Agent skill

Sequence Performance

by gooseworks-ai in gooseworks-ai/goose-skills

Email campaign/sequence performance review composite. An agent skill from gooseworks-ai/goose-skills.

MITAuto-check passedBusiness, Finance & HR

Install Sequence Performance

skills CLI
$ npx skills add gooseworks-ai/goose-skills --skill sequence-performance -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gooseworks-ai/goose-skills sequence-performance --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/outreach/composites/sequence-performance .claude/skills/sequence-performance && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
sequence-performance
GitHub stars
1.2k
Used in
1 other repo
Token cost
~3.3k tokens
SKILL.md length
1,313 words
Files
2
Skills in repo
273
Repo updated
First seen
Licence
MIT

At a glance

Email campaign/sequence performance review composite. An agent skill from gooseworks-ai/goose-skills.

  • Works in 7 steps: Intake → Pull Campaign Data → Quantitative Analysis → …
  • Tasks that involve GraphQL
  • SKILL.md covers When to Use, Phase 0: Intake, Step 1: Pull Campaign Data and Step 2: Quantitative Analysis, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Sequence Performance is an agent skill from gooseworks-ai/goose-skills. Email campaign/sequence performance review composite. Pulls campaign data (sends, opens, replies, bounces), reads actual email copy and subject lines, analyzes reply content (objections, positive interest, questions), and produces a diagnostic report covering quantitative metrics, copy quality, lead quality, and actionable recommendations. Tool-agnostic — works with Smartlead (MCP), Instantly, Outreach, Lemlist, Apollo, or CSV data.

Its SKILL.md is about 3.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `skill.meta.json`).

It sits in Business, Finance & HR, covering GraphQL, Email marketing and Performance reviews. It works with Model Context Protocol. The repository describes itself as: Library of Growth & GTM skills + data APIs for Claude Code, Codex, Cursor to run ads, social, content, lead gen, seo and data scraping. The licence is MIT.

When your agent uses it

  • Tasks that involve GraphQL
  • Tasks that involve Email marketing
  • Tasks that involve Performance reviews

Example prompts

  • “/sequence-performance”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Intake
  2. Pull Campaign Data
  3. Quantitative Analysis
  4. Reply Analysis
  5. Copy Quality Assessment
  6. Lead Quality Assessment
  7. Generate Report

What it can do on your machine

Read from SKILL.md and the folder at commit c650c6d. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Sequence Performance loads about 3.3k tokens when it runs. Until then it costs about 114 tokens; SKILL.md has 1,313 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~114
When it runs · the whole SKILL.md, loaded when a task matches
~3.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gooseworks-ai/goose-skills at commit c650c6d, republished under its MIT licence (© gooseworks-ai). 1,313 words, ~3,304 tokens.

Download SKILL.mdSave it as .claude/skills/sequence-performance/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
sequence-performance
description
Email campaign/sequence performance review composite. Pulls campaign data (sends, opens, replies, bounces), reads actual email copy and subject lines, analyzes reply content (objections, positive interest, questions), and produces a diagnostic report covering quantitative metrics, copy quality, lead quality, and actionable recommendations. Tool-agnostic — works with Smartlead (MCP), Instantly, Outreach, Lemlist, Apollo, or CSV data.
version
1.0.0
tags
research

Sequence Performance

Goes beyond vanity metrics. Most campaign reports tell you open rate and reply rate. This skill reads the actual emails you sent, reads every reply you received, classifies the responses, evaluates your copy, evaluates your lead quality, and tells you specifically what's working, what's not, and what to do about it.

Three layers of analysis:

  1. Quantitative: The numbers — sends, opens, replies, bounces, conversions, by touch and by variant
  2. Qualitative (Copy): Are the subject lines, email bodies, CTAs, and personalization actually good?
  3. Qualitative (Replies): What are people actually saying? What objections keep coming up?

When to Use

Use this skill when:

  • User says "how's my campaign doing", "sequence performance", "campaign review", "email analytics"
  • User says "analyze my outreach", "why isn't my campaign working", "review my email results"
  • A campaign has been running for 7+ days and has meaningful data

Phase 0: Intake

Outreach Tool
  1. What outreach tool do you use? (Smartlead / Instantly / Outreach.io / Lemlist / Apollo / Other)
  2. How do we access campaign data? (MCP tools / API / CSV export / paste metrics)
Campaign Selection
  1. Which campaign? (name or ID)
  2. Date range? (or "all data")
Your Company Context (for copy evaluation)
  1. What does your company do? (one-liner)
  2. Who is your ICP? (titles, industries, company size)
  3. What problem do you solve?
  4. What's your CTA goal? (book meeting, get reply, drive to page)
Benchmark Context
  1. Is this cold outreach or warm/nurture?
  2. What segment are you selling to? (SMB, mid-market, enterprise)

