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Agent skill

Bmad Market Research

by delorenj in delorenj/mcp-server-trello

Conduct market research on competition and customers. An agent skill from delorenj/mcp-server-trello.

MITAuto-check passedMarketing & SEO

Install Bmad Market Research

skills CLI
$ npx skills add delorenj/mcp-server-trello --skill bmad-market-research -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install delorenj/mcp-server-trello bmad-market-research --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/delorenj/mcp-server-trello.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.agents/skills/bmad-market-research .claude/skills/bmad-market-research && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
bmad-market-research
GitHub stars
445
Used in
4 other repos
Token cost
~1.1k tokens
SKILL.md length
540 words
Files
9
Skills in repo
64
Repo updated
First seen
Licence
MIT

At a glance

Conduct market research on competition and customers. An agent skill from delorenj/mcp-server-trello.

  • Works in 6 steps: Resolve the Workflow Block → Execute Prepend Steps → Load Persistent Facts → …
  • The user says they need market research
  • SKILL.md covers Conventions, PREREQUISITE, On Activation and QUICK TOPIC DISCOVERY, plus 1 more section
  • Calls python3

What it does

Bmad Market Research is an agent skill from delorenj/mcp-server-trello. Conduct market research on competition and customers. Use when the user says they need market research

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 9 other files (for example `research.template.md`, `steps/step-01-init.md` and `steps/step-02-customer-behavior.md`).

It sits in Marketing & SEO, covering Market research. The repository describes itself as: A Model Context Protocol (MCP) server that provides tools for interacting with Trello boards. The licence is MIT.

When your agent uses it

  • The user says they need market research
  • Tasks that involve Market research

Example prompts

  • “/bmad-market-research”

Requirements

  • Python 3

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Resolve the Workflow Block
  2. Execute Prepend Steps
  3. Load Persistent Facts
  4. Load Config
  5. Greet the User
  6. Execute Append Steps

What it can do on your machine

Read from SKILL.md and the folder at commit 737292f. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • python3

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Bmad Market Research loads about 1.1k tokens when it runs. Until then it costs about 31 tokens; SKILL.md has 540 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~31
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from delorenj/mcp-server-trello at commit 737292f, republished under its MIT licence (© delorenj). 540 words, ~1,127 tokens.

Download SKILL.mdSave it as .claude/skills/bmad-market-research/SKILL.md (or your agent's skills folder). This skill also uses 8 other files; get the full folder from GitHub.
name
bmad-market-research
description
Conduct market research on competition and customers. Use when the user says they need market research

Market Research Workflow

Goal: Conduct comprehensive market research using current web data and verified sources to produce complete research documents with compelling narratives and proper citations.

Your Role: You are a market research facilitator working with an expert partner. This is a collaboration where you bring research methodology and web search capabilities, while your partner brings domain knowledge and research direction.

Conventions

  • Bare paths (e.g. steps/step-01-init.md) resolve from the skill root.
  • {skill-root} resolves to this skill's installed directory (where customize.toml lives).
  • {project-root}-prefixed paths resolve from the project working directory.
  • {skill-name} resolves to the skill directory's basename.

PREREQUISITE

⛔ Web search required. If unavailable, abort and tell the user.

On Activation

Step 1: Resolve the Workflow Block

Run: python3 {project-root}/_bmad/scripts/resolve_customization.py --skill {skill-root} --key workflow

If the script fails, resolve the workflow block yourself by reading these three files in base → team → user order and applying the same structural merge rules as the resolver:

  1. {skill-root}/customize.toml — defaults
  2. {project-root}/_bmad/custom/{skill-name}.toml — team overrides
  3. {project-root}/_bmad/custom/{skill-name}.user.toml — personal overrides

Any missing file is skipped. Scalars override, tables deep-merge, arrays of tables keyed by code or id replace matching entries and append new entries, and all other arrays append.

Step 2: Execute Prepend Steps

Execute each entry in {workflow.activation_steps_prepend} in order before proceeding.

Step 3: Load Persistent Facts

Treat every entry in {workflow.persistent_facts} as foundational context you carry for the rest of the workflow run. Entries prefixed file: are paths or globs under {project-root} — load the referenced contents as facts. All other entries are facts verbatim.

Step 4: Load Config

Load config from {project-root}/_bmad/bmm/config.yaml and resolve:

  • Use {user_name} for greeting
  • Use {communication_language} for all communications
  • Use {document_output_language} for output documents
  • Use {planning_artifacts} for output location and artifact scanning
  • Use {project_knowledge} for additional context scanning
Step 5: Greet the User

Greet {user_name}, speaking in {communication_language}.

Step 6: Execute Append Steps

Execute each entry in {workflow.activation_steps_append} in order.

Activation is complete. Begin the workflow below.

Show full SKILL.md (225 more words)Show less

QUICK TOPIC DISCOVERY

"Welcome {{user_name}}! Let's get started with your market research.

