New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Marketing Psychology

by freekmurze in freekmurze/dotfiles

When the user wants to apply psychological principles, mental models, or behavioral science to marketing.

No licenceAuto-check passedMarketing & SEO

Install Marketing Psychology

skills CLI
$ npx skills add freekmurze/dotfiles --skill marketing-psychology -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles marketing-psychology --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/marketing-psychology .claude/skills/marketing-psychology && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-psychology
GitHub stars
1k
Used in
22 other repos
Token cost
~5.4k tokens
SKILL.md length
2,780 words
Files
1
Skills in repo
52
Repo updated
First seen
Licence
None found

At a glance

When the user wants to apply psychological principles, mental models, or behavioral science to marketing.

  • Works in 4 steps: Identify which mental models apply to… → Explain the psychology behind the model → Provide specific marketing applications → …
  • Wants to apply psychological principles
  • SKILL.md covers How to Use This Skill, Foundational Thinking Models and Understanding Buyers & Human…
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Marketing Psychology is an agent skill from freekmurze/dotfiles. When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

Its SKILL.md is about 5.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Marketing psychology.

When your agent uses it

  • Wants to apply psychological principles
  • Behavioral science to marketing
  • The user mentions psychology
  • Behavioral science

Example prompts

  • “psychology,”
  • “mental models,”
  • “cognitive bias,”
  • “/marketing-psychology”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Identify which mental models apply to their situation
  2. Explain the psychology behind the model
  3. Provide specific marketing applications
  4. Suggest how to implement ethically

What it can do on your machine

Read from SKILL.md and the folder at commit 8874280. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Psychology loads about 5.4k tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 2,780 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~95
When it runs · the whole SKILL.md, loaded when a task matches
~5.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 2,780 words (~5,375 tokens).

“You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.”

— opening of SKILL.md by freekmurze
name
marketing-psychology
version
1.0.0

Read the full SKILL.md on GitHub

Files

Just SKILL.md in config/claude/skills/marketing/skills/marketing-psychology of freekmurze/dotfiles.

Open the folder on GitHubat commit 8874280

Used in 23 other repositories

We found 31 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 22 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Marketing Psychology next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Psychology compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing Psychology this skillfreekmurze/dotfiles1k22 repos~5.4kAutomated safety check: PassNone
Cold Email Sequence Generatornicepkg/auto-company1953 repos~4.9kAutomated safety check: PassNone
Ugcfal-ai-community/skills251—~1.5kAutomated safety check: PassNone
Landing Optimizeraaron-he-zhu/aaron-marketing-skills2.9k—~3.3kAutomated safety check: PassApache-2.0
Social Proof Architectsickn33/agentic-awesome-skills47k2 repos~1.4kAutomated safety check: PassMIT
Testimonial CollectorBrianRWagner/ai-marketing-claude-code-skills441—~1.8kAutomated safety check: PassNone

Similar skills

  • Cold Email Sequence Generator

    nicepkg/auto-company

    Generate personalized cold email sequences (7-14 emails) with A/B test subject lines, follow-up timing recommendations, and integrated social proof.

    195 GitHub starsUsed in 3 repos~4.9k tokens
    Marketing & SEOAuto-check passed

  • Ugc

    fal-ai-community/skills

    Plan and run UGC-style creator ads and social proof videos with genmedia.

    251 GitHub stars~1.5k tokensUpdated 12 days ago
    Marketing & SEOAuto-check passed

  • Landing Optimizer

    aaron-he-zhu/aaron-marketing-skills

    A skill your agent uses when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a…

    2.9k GitHub stars~3.3k tokensUpdated today
    Marketing & SEOAuto-check passed

  • Social Proof Architect

    sickn33/agentic-awesome-skills

    One sentence - what this skill does and when to invoke it. An agent skill from sickn33/agentic-awesome-skills.

    47k GitHub starsUsed in 2 repos~1.4k tokens
    Marketing & SEOAuto-check passed

  • Testimonial Collector

    BrianRWagner/ai-marketing-claude-code-skills

    Systematically gather, score, and format client testimonials.

    441 GitHub stars~1.8k tokensUpdated 6 mo ago
    Marketing & SEOAuto-check passed

  • Early Access Designer

    aaron-he-zhu/aaron-marketing-skills

    A skill your agent uses when the user asks to "design an early access program", "set up a waitlist and beta stages", or "define beta graduation criteria"; produces a waitlist→concept→alpha→beta→GA…

    2.9k GitHub stars~3.4k tokensUpdated yesterday
    Marketing & SEOAuto-check passed

More from freekmurze/dotfiles

All 52 skills in this repo

  • Social Content

    freekmurze/dotfiles

    When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms.

    1k GitHub starsUsed in 23 repos~2.1k tokens
    Auto-check passed

  • Email Sequence

    freekmurze/dotfiles

    When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.

    1k GitHub starsUsed in 19 repos~2k tokens
    Auto-check passed

  • Referral Program

    freekmurze/dotfiles

    When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

    1k GitHub starsUsed in 17 repos~1.8k tokens
    Auto-check passed

  • Onboarding Cro

    freekmurze/dotfiles

    When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.

    1k GitHub starsUsed in 16 repos~1.6k tokens
    Auto-check passed

  • Typefully

    freekmurze/dotfiles

    Create, schedule, and manage social media posts via Typefully.

    1k GitHub starsUsed in 1 repo~3.4k tokens
    Auto-check: notes

  • Paywall Upgrade Cro

    freekmurze/dotfiles

    When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.

    1k GitHub starsUsed in 15 repos~1.4k tokens
    Auto-check passed

Categories

Questions about Marketing Psychology

What does Marketing Psychology do?

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Marketing Psychology is an agent skill from freekmurze/dotfiles. When the user wants to apply psychological principles, mental models, or behavioral science to marketing.

When should I use Marketing Psychology?

Marketing Psychology fits situations like: wants to apply psychological principles; behavioral science to marketing; the user mentions psychology; behavioral science.

How do I install Marketing Psychology in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill marketing-psychology -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/marketing-psychology in freekmurze/dotfiles) into .claude/skills/marketing-psychology in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Psychology in Codex?

Run `npx skills add freekmurze/dotfiles --skill marketing-psychology -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/marketing-psychology in freekmurze/dotfiles) into .agents/skills/marketing-psychology in your project. Codex loads it when a task matches its description.

Can I use Marketing Psychology in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill marketing-psychology -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-psychology, .gemini/skills/marketing-psychology, .github/skills/marketing-psychology and .opencode/skills/marketing-psychology in your project.

What does Marketing Psychology need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing Psychology is instructions for the agent only.

Does Marketing Psychology access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Psychology safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing Psychology use?

No licence was found for Marketing Psychology or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Marketing Psychology use?

About 5.4k tokens (SKILL.md is roughly 22k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Marketing Psychology?

Skills that share tags, products or a category with Marketing Psychology: Cold Email Sequence Generator (nicepkg/auto-company, 195 stars), Ugc (fal-ai-community/skills, 251 stars), Landing Optimizer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Social Proof Architect (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Psychology?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,013 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.