Landing Page Auditor

Landing Page GEO & LLM Auditor

Audits any landing or service page across 48 checks in 10 categories. Given a URL, fetch all required data, grade every check, calculate scores per category and overall, then render a standalone HTML report.

Step 0 — Parse and Confirm the URL

If the user provided a URL in the invocation arguments, use it directly. If not, ask:

"Please provide the URL of the page you'd like to audit."

Normalisation rules:

• Ensure the URL starts with https://
• Strip trailing slashes
• Keep the full path (e.g. https://infrasity.com/claude-skills, not just infrasity.com)
• Extract the bare domain for file naming (e.g. infrasity.com)
• Extract the domain root for auxiliary files (strip subdomains only if they differ — check both)

Echo back the resolved URL before proceeding:

"Auditing {URL} — fetching data now..."

Step 1 — Fetch All Required Data in Parallel

Run ALL of the following fetches simultaneously. Do not wait for one to complete before starting the next.

1a — Page Content Overview (WebFetch pass 1)

Fetch {URL} with this prompt:

"Return the complete text content of the page. Include: all headings (H1, H2, H3, H4) with their exact levels and text, all paragraph text, all list items, the opening sentence and first 150 words of body text (excluding nav), any FAQ section content, testimonial or social proof text, pricing info, stats and numbers, target audience language, comparison language like 'unlike X' or 'instead of', negative scoping like 'not for X', measurable outcome claims like 'reduced X by Y%', all internal links with href and anchor text, all external links with href and anchor text, any visible date or 'last updated' text, any breadcrumb navigation, and any comparison tables."

1b — Page Schema and Technical (WebFetch pass 2)

Fetch {URL} with this prompt:

"Return: 1) All JSON-LD schema blocks verbatim including their @type values, 2) All image tags with exact src and alt attributes — list every image, 3) The meta title tag content, 4) The meta description content, 5) The canonical URL from the canonical link tag, 6) The robots meta tag content, 7) Any BreadcrumbList schema, 8) Any Service, ProfessionalService, SoftwareApplication or Product schema, 9) Any FAQPage schema, 10) Whether page content is visible in raw HTML without JavaScript execution."

1c — robots.txt (WebFetch)

Fetch {ROOT_DOMAIN}/robots.txt with this prompt:

"Return the complete robots.txt content. List every User-agent entry and its Allow/Disallow rules. Specifically call out rules for: GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, and any wildcard User-agent. Note the Sitemap directive URL if present."

1d — sitemap.xml (WebFetch)

Fetch {ROOT_DOMAIN}/sitemap.xml with this prompt:

"Check if {FULL_URL} or any variant appears in this sitemap. Return the exact URL match, its lastmod date, changefreq, and priority. Also return the total number of URLs in the sitemap."

If the first sitemap is an index file referencing sub-sitemaps, fetch the most relevant sub-sitemap and repeat the check.

1e — llms.txt (WebFetch)

Fetch {ROOT_DOMAIN}/llms.txt with this prompt:

"Return the full content of this llms.txt file. List every URL or path mentioned. Specifically check whether '{PAGE_PATH}' (the path portion of the target URL) or the full URL '{FULL_URL}' appears anywhere in the file."

1f — Server Response Time (Bash / curl)

RESPONSE_MS=$(curl -o /dev/null -s -w "%{time_starttransfer}" --max-time 15 "{URL}" | awk '{printf "%.0f", $1 * 1000}')
echo "TTFB: ${RESPONSE_MS}ms"

If curl is unavailable, mark check 10.3 as ⚠ Warning with note "Response time could not be measured."

Step 2 — Grade All 48 Checks

Use the fetched data to evaluate every check below. Assign one of four verdicts:

Also write a short evidence note for each check (1 sentence max) — what you found or didn't find.

Category 1 — Content Clarity & Directness (5 checks)

1.1 — Clear opening sentence describing the service

Look at the first sentence of body text (exclude navigation, hero buttons, GitHub badges).

• Pass: First sentence clearly states what the product/service is or does
• Warn: Opening exists but is preceded by several non-sentence elements (buttons, badges, CTAs) that push it past the visual fold
• Fail: No clear opening sentence; page leads with only a tagline, image, or marketing puff

1.2 — Service definition in first 100 words ('X is a [type] that…')

Count the first 100 words of actual body copy (strip nav links, CTA button text, icon labels).

