Agent skill

SEO Opportunity Finder

by gooseworks-ai in gooseworks-ai/goose-skills

Find quick-win SEO content opportunities by comparing your site's existing content against competitor keyword rankings.

MITAuto-check passedMarketing & SEO

Install SEO Opportunity Finder

skills CLI
$ npx skills add gooseworks-ai/goose-skills --skill seo-opportunity-finder -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gooseworks-ai/goose-skills seo-opportunity-finder --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo/composites/seo-opportunity-finder .claude/skills/seo-opportunity-finder && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-opportunity-finder
GitHub stars
1.2k
Used in
1 other repo
Token cost
~1.4k tokens
SKILL.md length
537 words
Files
2
Skills in repo
273
Repo updated
First seen
Licence
MIT

At a glance

Find quick-win SEO content opportunities by comparing your site's existing content against competitor keyword rankings.

  • Works in 5 steps: Intake → Catalog Your Existing Content → Analyze Competitor SEO Footprint → …
  • A seed/Series A team wants to start winning organic traffic without guessing
  • SKILL.md covers When to Use, Phase 0: Intake, Phase 1: Catalog Your Existing… and Phase 2: Analyze Competitor…, plus 5 more sections
  • Needs APIFY_API_TOKEN

What it does

SEO Opportunity Finder is an agent skill from gooseworks-ai/goose-skills. Find quick-win SEO content opportunities by comparing your site's existing content against competitor keyword rankings. Chains site-content-catalog and seo-domain-analyzer to build a content inventory, then identifies gaps — topics competitors rank for that you don't cover yet. Outputs a prioritized list of posts to write or update. Use when a seed/Series A team wants to start winning organic traffic without guessing.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `skill.meta.json`).

It sits in Marketing & SEO, covering On-page SEO. It works with Apify. The repository describes itself as: Library of Growth & GTM skills + data APIs for Claude Code, Codex, Cursor to run ads, social, content, lead gen, seo and data scraping. The licence is MIT.

When your agent uses it

  • A seed/Series A team wants to start winning organic traffic without guessing
  • Tasks that involve On-page SEO

Example prompts

  • “/seo-opportunity-finder”

Requirements

  • A credential in APIFY_API_TOKEN

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Intake
  2. Catalog Your Existing Content
  3. Analyze Competitor SEO Footprint
  4. Identify Gaps
  5. Synthesize & Output

What it can do on your machine

Read from SKILL.md and the folder at commit c650c6d. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names these keys or tokens, usually read from environment variables:

    • APIFY_API_TOKEN

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

SEO Opportunity Finder loads about 1.4k tokens when it runs. Until then it costs about 111 tokens; SKILL.md has 537 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~111
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gooseworks-ai/goose-skills at commit c650c6d, republished under its MIT licence (© gooseworks-ai). 537 words, ~1,437 tokens.

Download SKILL.mdSave it as .claude/skills/seo-opportunity-finder/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
seo-opportunity-finder
description
Find quick-win SEO content opportunities by comparing your site's existing content against competitor keyword rankings. Chains site-content-catalog and seo-domain-analyzer to build a content inventory, then identifies gaps — topics competitors rank for that you don't cover yet. Outputs a prioritized list of posts to write or update. Use when a seed/Series A team wants to start winning organic traffic without guessing.
tags
seo

SEO Opportunity Finder

Identify the highest-leverage content gaps between your site and competitors. Combines a crawl of your existing content with competitor keyword/traffic analysis to surface a prioritized list of posts worth writing.

Core principle: Don't start from a blank keyword list. Start by knowing what you have, then find what competitors have that you don't — and pick the gaps most likely to convert.

When to Use

  • "Find SEO content gaps vs our competitors"
  • "What topics should we write about to rank?"
  • "We're starting a blog — where should we focus first?"
  • "What keywords are [competitor] ranking for that we're missing?"

