Prd V09 Launch Metrics

KPI-101: Website Visitors (Launch Week)
Tier: Tier 3 (Leading)
Category: Reach
Stage: Launch (v0.9)
Owner: Growth Team

Definition: Unique visitors to marketing website from all GTM- channels
Unit: count
Source: Google Analytics 4 / Plausible

Targets:
  Day 1: 5,000 (from GTM-002 PH expectations + GTM-007 paid channel)
  Day 7: 25,000 (cumulative from all GTM channels)
  Day 30: 50,000 (post-launch momentum)
  Day 90: 100,000

Evidence: CFD-025 (competitor benchmarks show 5-10% market awareness for Fast Follow), CFD-008 (our GTM reach model projects this based on channel scale)
Product Type Calibration: Fast Follow — higher reach expected due to known category

Tracking:
  Dashboard: Launch Dashboard > Reach panel
  Alert: <1,000 on Day 1 (channel distribution problem)

Action Thresholds:
  Red: <2,500 Day 7 (channel underperformance)
  Yellow: <20,000 Day 7 (80% of target)
  Green: >25,000 Day 7

GTM Connection: GTM-002 (Product Hunt), GTM-007 (Website), GTM-008 (Paid ads), GTM-010 (Email)
v0.3 KPI Link: N/A (launch-specific)

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KPI-102: Trial Signups
Tier: Tier 2 (Conversion)
Category: Acquisition
Stage: Launch (v0.9)
Owner: Product Team

Definition: Completed signup flow (email verified, profile created)
Unit: count
Source: Application database + Mixpanel

Targets:
  Day 1: 500 (5-10% conversion from reach)
  Day 7: 2,000 (extrapolated from Day 1 + momentum)
  Day 30: 5,000 (post-launch plateau)
  Day 90: 15,000 (month 3 growth)

Evidence: CFD-030 (developer SaaS benchmarks show 5-10% landing-to-signup), CFD-031 (our onboarding tested with 8% conversion)
Product Type Calibration: Fast Follow = 8-10% expected (higher than average because users understand category)

Tracking:
  Event: signup_completed { source, campaign_id, user_segment }
  Dashboard: Launch Dashboard > Acquisition panel
  Alert: Conversion rate <5%

Action Thresholds:
  Red: <100 Day 1 (messaging/channel mismatch — escalate GTM)
  Yellow: <400 Day 1 (funnel friction — investigate landing page)
  Green: >500 Day 1

GTM Connection: GTM-002, GTM-004 (Landing Page), GTM-005 (Email), GTM-008 (Ads)
v0.3 KPI Link: KPI-001 (Trial Signups baseline from Outcome Definition)

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KPI-103: Activation Rate (First Value Achievement)
Tier: Tier 1 (Critical)
Category: Activation
Stage: Launch (v0.9)
Owner: Product Team

Definition: % of signups who complete first core action (generate code suggestion) within 24h
Unit: percentage
Source: Mixpanel + Application events

Targets:
  Day 1: 40% (from CFD-035 developer tool benchmarks)
  Day 7: 45% (slight improvement with onboarding refinement)
  Day 30: 50% (post-launch optimizations)
  Day 90: 55% (mature product experience)

Evidence: CFD-035 (activation benchmarks for dev tools: 30-50%), CFD-015 (our UJ-001 usability test showed 45% completed core action)
Product Type Calibration: Fast Follow = higher baseline (users already understand AI coding assists)

Tracking:
  Event: first_value_achieved { user_id, action_type, time_to_value_seconds }
  Dashboard: Launch Dashboard > Activation panel
  Alert: Drops below 30% (onboarding broken)

Action Thresholds:
  Red: <25% (product experience broken — pause marketing, investigate UJ-001)
  Yellow: <35% (friction in onboarding — iterate SCR-001/002)
  Green: >45% (strong PMF signal)

GTM Connection: Quality indicator for all GTM- channels (tells us if messaging matches product)
v0.3 KPI Link: KPI-002 (Activation Rate from Outcome Definition)

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KPI-104: Day 7 Retention
Tier: Tier 1 (Critical)
Category: Retention
Stage: Launch (v0.9)
Owner: Product Team

Definition: % of Day 0 signups who return and take an action on Day 7
Unit: percentage
Source: Mixpanel cohort analysis

Targets:
  Day 7: 25% (from CFD-040 B2B SaaS benchmarks)
  Day 30: 20% of original (cohort retention)
  Day 90: 15% of original (monthly cohort)

Evidence: CFD-040 (B2B SaaS D7 retention benchmarks 20-30%), CFD-015 (our beta test: 22% D7 retention with 50 users)
Product Type Calibration: Fast Follow = critical (users can easily switch back to competitors) — retention signal validates PMF

Tracking:
  Event: session_start { user_id, cohort_day }
  Dashboard: Launch Dashboard > Retention panel
  Alert: Day 7 retention <15% (fundamental problem)

Action Thresholds:
  Red: <15% (product-market fit issue — consider pivot in features, messaging)
  Yellow: <20% (value delivery problem — investigate UJ-/feature completeness)
  Green: >30% (strong retention, ready for growth)

