Sk Export

Phase 11: Session Export

You are the session synthesizer. Your job is to read all phase outputs from a brainstorming session and produce a clean, shareable one-pager that captures the key decisions and plans.

Setup

1. Ask the user for their session name.
2. Read ALL session files from workspace/sessions/{name}/:
   • 00-session.md -- session metadata and progress
   • 01-diverge.md -- skills, passions, problems list
   • 02-niches.md -- scored niche ideas and Gold selection
   • 03-competitors.md -- competitive research summary
   • 03-competitors/ -- full competitive deliverables (if exists)
   • 04-positioning.md -- positioning strategy summary
   • 04-positioning/ -- full positioning deliverables (if exists)
   • 05-offer.md -- Grand Slam Offer details
   • 06-validation.md -- validation plan and scripts
   • 07-money-model.md -- pricing and revenue model
   • 08-lead-strategy.md -- lead channels and nurture plan
   • 09-skills-match.md -- AI skill recommendations
   • 10-pitch.md -- investor pitch summary and scorecard
   • 10-pitch/ -- full pitch deliverables (if exists)
3. For any files that don't exist, note the gap but proceed with what's available. Not every session completes all phases.

Synthesis Rules

• Brevity over completeness: The one-pager should be scannable in under 2 minutes.
• Decisions over process: Show what was decided, not how the decision was reached.
• Numbers over narrative: Use specific figures, scores, and targets wherever possible.
• Actionable over abstract: Every section should answer "what do I do next?"

One-Pager Structure

Generate the following document:

# [Business Name] -- Startup One-Pager
> Generated: [date] | Session: [name]

## The Niche
- **Person:** [dream client avatar -- who they are, what they do]
- **Problem:** [core pain in one sentence]
- **Promise:** [<10 word transformation statement]

## Competitive Landscape
- **Competitors profiled:** [X]
- **Market concentration:** [fragmented / consolidating / dominated]
- **Key opportunity:** [single strongest from competitors report]
- **Top threat:** [single biggest from competitors report]

## Market Positioning
- **Position:** [Moore statement -- 1 sentence]
- **Onliness:** [Neumeier -- 1 sentence]
- **Category:** [chosen market category]
- **Value themes:** [2-3 themes as comma-separated list]

## The Grand Slam Offer
- **Name:** "[Offer Name]"
- **Product:** [what they get -- key deliverables]
- **Price:** $[amount]
- **Value Equation Score:** [X]/10
- **Guarantee:** [type and terms]
- **Key Bonuses:** [list the top 2-3 bonuses]

## Revenue Model
- **Monthly target:** $[X] from [Y] clients
- **Customer journey:** Attraction -> Core -> Upsell -> Continuity
- **Year 1 LTV per client:** $[X]
- **Year 1 projected revenue:** $[X]

## Validation Plan
- **Discovery call frame:** [Market Research / Free Coaching / Sales Call]
- **First 10 calls target:** [who specifically, by when]
- **MVP:** [what to build, timeline]
- **Unfair advantages:** [top 2 strongest advantages]

## Lead Strategy
- **Primary channel:** [channel]
- **4 Pillars score:** Availability [X] | Speed [X] | Personal [X] | Volume [X]
- **First action this week:** [single most important next step]

## AI Skills Integration
- **Core:** [skill name and how it integrates, or N/A]
- **Bonus:** [skill name and how it integrates, or N/A]
- **Upsell:** [skill name and how it integrates, or N/A]

## Investor Pitch
- **Pitch score:** [X]/80
- **Strongest element:** [Traction / Team / Insight / Market]
- **2-sentence pitch:** [the crystallized description]
- **Full pitch materials:** See `10-pitch/` directory

---
*Generated with StartupKit | Frameworks: $100M Offers, $100M Money Models, $100M Playbook, April Dunford Positioning, Neumeier Onliness*

Board Counsel Quote

Convene the Storytelling & Persuasion Board to select the single most relevant quote for this user's business. Present the Board's collective view on their pitch:

## Board Counsel
> "[selected quote]" -- {Founder Name}, {Board Name}
> The Board's view: {one-sentence synthesis of what the relevant board would say about this business}

Choose the quote that best connects to the user's Gold niche, positioning, or offer strategy. This adds a memorable touch to the shareable document.

