Metadata Optimization
appeeky/aso-skills
When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description.
Optimize App Store product pages for search visibility and conversion.
Install App Store Optimization
$ npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install dpearson2699/swift-ios-skills app-store-optimization --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/dpearson2699/swift-ios-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/app-store-optimization .claude/skills/app-store-optimization && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "app-store-optimization" agent skill from https://github.com/dpearson2699/swift-ios-skills/tree/main/skills/app-store-optimization into .claude/skills/app-store-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-optimization", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/dpearson2699/swift-ios-skills/tree/main/skills/app-store-optimizationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install dpearson2699/swift-ios-skills app-store-optimization --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/dpearson2699/swift-ios-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/app-store-optimization .agents/skills/app-store-optimization && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "app-store-optimization" agent skill from https://github.com/dpearson2699/swift-ios-skills/tree/main/skills/app-store-optimization into .agents/skills/app-store-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-optimization", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install dpearson2699/swift-ios-skills app-store-optimization --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/dpearson2699/swift-ios-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/app-store-optimization .cursor/skills/app-store-optimization && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "app-store-optimization" agent skill from https://github.com/dpearson2699/swift-ios-skills/tree/main/skills/app-store-optimization into .cursor/skills/app-store-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-optimization", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/dpearson2699/swift-ios-skills.git --path skills/app-store-optimization--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install dpearson2699/swift-ios-skills app-store-optimization --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/dpearson2699/swift-ios-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/app-store-optimization .gemini/skills/app-store-optimization && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "app-store-optimization" agent skill from https://github.com/dpearson2699/swift-ios-skills/tree/main/skills/app-store-optimization into .gemini/skills/app-store-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-optimization", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install dpearson2699/swift-ios-skills app-store-optimizationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/dpearson2699/swift-ios-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/app-store-optimization .github/skills/app-store-optimization && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "app-store-optimization" agent skill from https://github.com/dpearson2699/swift-ios-skills/tree/main/skills/app-store-optimization into .github/skills/app-store-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-optimization", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install dpearson2699/swift-ios-skills app-store-optimization --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/dpearson2699/swift-ios-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/app-store-optimization .opencode/skills/app-store-optimization && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "app-store-optimization" agent skill from https://github.com/dpearson2699/swift-ios-skills/tree/main/skills/app-store-optimization into .opencode/skills/app-store-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-optimization", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
app-store-optimization- GitHub stars
- 1.2k
- Token cost
- ~4.3k tokens
- SKILL.md length
- 2,161 words
- Files
- 4 (incl. references)
- Skills in repo
- 86
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
Optimize App Store product pages for search visibility and conversion.
- Works in 3 steps: Split recommendations into Visibility… → Name the evidence, owner, target metric,… → Apply the Review Checklist.
- App Store Optimization (ASO)
- SKILL.md covers Contents, Workflow and Boundaries, Title and Subtitle Strategy and Keyword Field Strategy, plus 6 more sections
- Reaches apps.apple.com
What it does
App Store Optimization is an agent skill from dpearson2699/swift-ios-skills. Optimize App Store product pages for search visibility and conversion. Use for App Store Optimization (ASO), keyword research, app name/subtitle/keyword-field strategy, conversion-focused descriptions and promotional text, screenshot captions and ordering, Custom Product Pages with assigned search keywords, In-App Events, Product Page Optimization tests, localized metadata, ratings/review strategy, and in-app review prompt timing with RequestReviewAction or AppStore.requestReview. Also use when routing ASO vs App…
Its SKILL.md is about 4.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `evals/evals.json`, `references/keyword-research-methodology.md` and `references/product-page-variants.md`).
It sits in Marketing & SEO, covering App store release and Transcription. The repository describes itself as: Agent Skills for iOS 26+, Swift 6.3, SwiftUI, and modern Apple frameworks.
When your agent uses it
- App Store Optimization (ASO)
- Keyword research
- App name/subtitle/keyword-field strategy
- Conversion-focused descriptions and promotional text
Example prompts
- “/app-store-optimization”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Split recommendations into Visibility (indexed metadata, localization,
- Name the evidence, owner, target metric, and validation checkpoint for each.
- Apply the Review Checklist.
What it can do on your machine
Read from SKILL.md and the folder at commit 8d90fd1. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
apps.apple.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
App Store Optimization loads about 4.3k tokens when it runs, and up to ~9k if it reads all its reference files. Until then it costs about 152 tokens; SKILL.md has 2,161 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 2,161 words (~4,286 tokens).
