Hiring Signal Outreach

Process

For each qualified company, use the configured contact_tool:

1. First: Identify the hiring manager. The person who posted or owns the job posting is the most relevant contact.

   • Check the job posting source for the hiring manager's name
   • If not listed, search for people at the company with titles one level above the posted role
   • The hiring manager is often the strongest contact because they own the problem your product solves

2. Second: Find buyer-level contacts. People with buyer_titles at this company — they control budget.

3. Third: Find champions. People with champion_titles — they feel the pain daily and can advocate internally.

4. Classify each contact:

   • Hiring manager — Posted the role. Directly owns the problem. Best for "replace" framing.
   • Buyer — Controls budget. Best for ROI/cost-comparison framing.
   • Champion — Lives the pain. Best for "complement" or "make your life easier" framing.
   • User — Would operate the product. Best for bottom-up adoption.

5. Cap at max_contacts_per_company. Prioritize: hiring manager > buyer > champion > user.

Output Contract

contacts: [
  {
    person: {
      full_name: string
      first_name: string
      last_name: string
      title: string
      email: string | null
      linkedin_url: string | null
      role_type: "hiring_manager" | "buyer" | "champion" | "user"
    }
    company: {
      name: string
      domain: string
      priority_tier: string
      outreach_angle: string
      recommended_framing: string
    }
    job_context: {
      relevant_posting_title: string        # The job posting that triggered this signal
      signal_type: string                    # "replaces" or "augments"
      posting_url: string
      description_summary: string
    }
  }
]

Human Checkpoint

## Contacts Found

### Acme Corp (Tier 1 — Hiring 3x BDC Reps, "Replace" framing)
| Name | Title | Role Type | Email | LinkedIn |
|------|-------|-----------|-------|----------|
| Sarah Chen | VP Sales | Hiring Manager | sarah@acme.com | ... |
| Mike Johnson | COO | Buyer | mike@acme.com | ... |
| Lisa Park | BDC Manager | Champion | lisa@acme.com | ... |

Relevant posting: "BDC Representative" (posted 3 days ago)

### Beta Inc (Tier 2 — Hiring Sales Manager, "Complement" framing)
| ... |

Total: X contacts across Y companies

Approve before we draft emails?

Step 4: Draft Personalized Emails

Purpose: For each contact, draft a personalized email sequence using three layers of personalization: the job posting context, your company's value, and the prospect's company context. Pure LLM reasoning — inherently tool-agnostic.

Input Contract

contacts: [...]                   # From Step 3 output (includes job_context per contact)
your_company: {
  description: string
  pain_point: string
  proof_points: string[]
  cost_comparison: string         # e.g. "4x cheaper than a full-time hire"
  deployment_speed: string        # e.g. "Live in 2 weeks vs. 3-month hiring cycle"
}
sequence_config: {
  touches: integer                # Default: 3
  timing: integer[]               # Default: [1, 5, 12]
  personalization_tier: 1 | 2 | 3
  tone: string
  cta: string
}

Process

1. Select framework based on framing:

   • "Replace" framing → Signal-Proof-Ask (reference the job posting, show what your product does instead, soft ask)
   • "Complement" framing → BAB (before: your new hire struggles with X / after: with our tool they're 3x faster / bridge: here's how)
   • "Scale" framing → PAS (problem: you need 5 people for this / agitate: that's $500K/year in salary / solve: or 1 person + our product)

2. Build three layers of personalization per contact:

   Layer	Source	Used In
   Job posting context	Step 1 — the specific role, responsibilities, what the JD says	Subject line + hook
   Your company context	Config — what you do, proof points, cost comparison	Body — proof + offer
   Prospect company context	Step 2 — industry, what they do, why they're hiring	Body — relevance framing

3. Adapt email angle by role_type:

   Role Type	Email Angle	Example Hook
   Hiring manager	"Before you fill that role"	"I saw you're hiring a BDC Rep — before you finalize that, worth seeing what [product] does instead."
   Buyer	Cost/ROI comparison	"You're budgeting for 3 BDC reps ($180K/year). [Product] handles the same workload for a fraction of that."
   Champion	"This will make your life easier"	"When your new BDC rep starts, they'll need tools to be effective from day one. That's what [product] does."
   User	"You'll want this on your desk"	"If you're scaling the BDC function at [company], [product] handles [task] so you can focus on [higher-value work]."

4. Follow email-drafting skill rules:

   • Touch 1: 50-90 words. Hook with job posting signal.
   • Touch 2: 30-50 words. Different proof point or cost/speed comparison.
   • Touch 3: 20-40 words. Social proof or breakup.
   • All hard rules apply.

Output Contract

email_sequences: [
  {
    contact: { full_name, email, title, role_type, company_name }
    job_context: { posting_title, signal_type }
    sequence: [
      {
        touch_number: integer
        send_day: integer
        subject: string
        body: string
        framework: string
        personalization_layers: {
          job_posting: string      # What from the JD was referenced
          company_context: string  # What proof/value was used
          prospect_context: string # What about their company was referenced
        }
        word_count: integer
      }
    ]
  }
]

Human Checkpoint

Present 3-5 sample sequences showing each role_type and framing:

## Sample Emails for Review

### Hiring Manager: Sarah Chen, VP Sales @ Acme Corp
Signal: Hiring 3x BDC Representatives | Framing: Replace

**Touch 1 — Day 1**
Subject: Before you fill those BDC roles
> Hi Sarah — I noticed Acme is hiring three BDC reps. Before you go through
> a 3-month hiring cycle, worth seeing what companies like [peer] are doing
> instead...
> [full email]

### Buyer: Mike Johnson, COO @ Acme Corp
Signal: Same | Framing: ROI

**Touch 1 — Day 1**
Subject: $180K/year in BDC hires — or this
> Hi Mike — Acme's hiring 3 BDC reps. At ~$60K each fully loaded, that's
> $180K/year. [Product] handles the same call volume for...
> [full email]

---

Approve these samples? I'll generate the rest in the same style.

Step 5: Handoff to Outreach

Identical to funding-signal-outreach Step 5. Package contacts + email sequences for the configured outreach tool. See that composite for the full handoff process.

Output Contract

campaign_package: {
  tool: string
  file_path: string
  contact_count: integer
  sequence_touches: integer
  estimated_send_days: integer
  next_action: string
}

Human Checkpoint

## Campaign Ready

Tool: [configured tool]
Signal type: Hiring signal
Contacts: X people across Y companies
Sequence: 3 touches over 12 days

Ready to launch?

Execution Summary

Total human review time: ~15-20 minutes

Tips

• "Replaces" signals are gold. If they're hiring for what your product does, you have the strongest possible outreach angle. Prioritize these.
• Time the outreach to the posting age. Day 1-7: "Before you start interviewing." Day 7-14: "While you're evaluating candidates." Day 14+: "Before you extend an offer."
• Don't say "you don't need to hire." Instead frame it as "your team gets this capability faster" or "complement your new hire with this." Less threatening to the hiring manager who already committed to the req.
• Multiple postings for the same role = scaling signal. If they're hiring 3x BDC reps, the pain is 3x bigger and the cost comparison is 3x more compelling.
• The hiring manager is your best first contact because they own the problem. But cc'ing or separately reaching the buyer (their boss) with an ROI angle creates a pincer effect.