Agent skill

Product Appeal Analyzer

by curiositech in curiositech/some_claude_skills

Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis.

MITAuto-check passedFrontend & Design

Install Product Appeal Analyzer

skills CLI
$ npx skills add curiositech/some_claude_skills --skill product-appeal-analyzer -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install curiositech/some_claude_skills product-appeal-analyzer --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/curiositech/some_claude_skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/product-appeal-analyzer .claude/skills/product-appeal-analyzer && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
product-appeal-analyzer
GitHub stars
244
Token cost
~2.4k tokens
SKILL.md length
886 words
Files
8 (incl. scripts, references)
Skills in repo
95
Repo updated
First seen
Licence
MIT

At a glance

Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis.

  • Works in 4 steps: Identify Target Personas → Score the Desirability Triangle → Map Objections → …
  • Tasks that involve Positioning and messaging
  • SKILL.md covers When to Use, The Desirability Triangle, Quick Analysis: The 5-Second… and Analysis Process, plus 4 more sections
  • Runs Python scripts from its folder; calls python

What it does

Product Appeal Analyzer is an agent skill from curiositech/some_claude_skills. Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis. Assess whether users will WANT a product (not just use it), identity fit, trust signals, and value proposition clarity. Activate on "will they like it", "market positioning", "appeal analysis", "product desirability", "value proposition", "why would someone choose this", "landing page review", "conversion optimization", "messaging strategy". NOT for UX friction analysis (use ux-friction-analyzer)…

Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 10 other files, including scripts and reference files (for example `.claude-plugin/plugin.json`, `CHANGELOG.md` and `references/identity-signals.md`).

It sits in Frontend & Design, covering Positioning and messaging, Landing pages and UI design. The repository describes itself as: Claude skills that make my life easier. The licence is MIT.

When your agent uses it

  • Tasks that involve Positioning and messaging
  • Tasks that involve Landing pages
  • Tasks that involve UI design

Example prompts

  • “will they like it”
  • “market positioning”
  • “appeal analysis”
  • “/product-appeal-analyzer”

Requirements

  • Python 3
  • Pre-approved tools (allowed-tools): Read, Write, Edit, WebFetch

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Identify Target Personas
  2. Score the Desirability Triangle
  3. Map Objections
  4. Generate Recommendations

What it can do on your machine

Read from SKILL.md and the folder at commit 6713fc7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Edit
    • WebFetch

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Product Appeal Analyzer loads about 2.4k tokens when it runs, and up to ~9.4k if it reads all its reference files. Until then it costs about 159 tokens; SKILL.md has 886 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~159
When it runs · the whole SKILL.md, loaded when a task matches
~2.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~9.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from curiositech/some_claude_skills at commit 6713fc7, republished under its MIT licence (© curiositech). 886 words, ~2,351 tokens.

Download SKILL.mdSave it as .claude/skills/product-appeal-analyzer/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.
name
product-appeal-analyzer
description
Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis. Assess whether users will WANT a product (not just use it), identity fit, trust signals, and value proposition clarity. Activate on "will they like it", "market positioning", "appeal analysis", "product desirability", "value proposition", "why would someone choose this", "landing page review", "conversion optimization", "messaging strategy". NOT for UX friction analysis (use ux-friction-analyzer), visual design implementation (use web-design-expert), or A/B test setup (use frontend-developer).
allowed-tools
Read, Write, Edit, WebFetch
metadata.category
Research & Analysis
metadata.tags
product-strategy, marketing, positioning, value-proposition, conversion, user-research

Product Appeal Analyzer

Evaluate whether users will want a product—not just use it. The complement to friction analysis.

Core insight: Users don't choose the best product—they choose the product that feels most like it was made for them.

When to Use

✅ Use for:

  • Evaluating landing pages, product pages, app store listings
  • Positioning a product against alternatives
  • Crafting messaging, tone, visual identity direction
  • Assessing emotional resonance with target personas
  • Pre-launch "will this convert?" analysis

❌ NOT for:

  • UX friction audits (→ use ux-friction-analyzer)
  • Visual design execution (→ use web-design-expert)
  • A/B test implementation (→ use frontend-developer)
  • Market size estimation or financial forecasting
  • Feature comparison matrices

The Desirability Triangle

All three must be present. Missing any one kills conversion:

                    IDENTITY FIT
                    "This is for people like me"
                         /\
                        /  \
                       /    \
                      /  ★   \
                     / DESIRE \
                    /          \
                   /______________\
        PROBLEM               TRUST
        URGENCY               SIGNALS
   "I need this now"     "This will actually work"
Missing ElementUser Reaction
Identity Fit"Seems useful, but not for me"
Problem Urgency"Cool, maybe someday"
Trust Signals"Looks sketchy / too good to be true"

Decision tree: When analyzing, score each vertex 1-10. If any is <5, that's your priority fix.