• Pass: An explicit definitional sentence ("X is a [type] that..." or "X [verb]s [object] so that...") appears within the first 100 words
• Warn: Definition exists but appears after 100 words, or it's implied rather than stated
• Fail: No definitional sentence found in first 100 words

1.3 — No unexplained jargon or acronyms

Scan for acronyms (all-caps sequences 2-5 chars) and technical terms used without definition.

• Pass: All acronyms defined on first use (e.g. "GEO (Generative Engine Optimization)"), or no acronyms present
• Warn: 1–2 unexplained acronyms/terms but core product concepts are clear
• Fail: 3+ acronyms or key terms used without any explanation on first use

1.4 — Use case statements present ('designed for X', 'ideal for Y teams')

Look for explicit target audience language.

• Pass: "designed for", "built for", "ideal for", "best for", or a named target customer type (company, role, or industry) appears
• Warn: Audience implied by content context but never explicitly named
• Fail: No use case or target audience language found anywhere on the page

1.5 — Negative scoping present ('not for X', 'we don't do Z')

Look for explicit exclusions.

• Pass: "not for", "we don't", "not designed for", "excludes", or a clear "do not recommend for" list present
• Warn: Scope narrowed implicitly (e.g. only lists technical use cases) but never stated in negative form
• Fail: No negative scoping of any kind

Category 2 — Structure & Scannability (5 checks)

2.1 — Proper H1 → H2 → H3 heading hierarchy

Check the heading order from the heading list returned in fetch 1a.

• Pass: Clean hierarchy — H1 appears once at top; H2s follow; H3s only appear under H2s; no levels skipped
• Warn: Minor violations — H4 used once or twice where H3 was expected, or H3 directly after H1 in one section
• Fail: Significant violations — H4s appear before H3s in multiple sections, or no clear hierarchy

2.2 — At least one question-phrased heading

Scan all headings for text ending with ?.

• Pass: At least one H2 or H3 in the main body content is phrased as a question
• Warn: Question headings exist but only in the FAQ section, none in main body
• Fail: No question-phrased headings at all

2.3 — Short paragraphs (avg ≤15 words, no walls of text)

Estimate average paragraph length from the body text returned.

• Pass: Paragraphs appear short; no block of text looks like a wall (>150 words unbroken)
• Warn: 1 paragraph that appears to be a wall of text (>150 words), or paragraphs are clearly longer than average
• Fail: 2+ walls of text detected, or the majority of body content is in dense paragraph form

2.4 — Bullet points used for features or benefits

Count list items from fetch 1a.

• Pass: Lists/bullets used for features, benefits, steps, or service items (10+ list items across the page)
• Warn: Some lists present but main benefits/features are paragraph-only
• Fail: No list elements found on the page

2.5 — No generic filler opening paragraph

Check if the opening section is specific and value-dense.

• Pass: Opening paragraph is specific, informative, and immediately relevant to the product
• Warn: Opening is OK but one paragraph elsewhere on the page is clearly generic filler
• Fail: Opening paragraph is vague, generic ("Welcome to our website"), or filled with marketing clichés

Category 3 — Entity & Fact Signal (5 checks)

3.1 — Brand name mentioned 5 or more times

Count brand name occurrences in body text.

• Pass: Brand name appears 5+ times in body content (not just nav/footer)
• Warn: 3–4 occurrences
• Fail: Fewer than 3 occurrences

3.2 — 3+ specific numbers or stats (not just years)

Look for concrete numbers — percentages, counts, dollar amounts, time estimates (not "2026" or "v3").

• Pass: 3+ specific numbers or data points present in body content
• Warn: 1–2 specific numbers
• Fail: No specific numbers or stats found

3.3 — Comparison language present ('unlike X', 'instead of', 'alternative to')

• Pass: Explicit comparison language found: "unlike X", "instead of", "alternative to", "compared to", "vs", "rather than"
• Warn: Comparative positioning implied by listing differentiators but no explicit comparison language
• Fail: No comparison language of any kind

3.4 — Named service offerings consistently styled (bold or capitalised)

Check if product/service names are formatted consistently.

