Agent skill

Prd V09 Launch Channels Orb

by mattgierhart in mattgierhart/PRD-driven-context-engineering

Allocate launch channels using the Owned / Rented / Borrowed (ORB) framework during PRD v0.9 Go-to-Market.

MITAuto-check passedProduct & Project Management

Install Prd V09 Launch Channels Orb

skills CLI
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-launch-channels-orb -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-launch-channels-orb --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/prd-v09-launch-channels-orb .claude/skills/prd-v09-launch-channels-orb && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
prd-v09-launch-channels-orb
GitHub stars
180
Token cost
~2.8k tokens
SKILL.md length
1,145 words
Files
1
Skills in repo
45
Repo updated
First seen
Licence
MIT

At a glance

Allocate launch channels using the Owned / Rented / Borrowed (ORB) framework during PRD v0.9 Go-to-Market.

  • Works in 7 steps: Map the best-fit segment's channels → Audit your existing assets → Pick channels per layer [standard+] → …
  • Requests to pick launch channels
  • SKILL.md covers Execution Mode, Framework: Owned / Rented /…, Consumes and Produces, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Prd V09 Launch Channels Orb is an agent skill from mattgierhart/PRD-driven-context-engineering. Allocate launch channels using the Owned / Rented / Borrowed (ORB) framework during PRD v0.9 Go-to-Market. Triggers on requests to pick launch channels, distribute the offer, build a channel portfolio, or when user asks "where do we launch?", "what channels?", "ORB", "owned vs rented vs borrowed", "channel allocation", "channel mix", "Corey Haines launch". Outputs GTM- entries with Type=Channel, a channel-mix matrix, and a launch sequence.

Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Product & Project Management, covering PRD writing and Go-to-market strategy. The repository describes itself as: PRD-Led Context Engineering — Memory as Infrastructure. An ontology layer for product teams building products that solve real problems — with AI agents that remember. Gated PRD… The licence is MIT.

When your agent uses it

  • Requests to pick launch channels
  • Distribute the offer
  • Build a channel portfolio
  • User asks where do we launch?

Example prompts

  • “where do we launch?”
  • “what channels?”
  • “owned vs rented vs borrowed”
  • “/prd-v09-launch-channels-orb”

Requirements

  • Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, Grep, WebSearch, WebFetch

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Map the best-fit segment's channels
  2. Audit your existing assets
  3. Pick channels per layer [standard+]
  4. Sequence the launch
  5. Plan per-channel attribution
  6. Convert Borrowed → Owned [standard+]
  7. Build the channel-mix matrix

What it can do on your machine

Read from SKILL.md and the folder at commit 30ed1b0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Edit
    • Glob
    • Grep
    • WebSearch
    • WebFetch

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Prd V09 Launch Channels Orb loads about 2.8k tokens when it runs. Until then it costs about 118 tokens; SKILL.md has 1,145 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~118
When it runs · the whole SKILL.md, loaded when a task matches
~2.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mattgierhart/PRD-driven-context-engineering at commit 30ed1b0, republished under its MIT licence (© mattgierhart). 1,145 words, ~2,834 tokens.

Download SKILL.mdSave it as .claude/skills/prd-v09-launch-channels-orb/SKILL.md (or your agent's skills folder).
name
prd-v09-launch-channels-orb
description
Allocate launch channels using the Owned / Rented / Borrowed (ORB) framework during PRD v0.9 Go-to-Market. Triggers on requests to pick launch channels, distribute the offer, build a channel portfolio, or when user asks "where do we launch?", "what channels?", "ORB", "owned vs rented vs borrowed", "channel allocation", "channel mix", "Corey Haines launch". Outputs GTM-* entries with Type=Channel, a channel-mix matrix, and a launch sequence.
allowed-tools
Read, Write, Edit, Glob, Grep, WebSearch, WebFetch
context
fork
execution_modes.default
standard
execution_modes.supports
quick, standard, deep

Launch Channels (ORB: Owned / Rented / Borrowed)

Position in workflow: v0.9 Offer Construction (Hormozi) → v0.9 Launch Channels (ORB) → v0.9 Launch Metrics

Execution Mode

Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.

