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Agent skill

SEO Audit

by freekmurze in freekmurze/dotfiles

When the user wants to audit, review, or diagnose SEO issues on their site.

No licenceAuto-check passedMarketing & SEO

Install SEO Audit

skills CLI
$ npx skills add freekmurze/dotfiles --skill seo-audit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles seo-audit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/seo-audit .claude/skills/seo-audit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-audit
GitHub stars
1k
Used in
34 other repos
Token cost
~2.2k tokens
SKILL.md length
1,022 words
Files
3 (incl. references)
Skills in repo
52
Repo updated
First seen
Licence
None found

At a glance

When the user wants to audit, review, or diagnose SEO issues on their site.

  • Works in 3 steps: Site Context → Current State → Scope
  • Diagnose SEO issues on their site
  • SKILL.md covers Initial Assessment, Audit Framework, Technical SEO Audit and On-Page SEO Audit, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

SEO Audit is an agent skill from freekmurze/dotfiles. When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.

Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/aeo-geo-patterns.md` and `references/ai-writing-detection.md`).

It sits in Marketing & SEO, covering On-page SEO, SEO audit and Technical SEO. It works with Google Search Console.

When your agent uses it

  • Diagnose SEO issues on their site
  • The user mentions SEO audit
  • Why am I not ranking
  • Meta tags review

Example prompts

  • “SEO audit,”
  • “technical SEO,”
  • “why am I not ranking,”
  • “/seo-audit”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Site Context
  2. Current State
  3. Scope

What it can do on your machine

Read from SKILL.md and the folder at commit 8874280. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

SEO Audit loads about 2.2k tokens when it runs, and up to ~6.2k if it reads all its reference files. Until then it costs about 90 tokens; SKILL.md has 1,022 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~90
When it runs · the whole SKILL.md, loaded when a task matches
~2.2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~6.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,022 words (~2,236 tokens).

“You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.”

— opening of SKILL.md by freekmurze
name
seo-audit
version
1.0.0

Read the full SKILL.md on GitHub

Files

SKILL.md and 2 other files (references) in config/claude/skills/marketing/skills/seo-audit of freekmurze/dotfiles.

  • SKILL.md
  • references/aeo-geo-patterns.md
  • references/ai-writing-detection.md

Open the folder on GitHubat commit 8874280

Used in 35 other repositories

We found 46 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 34 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

SEO Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Audit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Audit this skillfreekmurze/dotfiles1k34 repos~2.2kAutomated safety check: PassNone
Site ArchitectureAvdLee/RocketSimApp80511 repos~3.3kAutomated safety check: PassCustom licence
SEO Optimizerailabs-393/ai-labs-claude-skills4551 repos~3.2kAutomated safety check: PassMIT
Universal SEO AnalysisAgriciDaniel/claude-seo19k—~4.9kAutomated safety check: PassMIT
Google Search SEO Guidelittleben/awesomeAgentskills1892 repos~4.2kAutomated safety check: PassMIT
Geo Meta Tags Auditthedaviddias/Front-End-Checklist74k—~763Automated safety check: PassMIT

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Works with

Categories

Questions about SEO Audit

What does SEO Audit do?

When the user wants to audit, review, or diagnose SEO issues on their site. SEO Audit is an agent skill from freekmurze/dotfiles. When the user wants to audit, review, or diagnose SEO issues on their site.

When should I use SEO Audit?

SEO Audit fits situations like: diagnose SEO issues on their site; the user mentions SEO audit; why am I not ranking; meta tags review.

How do I install SEO Audit in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill seo-audit -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/seo-audit in freekmurze/dotfiles) into .claude/skills/seo-audit in your project. Claude Code loads it when a task matches its description.

How do I install SEO Audit in Codex?

Run `npx skills add freekmurze/dotfiles --skill seo-audit -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/seo-audit in freekmurze/dotfiles) into .agents/skills/seo-audit in your project. Codex loads it when a task matches its description.

Can I use SEO Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill seo-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-audit, .gemini/skills/seo-audit, .github/skills/seo-audit and .opencode/skills/seo-audit in your project.

What does SEO Audit need to run?

SKILL.md names no scripts, command-line tools or credentials: SEO Audit is instructions for the agent only.

Does SEO Audit access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is SEO Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Audit use?

No licence was found for SEO Audit or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does SEO Audit use?

About 2.2k tokens (SKILL.md is roughly 8.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.9k tokens, read only when the agent opens those files.

What are the alternatives to SEO Audit?

Skills that share tags, products or a category with SEO Audit: Site Architecture (AvdLee/RocketSimApp, 805 stars), SEO Optimizer (ailabs-393/ai-labs-claude-skills, 455 stars), Universal SEO Analysis (AgriciDaniel/claude-seo, 19k stars) and Google Search SEO Guide (littleben/awesomeAgentskills, 189 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Audit?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,013 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.