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Agent skill

Clay

by clay-run in clay-run/agent-plugins

Clay — start here. An agent skill from clay-run/agent-plugins.

No licenceAuto-check passedMarketing & SEO

Install Clay

skills CLI
$ npx skills add clay-run/agent-plugins --skill clay -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install clay-run/agent-plugins clay --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/clay-run/agent-plugins.git skills-src && mkdir -p .claude/skills && cp -r skills-src/clay/skills/clay .claude/skills/clay && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
clay
GitHub stars
130
Token cost
~4.8k tokens
SKILL.md length
2,237 words
Files
1
Skills in repo
35
Repo updated
First seen
Licence
None found

At a glance

Clay — start here. An agent skill from clay-run/agent-plugins.

  • Works in 5 steps: Audiences — is the question about their… → Search — need a list of people or… → Routines — run an existing function or… → …
  • Each thing — audiences (the workspaces own people/companies/deals)
  • SKILL.md covers How to work, CLI readiness in external agents, Answering "what can I do with… and Choosing the right primitive, plus 7 more sections
  • Calls bash

What it does

Clay is an agent skill from clay-run/agent-plugins. Clay — start here. A table of contents for working with Clay and which skill to use for each thing — audiences (the workspace's own people/companies/deals), campaigns (create, improve, and analyze outbound email sequences), ad syncs (push audience segments to ad platforms), search (find net-new people/companies), routines (run Clay-managed and custom functions), tables (query/export data), the CLI (ephemeral programmatic access), the Public API (build services on Clay), workflows (build automations), feedback…

Its SKILL.md is about 4.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Email marketing. The repository describes itself as: Build with Clay in your AI coding agent - skills, MCP tools, and the clay CLI for Claude Code, Codex, and Cursor. Search companies and people, run enrichment routines, and query…

When your agent uses it

  • Each thing — audiences (the workspaces own people/companies/deals)
  • Campaigns (create
  • Analyze outbound email sequences)
  • Ad syncs (push audience segments to ad platforms)

Example prompts

  • “what can I do with Clay?”
  • “/clay”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Audiences — is the question about their people, companies, contacts, leads, accounts,
  2. Search — need a list of people or companies new to the workspace? Open the
  3. Routines — run an existing function or workflow. Open the routines skill. Prefer a
  4. Workflows — multi-node flows built from a code editor or the CLI. **Only use
  5. Tables — query data from an existing table the user named. Finding people or

What it can do on your machine

Read from SKILL.md and the folder at commit a813258. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • bash

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Clay loads about 4.8k tokens when it runs. Until then it costs about 168 tokens; SKILL.md has 2,237 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~168
When it runs · the whole SKILL.md, loaded when a task matches
~4.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 2,237 words (~4,790 tokens).

“Clay is a GTM (go-to-market) data and automation product. This skill is a table of contents: find what you want to do and go to that skill.”

— opening of SKILL.md by clay-run
name
clay

Read the full SKILL.md on GitHub

Files

Just SKILL.md in clay/skills/clay of clay-run/agent-plugins.

Open the folder on GitHubat commit a813258

Compare with similar skills

Clay next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Clay compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Clay this skillclay-run/agent-plugins130—~4.8kAutomated safety check: PassNone
Email Sequencefreekmurze/dotfiles1k19 repos~2kAutomated safety check: PassNone
Emailscoreyhaines31/marketingskills54k1 repos~2.6kAutomated safety check: PassMIT
Onboarding Crofreekmurze/dotfiles1k16 repos~1.6kAutomated safety check: PassNone
Email SequenceLeoYeAI/openclaw-marketing-skills1k2 repos~2.1kAutomated safety check: PassCustom licence
Marketing OsYuzzyuk/marketing-os536—~2.5kAutomated safety check: PassMIT

Similar skills

  • Email Sequence

    freekmurze/dotfiles

    When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.

    1k GitHub starsUsed in 19 repos~2k tokens
    Marketing & SEOAuto-check passed

  • Emails

    coreyhaines31/marketingskills

    When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.