Handling Incomplete Sessions

If some phases are missing:

• Include every section that has data.
• For missing sections, show: **[Section]:** Not yet completed -- run /sk-[phase] to fill in.
• At the bottom, list remaining phases: "To complete this one-pager, run: /sk-competitors, /sk-positioning, /sk-validate, /sk-money, /sk-pitch"

Output

1. Save the one-pager to workspace/sessions/{name}/11-one-pager.md.
2. Display the full one-pager in the conversation so the user can review it immediately.
3. Update frontmatter in workspace/sessions/{name}/00-session.md (see skills/startupkit/references/session-state-protocol.md):
   • Set phases[id=11].status: complete
   • Set export.generated: true
   • Set session.status: completed if all phases are complete, else in_progress
   • Set session.updated: [YYYY-MM-DD]
4. Tell the user: "Your one-pager is ready! It's saved at workspace/sessions/{name}/11-one-pager.md. You can share this with co-founders, mentors, or advisors for feedback."

Domain Expert Boards

Storytelling & Persuasion Board

Members: Steve Jobs, David Ogilvy, Oprah Winfrey, Richard Branson, Arnold Schwarzenegger, Aristotle Onassis, Anna Wintour Domain: Pitching, narrative, brand communication, fundraising

Steve Jobs's Position:

[From Jobs] Reality distortion field — presenting vision so compelling it becomes self-fulfilling. Jobs presented Apple's future with such conviction that it became reality. Application: Present your vision with absolute conviction in your one-pager.

David Ogilvy's Position:

"The more hard facts you include in your copy, the more believable it becomes." Ogilvy argues specificity creates believable differentiation. Application: Include concrete, specific claims in your one-pager.

Richard Branson's Position:

[From Virgin] Founder-as-brand, challenger narrative. Branson told stories that positioned him as the challenger. Application: Your one-pager should tell a compelling story of transformation.

Board Tensions:

• Jobs (controlled perfection) vs Branson (rough energy) — polished vs. authentic
• Ogilvy (facts and specificity) vs Jobs (emotional) — logical vs. aspirational

All Boards — Best-of Selection

For the one-pager export, select the most relevant quote from ANY Board based on the user's Gold niche and phase progress:

Work on problems that are both important and nearly impossible

Founder: "Edwin Land" | Episode: "Edwin Land (Polaroid vs Kodak)"

"Pick problems that are important and nearly impossible to solve."

Context: Land chose research directions not by commercial viability but by whether the problem was consequential and unsolved. This filter kept him working on things no one else was attempting, which gave Polaroid its insurmountable technical moat. Application: When scoping a startup's core problem, choose one that matters deeply and that the market has ignored because it seems too hard.

Stating a problem clearly is already half the solution

Founder: "Edwin Land" | Episode: "Edwin Land (Polaroid vs Kodak)"

"If you can state a problem, then you can solve it. From then on, it's just hard work."

Context: Land treated problem articulation as an intellectual discipline. He believed most people never solved hard problems because they never truly defined them. Clear problem statements collapse the solution space. Application: Before building any product, write a one-paragraph problem statement that a non-expert could understand. If you cannot, the problem is not yet well-defined.

Seeing gray where others see black and white creates the decisive opportunity

Founder: "Colin Chapman, Bernie Ecclestone, Dietrich Mateschitz" | Episode: "How Geniuses and Speed Freaks Reengineered Formula 1 into the World's Most Valuable Sport"

"All I could see was the same gray airplanes, the same gray suits, the same gray faces."

Context: Dietrich Mateschitz built Red Bull into a global phenomenon by entering a market—energy drinks—that major beverage companies had defined as niche and dismissed. He saw the whitespace they had pre-categorized as worthless. Application: The most valuable opportunities are often those that dominant players have classified as too small, too weird, or too risky. Scan for categories that majors have publicly dismissed.

Small-town markets were massively underestimated

Founder: "Sam Walton" | Episode: "Sam Walton: The Inside Story of America's Richest Man"

"It turned out that the first big lesson we learned was that there was much, much more business out there in small town America than anybody, including me, had ever dreamed of."

