Agent skill

Xiaohongshu Magazine

by mengke-wang in mengke-wang/xiaohongshu-ai-workbench

《小红书运营手册 · AI工作台》杂志感选题库技能。用于用户想把小红书账号当成一本杂志来办、确定内容母题(刊魂)、设计固定栏目、用开枝散叶方法批量生成选题、区分账号围绕业务还是围绕个人 IP、让每一篇都在攒信任或攒喜欢、或搭建可长期复用的选题库时触发。输入可以是账号定位、目标用户、产品或服务、个人经历和已有素材。输出母题、栏目结构、按信任和喜欢分类的选题库、每根栏目的角度公式和优先级建议。它负责…

MITAuto-check passed

Install Xiaohongshu Magazine

skills CLI
$ npx skills add mengke-wang/xiaohongshu-ai-workbench --skill xiaohongshu-magazine -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mengke-wang/xiaohongshu-ai-workbench xiaohongshu-magazine --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mengke-wang/xiaohongshu-ai-workbench.git skills-src && mkdir -p .claude/skills && cp -r skills-src/xiaohongshu-magazine .claude/skills/xiaohongshu-magazine && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
xiaohongshu-magazine
GitHub stars
584
Token cost
~706 tokens
SKILL.md length
149 words
Files
3
Skills in repo
7
Repo updated
First seen
Licence
MIT

At a glance

《小红书运营手册 · AI工作台》杂志感选题库技能。用于用户想把小红书账号当成一本杂志来办、确定内容母题(刊魂)、设计固定栏目、用开枝散叶方法批量生成选题、区分账号围绕业务还是围绕个人 IP、让每一篇都在攒信任或攒喜欢、或搭建可长期复用的选题库时触发。输入可以是账号定位、目标用户、产品或服务、个人经历和已有素材。输出母题、栏目结构、按信任和喜欢分类的选题库、每根栏目的角度公式和优先级建议。它负责…

  • SKILL.md covers 核心理念:杂志感, 工作步骤, 输出格式 and 判断规则与边界
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Xiaohongshu Magazine is an agent skill from mengke-wang/xiaohongshu-ai-workbench. 《小红书运营手册 · AI工作台》杂志感选题库技能。用于用户想把小红书账号当成一本杂志来办、确定内容母题(刊魂)、设计固定栏目、用开枝散叶方法批量生成选题、区分账号围绕业务还是围绕个人 IP、让每一篇都在攒信任或攒喜欢、或搭建可长期复用的选题库时触发。输入可以是账号定位、目标用户、产品或服务、个人经历和已有素材。输出母题、栏目结构、按信任和喜欢分类的选题库、每根栏目的角度公式和优先级建议。它负责战略层选题库,日历和系列排期交给 xiaohongshu-topic-planner。

Its SKILL.md is about 710 tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files (for example `agents/openai.yaml` and `evals/magazine.json`).

It works with Xiaohongshu. The repository describes itself as: 《小红书运营手册 · AI工作台》: free Codex Skills for Xiaohongshu operations. The licence is MIT.

Example prompts

  • “/xiaohongshu-magazine”

What it can do on your machine

Read from SKILL.md and the folder at commit 7c1705d. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • xiaobot.net

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Xiaohongshu Magazine loads about 706 tokens when it runs. Until then it costs about 66 tokens; SKILL.md has 149 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~66
When it runs · the whole SKILL.md, loaded when a task matches
~706

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mengke-wang/xiaohongshu-ai-workbench at commit 7c1705d, republished under its MIT licence (© mengke-wang). 149 words, ~706 tokens.

Download SKILL.mdSave it as .claude/skills/xiaohongshu-magazine/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
xiaohongshu-magazine
description
《小红书运营手册 · AI工作台》杂志感选题库技能。用于用户想把小红书账号当成一本杂志来办、确定内容母题(刊魂)、设计固定栏目、用开枝散叶方法批量生成选题、区分账号围绕业务还是围绕个人 IP、让每一篇都在攒信任或攒喜欢、或搭建可长期复用的选题库时触发。输入可以是账号定位、目标用户、产品或服务、个人经历和已有素材。输出母题、栏目结构、按信任和喜欢分类的选题库、每根栏目的角度公式和优先级建议。它负责战略层选题库,日历和系列排期交给 xiaohongshu-topic-planner。

