Complete beginner-friendly cold email toolkit. An agent skill from growthenginenowoslawski/coldoutboundskills.

MITAuto-check: notesSales & Support

Install Cold Email Starter Kit

skills CLI
$ npx skills add growthenginenowoslawski/coldoutboundskills --skill cold-email-starter-kit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install growthenginenowoslawski/coldoutboundskills cold-email-starter-kit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/growthenginenowoslawski/coldoutboundskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/cold-email-starter-kit .claude/skills/cold-email-starter-kit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
cold-email-starter-kit
GitHub stars
753
Token cost
~3.2k tokens
SKILL.md length
1,515 words
Files
35 (incl. scripts, references)
Skills in repo
49
Repo updated
First seen
Licence
MIT

At a glance

Complete beginner-friendly cold email toolkit. An agent skill from growthenginenowoslawski/coldoutboundskills.

  • Works in 8 steps: Deliverability basics → understand why… → Strategy → pick your offer and ICP → Copywriting → write the sequence → …
  • Setting up cold email for the first time
  • SKILL.md covers What you'll build, The end-to-end flow, Before you start: prerequisites and Recommended entry point:…, plus 13 more sections
  • Runs TypeScript scripts from its folder; calls node, npm and npx; needs SMARTLEAD_API_KEY and PROSPEO_API_KEY

What it does

Cold Email Starter Kit is an agent skill from growthenginenowoslawski/coldoutboundskills. Complete beginner-friendly cold email toolkit. Walks from zero to launched campaign — domain purchase, inbox setup, list building, copywriting, enrichment, and sending via Smartlead or Instantly. Use when setting up cold email for the first time, launching a new campaign, teaching someone cold email, or when you need an end-to-end guide that bundles strategy, copy, infrastructure, and API references in one place.

Its SKILL.md is about 3.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 36 other files, including scripts and reference files (for example `references/00-getting-started.md`, `references/01-deliverability-fundamentals.md` and `references/02-campaign-strategy.md`).

It sits in Sales & Support, covering Cold outreach, Project scaffolding and Email management. The repository describes itself as: Open-source Claude Code skills for cold email and outbound sales. Grade campaigns, export Prospeo searches, scrape Google Maps — all from Claude Code. The licence is MIT.

When your agent uses it

  • Setting up cold email for the first time
  • Launching a new campaign
  • Teaching someone cold email
  • You need an end-to-end guide that bundles strategy

Example prompts

  • “/cold-email-starter-kit”

Requirements

  • Node.js
  • A credential in SMARTLEAD_API_KEY
  • A credential in PROSPEO_API_KEY

Workflow steps

8 steps, taken from the first numbered list in SKILL.md.

  1. Deliverability basics → understand why we buy domains + inboxes (read once)
  2. Strategy → pick your offer and ICP
  3. Copywriting → write the sequence
  4. Infrastructure → buy domains, create inboxes
  5. List building → pull prospects from Prospeo
  6. Enrichment (optional) → add personalization data
  7. Launch → upload to Smartlead or Instantly
  8. Analyze + iterate → pull metrics back, tweak

What it can do on your machine

Read from SKILL.md and the folder at commit 25c5d85. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 2 files in scripts/ (TypeScript, from the files we listed), which the agent can run.

    Shell commands in SKILL.md call:

    • node
    • npm
    • npx

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md. Its commands use npm and npx, which can reach the network depending on how they are called.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names these keys or tokens, usually read from environment variables:

    • SMARTLEAD_API_KEY
    • PROSPEO_API_KEY
    • MILLIONVERIFIER_API_KEY

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Cold Email Starter Kit loads about 3.2k tokens when it runs, and up to ~49k if it reads all its reference files. Until then it costs about 110 tokens; SKILL.md has 1,515 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~110
When it runs · the whole SKILL.md, loaded when a task matches
~3.2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~49k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NoteMentions a .env fileSKILL.md:76
    _API_KEY`, `MILLIONVERIFIER_API_KEY` in `.env`
  • NoteMentions a .env fileSKILL.md:88
    tting-started.md` | Accounts, API keys, `.env`, verify, cost breakdown |
  • NoteMentions a .env fileSKILL.md:205
    | `setup-env.sh` | Interactive `.env` bootstrap |
  • NoteMentions a .env fileSKILL.md:223
    - Reads `.env` from the skill root

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from growthenginenowoslawski/coldoutboundskills at commit 25c5d85, republished under its MIT licence (© growthenginenowoslawski). 1,515 words, ~3,173 tokens.

