Agent skill

Influencer Brief

by indranilbanerjee in indranilbanerjee/digital-marketing-pro

Write an influencer campaign brief: creator criteria, pay, approvals, disclosure.

Install Influencer Brief

skills CLI

$ npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-brief -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install indranilbanerjee/digital-marketing-pro influencer-brief --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/influencer-brief .claude/skills/influencer-brief && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "influencer-brief" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/influencer-brief into .claude/skills/influencer-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "influencer-brief", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/influencer-brief

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-brief -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install indranilbanerjee/digital-marketing-pro influencer-brief --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/influencer-brief .agents/skills/influencer-brief && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "influencer-brief" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/influencer-brief into .agents/skills/influencer-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "influencer-brief", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-brief -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install indranilbanerjee/digital-marketing-pro influencer-brief --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/influencer-brief .cursor/skills/influencer-brief && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "influencer-brief" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/influencer-brief into .cursor/skills/influencer-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "influencer-brief", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/indranilbanerjee/digital-marketing-pro.git --path skills/influencer-brief

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-brief -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install indranilbanerjee/digital-marketing-pro influencer-brief --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/influencer-brief .gemini/skills/influencer-brief && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "influencer-brief" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/influencer-brief into .gemini/skills/influencer-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "influencer-brief", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install indranilbanerjee/digital-marketing-pro influencer-brief

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-brief -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/influencer-brief .github/skills/influencer-brief && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "influencer-brief" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/influencer-brief into .github/skills/influencer-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "influencer-brief", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-brief -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install indranilbanerjee/digital-marketing-pro influencer-brief --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/influencer-brief .opencode/skills/influencer-brief && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "influencer-brief" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/influencer-brief into .opencode/skills/influencer-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "influencer-brief", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: influencer-brief
GitHub stars: 862
Used in: 1 other repo
Token cost: ~1.2k tokens
SKILL.md length: 572 words
Files: 1
Skills in repo: 162
Repo updated: Oct 9, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Write an influencer campaign brief: creator criteria, pay, approvals, disclosure.

Works in 8 steps: Load brand context: Read… → Define creator discovery criteria:… → Build the creator brief: campaign… → …
Tasks that involve Influencer and creator marketing
SKILL.md covers Purpose, Input Required, Process and Output, plus 1 more section
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Influencer Brief is an agent skill from indranilbanerjee/digital-marketing-pro. Write an influencer campaign brief: creator criteria, pay, approvals, disclosure. "write a brief for our influencer campaign"

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Influencer and creator marketing. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.

When your agent uses it

Tasks that involve Influencer and creator marketing

Example prompts

“write a brief for our influencer campaign”
“/influencer-brief”

Workflow steps

8 steps, taken from the first numbered list in SKILL.md.

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load…
Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags…
Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
Create content approval workflow: draft review, revision rounds, posting timeline
Build FTC/ASA compliance checklist: disclosure requirements, claim restrictions, platform-specific rules
Define usage rights: organic only, paid amplification, repurposing, duration
Set measurement framework: reach, engagement, clicks, conversions, CPE, EMV

What it can do on your machine

Read from SKILL.md and the folder at commit 9e949f3. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Influencer Brief loads about 1.2k tokens when it runs. Until then it costs about 36 tokens; SKILL.md has 572 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~36
When it runs · the whole SKILL.md, loaded when a task matches: ~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from indranilbanerjee/digital-marketing-pro at commit 9e949f3, republished under its MIT licence (© indranilbanerjee). 572 words, ~1,233 tokens.

Download SKILL.mdSave it as .claude/skills/influencer-brief/SKILL.md (or your agent's skills folder).

name: influencer-brief
description: Write an influencer campaign brief: creator criteria, pay, approvals, disclosure. "write a brief for our influencer campaign"
argument-hint: [campaign-objective]

/digital-marketing-pro:influencer-brief

Purpose

Create a complete influencer campaign brief that covers creator discovery criteria, content guidelines, compliance requirements, compensation framework, and performance measurement.

Input Required

The user must provide (or will be prompted for):

Campaign objective: Awareness, engagement, conversions, content generation, or event promotion
Product/service: What the influencer will promote
Target audience: Who the campaign should reach
Platform(s): Instagram, TikTok, YouTube, X, LinkedIn, podcasts
Budget: Total influencer budget or per-creator range
Creator tier: Nano (1-10K), Micro (10-100K), Mid (100K-500K), Macro (500K-1M), Mega (1M+)
Timeline: Campaign dates and content delivery deadlines
Content type: Posts, stories, reels, videos, reviews, unboxing, tutorials, live streams

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
Create content approval workflow: draft review, revision rounds, posting timeline
Build FTC/ASA compliance checklist: disclosure requirements, claim restrictions, platform-specific rules
Define usage rights: organic only, paid amplification, repurposing, duration
Set measurement framework: reach, engagement, clicks, conversions, CPE, EMV

Output

A structured influencer campaign brief containing:

Campaign overview with objectives and success metrics
Creator discovery criteria and ideal profile description
Creator brief document (shareable with influencers)
Key messaging framework with creative guardrails (including any AI-tool restrictions — see below)
Compensation structure and negotiation guidelines
Content approval and revision process
FTC/ASA compliance checklist with required disclosures
Usage rights and licensing terms
Measurement dashboard with KPIs and reporting cadence