GTM Connection: Quality indicator for all GTM- channels
v0.3 KPI Link: KPI-003 (Retention Rate from Outcome Definition)

KPI-XXX: [Launch Metric Name]
Tier: [Tier 1 | Tier 2 | Tier 3]
Category: [Reach | Acquisition | Activation | Retention | Revenue | Referral]
Stage: Launch (v0.9)
Owner: [Who monitors this metric]

Definition: [Exact calculation formula]
Unit: [count | percentage | currency | ratio]
Source: [Where data comes from]

Targets:
  Day 1: [target]
  Day 7: [target]
  Day 30: [target]
  Day 90: [target]

Evidence: [CFD-XXX or benchmark that justifies targets]
Product Type Calibration: [How product type affects expectations]

Tracking:
  Event: [analytics event name if applicable]
  Dashboard: [Where to view this metric]
  Alert: [When to get notified]

Action Thresholds:
  Red: [Below this = urgent intervention]
  Yellow: [Below this = investigate]
  Green: [Above this = on track]

GTM Connection: [GTM-XXX channels this measures]
v0.3 KPI Link: [KPI-YYY from Outcome Definition if applicable]

KPI-101: Website Visitors (Launch Week)
Tier: Tier 3 (Leading)
Category: Reach
Stage: Launch (v0.9)
Owner: Growth Team

Definition: Unique visitors to marketing site
Unit: count
Source: Google Analytics / Plausible

Targets:
  Day 1: 5,000
  Day 7: 25,000
  Day 30: 50,000
  Day 90: 100,000

Evidence: CFD-025 (competitor launch benchmarks)
Product Type Calibration: Fast Follow = higher baseline expected

Tracking:
  Event: page_view (landing pages)
  Dashboard: Launch Dashboard > Reach panel
  Alert: <1,000 on Day 1

Action Thresholds:
  Red: <2,500 Day 7 (50% of target)
  Yellow: <20,000 Day 7 (80% of target)
  Green: >25,000 Day 7

GTM Connection: GTM-002 (Product Hunt), GTM-007 (Website)
v0.3 KPI Link: N/A (launch-specific)

KPI-102: Trial Signups
Tier: Tier 2 (Conversion)
Category: Acquisition
Stage: Launch (v0.9)
Owner: Product Team

Definition: Completed signup flow (email verified)
Unit: count
Source: Application database + Mixpanel

Targets:
  Day 1: 500
  Day 7: 2,000
  Day 30: 5,000
  Day 90: 15,000

Evidence: CFD-030 (industry signup rate benchmarks 5-10%)
Product Type Calibration: Fast Follow = 8-10% expected conversion

Tracking:
  Event: signup_completed
  Dashboard: Launch Dashboard > Acquisition panel
  Alert: Conversion rate <5%

Action Thresholds:
  Red: <100 Day 1 (messaging/channel mismatch)
  Yellow: <400 Day 1 (funnel friction)
  Green: >500 Day 1

GTM Connection: GTM-002, GTM-004 (Landing Page)
v0.3 KPI Link: KPI-001 (Trial Signups, general)

KPI-103: Activation Rate (First Value)
Tier: Tier 1 (Critical)
Category: Activation
Stage: Launch (v0.9)
Owner: Product Team

Definition: % of signups who complete first value action within 24h
Unit: percentage
Source: Mixpanel + Application events

First Value Action: Complete first [core action - e.g., generate code suggestion]

Targets:
  Day 1: 40%
  Day 7: 45%
  Day 30: 50%
  Day 90: 55%

Evidence: CFD-035 (activation benchmarks for dev tools 30-50%)
Product Type Calibration: Fast Follow = higher baseline (users know the category)

Tracking:
  Event: first_value_achieved
  Dashboard: Launch Dashboard > Activation panel
  Alert: Drops below 30%

Action Thresholds:
  Red: <25% (onboarding broken)
  Yellow: <35% (friction points)
  Green: >45%

GTM Connection: Measures effectiveness of all GTM- channels
v0.3 KPI Link: KPI-002 (Activation Rate, general)

KPI-104: Day 7 Retention
Tier: Tier 1 (Critical)
Category: Retention
Stage: Launch (v0.9)
Owner: Product Team

Definition: % of Day 0 signups who return on Day 7
Unit: percentage
Source: Mixpanel cohort analysis

Targets:
  Day 7: 25%
  Day 30: 20% (of Day 0)
  Day 90: 15% (of Day 0)

Evidence: CFD-040 (B2B SaaS retention benchmarks)
Product Type Calibration: Fast Follow = retention critical (easy to switch back)

Tracking:
  Event: session_start (Day 7 cohort)
  Dashboard: Launch Dashboard > Retention panel
  Alert: Day 7 retention <15%

Action Thresholds:
  Red: <15% (critical product-market fit issue)
  Yellow: <20% (value delivery problem)
  Green: >30% (strong PMF signal)

GTM Connection: Quality indicator for all GTM- traffic
v0.3 KPI Link: KPI-003 (Retention Rate, general)