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Agent skill

Prd V09 Offer Construction Hormozi

by mattgierhart in mattgierhart/PRD-driven-context-engineering

Construct a high-conversion offer using Alex Hormozi's value equation and Grand Slam Offer mechanics during PRD v0.9 Go-to-Market.

MITAuto-check passedProduct & Project Management

Install Prd V09 Offer Construction Hormozi

skills CLI
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-offer-construction-hormozi -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-offer-construction-hormozi --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/prd-v09-offer-construction-hormozi .claude/skills/prd-v09-offer-construction-hormozi && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
prd-v09-offer-construction-hormozi
GitHub stars
180
Token cost
~2.7k tokens
SKILL.md length
1,135 words
Files
1
Skills in repo
45
Repo updated
First seen
Licence
MIT

At a glance

Construct a high-conversion offer using Alex Hormozi's value equation and Grand Slam Offer mechanics during PRD v0.9 Go-to-Market.

  • Works in 6 steps: Calibrate the Value Equation → Design the core promise → Build the bonus stack [standard+] → …
  • Requests to design the offer
  • SKILL.md covers Execution Mode, Framework: Value Equation and…, Consumes and Produces, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Prd V09 Offer Construction Hormozi is an agent skill from mattgierhart/PRD-driven-context-engineering. Construct a high-conversion offer using Alex Hormozi's value equation and Grand Slam Offer mechanics during PRD v0.9 Go-to-Market. Triggers on requests to design the offer, set up the pitch, build bonuses or guarantees, or when user asks "how do we package this?", "what's the offer?", "build a grand slam offer", "Hormozi", "$100M offers", "guarantee", "bonus stack". Outputs GTM- entries with Type=Offer / Type=Guarantee and BR-PRICING- updates.

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Product & Project Management, covering PRD writing and Go-to-market strategy. The repository describes itself as: PRD-Led Context Engineering — Memory as Infrastructure. An ontology layer for product teams building products that solve real problems — with AI agents that remember. Gated PRD… The licence is MIT.

When your agent uses it

  • Requests to design the offer
  • Set up the pitch
  • User asks how do we package this?
  • Whats the offer?

Example prompts

  • “how do we package this?”
  • “s the offer?”
  • “build a grand slam offer”
  • “/prd-v09-offer-construction-hormozi”

Requirements

  • Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, Grep, WebSearch

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Calibrate the Value Equation
  2. Design the core promise
  3. Build the bonus stack [standard+]
  4. Choose a guarantee
  5. Add scarcity and urgency [standard+]
  6. Anchor the price [deep only]

What it can do on your machine

Read from SKILL.md and the folder at commit 30ed1b0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Edit
    • Glob
    • Grep
    • WebSearch

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Prd V09 Offer Construction Hormozi loads about 2.7k tokens when it runs. Until then it costs about 121 tokens; SKILL.md has 1,135 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~121
When it runs · the whole SKILL.md, loaded when a task matches
~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mattgierhart/PRD-driven-context-engineering at commit 30ed1b0, republished under its MIT licence (© mattgierhart). 1,135 words, ~2,711 tokens.

Download SKILL.mdSave it as .claude/skills/prd-v09-offer-construction-hormozi/SKILL.md (or your agent's skills folder).
name
prd-v09-offer-construction-hormozi
description
Construct a high-conversion offer using Alex Hormozi's value equation and Grand Slam Offer mechanics during PRD v0.9 Go-to-Market. Triggers on requests to design the offer, set up the pitch, build bonuses or guarantees, or when user asks "how do we package this?", "what's the offer?", "build a grand slam offer", "Hormozi", "$100M offers", "guarantee", "bonus stack". Outputs GTM-* entries with Type=Offer / Type=Guarantee and BR-PRICING-* updates.
allowed-tools
Read, Write, Edit, Glob, Grep, WebSearch
context
fork
execution_modes.default
standard
execution_modes.supports
quick, standard, deep

Offer Construction (Hormozi $100M Offers)

Position in workflow: v0.9 Positioning (Dunford) → v0.9 Offer Construction (Hormozi) → v0.9 Launch Channels (ORB)

Execution Mode

Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.