Step 1: Pull Campaign Data

Pull three categories of data from the user's outreach tool:

A) Campaign Metrics
Data PointWhat We Need
Total emails sentBy touch (Touch 1, Touch 2, Touch 3, etc.)
Total unique recipientsDeduplicated count
OpensBy touch, unique opens vs. total opens
RepliesBy touch, total reply count
BouncesHard bounces + soft bounces
UnsubscribesCount
ClicksIf link tracking is on
Positive repliesIf categorized in the tool
Meetings bookedIf tracked

How to pull by tool:

ToolMethod
Smartlead (MCP)mcp__smartlead__get_campaign_stats, mcp__smartlead__get_campaign_sequence_analytics, mcp__smartlead__get_campaign_variant_statistics
Instantly / Outreach / Lemlist / ApolloAsk user for CSV export or paste metrics
OtherUser provides CSV with columns: email, status, opened, replied, bounced
B) Email Copy (Sequence Content)

Pull the actual templates for every touch:

ToolMethod
Smartlead (MCP)mcp__smartlead__get_campaign_sequences
OthersUser pastes the copy or provides CSV export
C) Reply Content

Pull the actual text of every reply:

ToolMethod
Smartlead (MCP)mcp__smartlead__get_campaign_leads_history, mcp__smartlead__fetch_master_inbox_replies
OthersUser provides reply dump or CSV export
Human Checkpoint
Campaign: [name]
Status: [active/paused/completed]
Sent: X emails to Y recipients
Replies: Z (full text pulled for analysis)
Touches: N touches, M variants

Data looks complete? (Y/n)

Step 2: Quantitative Analysis

Benchmarks
MetricCold (SMB)Cold (Mid-Market)Cold (Enterprise)Warm/Nurture
Open rate40-60%30-50%25-40%50-70%
Reply rate3-8%2-5%1-3%10-20%
Positive reply rate1-3%0.5-2%0.3-1%5-10%
Bounce rate<3%<3%<2%<1%
Unsubscribe rate<1%<1%<0.5%<0.5%
Calculate

Overall metrics: open rate, reply rate, positive reply rate, bounce rate, unsubscribe rate, deliverability rate. Compare each to the benchmark.

Per-touch breakdown:

  • Touch-level open/reply rates
  • Marginal reply rate (replies from THIS touch / people who received this touch but hadn't replied yet)
  • Touch contribution (what % of total replies came from each touch)

Variant analysis (if A/B testing):

  • Open rate and reply rate per variant
  • Statistical confidence: <50 sends = "insufficient data", 50-100 = "directional", 100-250 = "likely winner", 250+ = "statistically significant"
  • Winner recommendation: scale, keep testing, or kill

Step 3: Reply Analysis

Read every reply, classify it, and extract patterns.

Reply Categories
CategoryDefinition
Positive interestWants to learn more, open to a conversation
Meeting requestExplicitly asks to meet or provides availability
Warm / CuriousInterested but non-committal, asks questions
Objection — TimingNot now, but potentially later
Objection — BudgetCan't afford or not a priority
Objection — CompetitorAlready using a competing solution
Objection — RelevanceDoesn't see the fit
Objection — AuthorityNot the right person
Not interestedFlat no
Auto-reply / OOOAutomated response
ReferralRedirects to someone else
QuestionAsks about product/offering
Objection Patterns
  • Which objection appears most? (reveals systemic issues)
  • Do objections cluster at Touch 1 (bad targeting) vs. Touch 3 (fatigue)?
  • Which are handleable (timing, authority) vs. terminal (relevance)?
  • What exact language do people use?
Positive Signal Patterns
  • Which touch/variant generated positive replies?
  • What do positive responders have in common? (title, industry, company size)
  • What questions do warm leads ask? (reveals what's missing from the email)
Reply Quality Score
ScoreCriteria
Strong>50% positive/warm. Objections are handleable.
Mixed30-50% positive. Mix of handleable and terminal.
Weak<30% positive. Dominated by "not interested" and "not relevant."
ToxicHigh unsubscribe + angry replies. Something is fundamentally wrong.

Step 4: Copy Quality Assessment

Evaluate the actual email copy against best practices and reply data.

