Audit image SEO on a page: alt text, weight, formats, srcset, lazy loading, CLS.

MITAuto-check passedMarketing & SEO

Install Image SEO Audit

skills CLI
$ npx skills add indranilbanerjee/digital-marketing-pro --skill image-seo-audit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install indranilbanerjee/digital-marketing-pro image-seo-audit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/image-seo-audit .claude/skills/image-seo-audit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
image-seo-audit
GitHub stars
862
Used in
1 other repo
Token cost
~984 tokens
SKILL.md length
429 words
Files
1
Skills in repo
162
Repo updated
First seen
Licence
MIT

At a glance

Audit image SEO on a page: alt text, weight, formats, srcset, lazy loading, CLS.

  • Works in 12 steps: Load brand context: Read active brand… → Discover images: Find all , , CSS… → Alt text audit: Check presence, quality,… → …
  • Tasks that involve Web performance
  • SKILL.md covers Purpose, Input Required, Process and Recommended Picture Element…, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Image SEO Audit is an agent skill from indranilbanerjee/digital-marketing-pro. Audit image SEO on a page: alt text, weight, formats, srcset, lazy loading, CLS. "audit our image SEO"

Its SKILL.md is about 980 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Web performance and SEO audit. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.

When your agent uses it

  • Tasks that involve Web performance
  • Tasks that involve SEO audit

Example prompts

  • “audit our image SEO”
  • “/image-seo-audit”

Workflow steps

12 steps, taken from the first numbered list in SKILL.md.

  1. Load brand context: Read active brand profile for industry context.
  2. Discover images: Find all , , CSS background-image, and elements.
  3. Alt text audit: Check presence, quality, keyword inclusion, length (10-125 chars). Flag: missing, filename-only ("image.jpg")…
  4. File size audit: Apply tiered thresholds by image category — thumbnails (<50KB target, >200KB critical), content images (<100KB target…
  5. Format audit: Check for modern formats. Recommend WebP (97%+ support) or AVIF (92%+ support) over JPEG/PNG. Check for element with format…
  6. Responsive images: Check for srcset and sizes attributes, appropriate resolution for device pixel ratios.
  7. Lazy loading: Verify loading="lazy" on below-fold images. Flag loading="lazy" on above-fold/hero images (directly harms LCP).
  8. fetchpriority: Check for fetchpriority="high" on LCP/hero images. Check for decoding="async" on non-LCP images.
  9. CLS prevention: Check for width and height attributes or aspect-ratio CSS on all elements. Flag images without dimensions.
  10. File naming: Check for descriptive, hyphenated, lowercase file names vs generic names (IMG_1234.jpg).
  11. CDN usage: Check if images are served from a CDN (different domain, CDN headers, edge caching).
  12. Score and prioritize: Sort by file size savings impact (largest first).

What it can do on your machine

Read from SKILL.md and the folder at commit 9e949f3. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are html).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Image SEO Audit loads about 984 tokens when it runs. Until then it costs about 30 tokens; SKILL.md has 429 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~30
When it runs · the whole SKILL.md, loaded when a task matches
~984

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from indranilbanerjee/digital-marketing-pro at commit 9e949f3, republished under its MIT licence (© indranilbanerjee). 429 words, ~984 tokens.

Download SKILL.mdSave it as .claude/skills/image-seo-audit/SKILL.md (or your agent's skills folder).
name
image-seo-audit
description
Audit image SEO on a page: alt text, weight, formats, srcset, lazy loading, CLS. "audit our image SEO"
argument-hint
[URL]
user-invocable
true

/digital-marketing-pro:image-seo-audit

Purpose

Perform a dedicated image optimization audit that evaluates all images on a page or site for SEO, performance, and accessibility. Produces a prioritized optimization list sorted by file size impact.

Input Required

  • URL: Page or site to audit
  • Scope: Single page or site-wide crawl (default: single page)

Process

  1. Load brand context: Read active brand profile for industry context.
  2. Discover images: Find all <img>, <picture>, CSS background-image, and <source> elements.
  3. Alt text audit: Check presence, quality, keyword inclusion, length (10-125 chars). Flag: missing, filename-only ("image.jpg"), keyword-stuffed, non-descriptive ("click here").
  4. File size audit: Apply tiered thresholds by image category — thumbnails (<50KB target, >200KB critical), content images (<100KB target, >500KB critical), hero/banner (<200KB target, >700KB critical).
  5. Format audit: Check for modern formats. Recommend WebP (97%+ support) or AVIF (92%+ support) over JPEG/PNG. Check for <picture> element with format fallbacks. Note: JPEG XL restored in Chromium (Nov 2025) but not yet in Chrome stable — monitor, don't recommend yet.
  6. Responsive images: Check for srcset and sizes attributes, appropriate resolution for device pixel ratios.
  7. Lazy loading: Verify loading="lazy" on below-fold images. Flag loading="lazy" on above-fold/hero images (directly harms LCP).
  8. fetchpriority: Check for fetchpriority="high" on LCP/hero images. Check for decoding="async" on non-LCP images.
  9. CLS prevention: Check for width and height attributes or aspect-ratio CSS on all <img> elements. Flag images without dimensions.
  10. File naming: Check for descriptive, hyphenated, lowercase file names vs generic names (IMG_1234.jpg).
  11. CDN usage: Check if images are served from a CDN (different domain, CDN headers, edge caching).
  12. Score and prioritize: Sort by file size savings impact (largest first).
Show full SKILL.md (160 more words)Show less
html
<picture>
  <source srcset="image.avif" type="image/avif">
  <source srcset="image.webp" type="image/webp">
  <img src="image.jpg" alt="Descriptive alt text" width="800" height="600" loading="lazy" decoding="async">
</picture>

