Marketing Psychology
freekmurze/dotfiles
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction.
Install Suede Marketing Psychology
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-marketing-psychology --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/suede-marketing-psychology .claude/skills/suede-marketing-psychology && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "suede-marketing-psychology" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-marketing-psychology into .claude/skills/suede-marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-marketing-psychology", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-marketing-psychologyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-marketing-psychology --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/suede-marketing-psychology .agents/skills/suede-marketing-psychology && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "suede-marketing-psychology" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-marketing-psychology into .agents/skills/suede-marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-marketing-psychology", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-marketing-psychology --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/suede-marketing-psychology .cursor/skills/suede-marketing-psychology && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "suede-marketing-psychology" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-marketing-psychology into .cursor/skills/suede-marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-marketing-psychology", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/JasonColapietro/suede-creator-skills.git --path skills/suede-marketing-psychology--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-marketing-psychology --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/suede-marketing-psychology .gemini/skills/suede-marketing-psychology && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "suede-marketing-psychology" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-marketing-psychology into .gemini/skills/suede-marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-marketing-psychology", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install JasonColapietro/suede-creator-skills suede-marketing-psychologyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/suede-marketing-psychology .github/skills/suede-marketing-psychology && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "suede-marketing-psychology" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-marketing-psychology into .github/skills/suede-marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-marketing-psychology", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-marketing-psychology --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/suede-marketing-psychology .opencode/skills/suede-marketing-psychology && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "suede-marketing-psychology" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-marketing-psychology into .opencode/skills/suede-marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-marketing-psychology", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
suede-marketing-psychology- GitHub stars
- 127
- Token cost
- ~1k tokens
- SKILL.md length
- 434 words
- Files
- 5 (incl. references)
- Skills in repo
- 78
- Repo updated
- First seen
- Licence
- MIT
At a glance
Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction.
- Works in 3 steps: Use the Quick Reference table below to… → Read only those entries from… → Emit one block per recommendation using…
- The user needs a named psychological model
- SKILL.md covers How to Use This Skill, Quick Reference, Task-Specific Questions and Boundaries, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Suede Marketing Psychology is an agent skill from JasonColapietro/suede-creator-skills. Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction. Use when the user needs a named psychological model, an evidence-aware application, and a testable hypothesis. NOT FOR: clinical or mental-health advice, deceptive dark patterns, page implementation (use suede-site-alchemy), or pricing design (use suede-pricing).
Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `CARD.md`, `agents/openai.yaml` and `evals/evals.json`).
It sits in Marketing & SEO, covering Marketing psychology and Health and fitness tracking. The repository describes itself as: Open-source AI skills for SEO, AI search visibility, conversion copy, marketing strategy, and business operations. Reusable workflows for Claude Code and Codex, plus code review… The licence is MIT.
When your agent uses it
- The user needs a named psychological model
- An evidence-aware application
- A testable hypothesis
Example prompts
- “/suede-marketing-psychology”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Use the Quick Reference table below to narrow the user's challenge to two or three candidate models.
- Read only those entries from references/model-catalog.md: the full library, with an evidence tier on every entry. Read it whenever you are…
- Emit one block per recommendation using the contract below. No recommendation ships without all four parts.
What it can do on your machine
Read from SKILL.md and the folder at commit e5f94d7. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Suede Marketing Psychology loads about 1k tokens when it runs, and up to ~7.1k if it reads all its reference files. Until then it costs about 117 tokens; SKILL.md has 434 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from JasonColapietro/suede-creator-skills at commit e5f94d7, republished under its MIT licence (© JasonColapietro). 434 words, ~1,046 tokens.
Download SKILL.mdSave it as
.claude/skills/suede-marketing-psychology/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- suede-marketing-psychology
- description
- Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction. Use when the user needs a named psychological model, an evidence-aware application, and a testable hypothesis. NOT FOR: clinical or mental-health advice, deceptive dark patterns, page implementation (use suede-site-alchemy), or pricing design (use suede-pricing).
- metadata.version
- 2.0.0
Suede Ethical Marketing Psychology
Suede applies behavioral models as ethical, testable hypotheses, not as universal explanations or permission to manipulate. Identify the relevant mechanism, state its evidence limits, translate it into a specific marketing application, and define how the user can measure whether it helped.
How to Use This Skill
Read .agents/product-marketing.md first if it exists and ask only for what it does not cover; see suede-product-marketing for path fallbacks.
Then:
- Use the Quick Reference table below to narrow the user's challenge to two or three candidate models.
- Read only those entries from
references/model-catalog.md: the full library, with an evidence tier on every entry. Read it whenever you are about to name a model; never recommend one from memory, because the tier is what bounds the claim you are allowed to make. - Emit one block per recommendation using the contract below. No recommendation ships without all four parts.
Per-recommendation contract
**Mechanism:** [named model]: [the behavior it predicts, in one sentence]
**Evidence:** [Robust / Context-dependent / Contested / Folklore / Framework,
copied from the catalog entry], [what that tier means for how hard you may
lean on it here]
**Application:** [the specific change to this product, page, price, or
sequence: not a generic tactic]
**Test:** [what changes, what you measure, the success threshold, and how long
it runs before you decide]If the catalog entry is Contested or Folklore, say so inside the recommendation and present the application as an experiment to run, never as a reason the change will work. If nothing in the catalog fits, say that rather than stretching a model: an unevidenced behavioral claim is out of bounds no matter how plausible it sounds.