ModeWhat this skill produces
quickOne offer; 1–2 named bonuses; one simple guarantee; price anchor
standardFull value equation calibrated; 3–5 bonuses with anchored values; one named guarantee; scarcity / urgency rule
deepMulti-tier offers (entry / mid / premium); guarantee experimentation plan; price anchor A/B; bonus value validation plan

Framework: Value Equation and Grand Slam Offer

From $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Alex Hormozi, 2021). An offer is the complete commercial proposition — what they get, what it costs, what's guaranteed, what's bundled, what's urgent — not just the product or the price.

The Value Equation

Perceived Value = (Dream Outcome × Perceived Likelihood of Achievement) / (Time Delay × Effort & Sacrifice)

Four levers — increase the numerator, decrease the denominator:

  1. Dream Outcome — What does the customer actually want? Express in their words. (Higher = better.)
  2. Perceived Likelihood of Achievement — How sure are they it will work? (Higher = better. Anchored by guarantees, social proof, case studies.)
  3. Time Delay — How long until they get the outcome? (Lower = better.)
  4. Effort & Sacrifice — How much work do they have to do? (Lower = better.)

If perceived value < price, the offer fails regardless of product quality.

Grand Slam Offer Components

A complete offer stacks five things:

  1. Core promise — the headline outcome (anchored in the value equation)
  2. Bonus stack — additional named items, each with anchored monetary value, that increase perceived value without proportionally increasing cost-to-deliver
  3. Guarantee — one of: unconditional refund, conditional ("if X doesn't happen, we Y"), anti-guarantee ("we don't refund — here's why we're so confident"), implied (case studies, results), or service-level
  4. Scarcity — limited supply (real: capacity, beta seats, custom service slots)
  5. Urgency — limited time (real: cohort start, price increase, bonus expiration)

Scarcity and urgency must be real. Manufactured scarcity erodes trust and is incompatible with Dunford's positioning (prd-v09-positioning-dunford).

Consumes

  • GTM-* positioning statement (from v0.9 Positioning) — Dream Outcome and Likelihood of Achievement language comes from the positioning's value claims; the offer cannot promise more than the positioning supports
  • BR-* pricing model (from v0.3 Pricing Model) — Existing price tiers; offer can stack on top but should not silently change the model
  • FEA-* features (from v0.3 Feature Value Planning) — Bonuses must be real product features or real services, not vapor
  • CFD-* value evidence (from v0.1–v0.4) — "Dream Outcome" wording comes from customer interviews; "Likelihood of Achievement" anchors come from case studies and usage data
  • PER-* best-fit segment (sharpened by Positioning) — Determines what "Dream Outcome" actually means to this buyer

This skill assumes Positioning is complete (positioning statement at confidence ≥ 3/5) and v0.3 Pricing Model is set.

Produces

  • GTM-* with Type=Offer — The full offer card: core promise, bonus stack with anchored values, guarantee reference, scarcity/urgency rule, price anchor
  • GTM-* with Type=Guarantee (separate ID) — The guarantee in standalone form so messaging can reference it directly
  • BR-PRICING-* updates — If the offer changes the pricing model (e.g., adds a one-time payment option, changes refund policy), update the BR- entries
  • CFD-* gaps surfaced — If the offer's Likelihood-of-Achievement claims can't be substantiated, log a CFD- research gap

Execution

Step 1: Calibrate the Value Equation

Write down each lever in the customer's words. Score each on a 1–5 scale:

LeverCurrentTargetGap
Dream Outcome
Likelihood of Achievement
Time Delay
Effort & Sacrifice

The largest gap = the lever to attack first.

Step 2: Design the core promise

State the headline outcome in one sentence: "You will [Dream Outcome] in [Time Delay] without [Effort & Sacrifice]." Test the sentence against the positioning statement — if they conflict, fix the offer, not the positioning.