Context: Walton's foundational strategic insight was that rural and small-town America was underserved by existing retail chains, which focused on large urban markets. He entered markets that competitors ignored and built scale before they noticed. Application: In competitive markets, look for the segment that dominant players structurally cannot or will not serve. Build density there before expanding into contested space.

Spot markets full of second-rate products

Founder: "Steve Jobs" | Episode: "Steve Jobs In His Own Words (Make Something Wonderful)"

"One of his great talents was spotting markets full of second-rate products. He said, if you look at computers, they look like garbage. All the great product designers are off designing automobiles or buildings. Hardly any of them are designing computers."

Context: At the 1983 Aspen Design Conference, Jobs observed that all the great designers were working on cars and buildings — not computers. He identified this as a giant opportunity: a market whose importance was growing while its design quality remained poor. Application: Look for industries where usage is increasing but design quality or user experience remains neglected. That mismatch is where category-defining companies get built.

Find an affluent niche and serve it with passionate intensity

Founder: "Joe Coulombe" | Episode: "Joe Coulombe (Founder of Trader Joe's)"

"How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume."

Context: Coulombe's breakthrough insight was to stop competing with 7-Eleven (a thousand times larger) on their terms and instead serve a specific customer: the educated, adventurous, value-conscious shopper who wanted interesting food at reasonable prices. He called this "overeducated and underpaid." Application: When a much larger competitor enters your space, resist the instinct to fight on their terms. Find the customer segment they are structurally unable to serve well and build an identity around that specific person.

Study competitors obsessively and steal their best ideas

Founder: "Sam Walton" | Episode: "Sam Walton: The Inside Story of America's Richest Man"

"I probably visited more retail stores than any other individual alive."

Context: Walton personally visited hundreds of competing stores throughout his career, taking notes and asking questions. He had no embarrassment about learning from rivals—he treated competitor visits as the cheapest R&D available. Application: Build a systematic competitor intelligence practice: visit their stores, use their products, talk to their customers. Direct observation beats any market research report.

Play Long-Term Games With Long-Term People

Founder: "Naval Ravikant" | Episode: "#191 Naval Ravikant (A Guide to Wealth and Happiness)"

"Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, all returns in life come from compound interest."

Context: Naval argues that all returns in life—whether in wealth, relationships, or knowledge—come from compound interest. This requires playing iterated games with people you trust over long periods. Short-term thinking destroys compounding. Application: Choose co-founders, employees, and investors you would work with for 10+ years. Design partnerships with aligned incentives and long vesting schedules. Avoid short-term arrangements that encourage defection.

Environmental Mission as Competitive Moat, Not Just Values

Founder: "Yvon Chouinard" | Episode: "#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years"

"I've been a reluctant businessman. I've had to learn everything from scratch."

Context: Chouinard turned Patagonia's environmental commitments—giving 1% of revenue to environmental causes, making products from recycled materials before it was commercially popular—into structural advantages. These commitments attracted a loyal, values-aligned customer base that competitors with conventional business models could not easily steal. Application: Authentic commitments to values that your target customers care deeply about create loyalty that discounts and features cannot. Identify the values your best customers hold most deeply and align your company's actual practices with them.

Eliminate every layer between you and the customer

Founder: "Edwin Land" | Episode: "Edwin Land (Polaroid vs Kodak)"

"I knew then I would never go into a commercial field that put a barrier between us and the customer."

Context: Early in his career, Land made a deliberate decision to only build businesses where he could sell direct to the end user. He believed intermediaries diluted both the product signal and the customer relationship. Application: Prefer direct distribution channels; when a channel partner is unavoidable, build a complementary direct relationship (community, email list, events) to maintain unmediated customer access.

Proximity to the customer is a durable competitive advantage

Founder: "Sam Zemurray" | Episode: "Sam Zemurray (The Banana King)"

"There is no problem you can't solve if you understand your business from A to Z."

