Viral Short Form Ideas
vyralcontent/content-skills
Generate short-form video ideas at volume and stop the blank-page problem for good.
Interview a founder or senior marketer one question at a time, mine current work and owned proof for net-new short-form video ideas, and return a ranked table with one five-second overlay hook…
Install Shortform Idea Grill
$ npx skills add ericosiu/ai-marketing-skills --skill shortform-idea-grill -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install ericosiu/ai-marketing-skills shortform-idea-grill --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/ericosiu/ai-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/shortform-idea-grill .claude/skills/shortform-idea-grill && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "shortform-idea-grill" agent skill from https://github.com/ericosiu/ai-marketing-skills/tree/main/shortform-idea-grill into .claude/skills/shortform-idea-grill/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "shortform-idea-grill", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/ericosiu/ai-marketing-skills/tree/main/shortform-idea-grillType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add ericosiu/ai-marketing-skills --skill shortform-idea-grill -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install ericosiu/ai-marketing-skills shortform-idea-grill --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ericosiu/ai-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/shortform-idea-grill .agents/skills/shortform-idea-grill && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "shortform-idea-grill" agent skill from https://github.com/ericosiu/ai-marketing-skills/tree/main/shortform-idea-grill into .agents/skills/shortform-idea-grill/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "shortform-idea-grill", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ericosiu/ai-marketing-skills --skill shortform-idea-grill -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install ericosiu/ai-marketing-skills shortform-idea-grill --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ericosiu/ai-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/shortform-idea-grill .cursor/skills/shortform-idea-grill && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "shortform-idea-grill" agent skill from https://github.com/ericosiu/ai-marketing-skills/tree/main/shortform-idea-grill into .cursor/skills/shortform-idea-grill/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "shortform-idea-grill", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/ericosiu/ai-marketing-skills.git --path shortform-idea-grill--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add ericosiu/ai-marketing-skills --skill shortform-idea-grill -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install ericosiu/ai-marketing-skills shortform-idea-grill --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ericosiu/ai-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/shortform-idea-grill .gemini/skills/shortform-idea-grill && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "shortform-idea-grill" agent skill from https://github.com/ericosiu/ai-marketing-skills/tree/main/shortform-idea-grill into .gemini/skills/shortform-idea-grill/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "shortform-idea-grill", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install ericosiu/ai-marketing-skills shortform-idea-grillInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add ericosiu/ai-marketing-skills --skill shortform-idea-grill -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/ericosiu/ai-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/shortform-idea-grill .github/skills/shortform-idea-grill && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "shortform-idea-grill" agent skill from https://github.com/ericosiu/ai-marketing-skills/tree/main/shortform-idea-grill into .github/skills/shortform-idea-grill/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "shortform-idea-grill", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ericosiu/ai-marketing-skills --skill shortform-idea-grill -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install ericosiu/ai-marketing-skills shortform-idea-grill --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ericosiu/ai-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/shortform-idea-grill .opencode/skills/shortform-idea-grill && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "shortform-idea-grill" agent skill from https://github.com/ericosiu/ai-marketing-skills/tree/main/shortform-idea-grill into .opencode/skills/shortform-idea-grill/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "shortform-idea-grill", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
shortform-idea-grill- GitHub stars
- 3.6k
- Token cost
- ~1.2k tokens
- SKILL.md length
- 579 words
- Files
- 8 (incl. scripts, references)
- Skills in repo
- 21
- Repo updated
- First seen
- Licence
- MIT
At a glance
Interview a founder or senior marketer one question at a time, mine current work and owned proof for net-new short-form video ideas, and return a ranked table with one five-second overlay hook…
- Works in 7 steps: desired outcome; → target viewer and relevant moment; → owned proof and measurable results; → …
- Instagram Reels
- SKILL.md covers Load the right context, Interview one question at a time, Generate net-new candidates and Write hooks that can be repaid, plus 4 more sections
- Runs Python scripts from its folder; calls python3
What it does
Shortform Idea Grill is an agent skill from ericosiu/ai-marketing-skills. Interview a founder or senior marketer one question at a time, mine current work and owned proof for net-new short-form video ideas, and return a ranked table with one five-second overlay hook, virality and three-second-hook scores, exactly three talking bullets, a complete payoff, and a mapped CTA. Use for Instagram Reels, TikTok, YouTube Shorts, LinkedIn video, founder-led content planning, hook development, content-day production queues, or turning active AI, marketing, and operating work into credible…
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 11 other files, including scripts and reference files (for example `agents/openai.yaml`, `references/ideas-schema.md` and `references/intake-schema.md`).