Phase 0: Intake

  1. Your website URL (e.g., https://yourcompany.com)
  2. 2-3 competitor URLs to compare against
  3. Primary ICP — who are you trying to attract? (This filters for commercial intent vs. general traffic)
  4. Any topics/keyword themes that are definitely in scope? (Optional — helps prioritize output)

Phase 1: Catalog Your Existing Content

Build an inventory of the target site's current pages and posts:

  1. Fetch sitemap.xml (check /sitemap.xml, /sitemap_index.xml, robots.txt for Sitemap: directives)
  2. Fall back to RSS feeds (/feed, /blog/feed) or blog index crawl if no sitemap
  3. Extract: all blog post titles and URLs, inferred topics/themes per post, estimated content age

This prevents recommending content you've already written.

Phase 2: Analyze Competitor SEO Footprint

For each competitor domain, pull SEO metrics:

  1. Domain overview — authority score, organic traffic estimate, top ranking keywords (via Apify Semrush scraper if APIFY_API_TOKEN is set)
  2. Top pages — highest-traffic pages and their primary keywords
  3. Keyword categories — which topic clusters they're winning in

If Apify data is limited, supplement with web search probes:

  • site:[competitor] for indexed page count
  • Search target keywords and note which competitors rank where
  • SimilarWeb free tier for traffic estimates

Phase 3: Identify Gaps

Compare your content inventory (Phase 1) against competitor keyword/topic coverage (Phase 2):

Show full SKILL.md (231 more words)Show less
Gap Classification
TypeDefinitionPriority
Hard gapCompetitor has a page/post on topic, you have nothingHigh
Soft gapYou have content on topic but it's thin (< 500 words, old, no depth)Medium
Positioning gapCompetitor owns a keyword cluster that maps to your ICP's exact problemHigh
Informational gapHigh traffic, low commercial intent — good for awareness, not conversionLow
Commercial Intent Filter

For each gap topic, score commercial intent (1-5):

  • 5 — Directly maps to your product (e.g., "best AI SDR tools for startups")
  • 4 — Problem-aware but not product-specific (e.g., "how to scale outbound SDR")
  • 3 — Adjacent pain point (e.g., "cold email open rates benchmark 2026")
  • 2 — Educational, tangential (e.g., "what is lead scoring")
  • 1 — Generic traffic, low conversion potential

Prioritize gaps with score ≥ 3.

Phase 4: Synthesize & Output

Produce a prioritized opportunity table + editorial brief starters:

markdown
# SEO Opportunity Report — [Your Company] vs [Competitors]
Generated: [DATE]

## Your Content Snapshot
- Total indexed pages: [N]
- Blog posts: [N]
- Main topic clusters: [list]

## Competitor Benchmarks
| Domain | DR | Est. Monthly Organic Traffic | Top Keyword Clusters |
|--------|----|-----------------------------|----------------------|
| [comp1] | [X] | [X] | [topics] |
| [comp2] | [X] | [X] | [topics] |

## Top 10 Content Opportunities

### 1. [Topic/Title Suggestion]
- **Keyword target:** [keyword phrase]
- **Why it matters:** [what problem it solves for ICP]
- **Competitor owning it:** [competitor URL]
- **Est. monthly searches:** [range]
- **Commercial intent score:** [1-5]
- **Recommended format:** [listicle / how-to / comparison / landing page]
- **Estimated effort:** [hours or word count target]

### 2. [Topic/Title Suggestion]
...

## Quick Wins (update existing posts)

| Your Post | Issue | What to Add |
|-----------|-------|-------------|
| [URL] | [thin/outdated] | [recommendation] |

## Recommended Content Calendar (Next 90 Days)

| Month | Post | Intent Score | Est. Traffic Potential |
|-------|------|-------------|----------------------|
| Month 1 | [post 1] | [score] | [range] |
| Month 1 | [post 2] | [score] | [range] |
| Month 2 | [post 3] | [score] | [range] |
...

Save to the current working directory or wherever the user prefers.