Download SKILL.mdSave it as .claude/skills/cold-email-starter-kit/SKILL.md (or your agent's skills folder). This skill also uses 34 other files; get the full folder from GitHub.
name
cold-email-starter-kit
description
Complete beginner-friendly cold email toolkit. Walks from zero to launched campaign — domain purchase, inbox setup, list building, copywriting, enrichment, and sending via Smartlead or Instantly. Use when setting up cold email for the first time, launching a new campaign, teaching someone cold email, or when you need an end-to-end guide that bundles strategy, copy, infrastructure, and API references in one place.

Cold Email Starter Kit

A complete system for running cold email. Follow it top-to-bottom and you will have purchased domains, created warmed inboxes, built a lead list, written a campaign, and sent your first emails. Designed for beginners — no prior cold email experience required.


What you'll build

By the end of the flow you'll have:

  • 10-20 throwaway sending domains purchased on Dynadot
  • 20-40 warmed sending inboxes on Zapmail
  • A 2,000-person lead list from Prospeo
  • A 4-step email sequence with variants and personalization
  • A live campaign in Smartlead or Instantly sending daily
  • Analytics and reply handling set up

Total cost month 1: ~$186. Recurring: ~$126/mo. See references/00-getting-started.md for breakdown.


The end-to-end flow

  1. Deliverability basics → understand why we buy domains + inboxes (read once)
  2. Strategy → pick your offer and ICP
  3. Copywriting → write the sequence
  4. Infrastructure → buy domains, create inboxes
  5. List building → pull prospects from Prospeo
  6. Enrichment (optional) → add personalization data
  7. Launch → upload to Smartlead or Instantly
  8. Analyze + iterate → pull metrics back, tweak

Before you start: prerequisites

Technical:

  • Node.js 20+ (node --version should print v20 or higher) → install from nodejs.org
  • tsx (npm install -g tsx)
  • Terminal comfort (you know what cd and cp do)
  • A text editor (VS Code recommended)

Accounts (sign up before continuing):

  • Dynadot (domain registrar)
  • Zapmail (inbox provider)
  • Prospeo (lead source)
  • Smartlead OR Instantly (sending platform — pick one)

Budget: ~$200 for your first campaign.

If any of the above is missing, start at references/00-getting-started.md. It has exact signup links and API-key retrieval instructions.


Recommended entry point: /cold-email-kickoff

Before reading this tutorial, invoke /cold-email-kickoff from Claude Code. It's a shorter, guided flow that orchestrates ICP onboarding + lead magnet + campaign strategy + a consolidated campaign plan — and hands you to the right next skill based on whether you have infrastructure already. Most users should start there.

This starter kit is the deeper manual tutorial for learning each step in detail. Use it if you want to understand what's happening under the hood, or if you want to wire up a specific step manually.

One-hour quick start

If you just want to launch your first campaign in a single session, stop reading this file and open references/14-60-minute-tutorial.md. It's a step-by-step walkthrough that assumes zero context and gives you exact commands to run.

Fast path — skip manual juggling once you've done it once

If you already have inboxes set up and just want a campaign to run automatically, invoke /auto-research-public. It does all of this in one flow: scrapes the target company → Claude generates an ICP → Prospeo pulls leads → emails are verified → Claude personalizes each lead via parallel Task sub-agents → Smartlead campaign launches. ~20 minutes end-to-end, no skill-juggling.

Prerequisites for the fast path:

  • Ran /icp-onboarding once (produces client-profile.yaml)
  • Ran /zapmail-domain-setup-public + /smartlead-inbox-manager to have active inboxes
  • Have SMARTLEAD_API_KEY, PROSPEO_API_KEY, MILLIONVERIFIER_API_KEY in .env

The walkthrough below is for manual first-timer learning. If you've done a campaign once before, jump straight to /auto-research-public.