It sits in Media & Creative, covering Video production, Hooks and plugins and Content strategy. It works with Instagram, LinkedIn and TikTok. The repository describes itself as: Open-source AI marketing skills — growth experiments, sales pipeline, content ops, outbound, SEO, and finance automation. The licence is MIT.
When your agent uses it
- Instagram Reels
- Founder-led content planning
- Hook development
- Content-day production queues
Example prompts
- “/shortform-idea-grill”
Requirements
- Python 3
Workflow steps
7 steps, taken from the first numbered list in SKILL.md.
- desired outcome;
- target viewer and relevant moment;
- owned proof and measurable results;
- current builds, experiments, opinions, and predictions;
- claim boundaries;
- CTA and destination;
- available screens, artifacts, and recording constraints.
What it can do on your machine
Read from SKILL.md and the folder at commit 8088e1a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 1 file in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
python3
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Shortform Idea Grill loads about 1.2k tokens when it runs, and up to ~2.2k if it reads all its reference files. Until then it costs about 138 tokens; SKILL.md has 579 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from ericosiu/ai-marketing-skills at commit 8088e1a, republished under its MIT licence (© ericosiu). 579 words, ~1,228 tokens.
Download SKILL.mdSave it as
.claude/skills/shortform-idea-grill/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.- name
- shortform-idea-grill
- description
- Interview a founder or senior marketer one question at a time, mine current work and owned proof for net-new short-form video ideas, and return a ranked table with one five-second overlay hook, virality and three-second-hook scores, exactly three talking bullets, a complete payoff, and a mapped CTA. Use for Instagram Reels, TikTok, YouTube Shorts, LinkedIn video, founder-led content planning, hook development, content-day production queues, or turning active AI, marketing, and operating work into credible short-form concepts.
Shortform Idea Grill
Turn current work into success-led videos that earn attention quickly and fully repay the opening promise.
Load the right context
Inspect supplied chats, briefs, transcripts, analytics, creator research, offers, and prior content before asking questions. Prefer work from the current week and ideas not already published.
Read:
references/intake-schema.mdbefore interviewing.references/output-contract.mdbefore drafting.references/scoring-rubric.mdbefore scoring.references/ideas-schema.mdwhen saving machine-readable output.
Do not ask for information already present. Distinguish live evidence from remembered context.
Interview one question at a time
Resolve these items in order:
- desired outcome;
- target viewer and relevant moment;
- owned proof and measurable results;
- current builds, experiments, opinions, and predictions;
- claim boundaries;
- CTA and destination;
- available screens, artifacts, and recording constraints.
Ask only the single question most likely to improve the queue. Let the user answer freely, then press for numbers, mechanisms, examples, or proof. Stop when further interviewing would not materially change the ranking.
If essential context is missing, return needs_intake with the next question and a recommended answer. A provisional slate may continue only when labeled.
Generate net-new candidates
Mine active work rather than recycling old videos. Cover at least five evidence-supported lanes:
- money created;
- money saved;
- productive capacity created;
- proof-led workflow demonstration;
- contrarian operating belief;
- timely prediction;
- founder lesson or corrected failure;
- teardown, comparison, or myth correction.
Reject any idea without a specific viewer, credible proof path, useful payoff, or filmable treatment.
Prefer success language. A failure may establish tension, but the video must resolve into a useful mechanism, result, or decision.
Write hooks that can be repaid
Write one strongest five-second overlay per idea. It must:
- communicate the premise in the first three seconds;
- use a number, result, contrast, or consequential verdict when justified;
- remain visible for roughly five seconds;
- avoid unsupported certainty;
- lead directly to the promised demonstration or explanation.
For number hooks, specify the evidence behind the number. For “how I” hooks, show the workflow. For predictions, separate observed evidence from the forecast.
Show full SKILL.md (247 more words)Show less
Produce the exact table
Return the table defined in references/output-contract.md. Unless the user asks otherwise, do not add extra strategy sections before it.
Every row must include exactly three concise yap bullets. Make them a natural spoken sequence:
- context or stakes;
- mechanism or tactic;
- result, lesson, or application.
Put the proof requirement, source link, and claim caveat inside Complete payoff / proof so the visible table remains stable.
Score and rank
Score virality and three-second hook independently from 1.0–10.0 using references/scoring-rubric.md. Scores are production-priority judgments, not view forecasts.
Rank by expected usefulness to the target viewer, evidence strength, hook clarity, and business relevance. Break close ties with the user’s stated outcome hierarchy. Preserve topic variety when the top scores are nearly identical.
