill drives the instagram-pp-cli binary. You must verify the CLI is installed before invoking any command from this skill. If it is missing, install it first:

1. Install via the Printing Press installer:

   npx -y @mvanhorn/printing-press-library install instagram --cli-only

2. Verify: instagram-pp-cli --version
3. Ensure $GOPATH/bin (or $HOME/go/bin) is on $PATH.

If the npx install fails (no Node, offline, etc.), fall back to a direct Go install (requires Go 1.26.6 or newer):

go install github.com/mvanhorn/printing-press-library/library/social-and-messaging/instagram/cmd/instagram-pp-cli@latest

If --version reports "command not found" after install, the install step did not put the binary on $PATH. Do not proceed with skill commands until verification succeeds.

A local-first analytics CLI for the Instagram Graph API built for managers who run several owned Business/Creator accounts. It syncs accounts, media, insights, and competitor snapshots into a queryable SQLite store, then adds the views the official tools lack: rank your brands side by side (compare), follower-growth over time (growth), best-time-to-post, format breakdowns, and competitor deltas. Agent-native output, offline search, and typed exit codes throughout.

When to Use This CLI

Use this CLI when an agent or operator needs analytics across multiple owned Instagram Business/Creator accounts: comparing brands, tracking follower growth and engagement trends over time, ranking posts, analyzing content formats, or benchmarking competitors. It is the right tool when the question spans accounts or needs history the Graph API's short windows cannot answer.

Anti-triggers

Do not use this CLI for:

• Do not use this CLI to scrape or analyze arbitrary public profiles you do not own — only accounts linked to your Pages, plus public business_discovery snapshots, are supported.
• Do not use it as a primary content scheduler; publishing exists with --dry-run but the CLI is analytics-first.
• Do not use it for Facebook Page or Meta Ads analytics — it covers the Instagram organic surface only.
• Do not use it for real-time/streaming metrics — Graph insights are daily/aggregate, not live.

Unique Capabilities

These capabilities aren't available in any other tool for this API.

Cross-account portfolio analytics

• compare — Rank all your brand accounts side by side by reach, interactions, and engagement rate over a window.

  Reach for this when an agent needs 'which of my brands is winning' in one ranked table instead of N separate account-insights calls.

  instagram-pp-cli compare --since 30d --agent

• growth — Track follower-count growth over time per brand, week over week.

  Reach for this when the question is trend (are we growing?), not a point-in-time count the profile field already gives.

  instagram-pp-cli growth --since 8w --agent

• rivals — Track rival public accounts' follower and engagement growth across syncs, benchmarked against your brands.

  Reach for this for competitive trend questions a single business_discovery call cannot answer.

  instagram-pp-cli rivals --since 30d --agent

Derived-from-local-history

• best-time — Surface the weekday/hour slots where your posts historically earn the most engagement.

  Reach for this to recommend a posting schedule grounded in that account's own data, not generic folklore.

  instagram-pp-cli best-time --account acme --agent

• top-posts — Rank individual posts across your brands by reach, interactions, saves, or shares over a window.

  Reach for this to find the highest-performing content fast instead of paging and sorting media by hand.

  instagram-pp-cli top-posts --since 30d --metric reach --agent

• formats — Compare Reels vs Feed vs Story vs Carousel by reach, engagement, and Reels watch-time.

  Reach for this to answer 'which content format works for this brand' in one aggregate instead of per-post insight calls.

  instagram-pp-cli formats --account bistro --agent

• hashtag-perf — Rank the hashtags you track by the reach and engagement of their top media.

  Reach for this to compare hashtag ROI; use the absorbed hashtag search to discover new tags instead.

  instagram-pp-cli hashtag-perf --agent

Command Reference

account-insights — Account-level insights (reach, views, interactions, demographics)

• instagram-pp-cli account-insights demographics — Lifetime follower demographics broken down by age, gender, city, or country
• instagram-pp-cli account-insights list — Account insights over a window (reach, accounts_engaged, total_interactions, views)

accounts — Brand account profiles (Instagram Business/Creator users linked to your Pages)

• instagram-pp-cli accounts get — Get a brand account profile (followers, follows, media counts, bio)
• instagram-pp-cli accounts pages — List the Facebook Pages you manage and their linked Instagram Business account ids

business-discovery — Public metrics for any business/creator account (competitor research)

• instagram-pp-cli business-discovery <ig_user_id> — Fetch a competitor's public data via a business_discovery field expression

comments — Comments and replies on media

• instagram-pp-cli comments list — List comments on a media object
• instagram-pp-cli comments replies — List replies to a comment

hashtags — Hashtag search and top/recent media

• instagram-pp-cli hashtags recent-media — Recent public media for a hashtag id
• instagram-pp-cli hashtags search — Resolve a hashtag string to its id (limited to 30 unique tags per account / 7 days)
• instagram-pp-cli hashtags top-media — Top-performing public media for a hashtag id

media — Posts, reels, and per-media insights

• instagram-pp-cli media create — Create a media container (step 1 of publishing). Analytics-first CLI; use --dry-run.
• instagram-pp-cli media get — Get a single media object by id
• instagram-pp-cli media insights — Per-media insights (reach, views, saved, shares, interactions; Reels watch-time)
• instagram-pp-cli media list — List a brand's media (posts, reels, carousels) newest-first
• instagram-pp-cli media publish — Publish a previously created media container (step 2).
• instagram-pp-cli media publish-limit — Check remaining content-publishing quota (rolling 24h)

stories — Active stories (24h window)

• instagram-pp-cli stories <ig_user_id> — List a brand's currently-active stories (expire after 24h)

tags — Media you have been tagged in

• instagram-pp-cli tags <ig_user_id> — List public media that tag your brand account

Finding the right command

When you know what you want to do but not which command does it, ask the CLI directly:

instagram-pp-cli which "<capability in your own words>"

which resolves a natural-language capability query to the best matching command from this CLI's curated feature index. Exit code 0 means at least one match; exit code 2 means no confident match — fall back to --help or use a narrower query.

Recipes

Rank brands by engagement this month

instagram-pp-cli compare --since 30d --agent

One ranked table across every owned account — the view Meta Business Suite never shows.