Quick Analysis: The 5-Second Test

Within 5 seconds of landing, a visitor should know:

  1. What is this? (Category recognition)
  2. Who is it for? (Identity signal)
  3. What's the core promise? (Value proposition)
  4. What do I do next? (Clear CTA)

How to run it:

  • Show landing page to someone unfamiliar for exactly 5 seconds
  • Hide it, then ask: "What was that? Who's it for? What would you do there?"
  • Record verbatim—don't coach or clarify

Scoring:

ResultScoreAction
All 4 clear in <3 sec9-10Ship it
All 4 clear in 3-5 sec7-8Minor polish
3 of 4 clear5-6Fix the gap
2 or fewer clear2-4Significant rework
Confusing/unclear0-1Start over

Analysis Process

Step 1: Identify Target Personas

For each persona, document:

  • Who: One-sentence description
  • Problem: What's broken + how it feels
  • Current workaround: What they do today (and why it sucks)
  • Identity: How they see themselves, who they want to become
Step 2: Score the Desirability Triangle

For each persona:

PERSONA: [Name]

IDENTITY FIT                    [/10]
  Visual identity match         [/10]  "Does this look like my kind of tool?"
  Language resonance            [/10]  "Do they speak my language?"
  Implied user match            [/10]  "Are people like me shown?"

PROBLEM URGENCY                 [/10]
  Pain point acknowledged       [/10]  "They understand my problem"
  Emotional resonance           [/10]  "They get how frustrating it is"
  Solution clarity              [/10]  "I see how this fixes it"

TRUST SIGNALS                   [/10]
  Professional execution        [/10]  "This looks legitimate"
  Social proof                  [/10]  "Others like me use it"
  Risk reduction                [/10]  "What if it doesn't work?"

OVERALL APPEAL SCORE:           [/90]
Step 3: Map Objections
ObjectionTypeHow Addressed?
"Is this legit?"Trust[Answer]
"I've tried things before"Skepticism[Answer]
"Too expensive"Value[Answer]
"Too complicated"Effort[Answer]
"Not for people like me"Identity[Answer]
"What if it doesn't work?"Risk[Answer]
"I'll do it later"Urgency[Answer]
Step 4: Generate Recommendations

Use priority formula: Impact = (Users Affected × Severity) / Fix Difficulty

Categorize into:

  • Immediate (ship this week)
  • Medium-term (this sprint)
  • Long-term (roadmap)

Common Anti-Patterns

Feature Soup Headline

Novice thinking: "List all capabilities to show value"

Reality: Visitors scan for 2-3 seconds. Feature lists feel generic.

What to use instead:

BadGood
"AI-Powered Recovery Planning Tool with Analytics""Know exactly what to do next in your recovery"
"Comprehensive Legal Document Platform""Find out in 2 minutes if your record can be expunged"

Detection: Headline contains 3+ nouns or buzzwords like "AI-powered", "comprehensive", "platform"

Screenshot Hero

Novice thinking: "Show the product interface so people know what they're getting"

Reality: Strangers don't understand your UI. They care about outcomes.

What to use instead:

  • Person experiencing the benefit
  • The outcome/result they'll get
  • Abstract visualization of the transformation

Detection: Hero image is a product screenshot with no context

Show full SKILL.md (374 more words)Show less
Trust Ladder Violation

Novice thinking: "Get their email immediately, then convert them"

Reality: Trust builds in stages. Asking for too much too early kills conversion.

The Trust Ladder (each rung requires more trust):

  1. Land on page → Professional design, no broken elements
  2. Click/explore → Clear navigation, fast load
  3. Spend >2 min → Demonstrated value, clear progress
  4. Enter info → Why you need it explained, no dark patterns
  5. Create account → Privacy visible, minimal fields, clear benefit
  6. Pay money → Guarantee, testimonials, recognizable processor

Detection: Asking for account creation before demonstrating value

Identity Mismatch

Novice thinking: "Broad appeal = more users"

Reality: When everyone is the target, no one feels targeted.

What to use instead:

Signal TypeHow It Works
Visual identityDark mode = "power user"; Soft pastels = "wellness"
Language/tone"Crush your goals" vs "Find your balance"
Social proofCompany logos vs individual testimonials
ComplexityMinimal = simplicity-seeker; Feature-rich = power user

Detection: Homepage tries to appeal to 3+ different personas


Self-Contained Tools

Analysis Workflow
  1. Read the landing page content and structure
  2. WebFetch the target URL to analyze live content
  3. Write analysis results to a markdown file
  4. Edit recommendations into actionable copy changes
Appeal Scorer Script

Run: python scripts/appeal_scorer.py <url>

Produces structured JSON output with scores and recommendations.