Reading order (for understanding)

The references/ folder is numbered in the order to read them the first time:

#FileWhat it covers
0000-getting-started.mdAccounts, API keys, .env, verify, cost breakdown
0101-deliverability-fundamentals.mdSPF/DKIM/DMARC, warmup, domain strategy, volume math
0202-campaign-strategy.mdGenerate 15-20 campaign ideas from your website
0303-campaign-copywriting.mdStepwise copywriting: direction → subject → body → final
0404-sequence-structure.mdTiming, follow-ups, threading, A/B testing, spintax
0505-domain-and-inbox-setup.mdDynadot purchase, Zapmail inboxes, export
0606-list-building-prospeo.mdProspeo filters, state-by-state crawling, full-export
0707-enrichment-library.mdOptional enrichments + pricing
0808-smartlead-api.mdSmartlead API reference
0909-instantly-api.mdInstantly API reference
1010-reply-handling.mdPositive/negative/OOO/bounce playbook
1111-legal-compliance.mdCAN-SPAM, GDPR, unsubscribe requirements
1212-launch-checklist.mdPre-flight QA
1313-troubleshooting.mdError matrix
1414-60-minute-tutorial.mdLiteral step-by-step first campaign

Decision tree — where am I and what do I read?

If you're at this point...Read this
"I don't know what cold email even is"01-deliverability-fundamentals.md, then 02-campaign-strategy.md
"I have a product, need campaign ideas"02-campaign-strategy.md
"I have a campaign, need to write emails"03-campaign-copywriting.md + 04-sequence-structure.md
"I need inboxes but don't have them"05-domain-and-inbox-setup.md
"I need a lead list"06-list-building-prospeo.md
"My emails need personalization"07-enrichment-library.md
"Ready to upload to Smartlead"08-smartlead-api.md
"Ready to upload to Instantly"09-instantly-api.md
"Got my first replies, now what?"10-reply-handling.md
"Am I legal? GDPR? CAN-SPAM?"11-legal-compliance.md
"Something's broken"13-troubleshooting.md

Choose your sending platform: Smartlead vs Instantly

CriterionSmartleadInstantly
Entry price (2026)~$39/mo, 2K leads~$37/mo, 1K leads
Free trial14 days14 days
InboxesUnlimited on paid plansUnlimited on paid plans
API authQuery param (?api_key=)Bearer token header
API endpoint count~50~150+
Master inboxYes (strong)Yes (Unibox, strong)
Built-in warmupFreeIncluded
AI reply categorizationYesYes (lead-labels)
Branching follow-upsLimitedYes (Subsequences, first-class)
Inbox rotationYesYes
Deliverability testingExternal toolsBuilt-in (inbox-placement-tests)
Done-for-you inboxesNoYes (DFY orders)
Built-in lead enrichmentNoYes (SuperSearch)
Smartlead-exclusiveSimpler for beginners—
Instantly-exclusive—Subsequences + Inbox Placement + SuperSearch

Default recommendation for first-time users: Smartlead. Simpler mental model, cheaper at small scale, enough power for your first 6 months. Migrate to Instantly if you outgrow Smartlead's advanced features.

You only need one. Pick now so you know which API reference to read later.


Eric-proven defaults for your first campaign

Use these unless you have a specific reason to deviate:

  • 20 domains × 2 inboxes = 40 sending inboxes — enough to warm 2 weeks then send ~1,200/day
  • 30 emails/day/inbox (post-warmup) — never exceed
  • 2,000 leads per campaign — good statistical size to learn from
  • 4-step sequence — Day 0, Day 3, Day 7, Day 11
  • 2-week warmup minimum before any real sending
  • .com domains (~$10-14 each on Dynadot) — default choice. Fall back to .co if .com is taken. Avoid .info, .xyz, and other cheap TLDs — they hurt deliverability.
  • 2 inboxes per domain max (above that hurts reputation)
  • 50-90 word emails — extend to 125 only if AI personalization justifies it
  • Preview email to yourself first before any real send
  • Reply within 30 seconds when a positive reply comes in — this looks 10x more human than replying hours later

Show full SKILL.md (540 more words)Show less

Common beginner mistakes (avoid these)