Step 3: Build the bonus stack [standard+]

Aim for 3–5 bonuses. For each:

  • Name it concretely (not "additional support" — "1:1 setup call with founder, 30 min")
  • Assign an anchored value (what would this cost separately?)
  • Confirm it's deliverable at near-zero marginal cost (or factor cost into pricing)

Total stacked value should be ≥ 3× the price. If it isn't, the offer's perceived value is too low.

Show full SKILL.md (461 more words)Show less
Step 4: Choose a guarantee

Pick the strongest guarantee you can deliver:

Guarantee TypeWhen to UseRisk
Unconditional refundConfident in product; low-touch saleRefund-fraud exposure
Conditional ("if X doesn't happen, we Y")Specific outcome promisedRequires clear measurement
Anti-guaranteePremium / high-status positioningLoses risk-averse buyers
Implied (case studies)Long sales cycle, B2BSlower trust-building
Service-levelOngoing relationshipOperational commitment

Write the guarantee in the customer's words. If you cannot stand behind it, choose a weaker one or fix the product.

Step 5: Add scarcity and urgency [standard+]
TypeExamples
Scarcity (supply)Beta seats (real cap), capacity-limited service tier, founding-member pricing
Urgency (time)Cohort start date, price increase scheduled, bonus expiration

Both must be real. Document the mechanism — what triggers the cap or deadline — in the GTM- entry. If you can't document the mechanism, drop the claim.

Step 6: Anchor the price [deep only]

Present the offer in this order: Dream Outcome → Stack value → Guarantee → Scarcity → Price. The price should feel inevitable given everything before it.

If running multiple offer tiers in deep mode, design the middle tier as the anchor (most buyers pick the option positioned next to the highest-priced option they almost-picked).

Output Template

GTM-XXX: Offer Card
Type: Offer
Owner: Founder / Sales
Status: Ready

Core promise: [One-sentence headline outcome]
Best-fit segment: PER-XXX
Linked positioning: GTM-YYY (Positioning Statement)

Value equation:
  Dream Outcome: [In customer words]
  Likelihood of Achievement: [What anchors this — case studies, guarantees]
  Time Delay: [Target]
  Effort & Sacrifice: [Target]

Bonus stack:
  1. [Bonus name] — anchored value: $X (real cost: ~$Y) — FEA-ZZZ or service
  2. [Bonus name] — ...
  3. ...

Total stacked value: $X (vs. price $Y — ratio ≥ 3:1)

Guarantee: GTM-ZZZ (separate entry)

Scarcity: [Real mechanism — beta cap, capacity limit, etc.]
Urgency: [Real deadline — cohort start, price change, etc.]

Price: $X (anchored against stacked value)
Payment terms: [One-time / monthly / annual / split]

Linked IDs: PER-XXX, GTM-YYY (positioning), FEA-ZZZ (bonus features), BR-PRICING-AAA, CFD-BBB (value evidence)
GTM-XXX: Guarantee
Type: Guarantee
Owner: Founder / Legal
Status: Approved

Guarantee type: [Unconditional refund | Conditional | Anti-guarantee | Implied | Service-level]
Stated in customer words: "[The exact wording]"
Eligibility: [Who, when, how]
Measurement: [How "did it work?" is determined]
Failure procedure: [What happens if invoked — refund process, etc.]

Linked IDs: GTM-YYY (Offer Card), BR-PRICING-ZZZ (if affects pricing model)

Anti-Patterns

PatternSignalFix
Manufactured scarcity"Only 7 spots left" reset every weekDrop the claim or make the cap real (e.g., one cohort per quarter)
Vapor bonusesBonus = "lifetime access" to a thing that costs you nothingReplace with something that has anchored value, even if cheap to deliver
Promise mismatchOffer promises more than positioning supportsFix the offer down; do not quietly upgrade positioning
Guarantee you can't honor"100% refund anytime" with 60% refund-fraud ratePick a stronger conditional guarantee instead
Stack ratio < 2:1Stacked value barely beats priceEither add more bonuses or drop the price; thin stacks don't convert
No best-fit segmentOffer designed for "everyone"Pull the PER- from positioning and design for them

Quality Gates

Before proceeding to Launch Channels:

  • Value equation calibrated with current vs. target per lever
  • Core promise written in one sentence
  • Stack value ≥ 3× price (standard+); ≥ 2× (quick)
  • Guarantee chosen and writable in customer's words
  • Scarcity and urgency mechanisms are real and documented
  • Offer does not contradict positioning statement
  • All bonuses trace to real FEA- or service deliverables

Downstream Connections

ConsumerWhat it usesExample
Launch Channels (ORB)Offer card = the unit being distributedOwned-channel emails sell the offer, not the product
Launch MetricsOffer becomes KPI- conversion targetKPI: offer page → purchase rate
Cold Outreach (Tactical)Tier 1/2/3 cold sequences end on the guaranteeGuarantee = reply-friction killer
v1.0 Crossing the Chasm (Moore)Offer shifts as adoption stage shiftsEarly-adopter offer ≠ early-majority offer

Detailed References

  • Alex Hormozi, $100M Offers (2021) — canonical source
  • Acquisition.com offer-construction resources
  • (No bundled references/ — read the book for depth)

© mattgierhart, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in .claude/skills/prd-v09-offer-construction-hormozi of mattgierhart/PRD-driven-context-engineering.

Open the folder on GitHubat commit 30ed1b0

Compare with similar skills

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Categories

Questions about Prd V09 Offer Construction Hormozi

What does Prd V09 Offer Construction Hormozi do?

Construct a high-conversion offer using Alex Hormozi's value equation and Grand Slam Offer mechanics during PRD v0.9 Go-to-Market. Prd V09 Offer Construction Hormozi is an agent skill from mattgierhart/PRD-driven-context-engineering.9 Go-to-Market.

When should I use Prd V09 Offer Construction Hormozi?

Prd V09 Offer Construction Hormozi fits situations like: requests to design the offer; set up the pitch; user asks how do we package this?; whats the offer?.

How do I install Prd V09 Offer Construction Hormozi in Claude Code?

Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-offer-construction-hormozi -a claude-code`. Or copy the skill folder (.claude/skills/prd-v09-offer-construction-hormozi in mattgierhart/PRD-driven-context-engineering) into .claude/skills/prd-v09-offer-construction-hormozi in your project. Claude Code loads it when a task matches its description.

How do I install Prd V09 Offer Construction Hormozi in Codex?

Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-offer-construction-hormozi -a codex`. Or copy the skill folder (.claude/skills/prd-v09-offer-construction-hormozi in mattgierhart/PRD-driven-context-engineering) into .agents/skills/prd-v09-offer-construction-hormozi in your project. Codex loads it when a task matches its description.

Can I use Prd V09 Offer Construction Hormozi in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-offer-construction-hormozi -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/prd-v09-offer-construction-hormozi, .gemini/skills/prd-v09-offer-construction-hormozi, .github/skills/prd-v09-offer-construction-hormozi and .opencode/skills/prd-v09-offer-construction-hormozi in your project.

What does Prd V09 Offer Construction Hormozi need to run?

SKILL.md names no scripts, command-line tools or credentials: Prd V09 Offer Construction Hormozi is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, Grep, WebSearch.

Does Prd V09 Offer Construction Hormozi access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Prd V09 Offer Construction Hormozi safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Prd V09 Offer Construction Hormozi use?

Prd V09 Offer Construction Hormozi is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Prd V09 Offer Construction Hormozi use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Prd V09 Offer Construction Hormozi?

Skills that share tags, products or a category with Prd V09 Offer Construction Hormozi: Plaid (BuildGreatProducts/plaid, 218 stars), Product Manager Skills (Digidai/product-manager-skills, 185 stars), Pm (LeoYeAI/openclaw-master-skills, 2.2k stars) and Organic Growth Path Advisor (deanpeters/Product-Manager-Skills, 7.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Prd V09 Offer Construction Hormozi?

mattgierhart (a GitHub user) maintains it in mattgierhart/PRD-driven-context-engineering, which has 180 GitHub stars. The repository holds 45 skills in this directory. The repository was last updated on August 31, 2026.

Source: mattgierhart/PRD-driven-context-engineering on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.