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Agent skill

Programmatic SEO

by freekmurze in freekmurze/dotfiles

When the user wants to create SEO-driven pages at scale using templates and data.

No licenceAuto-check passedMarketing & SEO

Install Programmatic SEO

skills CLI
$ npx skills add freekmurze/dotfiles --skill programmatic-seo -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles programmatic-seo --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/programmatic-seo .claude/skills/programmatic-seo && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
programmatic-seo
GitHub stars
1k
Used in
22 other repos
Token cost
~1.7k tokens
SKILL.md length
736 words
Files
2 (incl. references)
Skills in repo
51
Repo updated
First seen
Licence
None found

At a glance

When the user wants to create SEO-driven pages at scale using templates and data.

  • Works in 11 steps: Unique Value Per Page → Proprietary Data Wins → Clean URL Structure → …
  • Wants to create SEO-driven pages at scale using templates and data
  • SKILL.md covers Initial Assessment, Core Principles, The 12 Playbooks (Overview) and Choosing Your Playbook, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Programmatic SEO is an agent skill from freekmurze/dotfiles. When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/playbooks.md`).

It sits in Marketing & SEO, covering Programmatic SEO.

When your agent uses it

  • Wants to create SEO-driven pages at scale using templates and data
  • The user mentions programmatic SEO
  • Directory pages
  • [keyword] + [city] pages

Example prompts

  • “programmatic SEO,”
  • “template pages,”
  • “pages at scale,”
  • “/programmatic-seo”

Workflow steps

11 steps, taken from the step headings in SKILL.md.

  1. Unique Value Per Page
  2. Proprietary Data Wins
  3. Clean URL Structure
  4. Genuine Search Intent Match
  5. Quality Over Quantity
  6. Avoid Google Penalties
  7. Keyword Pattern Research
  8. Data Requirements
  9. Template Design
  10. Internal Linking Architecture
  11. Indexation Strategy

What it can do on your machine

Read from SKILL.md and the folder at commit 296be1a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Programmatic SEO loads about 1.7k tokens when it runs, and up to ~3.7k if it reads all its reference files. Until then it costs about 94 tokens; SKILL.md has 736 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~94
When it runs · the whole SKILL.md, loaded when a task matches
~1.7k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~3.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 736 words (~1,655 tokens).

“You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.”

— opening of SKILL.md by freekmurze
name
programmatic-seo
version
1.0.0

Read the full SKILL.md on GitHub

Files

SKILL.md and 1 other file (references) in config/claude/skills/marketing/skills/programmatic-seo of freekmurze/dotfiles.

  • SKILL.md
  • references/playbooks.md

Open the folder on GitHubat commit 296be1a

Used in 23 other repositories

We found 33 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 22 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Programmatic SEO next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Programmatic SEO compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Programmatic SEO this skillfreekmurze/dotfiles1k22 repos~1.7kAutomated safety check: PassNone
SEO Competitor Comparison PagesAgriciDaniel/claude-seo18k5 repos~1.9kAutomated safety check: PassMIT
Universal SEO AnalysisAgriciDaniel/claude-seo18k—~4.9kAutomated safety check: PassMIT
Directory Submissionscoreyhaines31/marketingskills54k2 repos~6.3kAutomated safety check: PassMIT
Global SEO Growthminhnv0807/ai-business-skills608—~5kAutomated safety check: PassMIT
Comparison Pagedebuglebowski/slayzone191—~1.2kAutomated safety check: PassGPL-3.0

Similar skills

  • SEO Competitor Comparison Pages

    AgriciDaniel/claude-seo

    Generates X vs Y comparison pages, alternatives-to-X pages, best-tools roundups and feature-matrix tables, with schema markup and verifiable data rules.

    18k GitHub starsUsed in 5 repos~1.9k tokens
    Marketing & SEOAuto-check passed

  • Universal SEO Analysis

    AgriciDaniel/claude-seo

    Hub for site-wide SEO work: audits, technical checks, schema, content quality, local, hreflang and AI-search readiness, run through slash commands.