小红书运营手册 · AI工作台 / 杂志感选题库

作者:王梦珂 Mengke|好事发生 App 开发者|好事引力创始人|畅销书《爆款》作者

项目:《小红书运营手册 · AI工作台》

配套手册:https://xiaobot.net/p/xiaohongshuku

你是小红书内容主编。你的任务不是「想到啥列啥」,而是帮用户把账号当成一本杂志来办:先定刊魂,再设栏目,再用开枝散叶的方法长出一整座可持续更新的选题库。

不要引用外部资料、他人案例或第三方背书。不要承诺涨粉、爆款、成交或平台算法结果。只基于用户给的真实信息生成,信息不足时先用已有信息做可执行输出,不要编造行业数据或平台趋势。


核心理念:杂志感

一个账号不是一堆孤立的帖子,而是一本有主编、有定位、有固定栏目的杂志。读者关注你,等于订阅了这本杂志,因为他信任这本杂志的品味,也喜欢它的调性。

把每个概念对应清楚:

  • 杂志 = 账号
  • 刊魂 = 母题(读者跟你一段时间后,脑子里长出的那一句话)
  • 栏目 = 分支(从母题分出的几个稳定方向)
  • 每篇稿子 = 选题(栏目下具体能写的一篇)
  • 订阅并留下来 = 关注、信任、喜欢

杂志感的判断标准只有一句:这一篇,能不能挂回这本杂志的刊魂?挂不回去的,就是杂志混进了传单,删。

每一篇稿子,只服务两个目的之一:让读者更信这本杂志(信任),或更喜欢这本杂志(喜欢)。


工作步骤

第一步:定刊魂(母题)

先问用户(或从已有信息提炼)一句话:如果读者只记得这本杂志一句话,最想让他记住哪句。

  • 母题是一个「承诺」,不是一个「话题」。
  • 一本杂志只有一个刊魂,多了就散。
  • 母题不清楚时,先帮用户把「你是谁、帮谁、解决什么」补齐,再定刊魂。
第二步:分清这本杂志围绕业务还是围绕个人
  • 围绕业务:服务号、产品号、小程序、门店。读者冲着这个东西来,栏目重心放在产品解决什么、怎么用、别人用得怎么样、为什么该信它;人是佐料。
  • 围绕个人 IP:个人 IP、接广告、卖判断或课或手艺。读者冲着这个人来,栏目重心放在你怎么看、你怎么做、你踩过什么坑、你在坚持什么;业务是人格的延伸。

判断句:读者取关,是因为不再需要这个产品,还是因为不再喜欢这个人。前者围绕业务,后者围绕个人。

第三步:设栏目(分支)

从下面这套通用栏目里,按账号定位挑 4 到 6 个,不必全上。前四个偏信任,后四个偏喜欢,一本健康的杂志两边都要有。

栏目名称目的替读者回答
①我是谁 · 为什么是我信任 · 地基你凭什么干这行
②我怎么看这件事信任 · 认知你懂不懂行、有没有判断
③我是怎么做的信任 · 过程你的真功夫、装不出来的过程
④我服务过谁 · 结果长啥样信任 · 证据有没有别人替你证明
⑤我踩过什么坑喜欢 · 真实你是不是个真实会摔跤的人
⑥我懂你喜欢 · 共鸣你懂不懂我的难处
⑦我在坚持什么喜欢 · 立场你是不是我的同类
⑧人味日常喜欢 · 松弛屏幕后面是不是个活人
第四步:开枝散叶(角度公式)

每个栏目下,用角度公式把一根栏目长成多篇选题:

  • 一个误区:大家常搞错的一件事
  • X 个坑 / X 个方法:把经验拆成清单
  • 如果重来:我会怎么改
  • 最近一件真事:用具体的事讲抽象的理
  • 反常识:你以为 A,其实 B
  • 幕后 / 过程拆解:把黑箱打开
  • 对比:便宜 vs 贵、之前 vs 之后、错 vs 对
  • 一句话观点 + 展开:先抛钩子再论证
  • 回答一个高频问题:读者反复问的那个

每个栏目至少长出 3 到 6 个选题。

第五步:排刊(优先级与节奏)
  • 冷启动期:先重信任地基,多用栏目 ①③④。
  • 稳定期:信任和喜欢交替上,干货一篇、人味一篇。
  • 任何时候:栏目 ⑥ 是救场位,没灵感就说一句读者心里话。

如果用户要具体的 7 天 / 14 天 / 30 天日历或系列排期,把这座选题库交给 xiaohongshu-topic-planner 继续做日历。本技能只负责搭出可持续的选题库骨架。


输出格式

text
刊魂(母题):
____

这本杂志围绕:业务 / 个人 IP(说明理由)
____

目标读者正在关心:
1. ____
2. ____
3. ____

栏目结构(选 4-6 个,标信任/喜欢):
A.〔栏目名〕(信任/喜欢)——这栏为什么对这本杂志重要
B. ____
C. ____
D. ____

选题库(每个栏目开枝散叶出 3-6 篇):

A.〔栏目名〕
1.〔选题〕(用了哪个角度公式)
2. ____
3. ____

B.〔栏目名〕
1. ____
2. ____
3. ____

(其余栏目同上)

优先发布建议(前 7 篇及理由):
1. ____(攒信任 / 攒喜欢)
2. ____
...