Quick Reference
When facing a marketing challenge, consider these models, then pull their entries from references/model-catalog.md:
| Challenge | Relevant Models |
|---|---|
| Low conversions | Hick's Law, Activation Energy, BJ Fogg Behavior Model |
| Price objections | Anchoring, Framing, Mental Accounting, Loss Aversion |
| Building trust | Authority, Social Proof, Reciprocity, Pratfall Effect |
| Increasing urgency | Scarcity, Loss Aversion, Zeigarnik Effect |
| Retention/churn | Endowment Effect, Switching Costs, Status-Quo Bias |
| Growth stalling | Theory of Constraints, Local vs Global Optima, Compounding |
| Decision paralysis | Paradox of Choice, Default Effect, Nudge Theory |
| Onboarding | Goal-Gradient, IKEA Effect, Commitment & Consistency |
Show full SKILL.md (140 more words)Show less
Task-Specific Questions
- What specific behavior are you trying to influence?
- What does your customer believe before encountering your marketing?
- Where in the journey (awareness → consideration → decision) is this?
- What's currently preventing the desired action?
- Have you tested this with real customers?
Boundaries
- Do not diagnose people, infer protected traits, or present marketing models as clinical or universal truths.
- Do not recommend deception, coercion, fake scarcity, hidden defaults, obstructive cancellation, or other dark patterns.
- Do not claim a behavioral effect will occur without evidence; express it as a hypothesis and define a test.
- Do not publish copy, change interfaces, or decide ethical and legal risk for the user.
Routing
- Use
suede-site-alchemyfor page application andsuede-copyfor message framing. - Use
suede-pricingfor pricing architecture andsuede-paywallsfor in-product upgrade moments. - Use
suede-ab-testingto test behavioral hypotheses.
© JasonColapietro, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files (references) in skills/suede-marketing-psychology of JasonColapietro/suede-creator-skills.
- SKILL.md
- CARD.md
- agents/openai.yaml
- evals/evals.json
- references/model-catalog.md
Open the folder on GitHubat commit e5f94d7
Compare with similar skills
Suede Marketing Psychology next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Suede Marketing Psychology this skillJasonColapietro/suede-creator-skills | 127 | — | ~1k | Automated safety check: Pass | MIT | |
| Marketing Psychologyfreekmurze/dotfiles | 1k | 22 repos | ~5.4k | Automated safety check: Pass | None | |
| Cold Email Sequence Generatornicepkg/auto-company | 195 | 3 repos | ~4.9k | Automated safety check: Pass | None | |
| Ugcfal-ai-community/skills | 251 | — | ~1.5k | Automated safety check: Pass | None | |
| Landing Optimizeraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 | |
| Social Proof Architectsickn33/agentic-awesome-skills | 47k | 2 repos | ~1.4k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Suede Marketing Psychology
What does Suede Marketing Psychology do?
Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction. Suede Marketing Psychology is an agent skill from JasonColapietro/suede-creator-skills. Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction.
When should I use Suede Marketing Psychology?
Suede Marketing Psychology fits situations like: the user needs a named psychological model; an evidence-aware application; A testable hypothesis.
How do I install Suede Marketing Psychology in Claude Code?
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology -a claude-code`. Or copy the skill folder (skills/suede-marketing-psychology in JasonColapietro/suede-creator-skills) into .claude/skills/suede-marketing-psychology in your project. Claude Code loads it when a task matches its description.
How do I install Suede Marketing Psychology in Codex?
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology -a codex`. Or copy the skill folder (skills/suede-marketing-psychology in JasonColapietro/suede-creator-skills) into .agents/skills/suede-marketing-psychology in your project. Codex loads it when a task matches its description.
Can I use Suede Marketing Psychology in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add JasonColapietro/suede-creator-skills --skill suede-marketing-psychology -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/suede-marketing-psychology, .gemini/skills/suede-marketing-psychology, .github/skills/suede-marketing-psychology and .opencode/skills/suede-marketing-psychology in your project.
What does Suede Marketing Psychology need to run?
SKILL.md names no scripts, command-line tools or credentials: Suede Marketing Psychology is instructions for the agent only.
Does Suede Marketing Psychology access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Suede Marketing Psychology safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Suede Marketing Psychology use?
Suede Marketing Psychology is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Suede Marketing Psychology use?
About 1k tokens (SKILL.md is roughly 4.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 6.1k tokens, read only when the agent opens those files.
What are the alternatives to Suede Marketing Psychology?
Skills that share tags, products or a category with Suede Marketing Psychology: Marketing Psychology (freekmurze/dotfiles, 1k stars), Cold Email Sequence Generator (nicepkg/auto-company, 195 stars), Ugc (fal-ai-community/skills, 251 stars) and Landing Optimizer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Suede Marketing Psychology?
JasonColapietro (a GitHub user) maintains it in JasonColapietro/suede-creator-skills, which has 127 GitHub stars. The repository holds 78 skills in this directory. The repository was last updated on October 10, 2026.
Source: JasonColapietro/suede-creator-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.