“Search visibility and conversion optimization for App Store product pages. This skill covers strategic metadata decisions -- which keywords to target, how to structure descriptions for conversion, and how to use Custom Product Pages and in-app events for discoverability. For…”
- name
- app-store-optimization
Files
SKILL.md and 3 other files (references) in skills/app-store-optimization of dpearson2699/swift-ios-skills.
- SKILL.md
- evals/evals.json
- references/keyword-research-methodology.md
- references/product-page-variants.md
Open the folder on GitHubat commit 8d90fd1
Compare with similar skills
App Store Optimization next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| App Store Optimization this skilldpearson2699/swift-ios-skills | 1.2k | — | ~4.3k | Automated safety check: Pass | Custom licence | |
| Metadata Optimizationappeeky/aso-skills | 2.1k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Asc Localize MetadataCamilleScholtz/swmpc | 239 | 5 repos | ~2.8k | Automated safety check: Pass | EUPL-1.2 | |
| Krankie Auditn0an/VivaDicta | 126 | — | ~1.3k | Automated safety check: Pass | MIT | |
| Keyword Optimizerrshankras/claude-code-apple-skills | 781 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Android Readme Screenshot Studiopermissionlesstech/bitchat-android | 7.7k | — | ~3k | Automated safety check: Pass | GPL-3.0 |
Similar skills
Asc Localize Metadata
CamilleScholtz/swmpc
Automatically translate and sync App Store metadata (description, keywords, what's new, subtitle) to multiple languages using LLM translation and asc CLI.
Krankie Audit
n0an/VivaDicta
Run an ASO audit on canonical App Store metadata under ./metadata, then a krankie-based competitor keyword-gap analysis (no Astro subscription).
Keyword Optimizer
rshankras/claude-code-apple-skills
Optimize app title, subtitle, and keywords for maximum App Store discoverability.
Android Readme Screenshot Studio
permissionlesstech/bitchat-android
Create or refresh polished, high-resolution screenshots of the Bitchat Android app for README and repository showcase use.
App Store Optimization
alirezarezvani/claude-code-skill-factory
Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
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Related
Categories
Questions about App Store Optimization
What does App Store Optimization do?
Optimize App Store product pages for search visibility and conversion. App Store Optimization is an agent skill from dpearson2699/swift-ios-skills. Optimize App Store product pages for search visibility and conversion.
When should I use App Store Optimization?
App Store Optimization fits situations like: app Store Optimization (ASO); keyword research; app name/subtitle/keyword-field strategy; conversion-focused descriptions and promotional text.
How do I install App Store Optimization in Claude Code?
Run `npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a claude-code`. Or copy the skill folder (skills/app-store-optimization in dpearson2699/swift-ios-skills) into .claude/skills/app-store-optimization in your project. Claude Code loads it when a task matches its description.
How do I install App Store Optimization in Codex?
Run `npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a codex`. Or copy the skill folder (skills/app-store-optimization in dpearson2699/swift-ios-skills) into .agents/skills/app-store-optimization in your project. Codex loads it when a task matches its description.
Can I use App Store Optimization in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add dpearson2699/swift-ios-skills --skill app-store-optimization -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/app-store-optimization, .gemini/skills/app-store-optimization, .github/skills/app-store-optimization and .opencode/skills/app-store-optimization in your project.
What does App Store Optimization need to run?
SKILL.md names no scripts, command-line tools or credentials: App Store Optimization is instructions for the agent only.
Does App Store Optimization access the network?
SKILL.md names 1 domain. In commands or code: apps.apple.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.
Is App Store Optimization safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does App Store Optimization use?
App Store Optimization has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does App Store Optimization use?
About 4.3k tokens (SKILL.md is roughly 17k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4.7k tokens, read only when the agent opens those files.
What are the alternatives to App Store Optimization?
Skills that share tags, products or a category with App Store Optimization: Metadata Optimization (appeeky/aso-skills, 2.1k stars), Asc Localize Metadata (CamilleScholtz/swmpc, 239 stars), Krankie Audit (n0an/VivaDicta, 126 stars) and Keyword Optimizer (rshankras/claude-code-apple-skills, 781 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains App Store Optimization?
dpearson2699 (a GitHub user) maintains it in dpearson2699/swift-ios-skills, which has 1,173 GitHub stars. The repository holds 86 skills in this directory. The repository was last updated on July 31, 2026.
Source: dpearson2699/swift-ios-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.