Hero/LCP Image Pattern

html
<img src="hero.webp" fetchpriority="high" alt="Hero image description" width="1200" height="630">

Do NOT lazy-load above-fold/LCP images. Do NOT add decoding="async" to LCP images.

Output

Image Audit Summary
MetricStatusCount
Total Images—XX
Missing Alt TextissuesXX
Oversized (>200KB)issuesXX
Wrong Format (not WebP/AVIF)issuesXX
No Dimensions (CLS risk)issuesXX
Not Lazy Loaded (below-fold)issuesXX
No fetchpriority on LCPissuesXX
Prioritized Optimization List

Sorted by estimated file size savings (largest first):

ImageCurrent SizeFormatIssuesEst. Savings
hero.jpg450KBJPEGNo WebP, no fetchpriority~300KB
...............
Recommendations (prioritized)
  1. Convert X images to WebP format (est. XX KB total savings)
  2. Add alt text to X images
  3. Add width/height dimensions to X images
  4. Enable lazy loading on X below-fold images
  5. Add fetchpriority="high" to LCP image
  6. Compress X oversized images
  7. Implement <picture> element with AVIF/WebP fallbacks

Agents Used

  • seo-specialist — Image optimization analysis, CWV impact assessment

Scripts Used

  • tech-seo-auditor.py — Fetch page and analyze image elements

© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/image-seo-audit of indranilbanerjee/digital-marketing-pro.

Open the folder on GitHubat commit 9e949f3

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Image SEO Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Image SEO Audit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Image SEO Audit this skillindranilbanerjee/digital-marketing-pro8621 repos~984Automated safety check: PassMIT
SEO Coachakseolabs-seo/seo-coach146—~2.8kAutomated safety check: PassNone
Business Website Setupsickn33/agentic-awesome-skills47k1 repos~6.2kAutomated safety check: PassMIT
Google SEO APIsAgriciDaniel/claude-seo19k1 repos~4.2kAutomated safety check: PassMIT
SEONexus-JPF/note-companion870—~2.2kAutomated safety check: PassMIT
SEO Imagesseranking/seo-skills161—~6kAutomated safety check: PassMIT

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Questions about Image SEO Audit

What does Image SEO Audit do?

Audit image SEO on a page: alt text, weight, formats, srcset, lazy loading, CLS. Image SEO Audit is an agent skill from indranilbanerjee/digital-marketing-pro. Audit image SEO on a page: alt text, weight, formats, srcset, lazy loading, CLS.

When should I use Image SEO Audit?

Image SEO Audit fits situations like: tasks that involve Web performance; tasks that involve SEO audit.

How do I install Image SEO Audit in Claude Code?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill image-seo-audit -a claude-code`. Or copy the skill folder (skills/image-seo-audit in indranilbanerjee/digital-marketing-pro) into .claude/skills/image-seo-audit in your project. Claude Code loads it when a task matches its description.

How do I install Image SEO Audit in Codex?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill image-seo-audit -a codex`. Or copy the skill folder (skills/image-seo-audit in indranilbanerjee/digital-marketing-pro) into .agents/skills/image-seo-audit in your project. Codex loads it when a task matches its description.

Can I use Image SEO Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill image-seo-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/image-seo-audit, .gemini/skills/image-seo-audit, .github/skills/image-seo-audit and .opencode/skills/image-seo-audit in your project.

What does Image SEO Audit need to run?

SKILL.md names no scripts, command-line tools or credentials: Image SEO Audit is instructions for the agent only.

Does Image SEO Audit access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Image SEO Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Image SEO Audit use?

Image SEO Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Image SEO Audit use?

About 984 tokens (SKILL.md is roughly 3.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Image SEO Audit?

Skills that share tags, products or a category with Image SEO Audit: SEO Coach (akseolabs-seo/seo-coach, 146 stars), Business Website Setup (sickn33/agentic-awesome-skills, 47k stars), Google SEO APIs (AgriciDaniel/claude-seo, 19k stars) and SEO (Nexus-JPF/note-companion, 870 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Image SEO Audit?

indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 862 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 9, 2026.

Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.