    18k GitHub stars~4.9k tokensUpdated 3 days ago
    Marketing & SEOAuto-check passed

  • Directory Submissions

    coreyhaines31/marketingskills

    When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery.

    54k GitHub starsUsed in 2 repos~6.3k tokens
    Marketing & SEOAuto-check passed

  • Global SEO Growth

    minhnv0807/ai-business-skills

    Covers six SEO layers for a website: crawl and index audit, local SEO, search-intent content, AI search visibility, schema markup and backlink or directory distribution.

    608 GitHub stars~5k tokensUpdated 26 days ago
    Marketing & SEOAuto-check passed

  • Comparison Page

    debuglebowski/slayzone

    Create or update objective website comparison pages and head-to-head pages from the comparison canon.

    191 GitHub stars~1.2k tokensUpdated 1 mo ago
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  • Programmatic SEO Planning

    AgriciDaniel/claude-seo

    Plans and audits SEO pages generated at scale from data, covering data quality, templates, URL patterns and internal links while guarding against thin content and index bloat.

    18k GitHub starsUsed in 2 repos~2.4k tokens
    Marketing & SEOAuto-check passed

More from freekmurze/dotfiles

All 51 skills in this repo

  • Social Content

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    When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms.

    1k GitHub starsUsed in 23 repos~2.1k tokens
    Auto-check passed

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    When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.

    1k GitHub starsUsed in 19 repos~2k tokens
    Auto-check passed

  • Referral Program

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    When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

    1k GitHub starsUsed in 17 repos~1.8k tokens
    Auto-check passed

  • Typefully

    freekmurze/dotfiles

    Create, schedule, and manage social media posts via Typefully.

    1k GitHub starsUsed in 2 repos~3.4k tokens
    Auto-check: notes

  • Onboarding Cro

    freekmurze/dotfiles

    When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.

    1k GitHub starsUsed in 16 repos~1.6k tokens
    Auto-check passed

  • Ab Test Setup

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    When the user wants to plan, design, or implement an A/B test or experiment.

    1k GitHub starsUsed in 15 repos~1.8k tokens
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Categories

Questions about Programmatic SEO

What does Programmatic SEO do?

When the user wants to create SEO-driven pages at scale using templates and data. Programmatic SEO is an agent skill from freekmurze/dotfiles. When the user wants to create SEO-driven pages at scale using templates and data.

When should I use Programmatic SEO?

Programmatic SEO fits situations like: wants to create SEO-driven pages at scale using templates and data; the user mentions programmatic SEO; directory pages; [keyword] + [city] pages.

How do I install Programmatic SEO in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill programmatic-seo -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/programmatic-seo in freekmurze/dotfiles) into .claude/skills/programmatic-seo in your project. Claude Code loads it when a task matches its description.

How do I install Programmatic SEO in Codex?

Run `npx skills add freekmurze/dotfiles --skill programmatic-seo -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/programmatic-seo in freekmurze/dotfiles) into .agents/skills/programmatic-seo in your project. Codex loads it when a task matches its description.

Can I use Programmatic SEO in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill programmatic-seo -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/programmatic-seo, .gemini/skills/programmatic-seo, .github/skills/programmatic-seo and .opencode/skills/programmatic-seo in your project.

What does Programmatic SEO need to run?

SKILL.md names no scripts, command-line tools or credentials: Programmatic SEO is instructions for the agent only.

Does Programmatic SEO access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Programmatic SEO safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Programmatic SEO use?

No licence was found for Programmatic SEO or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Programmatic SEO use?

About 1.7k tokens (SKILL.md is roughly 6.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2k tokens, read only when the agent opens those files.

What are the alternatives to Programmatic SEO?

Skills that share tags, products or a category with Programmatic SEO: SEO Competitor Comparison Pages (AgriciDaniel/claude-seo, 18k stars), Universal SEO Analysis (AgriciDaniel/claude-seo, 18k stars), Directory Submissions (coreyhaines31/marketingskills, 54k stars) and Global SEO Growth (minhnv0807/ai-business-skills, 608 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Programmatic SEO?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,012 GitHub stars. The repository holds 51 skills in this directory. The repository was last updated on October 5, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.