Cost

ComponentCost
Site content catalogFree (sitemap crawl)
SEO domain analyzer (per competitor)~$1-3 (Apify Semrush scraper)
Traffic analyzer (supplement)~$0.10-0.50 (web search probes)
Total per run~$3-10 for 3 competitors

Tools Required

  • Apify API token — APIFY_API_TOKEN env var (for Semrush/Ahrefs data; free web search probes work without it)
  • Web search and web fetch capabilities

Trigger Phrases

  • "Find our SEO content gaps"
  • "What should we write about to rank?"
  • "Compare our content coverage to [competitor]"
  • "Run SEO opportunity finder for [client]"

© gooseworks-ai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in skills/seo/composites/seo-opportunity-finder of gooseworks-ai/goose-skills.

  • SKILL.md
  • skill.meta.json

Open the folder on GitHubat commit c650c6d

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gooseworks-ai/goose-skills, which our catalogue first saw on October 9, 2026.

Compare with similar skills

SEO Opportunity Finder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Opportunity Finder compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Opportunity Finder this skillgooseworks-ai/goose-skills1.2k1 repos~1.4kAutomated safety check: PassMIT
SEO Keyword ClusteringAgriciDaniel/claude-seo19k2 repos~3.3kAutomated safety check: PassMIT
SEO Content Brief GeneratorAgriciDaniel/claude-seo19k2 repos~2.6kAutomated safety check: PassMIT
Nemoclaw Maintainer Normalize Title TagsNVIDIA/NemoClaw23k—~693Automated safety check: PassApache-2.0
SEO Optimizerailabs-393/ai-labs-claude-skills4551 repos~3.2kAutomated safety check: PassMIT
AI Citability Scorerzubair-trabzada/geo-seo-claude11k2 repos~3.7kAutomated safety check: NotesMIT

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Works with

Categories

Questions about SEO Opportunity Finder

What does SEO Opportunity Finder do?

Find quick-win SEO content opportunities by comparing your site's existing content against competitor keyword rankings. SEO Opportunity Finder is an agent skill from gooseworks-ai/goose-skills. Find quick-win SEO content opportunities by comparing your site's existing content against competitor keyword rankings.

When should I use SEO Opportunity Finder?

SEO Opportunity Finder fits situations like: A seed/Series A team wants to start winning organic traffic without guessing; tasks that involve On-page SEO.

How do I install SEO Opportunity Finder in Claude Code?

Run `npx skills add gooseworks-ai/goose-skills --skill seo-opportunity-finder -a claude-code`. Or copy the skill folder (skills/seo/composites/seo-opportunity-finder in gooseworks-ai/goose-skills) into .claude/skills/seo-opportunity-finder in your project. Claude Code loads it when a task matches its description.

How do I install SEO Opportunity Finder in Codex?

Run `npx skills add gooseworks-ai/goose-skills --skill seo-opportunity-finder -a codex`. Or copy the skill folder (skills/seo/composites/seo-opportunity-finder in gooseworks-ai/goose-skills) into .agents/skills/seo-opportunity-finder in your project. Codex loads it when a task matches its description.

Can I use SEO Opportunity Finder in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gooseworks-ai/goose-skills --skill seo-opportunity-finder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-opportunity-finder, .gemini/skills/seo-opportunity-finder, .github/skills/seo-opportunity-finder and .opencode/skills/seo-opportunity-finder in your project.

What does SEO Opportunity Finder need to run?

Going by SKILL.md and its folder, SEO Opportunity Finder needs credentials named APIFY_API_TOKEN. Our summary lists: A credential in APIFY_API_TOKEN.

Does SEO Opportunity Finder access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is SEO Opportunity Finder safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Opportunity Finder use?

SEO Opportunity Finder is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does SEO Opportunity Finder use?

About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to SEO Opportunity Finder?

Skills that share tags, products or a category with SEO Opportunity Finder: SEO Keyword Clustering (AgriciDaniel/claude-seo, 19k stars), SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), Nemoclaw Maintainer Normalize Title Tags (NVIDIA/NemoClaw, 23k stars) and SEO Optimizer (ailabs-393/ai-labs-claude-skills, 455 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Opportunity Finder?

gooseworks-ai (a GitHub organization) maintains it in gooseworks-ai/goose-skills, which has 1,240 GitHub stars. The repository holds 273 skills in this directory. The repository was last updated on October 8, 2026.

Source: gooseworks-ai/goose-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.