Show full SKILL.md (248 more words)Show less

AI-tool clauses for creator briefs (May 2026)

Creators increasingly use AI image/video tools (Nano Banana Pro, Gemini Omni, Veo 3.1, Kling v3.0 Pro, Runway Gen-4, Midjourney; note: OpenAI's consumer Sora app was discontinued 26 Apr 2026 and the Sora API (and OpenAI's whole Videos API) shut down 24 Sep 2026 with no replacement — do not specify Sora in new briefs) inside sponsored content. The brief must spell out three things to keep the brand safe:

Permitted AI use: Allowed for B-roll, mood, and stylised visuals. Not permitted for synthetic depictions of real people (including the creator themselves in altered form), synthetic product imagery that misrepresents the brand's actual product, or AI-generated voiceover impersonating a real person without explicit release.
Required disclosures: Any AI-generated visual or audio in the sponsored content must (a) be flagged in the creator's platform-native AI disclosure (TikTok AI label, Meta AI Content label, YouTube "altered or synthetic content" toggle) AND (b) carry C2PA Content Credentials if the creator ships the file to the brand for paid amplification — provide /digital-marketing-pro:c2pa-metadata workflow link in the brief.
EU deepfake clause (mandatory for EU-distributed campaigns): Synthetic-human content (face swaps, AI voices resembling real people, AI-cloned likeness) must carry a visible deepfake disclosure perceivable at normal viewing distance. See skills/context-engine/compliance-rules.md §1.1b.i (Article 50 implementing guidelines — FINAL 2026; Article 50 applies 2 Aug 2026). Creators who refuse this clause should not be cleared for EU placements.

Agents Used

influencer-manager — Creator strategy, brief development, compliance, measurement, campaign architecture

Files

Just SKILL.md in skills/influencer-brief of indranilbanerjee/digital-marketing-pro.

Open the folder on GitHubat commit 9e949f3

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.

hashgraph-online/awesome-codex-pluginsplugins/indranilbanerjee/digital-marketing-pro/skills/influencer-brief

Compare with similar skills

Influencer Brief next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Influencer Brief compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Influencer Brief this skillindranilbanerjee/digital-marketing-pro	862	1 repos	~1.2k	Automated safety check: Pass	MIT	yesterday
Audience ResearchScrapeCreators/social-media-research-skills	3.4k	—	~635	Automated safety check: Notes	MIT	1 mo ago
Influencer Discoverytigerless-labs/influencer-discovery	212	—	~2.5k	Automated safety check: Notes	None	18 days ago
Opencloneteam-attention/openclone	130	—	~2.6k	Automated safety check: Notes	MIT	1 mo ago
Reelclaw Adsdansugc/reelclaw	145	—	~3.9k	Automated safety check: Notes	MIT	12 days ago
Affiliate CheckAffitor/affiliate-skills	701	—	~808	Automated safety check: Notes	MIT	26 days ago

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Find the bloggers/creators who can help promote your work, capture their contact info, and append them to the target sheet in Google Sheets.
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Questions about Influencer Brief

What does Influencer Brief do?

Write an influencer campaign brief: creator criteria, pay, approvals, disclosure. Influencer Brief is an agent skill from indranilbanerjee/digital-marketing-pro. Write an influencer campaign brief: creator criteria, pay, approvals, disclosure.

When should I use Influencer Brief?

Influencer Brief fits situations like: tasks that involve Influencer and creator marketing.

How do I install Influencer Brief in Claude Code?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-brief -a claude-code`. Or copy the skill folder (skills/influencer-brief in indranilbanerjee/digital-marketing-pro) into .claude/skills/influencer-brief in your project. Claude Code loads it when a task matches its description.

How do I install Influencer Brief in Codex?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-brief -a codex`. Or copy the skill folder (skills/influencer-brief in indranilbanerjee/digital-marketing-pro) into .agents/skills/influencer-brief in your project. Codex loads it when a task matches its description.

Can I use Influencer Brief in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill influencer-brief -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/influencer-brief, .gemini/skills/influencer-brief, .github/skills/influencer-brief and .opencode/skills/influencer-brief in your project.

What does Influencer Brief need to run?

SKILL.md names no scripts, command-line tools or credentials: Influencer Brief is instructions for the agent only.

Does Influencer Brief access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Influencer Brief safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Influencer Brief use?

Influencer Brief is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Influencer Brief use?

About 1.2k tokens (SKILL.md is roughly 4.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Influencer Brief?

Skills that share tags, products or a category with Influencer Brief: Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars), Influencer Discovery (tigerless-labs/influencer-discovery, 212 stars), Openclone (team-attention/openclone, 130 stars) and Reelclaw Ads (dansugc/reelclaw, 145 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Influencer Brief?

indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 862 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 9, 2026.

Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Influencer Brief

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

/digital-marketing-pro:influencer-brief

Purpose

Input Required

Process

Output

AI-tool clauses for creator briefs (May 2026)

Agents Used

Files

Used in 1 other repository

Compare with similar skills

Similar skills

More from indranilbanerjee/digital-marketing-pro

Related

Questions about Influencer Brief