Agent skill

Competitor Monitoring System

by gooseworks-ai in gooseworks-ai/goose-skills

Set up and run ongoing competitive intelligence monitoring for a client.

MITAuto-check passedMarketing & SEO

Install Competitor Monitoring System

skills CLI
$ npx skills add gooseworks-ai/goose-skills --skill competitor-monitoring-system -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gooseworks-ai/goose-skills competitor-monitoring-system --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitive-intel/playbooks/competitor-monitoring-system .claude/skills/competitor-monitoring-system && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitor-monitoring-system
GitHub stars
1.2k
Used in
1 other repo
Token cost
~995 tokens
SKILL.md length
340 words
Files
2
Skills in repo
273
Repo updated
First seen
Licence
MIT

At a glance

Set up and run ongoing competitive intelligence monitoring for a client.

  • Works in 5 steps: Define Competitor Watchlist → Initial Competitive Baseline → Configure Monitoring Cadence → …
  • Tasks that involve Competitor analysis
  • SKILL.md covers When to Use, Prerequisites, Setup Steps and Ongoing Cadence, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Competitor Monitoring System is an agent skill from gooseworks-ai/goose-skills. Set up and run ongoing competitive intelligence monitoring for a client. Tracks competitor content, ads, reviews, social, and product moves.

Its SKILL.md is about 1000 tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `skill.meta.json`).

It sits in Marketing & SEO, covering Competitor analysis and Web scraping. It works with Reddit. The repository describes itself as: Library of Growth & GTM skills + data APIs for Claude Code, Codex, Cursor to run ads, social, content, lead gen, seo and data scraping. The licence is MIT.

When your agent uses it

  • Tasks that involve Competitor analysis
  • Tasks that involve Web scraping

Example prompts

  • “/competitor-monitoring-system”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Define Competitor Watchlist
  2. Initial Competitive Baseline
  3. Configure Monitoring Cadence
  4. Run Monitoring
  5. Produce Intelligence Report

What it can do on your machine

Read from SKILL.md and the folder at commit c650c6d. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitor Monitoring System loads about 995 tokens when it runs. Until then it costs about 42 tokens; SKILL.md has 340 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~42
When it runs · the whole SKILL.md, loaded when a task matches
~995

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gooseworks-ai/goose-skills at commit c650c6d, republished under its MIT licence (© gooseworks-ai). 340 words, ~995 tokens.

Download SKILL.mdSave it as .claude/skills/competitor-monitoring-system/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
competitor-monitoring-system
description
Set up and run ongoing competitive intelligence monitoring for a client. Tracks competitor content, ads, reviews, social, and product moves.
type
playbook

Competitor Monitoring System

Set up ongoing competitive intelligence for a client. Monitor competitor content, ads, reviews, social presence, and product moves. Produce regular intelligence reports.

When to Use

  • "Set up competitor monitoring for [client]"
  • "Track what [competitors] are doing"
  • "Monitor [competitor] content and ads"

Prerequisites

  • List of competitors to track (typically 3-7)
  • Client context with competitive positioning
  • Competitor founder/executive LinkedIn profiles (for social monitoring)

Setup Steps

1. Define Competitor Watchlist

Create a competitor tracking file: clients/<client-name>/intelligence/competitor-watchlist.md

For each competitor, document:

  • Company name and URL
  • Key products/features
  • Founder/exec LinkedIn profiles
  • Known content channels (blog URL, YouTube, podcast)
  • Review profiles (G2, Capterra URLs)
  • Ad library pages (Meta, Google)
2. Initial Competitive Baseline

Run the full competitor-intel composite for each competitor to establish a baseline:

Skill: competitor-intel (chains reddit + twitter + linkedin + blog + review scrapers)

Plus:

  • Skill: google-ad-scraper — Scrape their current Google ads
  • Method: Use web_search against Meta Ad Library (facebook.com/ads/library) for Meta ad research
  • Skill: review-site-scraper — Pull latest G2/Capterra/Trustpilot reviews

Output: clients/<client-name>/intelligence/competitor-baseline.md

3. Configure Monitoring Cadence
What to MonitorFrequencySkillWhat to Look For
Blog/content outputWeeklyblog-feed-monitorNew posts, topic shifts, SEO attacks
Social media postsWeeklylinkedin-profile-post-scraper + twitter-mention-trackerMessaging changes, product announcements, engagement patterns
Reddit/HN mentionsWeeklyreddit-post-finder + hacker-news-scraperUser sentiment, complaints, praise, feature requests
Ad creative changesBi-weeklygoogle-ad-scraper + web_search (Meta Ad Library)New campaigns, messaging shifts, spend changes
Review sentimentMonthlyreview-site-scraperNew reviews, rating trends, common complaints
4. Run Monitoring

Each monitoring cycle:

  1. Run the relevant scrapers for the cycle type
  2. Compare new data against the baseline/previous cycle
  3. Flag significant changes:
    • New product features or pricing changes
    • New content targeting our client's keywords
    • Negative review trends (poaching opportunity)
    • New ad campaigns (messaging intelligence)
    • Founder/exec public statements about strategy
5. Produce Intelligence Report

After each cycle, produce a brief intelligence summary:

# Competitor Intelligence — [Client] — Week of [Date]

## Key Changes
- [Competitor A] published 3 new blog posts targeting "[keyword]"
- [Competitor B] launched new Meta ad campaign focused on [theme]
- [Competitor C] received 5 negative G2 reviews about [issue]

## Recommended Actions
- Publish response content for [Competitor A]'s keyword attack
- Create comparison page addressing [Competitor B]'s new messaging
- Target [Competitor C]'s unhappy customers with migration content

## Detailed Findings
[Per-competitor breakdown]

Output: clients/<client-name>/intelligence/competitor-reports/[date].md

Ongoing Cadence

  • Weekly: Content + social monitoring, brief report
  • Bi-weekly: Ad monitoring
  • Monthly: Full review scrape + comprehensive report
  • Quarterly: Re-run full competitor-intel baseline, update watchlist

Human Checkpoints

  • After setup: Review competitor watchlist and monitoring plan
  • After each report: Review recommended actions before executing

© gooseworks-ai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in skills/competitive-intel/playbooks/competitor-monitoring-system of gooseworks-ai/goose-skills.

  • SKILL.md
  • skill.meta.json

Open the folder on GitHubat commit c650c6d

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gooseworks-ai/goose-skills, which our catalogue first saw on October 9, 2026.

Compare with similar skills

Competitor Monitoring System next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitor Monitoring System compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitor Monitoring System this skillgooseworks-ai/goose-skills1.2k1 repos~995Automated safety check: PassMIT
Apify Multi-Platform Scraperapify/agent-skills2.4k2 repos~1.4kAutomated safety check: NotesNone
SEO DataforseoAgriciDaniel/codex-seo7992 repos~4.6kAutomated safety check: PassMIT
Competitor ProfilingNexus-JPF/note-companion8704 repos~3.5kAutomated safety check: PassMIT
Reddit Competitor Analysis API Skillbrowser-act/skills6.1k1 repos~1.7kAutomated safety check: PassMIT
Competitor Analysisaaron-he-zhu/aaron-marketing-skills2.9k1 repos~2kAutomated safety check: PassApache-2.0

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Works with

Categories

Questions about Competitor Monitoring System

What does Competitor Monitoring System do?

Set up and run ongoing competitive intelligence monitoring for a client. Competitor Monitoring System is an agent skill from gooseworks-ai/goose-skills. Set up and run ongoing competitive intelligence monitoring for a client.

When should I use Competitor Monitoring System?

Competitor Monitoring System fits situations like: tasks that involve Competitor analysis; tasks that involve Web scraping.

How do I install Competitor Monitoring System in Claude Code?

Run `npx skills add gooseworks-ai/goose-skills --skill competitor-monitoring-system -a claude-code`. Or copy the skill folder (skills/competitive-intel/playbooks/competitor-monitoring-system in gooseworks-ai/goose-skills) into .claude/skills/competitor-monitoring-system in your project. Claude Code loads it when a task matches its description.

How do I install Competitor Monitoring System in Codex?

Run `npx skills add gooseworks-ai/goose-skills --skill competitor-monitoring-system -a codex`. Or copy the skill folder (skills/competitive-intel/playbooks/competitor-monitoring-system in gooseworks-ai/goose-skills) into .agents/skills/competitor-monitoring-system in your project. Codex loads it when a task matches its description.

Can I use Competitor Monitoring System in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gooseworks-ai/goose-skills --skill competitor-monitoring-system -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-monitoring-system, .gemini/skills/competitor-monitoring-system, .github/skills/competitor-monitoring-system and .opencode/skills/competitor-monitoring-system in your project.

What does Competitor Monitoring System need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitor Monitoring System is instructions for the agent only.

Does Competitor Monitoring System access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitor Monitoring System safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Competitor Monitoring System use?

Competitor Monitoring System is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Competitor Monitoring System use?

About 995 tokens (SKILL.md is roughly 4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Competitor Monitoring System?

Skills that share tags, products or a category with Competitor Monitoring System: Apify Multi-Platform Scraper (apify/agent-skills, 2.4k stars), SEO Dataforseo (AgriciDaniel/codex-seo, 799 stars), Competitor Profiling (Nexus-JPF/note-companion, 870 stars) and Reddit Competitor Analysis API Skill (browser-act/skills, 6.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitor Monitoring System?

gooseworks-ai (a GitHub organization) maintains it in gooseworks-ai/goose-skills, which has 1,240 GitHub stars. The repository holds 273 skills in this directory. The repository was last updated on October 8, 2026.

Source: gooseworks-ai/goose-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.