Agent skill

Schema Markup

by freekmurze in freekmurze/dotfiles

When the user wants to add, fix, or optimize schema markup and structured data on their site.

No licenceAuto-check passedMarketing & SEO

Install Schema Markup

skills CLI
$ npx skills add freekmurze/dotfiles --skill schema-markup -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles schema-markup --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/schema-markup .claude/skills/schema-markup && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
schema-markup
GitHub stars
1k
Used in
15 other repos
Token cost
~1.2k tokens
SKILL.md length
484 words
Files
2 (incl. references)
Skills in repo
51
Repo updated
First seen
Licence
None found

At a glance

When the user wants to add, fix, or optimize schema markup and structured data on their site.

  • Works in 4 steps: Accuracy First → Use JSON-LD → Follow Google's Guidelines → …
  • Optimize schema markup and structured data on their site
  • SKILL.md covers Initial Assessment, Core Principles, Common Schema Types and Quick Reference, plus 6 more sections
  • Reaches schema.org

What it does

Schema Markup is an agent skill from freekmurze/dotfiles. When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/schema-examples.md`).

It sits in Marketing & SEO, covering Schema markup.

When your agent uses it

  • Optimize schema markup and structured data on their site
  • The user mentions schema markup
  • Structured data
  • Breadcrumb schema. For broader SEO issues

Example prompts

  • “schema markup,”
  • “structured data,”
  • “JSON-LD,”
  • “/schema-markup”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Accuracy First
  2. Use JSON-LD
  3. Follow Google's Guidelines
  4. Validate Everything

What it can do on your machine

Read from SKILL.md and the folder at commit 296be1a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are json).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • schema.org

    Also links to:

    • search.google.com
    • validator.schema.org

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Schema Markup loads about 1.2k tokens when it runs, and up to ~3.2k if it reads all its reference files. Until then it costs about 82 tokens; SKILL.md has 484 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~82
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~3.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 484 words (~1,194 tokens).

“You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.”

— opening of SKILL.md by freekmurze
name
schema-markup
version
1.0.0

Read the full SKILL.md on GitHub

Files

SKILL.md and 1 other file (references) in config/claude/skills/marketing/skills/schema-markup of freekmurze/dotfiles.

  • SKILL.md
  • references/schema-examples.md

Open the folder on GitHubat commit 296be1a

Used in 16 other repositories

We found 25 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 15 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Schema Markup next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Schema Markup compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Schema Markup this skillfreekmurze/dotfiles1k15 repos~1.2kAutomated safety check: PassNone
SEO GeoReScienceLab/opc-skills1.8k4 repos~2.1kAutomated safety check: PassApache-2.0
GEO-First SEO Audit Toolzubair-trabzada/geo-seo-claude11k—~2.8kAutomated safety check: NotesMIT
Portaljs Add Dcatdatopian/portaljs2.4k1 repos~1.8kAutomated safety check: PassMIT
SEO Optimizerailabs-393/ai-labs-claude-skills4541 repos~3.2kAutomated safety check: PassMIT
Geoliangdabiao/GEO-Content-Optimizer-Skill2031 repos~2.3kAutomated safety check: NotesMIT

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Categories

Questions about Schema Markup

What does Schema Markup do?

When the user wants to add, fix, or optimize schema markup and structured data on their site. Schema Markup is an agent skill from freekmurze/dotfiles. When the user wants to add, fix, or optimize schema markup and structured data on their site.

When should I use Schema Markup?

Schema Markup fits situations like: optimize schema markup and structured data on their site; the user mentions schema markup; structured data; breadcrumb schema. For broader SEO issues.

How do I install Schema Markup in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill schema-markup -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/schema-markup in freekmurze/dotfiles) into .claude/skills/schema-markup in your project. Claude Code loads it when a task matches its description.

How do I install Schema Markup in Codex?

Run `npx skills add freekmurze/dotfiles --skill schema-markup -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/schema-markup in freekmurze/dotfiles) into .agents/skills/schema-markup in your project. Codex loads it when a task matches its description.

Can I use Schema Markup in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill schema-markup -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/schema-markup, .gemini/skills/schema-markup, .github/skills/schema-markup and .opencode/skills/schema-markup in your project.

What does Schema Markup need to run?

SKILL.md names no scripts, command-line tools or credentials: Schema Markup is instructions for the agent only.

Does Schema Markup access the network?

SKILL.md names 3 domains. In commands or code: schema.org; the agent is likely to contact it when it follows the instructions. As links in the text: search.google.com and validator.schema.org. This is read from the text; nothing was executed.

Is Schema Markup safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Schema Markup use?

No licence was found for Schema Markup or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Schema Markup use?

About 1.2k tokens (SKILL.md is roughly 4.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2k tokens, read only when the agent opens those files.

What are the alternatives to Schema Markup?

Skills that share tags, products or a category with Schema Markup: SEO Geo (ReScienceLab/opc-skills, 1.8k stars), GEO-First SEO Audit Tool (zubair-trabzada/geo-seo-claude, 11k stars), Portaljs Add Dcat (datopian/portaljs, 2.4k stars) and SEO Optimizer (ailabs-393/ai-labs-claude-skills, 454 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Schema Markup?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,012 GitHub stars. The repository holds 51 skills in this directory. The repository was last updated on October 5, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.