Subject Lines
CriterionRed Flags
Length>60 chars gets truncated on mobile
SpecificityGeneric "Quick question" or "Checking in"
Spam triggers"Free", "Limited time", ALL CAPS
Open rate correlationLow open rate = subject line problem
Show full SKILL.md (523 more words)Show less
Email Body
CriterionRed Flags
Hook (first line)"I'm reaching out because..." or "We are a company that..."
LengthOver 150 words
Value prop clarityJargon, vague language, buzzwords
Proof pointsNo proof = no credibility
PersonalizationOnly {first_name} merge field
CTAMultiple CTAs, high-friction asks, or no CTA
Filler language"Hope this finds you well", "just checking in"
Sequence progressionTouch 2 is just a "bump" of Touch 1
Grades

Grade each touch A through F on: hook quality, value prop clarity, proof usage, personalization level, CTA quality.

Step 5: Lead Quality Assessment

Evaluate whether we're sending to the right people.

Targeting Check
  • Do lead titles match ICP buyer/champion/user personas?
  • Are leads in target industries?
  • Right seniority level for the ask?
  • Company size in target range?
Signal Quality (from replies)
PatternWhat It Tells You
High "not relevant" repliesSending to people who don't have the problem
High "wrong person" repliesRight companies, wrong roles
High "already have a solution"Right problem, late to the party
High "timing" objectionsRight people, right problem, wrong moment — not a targeting issue
Low reply + high open ratePeople open but don't find it relevant — copy/targeting mismatch
High bounce rateList quality issue — bad emails, old data

Step 6: Generate Report

Report Structure
# Sequence Performance Review: [Campaign Name]
**Period:** [date range] | **Status:** [active/paused/completed]

---

## Executive Summary

**Overall verdict:** [One sentence]

| Dimension | Grade | Assessment |
|-----------|-------|-----------|
| Metrics | [A-F] | [one-liner] |
| Copy Quality | [A-F] | [one-liner] |
| Lead Quality | [A-F] | [one-liner] |
| Reply Quality | [Strong/Mixed/Weak/Toxic] | [one-liner] |

### What's Working (Double Down)
- [Specific thing with data]

### What's Not Working (Fix or Kill)
- [Specific thing with data]

### Top 3 Actions
1. [Highest-impact action]
2. [Second]
3. [Third]

---

## Detailed Metrics

### Overall Performance
| Metric | Actual | Benchmark | Status |
|--------|--------|-----------|--------|
| Open rate | X% | Y% | [above/below] |
| Reply rate | X% | Y% | [above/below] |
| Bounce rate | X% | <3% | [flag] |
| ... | ... | ... | ... |

### Performance by Touch
| Touch | Sent | Open Rate | Reply Rate | Marginal Reply Rate | % of Total Replies |
|-------|------|-----------|------------|--------------------|--------------------|
| 1 | X | Y% | Z% | Z% | W% |

### Variant Performance (if A/B testing)
| Touch | Variant | Subject | Sent | Open Rate | Reply Rate | Confidence | Action |
|-------|---------|---------|------|-----------|------------|------------|--------|

---

## Reply Deep Dive

### Reply Classification
| Category | Count | % of Replies |
|----------|-------|-------------|

### Top Objections
| Objection | Count | Handleable? | Suggested Response |
|-----------|-------|------------|-------------------|

### Notable Replies
[5-10 most instructive replies with quotes]

---

## Copy Assessment
[Subject line verdicts, body grades, sequence architecture assessment]

---

## Lead Quality
[Targeting assessment, actual vs intended ICP]

---

## Recommendations (Prioritized)

### High Priority (Do This Week)
1. **[Action]** — [data point] → [expected impact]

### Medium Priority (Do This Month)
2. **[Action]** — [data point] → [expected impact]

### Kill List
- [Anything that should be stopped]
Recommendation Logic
FindingRecommendation
Open rate below benchmarkSubject line rewrite — suggest 3 alternatives
Reply rate below + open rate fineBody copy issue — focus on hook, proof, CTA
Both below benchmarkFull sequence rewrite
High "not relevant" objectionsTargeting issue — tighten ICP filters
High "wrong person" referralsTitle targeting issue — shift to referred titles
High "already have solution"Add competitive differentiation to copy
High "timing" objectionsNot a problem — set up 90-day re-engagement
One variant clearly winningScale winner, test new idea in losing slot
Touch 2/3 near-zero marginal repliesCut sequence short or rewrite with new angles
High bounce rateList hygiene — verify emails, check data source
Deliverability <95%Infrastructure — check SPF/DKIM/DMARC, reduce volume
Human Checkpoint

Present the executive summary, then ask:

Full detailed report available. Want to see the full breakdown, or act on a specific recommendation?