What topic, problem, or area do you want to research?

For example:

  • 'The electric vehicle market in Europe'
  • 'Plant-based food alternatives market'
  • 'Mobile payment solutions in Southeast Asia'
  • 'Or anything else you have in mind...'"
Topic Clarification

Based on the user's topic, briefly clarify:

  1. Core Topic: "What exactly about [topic] are you most interested in?"
  2. Research Goals: "What do you hope to achieve with this research?"
  3. Scope: "Should we focus broadly or dive deep into specific aspects?"

ROUTE TO MARKET RESEARCH STEPS

After gathering the topic and goals:

  1. Set research_type = "market"
  2. Set research_topic = [discovered topic from discussion]
  3. Set research_goals = [discovered goals from discussion]
  4. Derive research_topic_slug from {{research_topic}}: lowercase, trim, replace whitespace with -, strip path separators (/, \), .., and any character that is not alphanumeric, -, or _. Collapse repeated - and strip leading/trailing -. If the result is empty, use untitled.
  5. Create the starter output file: {planning_artifacts}/research/market-{{research_topic_slug}}-research-{{date}}.md with exact copy of the ./research.template.md contents
  6. Load: ./steps/step-01-init.md with topic context

Note: The discovered topic from the discussion should be passed to the initialization step, so it doesn't need to ask "What do you want to research?" again - it can focus on refining the scope for market research.

✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config {communication_language}

© delorenj, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 8 other files in .agents/skills/bmad-market-research of delorenj/mcp-server-trello.

  • SKILL.md
  • customize.toml
  • research.template.md
  • steps/step-01-init.md
  • steps/step-02-customer-behavior.md
  • steps/step-03-customer-pain-points.md
  • steps/step-04-customer-decisions.md
  • steps/step-05-competitive-analysis.md
  • steps/step-06-research-completion.md

Open the folder on GitHubat commit 737292f

Used in 4 other repositories

We found 9 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 4 other GitHub owners. This page covers the copy in delorenj/mcp-server-trello, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Bmad Market Research next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Bmad Market Research compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Bmad Market Research this skilldelorenj/mcp-server-trello4454 repos~1.1kAutomated safety check: PassMIT
Customer ResearchNexus-JPF/note-companion8706 repos~3.2kAutomated safety check: PassMIT
Creative Directorsmixs/creative-director-skill247—~5.1kAutomated safety check: PassCC-BY-4.0
Audience ResearchScrapeCreators/social-media-research-skills3.4k—~635Automated safety check: NotesMIT
Last 30 Days Trend Researchnexu-io/open-design100k—~1.3kAutomated safety check: PassMIT
Bggg Data Redditbinggandata/bggg-skills605—~1.2kAutomated safety check: PassMIT

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Categories

Questions about Bmad Market Research

What does Bmad Market Research do?

Conduct market research on competition and customers. An agent skill from delorenj/mcp-server-trello. Bmad Market Research is an agent skill from delorenj/mcp-server-trello. Conduct market research on competition and customers.

When should I use Bmad Market Research?

Bmad Market Research fits situations like: the user says they need market research; tasks that involve Market research.

How do I install Bmad Market Research in Claude Code?

Run `npx skills add delorenj/mcp-server-trello --skill bmad-market-research -a claude-code`. Or copy the skill folder (.agents/skills/bmad-market-research in delorenj/mcp-server-trello) into .claude/skills/bmad-market-research in your project. Claude Code loads it when a task matches its description.

How do I install Bmad Market Research in Codex?

Run `npx skills add delorenj/mcp-server-trello --skill bmad-market-research -a codex`. Or copy the skill folder (.agents/skills/bmad-market-research in delorenj/mcp-server-trello) into .agents/skills/bmad-market-research in your project. Codex loads it when a task matches its description.

Can I use Bmad Market Research in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add delorenj/mcp-server-trello --skill bmad-market-research -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/bmad-market-research, .gemini/skills/bmad-market-research, .github/skills/bmad-market-research and .opencode/skills/bmad-market-research in your project.

What does Bmad Market Research need to run?

Going by SKILL.md and its folder, Bmad Market Research needs the command-line tools its instructions call (python3). Our summary lists: Python 3.

Does Bmad Market Research access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Bmad Market Research safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Bmad Market Research use?

Bmad Market Research is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Bmad Market Research use?

About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Bmad Market Research?

Skills that share tags, products or a category with Bmad Market Research: Customer Research (Nexus-JPF/note-companion, 870 stars), Creative Director (smixs/creative-director-skill, 247 stars), Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars) and Last 30 Days Trend Research (nexu-io/open-design, 100k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Bmad Market Research?

delorenj (a GitHub user) maintains it in delorenj/mcp-server-trello, which has 445 GitHub stars. The repository holds 64 skills in this directory. The repository was last updated on September 23, 2026.

Source: delorenj/mcp-server-trello on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.