    54k GitHub starsUsed in 1 repo~2.6k tokens
    Marketing & SEOAuto-check passed

  • Onboarding Cro

    freekmurze/dotfiles

    When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.

    1k GitHub starsUsed in 16 repos~1.6k tokens
    Marketing & SEOAuto-check passed

  • Email Sequence

    LeoYeAI/openclaw-marketing-skills

    When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.

    1k GitHub starsUsed in 2 repos~2.1k tokens
    Marketing & SEOAuto-check passed

  • Marketing Os

    Yuzzyuk/marketing-os

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    536 GitHub stars~2.5k tokensUpdated 1 mo ago
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  • Onboarding

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    870 GitHub starsUsed in 4 repos~1.6k tokens
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More from clay-run/agent-plugins

All 35 skills in this repo

  • Ad Syncs

    clay-run/agent-plugins

    Clay ad syncs — push an audience segment to ad platforms (LinkedIn, Meta, Google, Bing, Reddit, Vibe) as a custom audience.

    130 GitHub stars~2.2k tokensUpdated yesterday
    Auto-check passed

  • CLI

    clay-run/agent-plugins

    Clay CLI — the primary scripting surface (JSON output, typed errors).

    130 GitHub stars~993 tokensUpdated yesterday
    Auto-check passed

  • Credits Quotas Plans

    clay-run/agent-plugins

    A skill your agent uses when the user asks about credits, quotas, or plan limits, or verified usage requires a significant-spend warning or reveals a limit.

    130 GitHub stars~1.4k tokensUpdated yesterday
    Auto-check passed

  • Routines

    clay-run/agent-plugins

    Clay routines — create a routine from an existing function/workflow, then run a saved routine that exists in this workspace.

    130 GitHub stars~2.6k tokensUpdated yesterday
    Auto-check passed

  • Schedules

    clay-run/agent-plugins

    GTM Agent schedules — recurring prompts the GTM Agent runs on a cadence, each occurrence starting a fresh agent task.

    130 GitHub stars~4k tokensUpdated yesterday
    Auto-check passed

  • Searches

    clay-run/agent-plugins

    Clay search — find people or companies in Clay's GTM database with advanced queries and page through the matches.

    130 GitHub stars~2.8k tokensUpdated yesterday
    Auto-check passed

Categories

Questions about Clay

What does Clay do?

Clay — start here. An agent skill from clay-run/agent-plugins. Clay is an agent skill from clay-run/agent-plugins. Clay — start here.

When should I use Clay?

Clay fits situations like: each thing — audiences (the workspaces own people/companies/deals); campaigns (create; analyze outbound email sequences); ad syncs (push audience segments to ad platforms).

How do I install Clay in Claude Code?

Run `npx skills add clay-run/agent-plugins --skill clay -a claude-code`. Or copy the skill folder (clay/skills/clay in clay-run/agent-plugins) into .claude/skills/clay in your project. Claude Code loads it when a task matches its description.

How do I install Clay in Codex?

Run `npx skills add clay-run/agent-plugins --skill clay -a codex`. Or copy the skill folder (clay/skills/clay in clay-run/agent-plugins) into .agents/skills/clay in your project. Codex loads it when a task matches its description.

Can I use Clay in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add clay-run/agent-plugins --skill clay -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/clay, .gemini/skills/clay, .github/skills/clay and .opencode/skills/clay in your project.

What does Clay need to run?

Going by SKILL.md and its folder, Clay needs the command-line tools its instructions call (bash).

Does Clay access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Clay safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Clay use?

No licence was found for Clay or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Clay use?

About 4.8k tokens (SKILL.md is roughly 19k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Clay?

Skills that share tags, products or a category with Clay: Email Sequence (freekmurze/dotfiles, 1k stars), Emails (coreyhaines31/marketingskills, 54k stars), Onboarding Cro (freekmurze/dotfiles, 1k stars) and Email Sequence (LeoYeAI/openclaw-marketing-skills, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Clay?

clay-run (a GitHub organization) maintains it in clay-run/agent-plugins, which has 130 GitHub stars. The repository holds 35 skills in this directory. The repository was last updated on October 7, 2026.

Source: clay-run/agent-plugins on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.