ModeWhat this skill produces
quick1 channel per layer (3 channels total); single-week sequence
standard2–3 channels per layer; pre-launch / launch / post-launch sequence; attribution plan per channel
deepFull portfolio; per-channel content strategy; budget allocation; per-channel ROI projection; channel-mix risk register

Framework: Owned / Rented / Borrowed (ORB)

ORB classifies every distribution channel by who controls the audience. The rule: own the relationship, rent the platform, borrow the reach — and balance the portfolio so no single channel can take you out.

LayerDefinitionExamplesCostCompounding
OwnedYou control the audience and the channelEmail list, website, product itself, blog you host, customer baseTime + toolsHigh — every additional list member compounds future launches
RentedYou build presence on someone else's platformTwitter/X, LinkedIn, YouTube, Slack/Discord communities, podcasts you hostTimeMedium — platform changes rules; audience is portable but messy
BorrowedYou access someone else's audience temporarilyPress, podcast guesting, influencers, paid acquisition, integrations, partnerships, affiliateMoney or favorLow — one-time reach unless converted to Owned/Rented
The Channel Allocation Principles
  1. Build Owned before launch, rent through launch, borrow at launch. Without an owned audience, the launch is a one-shot dependent on borrowed reach.
  2. Pick channels your best-fit segment already uses. Pulled from the Positioning best-fit characteristics — not from "what's popular this quarter."
  3. One channel per layer to start. Too many channels at once = no signal which is working. Add channels by tier 2–3 only once tier-1 attribution is clean.
  4. Convert Borrowed → Owned aggressively. Every press hit, podcast guest spot, or partnership should funnel to an owned channel (email signup, demo request) — otherwise it's vanity reach.
  5. Borrowed scales reach; Owned scales repeat. A launch is a moment; the goal is a list.

Consumes

  • GTM-* positioning statement (from v0.9 Positioning) — Best-fit characteristics define where this segment actually spends time
  • GTM-* offer card (from v0.9 Offer Construction) — The unit being distributed; channels must accommodate the offer's complexity
  • PER-* personas (sharpened by Positioning) — Channel behavior data
  • BR-* product type (from v0.2) — Clone/Innovation/Slice/Wrapper channel mixes differ: Clone leans Borrowed-paid, Innovation leans Owned-content, Slice leans Rented-community
  • KPI-* baseline targets (from v0.3 Outcome Definition) — Per-channel attribution targets must roll up to baseline KPIs
  • DEP-* release readiness (from v0.8) — Channels only fire after DEP- criteria met

Produces

  • GTM-* with Type=Channel (one per channel) — Channel name, layer (O/R/B), best-fit fit rationale, content plan, attribution plan, owner, timeline phase
  • GTM-* channel-mix matrix (one entry) — Portfolio summary: which channels in which phase, with budget/effort allocation
  • GTM-* with Type=Sequence — Pre-launch / launch / post-launch channel firing order

Execution

Step 1: Map the best-fit segment's channels

From the Positioning best-fit characteristics, list where this segment is right now. Be specific:

  • Owned channels they already subscribe to (newsletters, podcasts)
  • Rented platforms they actively use (with handles / community names)
  • Borrowed sources they trust (publications, influencers, conferences)

Do not guess. If you don't know, that's a CFD- research gap.

Step 2: Audit your existing assets

What do you already have in each ORB layer?

LayerAssetReach (est.)ActivationNotes
OwnedEmail list
OwnedExisting customers
RentedFounder Twitter
RentedCompany LinkedIn
BorrowedPress relationships
BorrowedPartner integrations

This audit reveals leverage — most launches over-rely on Borrowed because they have no Owned to lean on. Honest audit prevents that.

Step 3: Pick channels per layer [standard+]
ModeOwnedRentedBorrowed
quick111
standard2–32–32–3
deepFull portfolioFull portfolioFull portfolio

For each candidate channel, score:

  • Fit: Does best-fit segment actually use this? (1–5)
  • Reach: How many of them does this channel touch? (Est.)
  • Effort: What's the time cost per launch wave? (Hours)
  • Cost: Direct $ cost?
  • Attribution: Can we measure conversion from this channel?

Drop any candidate below Fit 3/5 — no channel is worth it if best-fit doesn't show up there.