Adapting to Data Availability

Missing DataWhat Gets SkippedStill Useful?
Reply textReply classification + objection patternsPartially — metrics + copy still run
Variant dataVariant analysisYes — single-variant analysis still runs
Lead demographicsTargeting assessmentYes — infers from reply patterns
Open trackingOpen rate analysisPartially — reply rate + copy still run

Minimum viable data: Emails sent + reply count + email copy text.

Cost

Free. Pure reasoning + data from user's outreach tool.

Tips

  • Run at Day 7 and Day 14. Day 7 catches deliverability and subject line problems. Day 14 gives enough replies for objection analysis.
  • Reply analysis is where the gold is. Metrics tell you WHAT. Replies tell you WHY.
  • High open + low reply = copy problem. The subject gets them to open but the email doesn't deliver.
  • Low open + decent reply rate = subject line problem. The email works, people just aren't seeing it.
  • "Not relevant" is the most important objection. If >20% say "this isn't for me," it's targeting, not copy.
  • Don't kill a variant too early. Need 100+ sends per variant for directional data.
  • Touch 2/3 should contribute 30-40% of replies. If Touch 1 is 90%+, your follow-ups aren't adding value.

© gooseworks-ai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in skills/outreach/composites/sequence-performance of gooseworks-ai/goose-skills.

  • SKILL.md
  • skill.meta.json

Open the folder on GitHubat commit c650c6d

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gooseworks-ai/goose-skills, which our catalogue first saw on October 9, 2026.

Compare with similar skills

Sequence Performance next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Sequence Performance compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Sequence Performance this skillgooseworks-ai/goose-skills1.2k1 repos~3.3kAutomated safety check: PassMIT
Social Performance Reviewstevenflanagan1/social-ai-team242—~3.7kAutomated safety check: PassNone
Model Calibration Curveaipoch/medical-research-skills2k—~2.7kAutomated safety check: PassMIT
Data Importindranilbanerjee/digital-marketing-pro8591 repos~2.3kAutomated safety check: PassMIT
Sealeap Feilian Amazon Buyer Segment Price Calibrationxjli360/sealeap-amazon-skills247—~816Automated safety check: PassMIT
Sealeap Taotie Amazon Third Party Tool Data Calibrationxjli360/sealeap-amazon-skills247—~804Automated safety check: PassMIT

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Questions about Sequence Performance

What does Sequence Performance do?

Email campaign/sequence performance review composite. An agent skill from gooseworks-ai/goose-skills. Sequence Performance is an agent skill from gooseworks-ai/goose-skills. Email campaign/sequence performance review composite.

When should I use Sequence Performance?

Sequence Performance fits situations like: tasks that involve GraphQL; tasks that involve Email marketing; tasks that involve Performance reviews.

How do I install Sequence Performance in Claude Code?

Run `npx skills add gooseworks-ai/goose-skills --skill sequence-performance -a claude-code`. Or copy the skill folder (skills/outreach/composites/sequence-performance in gooseworks-ai/goose-skills) into .claude/skills/sequence-performance in your project. Claude Code loads it when a task matches its description.

How do I install Sequence Performance in Codex?

Run `npx skills add gooseworks-ai/goose-skills --skill sequence-performance -a codex`. Or copy the skill folder (skills/outreach/composites/sequence-performance in gooseworks-ai/goose-skills) into .agents/skills/sequence-performance in your project. Codex loads it when a task matches its description.

Can I use Sequence Performance in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gooseworks-ai/goose-skills --skill sequence-performance -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/sequence-performance, .gemini/skills/sequence-performance, .github/skills/sequence-performance and .opencode/skills/sequence-performance in your project.

What does Sequence Performance need to run?

SKILL.md names no scripts, command-line tools or credentials: Sequence Performance is instructions for the agent only.

Does Sequence Performance access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Sequence Performance safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Sequence Performance use?

Sequence Performance is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Sequence Performance use?

About 3.3k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Sequence Performance?

Skills that share tags, products or a category with Sequence Performance: Social Performance Review (stevenflanagan1/social-ai-team, 242 stars), Model Calibration Curve (aipoch/medical-research-skills, 2k stars), Data Import (indranilbanerjee/digital-marketing-pro, 859 stars) and Sealeap Feilian Amazon Buyer Segment Price Calibration (xjli360/sealeap-amazon-skills, 247 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Sequence Performance?

gooseworks-ai (a GitHub organization) maintains it in gooseworks-ai/goose-skills, which has 1,239 GitHub stars. The repository holds 273 skills in this directory. The repository was last updated on October 8, 2026.

Source: gooseworks-ai/goose-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.