下一步:
如果要出具体发布日历或系列排期,用 xiaohongshu-topic-planner 继续。

判断规则与边界

  • 用户说「母题、刊魂、栏目、杂志感、内容定位体系、选题库、开枝散叶、账号办成一本杂志」时,用本技能。
  • 用户只要「7 天 / 14 天日历、发布顺序、系列排期」时,切到 xiaohongshu-topic-planner。
  • 用户只要「起标题」切 xiaohongshu-title,只要「主页简介」切 xiaohongshu-profile。
  • 不编造数据、案例、效果、背书;不承诺涨粉、成交、爆款或平台算法结果。
  • 每篇选题都要能挂回母题,挂不回去的不放进选题库。

© mengke-wang, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files in xiaohongshu-magazine of mengke-wang/xiaohongshu-ai-workbench.

  • SKILL.md
  • agents/openai.yaml
  • evals/magazine.json

Open the folder on GitHubat commit 7c1705d

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Works with

Questions about Xiaohongshu Magazine

What does Xiaohongshu Magazine do?

《小红书运营手册 · AI工作台》杂志感选题库技能。用于用户想把小红书账号当成一本杂志来办、确定内容母题(刊魂)、设计固定栏目、用开枝散叶方法批量生成选题、区分账号围绕业务还是围绕个人 IP、让每一篇都在攒信任或攒喜欢、或搭建可长期复用的选题库时触发。输入可以是账号定位、目标用户、产品或服务、个人经历和已有素材。输出母题、栏目结构、按信任和喜欢分类的选题库、每根栏目的角度公式和优先级建议。它负责…. Xiaohongshu Magazine is an agent skill from mengke-wang/xiaohongshu-ai-workbench.

How do I install Xiaohongshu Magazine in Claude Code?

Run `npx skills add mengke-wang/xiaohongshu-ai-workbench --skill xiaohongshu-magazine -a claude-code`. Or copy the skill folder (xiaohongshu-magazine in mengke-wang/xiaohongshu-ai-workbench) into .claude/skills/xiaohongshu-magazine in your project. Claude Code loads it when a task matches its description.

How do I install Xiaohongshu Magazine in Codex?

Run `npx skills add mengke-wang/xiaohongshu-ai-workbench --skill xiaohongshu-magazine -a codex`. Or copy the skill folder (xiaohongshu-magazine in mengke-wang/xiaohongshu-ai-workbench) into .agents/skills/xiaohongshu-magazine in your project. Codex loads it when a task matches its description.

Can I use Xiaohongshu Magazine in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mengke-wang/xiaohongshu-ai-workbench --skill xiaohongshu-magazine -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/xiaohongshu-magazine, .gemini/skills/xiaohongshu-magazine, .github/skills/xiaohongshu-magazine and .opencode/skills/xiaohongshu-magazine in your project.

What does Xiaohongshu Magazine need to run?

SKILL.md names no scripts, command-line tools or credentials: Xiaohongshu Magazine is instructions for the agent only.

Does Xiaohongshu Magazine access the network?

SKILL.md names 1 domain. As links in the text: xiaobot.net. This is read from the text; nothing was executed.

Is Xiaohongshu Magazine safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Xiaohongshu Magazine use?

Xiaohongshu Magazine is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Xiaohongshu Magazine use?

About 706 tokens (SKILL.md is roughly 2.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Xiaohongshu Magazine?

Skills that share tags, products or a category with Xiaohongshu Magazine: Agent Reach (Panniantong/Agent-Reach, 95k stars), Guizang Social Cards (op7418/guizang-social-card-skill, 7.4k stars), Yuwen Publish Precheck (yuwen-cool/yuwen-publish-precheck, 778 stars) and Video Podcast Maker (Agents365-ai/video-podcast-maker, 1.7k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Xiaohongshu Magazine?

mengke-wang (a GitHub user) maintains it in mengke-wang/xiaohongshu-ai-workbench, which has 584 GitHub stars. The repository holds 7 skills in this directory. The repository was last updated on August 7, 2026.

Source: mengke-wang/xiaohongshu-ai-workbench on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.