  1. Sending from your main domain. Instant risk of blacklisting your real business mail. Buy lookalike throwaway domains (e.g. trygrowth.co to send on behalf of growth.com).
  2. Skipping warmup. New inboxes sending cold = instant spam folder. Minimum 2 weeks warmup.
  3. Buying one $30 domain. Buy 10-20 .com / .co lookalike domains instead. Diversity = deliverability.
  4. Writing emails longer than 90 words. Nobody reads long cold emails.
  5. Using em dashes (—). Gmail spam filters flag these. Use periods or commas.
  6. Sending without SPF/DKIM/DMARC. Zapmail sets these automatically if you connect domains through it. Verify with dig.
  7. Treating a 0% reply rate in week 1 as failure. Expect 2-5% reply rate over the full sequence; wins compound over follow-ups 2-4.
  8. Buying a list from a random "lead seller." Use Prospeo — verified, legal, clean data.
  9. Emailing EU consumers. B2B to EU is generally fine under legitimate interest, but consumer addresses are off-limits. See 11-legal-compliance.md.
  10. Not handling replies fast. Replies that sit for hours go cold. Set up notifications.

When something breaks

Open references/13-troubleshooting.md. It has an error matrix keyed by symptom → cause → fix, plus diagnostic dig/curl commands for verifying setup.


Next steps after your first campaign

Once you've shipped and have ~2 weeks of data:

  • Read 10-reply-handling.md and set up unified inbox monitoring
  • Run scripts/smartlead-pull-analytics.ts (or the Instantly equivalent) to get a CSV of daily stats
  • Rewrite the worst-performing email variant
  • Launch campaign #2 in parallel (different targeting, same infrastructure)
  • Study what's working and compound it

Scripts included

All in scripts/. Run with npx tsx scripts/<name>.ts.

ScriptPurpose
setup-env.shInteractive .env bootstrap
verify-credentials.tsPing all APIs, print ✅/❌ table
dynadot-generate-domains.tsGenerate + availability-check domain candidates
dynadot-bulk-purchase.tsPurchase a batch of domains
zapmail-full-setup.tsNS switch → connect → inboxes → export (4-phase)
prospeo-full-export.tsFull paginated Prospeo search to CSV
smartlead-create-campaign.tsEnd-to-end campaign creation
smartlead-add-leads.tsBatch lead upload
smartlead-pull-analytics.tsDaily stats to CSV
instantly-create-campaign.tsInstantly campaign creation
instantly-add-leads.tsInstantly batch lead upload
instantly-pull-analytics.tsInstantly daily stats to CSV
enrichments/company-phone.tsBlitz company phone enrichment
enrichments/ai-company-analysis.tsOpenRouter GPT-4o-mini company analysis
enrichments/company-news.tsOpenWebNinja recent-news enrichment
enrichments/linkedin-profile.tsRapidAPI LinkedIn profile enrichment

Every script:

  • Reads .env from the skill root
  • Is safe to re-run (idempotent where possible)
  • Confirms before spending money (domain purchases)
  • Writes structured output to CSV/JSON you can inspect
  • Fails loudly on errors, never silently

Getting help

  • Check 13-troubleshooting.md first — it covers 90% of issues
  • Re-read the platform comparison if you're on the wrong tool
  • For copy: run the QA checklist in 03-campaign-copywriting.md
  • For lists: re-read filter advice in 06-list-building-prospeo.md
  • Cold email subreddits (r/coldemail, r/salesdevelopment) are friendly if you post redacted details

A note on ethics

Cold email works best when it's actually useful. Skip consumer addresses, honor unsubscribes promptly, include a real address in your footer, and write something the recipient is glad they got.

That's most of what compliance comes down to in practice.


What to do next

If you're new to cold email: run /cold-email-kickoff instead of going through this tutorial manually. It orchestrates the entire setup (ICP + lead magnet + strategy + plan) in one flow.

If you want to do it manually: follow references/00-getting-started.md through 14-60-minute-tutorial.md in order. Each document points at the next.

Or wait: this is a tutorial. Either you're ready to learn, or you're not — no waiting.

© growthenginenowoslawski, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 34 other files (scripts, references) in skills/cold-email-starter-kit of growthenginenowoslawski/coldoutboundskills.