Step 4: Sequence the launch

Three phases:

PhaseTimelineChannels activePurpose
Pre-launchT-30 to T-1Owned + Rented (warm)Build anticipation, grow list
LaunchT-0 to T+7All three (Borrowed peaks here)Maximum reach
Post-launchT+7 to T+30Owned + Rented (sustain)Convert reach to relationship

Quick mode collapses this to a single week. Deep mode extends to 90 days with explicit content per phase.

Show full SKILL.md (430 more words)Show less
Step 5: Plan per-channel attribution

Every channel gets an attribution plan that ties to KPI-:

ChannelUTM / trackingKPI- attribution targetConversion event
Owned: Emailutm_source=emailKPI-XX signupclicked email → reached offer page
Rented: Twitterutm_source=twitterKPI-XX signupclicked tweet → reached offer page
Borrowed: PHutm_source=producthuntKPI-XX signupPH referrer → reached offer page

If a channel can't be attributed, demote it to "supporting" status (still useful for context, but don't count it).

Step 6: Convert Borrowed → Owned [standard+]

For every Borrowed channel, define the next step that converts to Owned. Examples:

  • Press hit → article includes "join our list for [bonus]"
  • Podcast guest → custom URL with email opt-in
  • Product Hunt launch → "early-access list" signup as primary CTA, not "buy now"

If a Borrowed channel has no conversion-to-Owned plan, the launch is leaking value.

Step 7: Build the channel-mix matrix

A single GTM-* entry summarizing the portfolio. See output template below.

Output Template

GTM-XXX: Channel — [Channel Name]
Type: Channel
Layer: [Owned | Rented | Borrowed]
Owner: [Person / team]
Status: [Planned | Active | Live]

Channel: [Specific platform or property]
Best-fit fit: [Why this channel reaches PER-XXX — anchored in Positioning best-fit characteristics]
Fit score: X/5
Reach estimate: [#]
Effort per wave: [Hours]
Cost: [$]
Attribution: [Tracking method, e.g., utm_source=...]

Content plan:
  Pre-launch: [What goes out, when, what messaging]
  Launch: [...]
  Post-launch: [...]

Conversion-to-Owned [if Borrowed]: [How this channel funnels to email list / signup]

Linked IDs: PER-XXX (segment), GTM-YYY (positioning), GTM-ZZZ (offer), KPI-AAA (attribution target)
GTM-XXX: Channel-Mix Matrix
Type: Sequence
Status: Approved

Pre-launch (T-30 to T-1):
  Owned: GTM-AAA (email), GTM-BBB (blog)
  Rented: GTM-CCC (Twitter)
  Borrowed: — (none active yet)

Launch (T-0 to T+7):
  Owned: GTM-AAA, GTM-BBB
  Rented: GTM-CCC, GTM-DDD (LinkedIn)
  Borrowed: GTM-EEE (Product Hunt), GTM-FFF (Press)

Post-launch (T+7 to T+30):
  Owned: GTM-AAA (drip sequence)
  Rented: GTM-CCC (results / social proof posts)
  Borrowed: GTM-FFF (case study placements)

Total budget: $X (Borrowed: $X; Rented tools: $Y; Owned: $Z)
Total effort: X hours/week pre-launch; Y hours during launch week

Linked IDs: GTM-YYY (positioning), GTM-ZZZ (offer), DEP-AAA (release readiness), KPI-BBB (attribution rollup)

Anti-Patterns

PatternSignalFix
Borrowed-only launch"We'll launch on Product Hunt and Twitter" with no email listBuild Owned for 30+ days pre-launch or accept the one-shot risk
All channels at once8 channels in launch week, no idea which workedCut to 1 per layer until attribution is clean
Channels not used by best-fit"We should be on TikTok" when segment is on LinkedInDrop the channel; segment fit > channel popularity
No conversion pathPress hit drives traffic to a homepage with no CTAEvery Borrowed channel needs an email-capture CTA
Sequence flatteningAll channels fire on launch dayPre-launch matters — borrow only after Owned and Rented are warm
Vanity reach"We got 50k impressions" but no signupsDrop the channel or fix attribution

Quality Gates

Before proceeding to Launch Metrics:

  • At least one channel per layer (Owned + Rented + Borrowed), each with Fit ≥ 3/5
  • Every channel traces to best-fit characteristics from Positioning
  • Every channel has an attribution plan (UTM or equivalent)
  • Every Borrowed channel has a defined conversion-to-Owned path
  • Sequence covers pre-launch, launch, post-launch phases (standard+)
  • Channel-mix matrix GTM-* entry exists and references all channel GTM-* entries

Downstream Connections

ConsumerWhat it usesExample
Launch MetricsPer-channel attribution targets become KPI- entriesPer-channel UTM → KPI-channel-signups
Feedback Loop SetupActive channels become feedback sourcesTwitter mentions → CFD- entries
v0.9 Tactical playbooksAEO audit, alternatives pages, cold outreach, HN/Reddit launch all attach to specific channels named hereChannel = AEO target
v1.0 Crossing the Chasm (Moore)Channel mix shifts per adoption stageEarly-adopter channels ≠ early-majority channels

Detailed References

  • Corey Haines, Marketing Skills repo — launch skill (ORB classification)
  • Joe Pulizzi, Content Inc. (Owned-first compounding)
  • (No bundled references/ — read source skills for depth)

© mattgierhart, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in .claude/skills/prd-v09-launch-channels-orb of mattgierhart/PRD-driven-context-engineering.

Open the folder on GitHubat commit 30ed1b0

Compare with similar skills

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Management ConsultantDogInfantry/claude-skill-management-consultant-B1136—~14kAutomated safety check: PassCustom licence

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Questions about Prd V09 Launch Channels Orb

What does Prd V09 Launch Channels Orb do?

Allocate launch channels using the Owned / Rented / Borrowed (ORB) framework during PRD v0.9 Go-to-Market. Prd V09 Launch Channels Orb is an agent skill from mattgierhart/PRD-driven-context-engineering.9 Go-to-Market.

When should I use Prd V09 Launch Channels Orb?

Prd V09 Launch Channels Orb fits situations like: requests to pick launch channels; distribute the offer; build a channel portfolio; user asks where do we launch?.

How do I install Prd V09 Launch Channels Orb in Claude Code?

Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-launch-channels-orb -a claude-code`. Or copy the skill folder (.claude/skills/prd-v09-launch-channels-orb in mattgierhart/PRD-driven-context-engineering) into .claude/skills/prd-v09-launch-channels-orb in your project. Claude Code loads it when a task matches its description.

How do I install Prd V09 Launch Channels Orb in Codex?

Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-launch-channels-orb -a codex`. Or copy the skill folder (.claude/skills/prd-v09-launch-channels-orb in mattgierhart/PRD-driven-context-engineering) into .agents/skills/prd-v09-launch-channels-orb in your project. Codex loads it when a task matches its description.

Can I use Prd V09 Launch Channels Orb in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-launch-channels-orb -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/prd-v09-launch-channels-orb, .gemini/skills/prd-v09-launch-channels-orb, .github/skills/prd-v09-launch-channels-orb and .opencode/skills/prd-v09-launch-channels-orb in your project.

What does Prd V09 Launch Channels Orb need to run?

SKILL.md names no scripts, command-line tools or credentials: Prd V09 Launch Channels Orb is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, Grep, WebSearch, WebFetch.

Does Prd V09 Launch Channels Orb access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Prd V09 Launch Channels Orb safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Prd V09 Launch Channels Orb use?

Prd V09 Launch Channels Orb is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Prd V09 Launch Channels Orb use?

About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Prd V09 Launch Channels Orb?

Skills that share tags, products or a category with Prd V09 Launch Channels Orb: Plaid (BuildGreatProducts/plaid, 218 stars), Product Manager Skills (Digidai/product-manager-skills, 185 stars), Pm (LeoYeAI/openclaw-master-skills, 2.2k stars) and Organic Growth Path Advisor (deanpeters/Product-Manager-Skills, 7.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Prd V09 Launch Channels Orb?

mattgierhart (a GitHub user) maintains it in mattgierhart/PRD-driven-context-engineering, which has 180 GitHub stars. The repository holds 45 skills in this directory. The repository was last updated on August 31, 2026.

Source: mattgierhart/PRD-driven-context-engineering on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.