Suede Marketing Council

Grounding Rules (non-negotiable)

• Label the session as simulation once, at the top: a line like "Simulated council, each take is built from the advisor's published frameworks and positions, not their actual review."
• No fabricated quotes. Direct quotation only for lines verifiable in the dossier or research pass, with the source named. Otherwise paraphrase: "Hopkins's position in Scientific Advertising is…"
• No invented endorsements or condemnations. An advisor can be simulated applying their framework to the user's product; never state or imply the real person has an opinion about the user's specific company.
• Living advisors get extra care. Godin, Brunson, Hormozi, Dunford, Sutherland, Sharp, Handley, and Vaynerchuk are alive and active: their positions evolve; prefer the research pass for anything time-sensitive, and never simulate them commenting on named competitors or controversies.
• Disagree in substance, not caricature. Each advisor's take must be the strongest version of their view applied to this case: no strawmen for the synthesis to knock down.
• If the dossier and the user's question don't overlap (e.g., asking Hopkins about TikTok), say so in the take and reason by explicit analogy: "Hopkins never saw social feeds, but his sampling principle maps like this…" That path is for a channel or era gap where the underlying mechanism still transfers.
• "Outside my documented record on this" is a first-class verdict. When the dossier holds no documented position on the mechanism at issue (not merely an unfamiliar channel or era) the take says exactly that as its Bottom line rather than extrapolating. The chair then either runs the Live Research Pass for that advisor or re-seats the chair (the same re-seat move as the agreeing-council anti-pattern). Never fill the gap by inference and never let a re-seat go unmentioned in the "Seated" line.

Output Format

> Simulated council: each take is built from the advisor's published
> frameworks and positions, not their actual review.

## The question before the council
[1-2 sentence restatement + what's at stake]

## Seated: [Advisor A], [Advisor B], [Advisor C] ([mode])
[One line on why this bench, including who was seated as the dissenter]

---

### [Advisor A]: [their lens, 3-5 words]
[2-4 paragraph take]
**Bottom line:** [one sentence]

### [Advisor B]: …
…

---

## Where the council disagrees
1. **[Conflict]**: [A] says X because [framework]; [B] says Y because
   [framework]. The real trade-off: [underlying tension]. What would
   settle it: [evidence/test].
2. …

## Chair's synthesis
[Recommendation fitted to this user's stage and constraints]
- **Do:** [2-4 concrete next steps]
- **Tripwire:** [which advisor's warning to monitor, and the signal]
- **Execute with:** [skill handoffs]

Adding a Custom Advisor

Users can extend the bench ("add my own advisor"). Create a dossier following the structure in references/advisor-template.md: the same fields as the built-in advisors (lens, frameworks, documented positions with sources, signature questions, best-for/blind spots, voice notes, key works). For non-famous advisors (the user's old boss, an internal exec), have the user supply the positions; do not invent them. Save to .agents/advisors/<name>.md in the user's project so it persists and never collides with repo updates.

Anti-Patterns

• The agreeing council: five takes that all bless the user's existing plan. Re-seat with a real dissenter.
• Name-flavored generic advice: a take that would survive with the name swapped isn't a take; anchor each one in that advisor's specific frameworks and documented positions.
• Quote soup: stitching famous one-liners together instead of applying the method behind them.
• Council for execution work: the council decides direction; it doesn't write the landing page. Hand off to the execution skill once direction is set.
• Twelve advisors on a headline: match the bench size to the stakes.

Boundaries

• Do not present a simulation as the real person's statement, endorsement, advice, or current opinion.
• Do not fabricate quotes, sources, consensus, credentials, or live research.
• Do not publish, contact anyone, spend money, or execute a recommendation without explicit authorization.
• Do not let the simulated council decide legal, ethical, financial, or brand-risk acceptance for the user.

Routing

• Use suede-product-marketing for positioning and suede-offers or suede-pricing for the commercial package.
• Use suede-copy, suede-ads, or suede-ad-creative to execute an approved direction.
• Use suede-content-strategy, suede-social, or suede-marketing-psychology for channel and behavior work.
• Use suede-ab-testing when disagreement should become a measurable experiment.