  • SKILL.md
  • .env.example
  • references/00-getting-started.md
  • references/01-deliverability-fundamentals.md
  • references/02-campaign-strategy.md
  • references/03-campaign-copywriting.md
  • references/04-sequence-structure.md
  • references/05-domain-and-inbox-setup.md
  • references/06-list-building-prospeo.md
  • references/07-enrichment-library.md
  • references/08-smartlead-api.md
  • references/09-instantly-api.md
  • references/10-reply-handling.md
  • references/11-legal-compliance.md
  • references/12-launch-checklist.md
  • references/13-troubleshooting.md
  • references/14-60-minute-tutorial.md
  • scripts/_lib.ts
  • scripts/dynadot-bulk-purchase.ts
  • … and 16 more

Open the folder on GitHubat commit 25c5d85

Compare with similar skills

Cold Email Starter Kit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Cold Email Starter Kit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Cold Email Starter Kit this skillgrowthenginenowoslawski/coldoutboundskills753—~3.2kAutomated safety check: NotesMIT
Outreachyc-software/recruiting115—~3kAutomated safety check: NotesNone
Cold Outreachericrisco/rsc-harness180—~4.1kAutomated safety check: PassMIT
Email Response Simulationextruct-ai/gtm-skills109—~2.8kAutomated safety check: PassNone
X Use Engageihuzaifashoukat/x-use171—~1.3kAutomated safety check: PassMIT
Cold Outbound Optimizerericosiu/ai-marketing-skills3.6k1 repos~1.7kAutomated safety check: PassMIT

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Categories

Questions about Cold Email Starter Kit

What does Cold Email Starter Kit do?

Complete beginner-friendly cold email toolkit. An agent skill from growthenginenowoslawski/coldoutboundskills. Cold Email Starter Kit is an agent skill from growthenginenowoslawski/coldoutboundskills. Complete beginner-friendly cold email toolkit.

When should I use Cold Email Starter Kit?

Cold Email Starter Kit fits situations like: setting up cold email for the first time; launching a new campaign; teaching someone cold email; you need an end-to-end guide that bundles strategy.

How do I install Cold Email Starter Kit in Claude Code?

Run `npx skills add growthenginenowoslawski/coldoutboundskills --skill cold-email-starter-kit -a claude-code`. Or copy the skill folder (skills/cold-email-starter-kit in growthenginenowoslawski/coldoutboundskills) into .claude/skills/cold-email-starter-kit in your project. Claude Code loads it when a task matches its description.

How do I install Cold Email Starter Kit in Codex?

Run `npx skills add growthenginenowoslawski/coldoutboundskills --skill cold-email-starter-kit -a codex`. Or copy the skill folder (skills/cold-email-starter-kit in growthenginenowoslawski/coldoutboundskills) into .agents/skills/cold-email-starter-kit in your project. Codex loads it when a task matches its description.

Can I use Cold Email Starter Kit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add growthenginenowoslawski/coldoutboundskills --skill cold-email-starter-kit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/cold-email-starter-kit, .gemini/skills/cold-email-starter-kit, .github/skills/cold-email-starter-kit and .opencode/skills/cold-email-starter-kit in your project.

What does Cold Email Starter Kit need to run?

Going by SKILL.md and its folder, Cold Email Starter Kit needs TypeScript for the scripts in its folder, the command-line tools its instructions call (node, npm and npx) and credentials named SMARTLEAD_API_KEY, PROSPEO_API_KEY and MILLIONVERIFIER_API_KEY. Our summary lists: Node.js; A credential in SMARTLEAD_API_KEY; A credential in PROSPEO_API_KEY.

Does Cold Email Starter Kit access the network?

SKILL.md contains no URLs. Its commands use npm and npx, which can reach the network depending on how they are called. This is read from the text; nothing was executed.

Is Cold Email Starter Kit safe to install?

Our automated static check of SKILL.md found notes only (mentions a .env file), nothing it rates as a warning. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Cold Email Starter Kit use?

Cold Email Starter Kit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Cold Email Starter Kit use?

About 3.2k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 46k tokens, read only when the agent opens those files.

What are the alternatives to Cold Email Starter Kit?

Skills that share tags, products or a category with Cold Email Starter Kit: Outreach (yc-software/recruiting, 115 stars), Cold Outreach (ericrisco/rsc-harness, 180 stars), Email Response Simulation (extruct-ai/gtm-skills, 109 stars) and X Use Engage (ihuzaifashoukat/x-use, 171 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Cold Email Starter Kit?

growthenginenowoslawski (a GitHub user) maintains it in growthenginenowoslawski/coldoutboundskills, which has 753 GitHub stars. The repository holds 49 skills in this directory. The repository was last updated on October 5, 2026.

Source: growthenginenowoslawski/coldoutboundskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.