Reference Files (See for deep dives)
FileWhen to Use
references/scoring-templates.mdFull scoring matrices and templates
references/trust-ladder.mdDeep dive on trust building stages
references/identity-signals.mdVisual/verbal identity signal catalog
references/objection-catalog.mdCommon objections by product type

Output Format

When running this skill, produce:

  1. Executive Summary - 3 bullet key findings
  2. Desirability Triangle Scores - Per persona
  3. 5-Second Test Assessment - What's clear, what's not
  4. Top 3 Objections - And how to address them
  5. Priority Recommendations - Immediate / Medium / Long-term

Integration with ux-friction-analyzer

Appeal + Friction = Complete picture

This Skill Answersux-friction-analyzer Answers
"Do they want it?""Can they use it?"
Will they choose this over alternatives?Can they complete the task?
Does it feel made for them?Does the flow make sense?
Is the promise compelling?Is the experience smooth?

Run both: High appeal + high friction = frustrated users. Low friction + low appeal = abandoned product.


Philosophy: A product with low friction but low appeal gets abandoned. A product with high appeal but high friction gets frustrated users. You need both.

© curiositech, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 7 other files (scripts, references) in .claude/skills/product-appeal-analyzer of curiositech/some_claude_skills.

  • SKILL.md
  • .claude-plugin/plugin.json
  • CHANGELOG.md
  • references/identity-signals.md
  • references/objection-catalog.md
  • references/scoring-templates.md
  • references/trust-ladder.md
  • scripts/appeal_scorer.py

Open the folder on GitHubat commit 6713fc7

Compare with similar skills

Product Appeal Analyzer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Product Appeal Analyzer compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Product Appeal Analyzer this skillcuriositech/some_claude_skills244—~2.4kAutomated safety check: PassMIT
Create Websitewondelai/skills2.4k—~5.7kAutomated safety check: PassMIT
Landing CraftEliasOulkadi/shokunin114—~4.5kAutomated safety check: PassMIT
Landing Page Optimizerthatrebeccarae/claude-marketing161—~1.1kAutomated safety check: PassMIT
Page Croborghei/Claude-Skills891—~5.9kAutomated safety check: PassMIT
Design-Led Website Builderliucongg/liucong-skills248—~1.3kAutomated safety check: PassApache-2.0

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Questions about Product Appeal Analyzer

What does Product Appeal Analyzer do?

Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis. Product Appeal Analyzer is an agent skill from curiositech/some_claude_skills. Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis.

When should I use Product Appeal Analyzer?

Product Appeal Analyzer fits situations like: tasks that involve Positioning and messaging; tasks that involve Landing pages; tasks that involve UI design.

How do I install Product Appeal Analyzer in Claude Code?

Run `npx skills add curiositech/some_claude_skills --skill product-appeal-analyzer -a claude-code`. Or copy the skill folder (.claude/skills/product-appeal-analyzer in curiositech/some_claude_skills) into .claude/skills/product-appeal-analyzer in your project. Claude Code loads it when a task matches its description.

How do I install Product Appeal Analyzer in Codex?

Run `npx skills add curiositech/some_claude_skills --skill product-appeal-analyzer -a codex`. Or copy the skill folder (.claude/skills/product-appeal-analyzer in curiositech/some_claude_skills) into .agents/skills/product-appeal-analyzer in your project. Codex loads it when a task matches its description.

Can I use Product Appeal Analyzer in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add curiositech/some_claude_skills --skill product-appeal-analyzer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-appeal-analyzer, .gemini/skills/product-appeal-analyzer, .github/skills/product-appeal-analyzer and .opencode/skills/product-appeal-analyzer in your project.

What does Product Appeal Analyzer need to run?

Going by SKILL.md and its folder, Product Appeal Analyzer needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3. Its frontmatter pre-approves these tools: Read, Write, Edit, WebFetch.

Does Product Appeal Analyzer access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Product Appeal Analyzer safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Product Appeal Analyzer use?

Product Appeal Analyzer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Product Appeal Analyzer use?

About 2.4k tokens (SKILL.md is roughly 9.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.1k tokens, read only when the agent opens those files.

What are the alternatives to Product Appeal Analyzer?

Skills that share tags, products or a category with Product Appeal Analyzer: Create Website (wondelai/skills, 2.4k stars), Landing Craft (EliasOulkadi/shokunin, 114 stars), Landing Page Optimizer (thatrebeccarae/claude-marketing, 161 stars) and Page Cro (borghei/Claude-Skills, 891 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Product Appeal Analyzer?

curiositech (a GitHub organization) maintains it in curiositech/some_claude_skills, which has 244 GitHub stars. The repository holds 95 skills in this directory. The repository was last updated on September 6, 2026.

Source: curiositech/some_claude_skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.