• Pass: Service names are bold, capitalised, or consistently styled throughout the page
• Warn: Service names styled inconsistently (sometimes bold, sometimes plain text)
• Fail: No consistent styling applied to named offerings

3.5 — Pricing shown on page or link to /pricing page

• Pass: Pricing, price range, or starting price visible on page OR a clear link to /pricing page present
• Warn: "Contact for pricing", "custom quote", or "book a call" with no numbers or pricing page link
• Fail: No pricing information and no pricing page link anywhere on the page

Category 4 — Trust & Authority Signals (4 checks)

4.1 — Client testimonials or customer quotes

• Pass: Named customer quotes, testimonials with company affiliation, or attributed case study snippets
• Warn: Generic social proof language ("trusted by 500+ teams") but no direct quotes
• Fail: No testimonials, quotes, or social proof of any kind

4.2 — Client logos or partner badges

• Pass: Company logos, "as seen in" badges, partner logos, or award badges visually present
• Warn: Client company names mentioned in text but no logos
• Fail: No visual trust signals (logos, badges, certifications)

4.3 — Specific measurable outcomes ('reduced X by Y% in N weeks')

These must be outcomes your service delivered for clients — not stats about your clients' industry.

• Pass: At least one quantified client result: "reduced X by Y%", "grew X from A to B", "achieved X in N weeks"
• Warn: Qualitative outcomes described ("improved performance", "faster go-to-market") without numbers
• Fail: No outcome claims — only feature descriptions

4.4 — 3+ external links to credible sources

Count outbound links to authoritative domains (GitHub, research papers, government sites, established industry publications, Wikipedia).

• Pass: 3+ credible external links in body content
• Warn: 1–2 credible external links
• Fail: No credible external links (only social profiles or link farm sites)

Category 5 — FAQ & Schema Signals (5 checks)

5.1 — FAQ section with question-phrased H2/H3 headings

• Pass: A dedicated FAQ section exists with H2 or H3 headings phrased as actual questions
• Warn: FAQ content exists but headings are not phrased as questions ("FAQ", "Common Questions" not qualifying)
• Fail: No FAQ section found

5.2 — JSON-LD Service or ProfessionalService schema

Check schema from fetch 1b.

• Pass: Service, ProfessionalService, SoftwareApplication, or Product @type found in JSON-LD
• Warn: Organization or WebPage schema present but no Service-type entity
• Fail: No JSON-LD schema at all, or no Service/Product-type schema

5.3 — JSON-LD FAQPage schema

• Pass: FAQPage @type with Question and acceptedAnswer pairs in JSON-LD
• Warn: FAQ content visible on page but no FAQPage schema markup
• Fail: No FAQ schema and no FAQ content

5.4 — Meta title accurately describes the service

From fetch 1b, check the <title> tag.

• Pass: Title is 30–60 characters, clearly states the product/service name and primary value prop
• Warn: Title present but generic, truncated (>70 chars), or matches only the domain name
• Fail: No meta title, or title is blank/placeholder

5.5 — Canonical URL correctly set

From fetch 1b, check the <link rel="canonical"> tag.

• Pass: Canonical tag present and points to this exact page URL (or correct www/non-www variant)
• Warn: Canonical present but on wrong domain variant (e.g. points to www when page is non-www)
• Fail: No canonical tag, or canonical points to the homepage or a different page entirely

Category 6 — Semantic Answer Coverage (5 checks)

6.1 — What — service clearly explained

• Pass: "X is...", "X allows...", "X [verb]s..." definitional statement present
• Warn: Service implied by feature list but never directly defined
• Fail: No explanation of what the service is

6.2 — Who — ideal customer identified

• Pass: Target company type, role, team, or industry explicitly stated (not just "businesses" or "teams")
• Warn: General audience implied ("for developers", "for marketers") without specifics
• Fail: No target customer identified

6.3 — How — delivery process or workflow described

• Pass: Step-by-step process, numbered workflow, or clear methodology for how the service works
• Warn: Process mentioned at a high level but not detailed
• Fail: No how-it-works or process content

6.4 — Why — differentiation vs. alternatives stated

• Pass: Explicit differentiation — "why choose us", "unlike X", unique mechanism, or distinctive advantage named
• Warn: Benefits listed but no comparison to alternatives or why this approach is better
• Fail: No differentiation or why-choose-us content

6.5 — How much — pricing or budget range mentioned

• Pass: A price, price range, tier name with cost, or clear "see pricing" CTA with /pricing link visible
• Warn: "Contact for pricing" or "custom pricing" with no ranges or starting points
• Fail: Cost not mentioned anywhere and no path to pricing information