When saving JSON, run:
python3 scripts/score_ideas.py ideas.json --output ideas-scored.json
python3 scripts/score_ideas.py ideas-scored.json --validate-onlyCTA rules
Map each idea to the narrowest natural next step. Use the user’s configured keyword and destination when available. Do not force a lead magnet onto a topic whose payoff is broader education.
Final checks
Before handoff, verify:
- every idea is net-new or explicitly marked as a refreshed angle;
- every hook has a complete payoff;
- every row has exactly three bullets;
- every numerical claim has a proof path or verification caveat;
- every source link points to the real basis, not a search result;
- CTAs use the configured keyword and destination;
- the table is sorted by recording priority;
- public output contains no private names, metrics, paths, customer data, or connector details unless the user supplied them for that output.
© ericosiu, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 7 other files (scripts, references) in shortform-idea-grill of ericosiu/ai-marketing-skills.
- SKILL.md
- agents/openai.yaml
- references/ideas-schema.md
- references/intake-schema.md
- references/output-contract.md
- references/scoring-rubric.md
- scripts/score_ideas.py
- tests/test_score_ideas.py
Open the folder on GitHubat commit 8088e1a
Compare with similar skills
Shortform Idea Grill next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Shortform Idea Grill this skillericosiu/ai-marketing-skills | 3.6k | — | ~1.2k | Automated safety check: Pass | MIT | |
| Viral Short Form Ideasvyralcontent/content-skills | 134 | 1 repos | ~2.9k | Automated safety check: Pass | MIT | |
| ShortsAgriciDaniel/claude-shorts | 219 | — | ~3.2k | Automated safety check: Notes | MIT | |
| Taisly Social Media Postingtaisly/agent | 217 | 1 repos | ~1.5k | Automated safety check: Pass | MIT | |
| AutoshortsUpload-Post/skill-autoshorts | 151 | — | ~5.3k | Automated safety check: Notes | MIT | |
| Seedance Viral Hookrediumvex/ai-video-generator-claude | 409 | — | ~4.6k | Automated safety check: Pass | MIT |
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Categories
Questions about Shortform Idea Grill
What does Shortform Idea Grill do?
Interview a founder or senior marketer one question at a time, mine current work and owned proof for net-new short-form video ideas, and return a ranked table with one five-second overlay hook…. Shortform Idea Grill is an agent skill from ericosiu/ai-marketing-skills. Interview a founder or senior marketer one question at a time, mine current work and owned proof for net-new short-form video ideas, and return a ranked table with one five-second overlay hook, virality and three-second-hook scores, exactly three talking bullets, a complete payoff, and a mapped CTA.
When should I use Shortform Idea Grill?
Shortform Idea Grill fits situations like: instagram Reels; founder-led content planning; hook development; content-day production queues.
How do I install Shortform Idea Grill in Claude Code?
Run `npx skills add ericosiu/ai-marketing-skills --skill shortform-idea-grill -a claude-code`. Or copy the skill folder (shortform-idea-grill in ericosiu/ai-marketing-skills) into .claude/skills/shortform-idea-grill in your project. Claude Code loads it when a task matches its description.
How do I install Shortform Idea Grill in Codex?
Run `npx skills add ericosiu/ai-marketing-skills --skill shortform-idea-grill -a codex`. Or copy the skill folder (shortform-idea-grill in ericosiu/ai-marketing-skills) into .agents/skills/shortform-idea-grill in your project. Codex loads it when a task matches its description.
Can I use Shortform Idea Grill in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ericosiu/ai-marketing-skills --skill shortform-idea-grill -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/shortform-idea-grill, .gemini/skills/shortform-idea-grill, .github/skills/shortform-idea-grill and .opencode/skills/shortform-idea-grill in your project.
What does Shortform Idea Grill need to run?
Going by SKILL.md and its folder, Shortform Idea Grill needs Python for the scripts in its folder and the command-line tools its instructions call (python3). Our summary lists: Python 3.
Does Shortform Idea Grill access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Shortform Idea Grill safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Shortform Idea Grill use?
Shortform Idea Grill is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Shortform Idea Grill use?
About 1.2k tokens (SKILL.md is roughly 4.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 997 tokens, read only when the agent opens those files.
What are the alternatives to Shortform Idea Grill?
Skills that share tags, products or a category with Shortform Idea Grill: Viral Short Form Ideas (vyralcontent/content-skills, 134 stars), Shorts (AgriciDaniel/claude-shorts, 219 stars), Taisly Social Media Posting (taisly/agent, 217 stars) and Autoshorts (Upload-Post/skill-autoshorts, 151 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Shortform Idea Grill?
ericosiu (a GitHub user) maintains it in ericosiu/ai-marketing-skills, which has 3,620 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on September 22, 2026.
Source: ericosiu/ai-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.