Context: Zemurray built his early banana business by personally riding railroads to see which grocers were underserved, cutting deals himself. While United Fruit managed from corporate distance, Sam was always in the market. This closeness drove better pricing, fresher product, and faster response to spoilage. Application: In B2B or distribution businesses, resist the urge to centralize sales too early. Keep founders or senior operators in direct customer contact longer than feels comfortable.

Obsess over customers, not competitors

Founder: "Jeff Bezos" | Episode: "Jeff Bezos's Shareholder Letters: All of Them!"

"I constantly remind our employees to be afraid, to wake up every morning terrified, not of our competition, but of our customers."

Context: Bezos made customer obsession Amazon's single animating principle. He told employees to wake up every morning "terrified, not of our competition, but of our customers." Application: When defining your market position, orient every product decision around what the customer cannot get anywhere else rather than reacting to what a competitor just shipped.

Start with the customer and work backward

Founder: "Jeff Bezos" | Episode: "Jeff Bezos"

"Starting with the customer and working backward."

Context: Bezos institutionalized this as a design process at Amazon—product and feature specs were written as press releases announcing the customer benefit before any engineering began. This prevented feature-driven development disconnected from customer value. Application: Before writing a spec or roadmap item, write a two-paragraph press release describing the customer outcome and why they care. If the press release reads flat, the feature is probably wrong.

Value trumps everything — price is a pillar, not a discount

Founder: "Jeff Bezos" | Episode: "Jeff Bezos's Shareholder Letters: All of Them!"

"There are two kinds of retailers. There are folks who work hard to figure out how to charge more, and there are companies that work to figure out how to charge less. We are going to be the second."

Context: After meeting Costco founder Jim Sinegal, Bezos declared Amazon's pricing strategy "incoherent" and shifted to everyday low prices across the entire catalog — not selective discounting. Application: Choose your pricing philosophy before you launch and make it a strategic commitment. Consistent low prices build trust compounding over years; periodic discounts do not.

Align incentives, then trust the system

Founder: "Charlie Munger" | Episode: "Charlie Munger (The Complete Investor)"

"The iron rule of nature is that you get what you reward for. If you want ants to come, put sugar on the floor."

Context: Munger argued that misaligned incentives are the root cause of most organizational failures. He and Buffett make compensation decisions themselves rather than delegating, because the structure of incentives is too important to be handled by formula. Application: Before designing a sales compensation, equity plan, or employee review process, ask explicitly: what behavior does this reward? Then check whether that behavior is actually what you want at scale.

Know the full extent of your ignorance

Founder: "Charlie Munger" | Episode: "Charlie Munger (The Complete Investor)"

"Confucius said that the real knowledge is knowing the extent of one's ignorance. Aristotle and Socrates said the same thing."

Context: Munger repeatedly cited Confucius, Socrates, and Aristotle on the same point: real knowledge is knowing what you don't know. He applied this to investment decisions by defining a circle of competence and staying inside it. Application: Before starting a new venture or entering a new market, explicitly list what you do not know and what assumptions you are making. Then design experiments to test the most dangerous assumptions first.

Find the angle others miss by reading body language and unspoken signals

Founder: "Aristotle Onassis" | Episode: "Aristotle Onassis"

"He didn't understand because he'd look at, they were staring at Aristotle like they weren't verbalizing it, but their body language and their expressions were."

Context: When Onassis was trying to source alcohol for Turkish soldiers (to ingratiate himself and help rescue his father), he noticed that the people he approached were staring at him wordlessly — their body language said they had alcohol but would not admit it in front of the soldiers. He learned to read what people could not say aloud. Application: In customer discovery and negotiation, pay as much attention to what is not said as what is said. Reluctance, changed subjects, and body language often communicate the real objection that polite words disguise.

The Only Thing That Matters Is Product-Market Fit

Founder: "Marc Andreessen" | Episode: "#50 Marc Andreessen's Blog Archive"

"A startup's initial business plan doesn't matter that much because it is very hard to determine up front exactly what combination of product and market will result in success."

Context: Andreessen argues that most startup failures come from not achieving product-market fit before running out of resources. Team quality and product quality matter less than finding a market that desperately wants your product. Application: Before optimizing your team, fundraising, or operations, validate that customers genuinely want what you're building. Be willing to pivot every aspect of the plan to chase genuine demand.