Industry Scanner

Strategy Patterns to Draw From

Use these as inspiration, not as a checklist. Match the pattern to the trigger:

Competitor in trouble (shutdown, bad reviews, layoffs, pivot):

• Publish a migration/comparison guide targeting their customers
• Find their customers via review sites, LinkedIn posts mentioning them → outreach
• Engage on social posts where people discuss the shutdown/issues
• Create "alternative to X" content for SEO capture
• Skills: web-archive-scraper (recover their customer list), review-site-scraper (find reviewers), linkedin-post-research (find posts about them), cold-email-outreach

Industry event coming up:

• Apply to speak (if speaker slots are open)
• Plan pre-event outreach to attendees (skill: luma-event-attendees or conference-speaker-scraper)
• Create event-specific content (e.g., "What We're Watching at [Event]")
• Plan on-site presence and follow-up campaign

Viral post or trending discussion:

• Engage thoughtfully on the thread (LinkedIn comment, Reddit reply, tweet)
• Create response content (blog post, LinkedIn post) with the client's expert take
• If the poster is ICP, follow up directly
• Skills: linkedin-post-research, company-contact-finder

Acquisition or merger announced:

• Reach out to the acquired company's clients (they're in transition, open to alternatives)
• Create content about what the acquisition means for the industry
• Skills: web-archive-scraper (find client lists), company-contact-finder

New regulation or policy change:

• Create educational content positioning the client as an expert
• Direct outreach to companies affected by the change
• Host a webinar or publish a guide about compliance

Pain point surfaced (Reddit complaint, negative review, LinkedIn vent):

• Engage helpfully on the post (don't pitch — add value first)
• If the poster is ICP, follow up with a direct message/email
• Create content addressing the specific pain point
• Skills: company-contact-finder

Trending topic or content gap:

• Publish thought leadership content while the topic is hot
• CEO/founder LinkedIn post with a unique take
• Podcast or webinar on the trending topic

Funding round announced at target company:

• Outreach to the company (post-raise = budget for new tools)
• Skills: company-contact-finder, cold-email-outreach

Phase 5: Generate Output

Save the report to the current working directory as industry-scan-<YYYY-MM-DD>.md (or user-specified path) using this structure:

# Industry Intelligence Briefing — <Client Name>
**Date:** <YYYY-MM-DD>
**Scan type:** Daily / Weekly
**Sources scanned:** <list of sources that returned results>

---

## Executive Summary

<2-3 sentence overview of the most important findings. What should the client pay attention to today?>

---

## Intelligence Briefing

### Competitor News
| Item | Source | Link | Relevance |
|------|--------|------|-----------|
| ... | ... | ... | High/Med |

### Industry Events
| Item | Source | Link | Date | Relevance |
|------|--------|------|------|-----------|

### Market Trends
| Item | Source | Link | Engagement | Relevance |
|------|--------|------|------------|-----------|

### Funding / M&A
| Item | Source | Link | Relevance |
|------|--------|------|-----------|

### Regulatory / Policy
| Item | Source | Link | Relevance |
|------|--------|------|-----------|

### Technology
| Item | Source | Link | Relevance |
|------|--------|------|-----------|

### People Moves
| Item | Source | Link | Relevance |
|------|--------|------|-----------|

### Pain Points & Complaints
| Item | Source | Link | Engagement | Relevance |
|------|--------|------|------------|-----------|

### Content Opportunities
| Item | Source | Link | Why | Relevance |
|------|--------|------|-----|-----------|

*(Only include sections that have items. Skip empty categories.)*

---

## Strategic Growth Opportunities

*(Only include opportunities where there's a genuine, actionable strategy with meaningful potential impact. It is completely fine to have zero opportunities on a quiet day.)*

### Opportunity 1: <Short title>

**Trigger:** <What happened>

**Strategy:** <What to do about it>

**Tactics:**
1. <Specific action> *(skill: <skill-name> if applicable)*
2. <Specific action>
3. <Specific action>

**Urgency:** Immediate / Soon / Evergreen
**Effort:** Low / Medium / High
**Expected Impact:** <Why this matters>

---

### Opportunity 2: ...

---

## Scan Statistics

- **Total items found:** X
- **By category:** Competitor News (X), Events (X), Trends (X), ...
- **Opportunities identified:** X
- **Sources that returned results:** X of Y configured

Configuration

Each client needs a config file at clients/<client>/config/industry-scanner.json. See skills/industry-scanner/config/example-config.json for the full schema.

Key fields:

• web_search_queries — broad industry search terms
• competitors — competitor names to monitor
• subreddits + reddit_keywords — Reddit monitoring config
• twitter_queries — Twitter/X search terms
• linkedin_keywords — LinkedIn post search terms
• blog_urls — industry publication URLs (for RSS scraping)
• hn_queries — Hacker News search terms
• review_urls — competitor review page URLs (G2, Capterra, Trustpilot)
• event_keywords — conference and event search terms

Tips

• Daily vs Weekly: Daily scans (--lookback 1) are fast but may miss slower-developing stories. Run a weekly deep scan (--lookback 7) every Monday for comprehensive coverage.
• Noisy sources: If a source consistently returns irrelevant results, tune the keywords in the config rather than dropping the source entirely.
• Multi-source signals: Items that appear across multiple sources (e.g., on both Reddit and Twitter) are higher-signal. Flag these in the briefing.
• Strategy quality > quantity: A day with zero strategic opportunities is better than a day with five forced ones. The intelligence briefing has standalone value even without opportunities.
• Follow up: When an opportunity references a downstream skill (e.g., company-contact-finder), the user can chain directly into that skill to take action.

Dependencies

No additional dependencies beyond what the sub-skills require:

• requests (Python) — for blog-feed-monitor, reddit-post-finder, twitter-mention-tracker, hn-scraper, review-site-scraper, news-monitor
• APIFY_API_TOKEN env var — for Reddit, Twitter, and review scraping
• agentmail + python-dotenv — for newsletter-monitor (if configured)
• APIFY_API_TOKEN — LinkedIn post search goes through the linkedin-post-research skill (Apify-based)