Marketing Psychology
freekmurze/dotfiles
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
Identify and analyze cognitive biases including confirmation bias, anchoring, availability heuristic, and sunk cost fallacy in decision-making contexts.
$ npx skills add asgard-ai-platform/skills --skill soc-cognitive-bias -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install asgard-ai-platform/skills soc-cognitive-bias --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/soc-cognitive-bias .claude/skills/soc-cognitive-bias && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "soc-cognitive-bias" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/soc-cognitive-bias into .claude/skills/soc-cognitive-bias/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "soc-cognitive-bias", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/asgard-ai-platform/skills/tree/main/soc-cognitive-biasType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add asgard-ai-platform/skills --skill soc-cognitive-bias -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install asgard-ai-platform/skills soc-cognitive-bias --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/soc-cognitive-bias .agents/skills/soc-cognitive-bias && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "soc-cognitive-bias" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/soc-cognitive-bias into .agents/skills/soc-cognitive-bias/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "soc-cognitive-bias", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill soc-cognitive-bias -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install asgard-ai-platform/skills soc-cognitive-bias --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/soc-cognitive-bias .cursor/skills/soc-cognitive-bias && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "soc-cognitive-bias" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/soc-cognitive-bias into .cursor/skills/soc-cognitive-bias/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "soc-cognitive-bias", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/asgard-ai-platform/skills.git --path soc-cognitive-bias--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add asgard-ai-platform/skills --skill soc-cognitive-bias -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install asgard-ai-platform/skills soc-cognitive-bias --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/soc-cognitive-bias .gemini/skills/soc-cognitive-bias && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "soc-cognitive-bias" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/soc-cognitive-bias into .gemini/skills/soc-cognitive-bias/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "soc-cognitive-bias", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install asgard-ai-platform/skills soc-cognitive-biasInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add asgard-ai-platform/skills --skill soc-cognitive-bias -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/soc-cognitive-bias .github/skills/soc-cognitive-bias && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "soc-cognitive-bias" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/soc-cognitive-bias into .github/skills/soc-cognitive-bias/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "soc-cognitive-bias", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill soc-cognitive-bias -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install asgard-ai-platform/skills soc-cognitive-bias --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/soc-cognitive-bias .opencode/skills/soc-cognitive-bias && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "soc-cognitive-bias" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/soc-cognitive-bias into .opencode/skills/soc-cognitive-bias/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "soc-cognitive-bias", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
soc-cognitive-biasIdentify and analyze cognitive biases including confirmation bias, anchoring, availability heuristic, and sunk cost fallacy in decision-making contexts.
Soc Cognitive Bias is an agent skill from asgard-ai-platform/skills. Identify and analyze cognitive biases including confirmation bias, anchoring, availability heuristic, and sunk cost fallacy in decision-making contexts. Use this skill when the user needs to audit a decision for bias, understand why a team keeps making the same mistakes, design debiasing interventions, or evaluate whether a conclusion is based on evidence or cognitive shortcuts — even if they say 'are we fooling ourselves', 'why do we keep getting this wrong', or 'is this analysis biased'.
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `examples/sample_scenario.md` and `references/debiasing-protocols.md`).
It sits in Marketing & SEO, covering Marketing psychology. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.
5 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Soc Cognitive Bias loads about 1.2k tokens when it runs, and up to ~6.3k if it reads all its reference files. Until then it costs about 128 tokens; SKILL.md has 409 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 409 words, ~1,160 tokens.
.claude/skills/soc-cognitive-bias/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.Cognitive biases are systematic deviations from rational judgment. They're not random errors — they're predictable patterns that affect everyone, including experts. This skill helps identify which biases are at play in a specific decision context and design countermeasures.
IRON LAW: Name the Specific Bias, Not Just "Bias"
"This decision might be biased" is not analysis. Identify the SPECIFIC
bias by name, explain its mechanism, and show how it applies to this
particular situation. Different biases require different countermeasures.For the full bias catalog (12 biases × mechanism × example) and
debiasing techniques per bias, see references/debiasing-protocols.md.
# Cognitive Bias Audit: {Decision Context}
## Decision Under Review
- Decision: {what is being decided}
- Decision-makers: {who}
- Current leaning: {which way they're leaning}
## Biases Identified
| Bias | Evidence | Impact | Countermeasure |
|------|----------|--------|---------------|
| {name} | {specific behavior/reasoning} | H/M/L | {debiasing technique} |
## Debiased Recommendation
{What the decision looks like after accounting for identified biases}Scenario: Company deciding whether to continue a failing product launch (6 months in, NT$5M spent)
| Bias | Evidence | Impact |
|---|---|---|
| Sunk cost | "We've already invested NT$5M, we can't stop now" | High — past spending is irrecoverable and irrelevant to the forward decision |
| Overconfidence | "Our revised forecast shows it will turn around in Q3" — but previous 3 forecasts were also wrong | Medium — team is systematically overestimating success probability |
| Confirmation | Team only citing the 2 positive customer reviews while ignoring 50 negative ones | High — selectively filtering information |
Debiased question: "If a competitor offered us this product line for free, would we take it?" If the answer is no, the product should be discontinued regardless of sunk costs ✓
references/debiasing-protocols.md© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 2 other files (references) in soc-cognitive-bias of asgard-ai-platform/skills.
Open the folder on GitHubat commit 4e7f4f8
Soc Cognitive Bias next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Soc Cognitive Bias this skillasgard-ai-platform/skills | 242 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Marketing Psychologyfreekmurze/dotfiles | 1k | 22 repos | ~5.4k | Automated safety check: Pass | None | |
| Cold Email Sequence Generatornicepkg/auto-company | 195 | 3 repos | ~4.9k | Automated safety check: Pass | None | |
| Ugcfal-ai-community/skills | 251 | — | ~1.5k | Automated safety check: Pass | None | |
| Landing Optimizeraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 | |
| Social Proof Architectsickn33/agentic-awesome-skills | 47k | 2 repos | ~1.4k | Automated safety check: Pass | MIT |
freekmurze/dotfiles
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
nicepkg/auto-company
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fal-ai-community/skills
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aaron-he-zhu/aaron-marketing-skills
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sickn33/agentic-awesome-skills
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Systematically gather, score, and format client testimonials.
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asgard-ai-platform/skills
Calculate Wilson Score confidence intervals for ranking items by positive proportion with sample size correction.
Categories
Identify and analyze cognitive biases including confirmation bias, anchoring, availability heuristic, and sunk cost fallacy in decision-making contexts. Soc Cognitive Bias is an agent skill from asgard-ai-platform/skills. Identify and analyze cognitive biases including confirmation bias, anchoring, availability heuristic, and sunk cost fallacy in decision-making contexts.
Soc Cognitive Bias fits situations like: the user needs to audit a decision for bias; understand why a team keeps making the same mistakes; design debiasing interventions; evaluate whether a conclusion is based on evidence.
Run `npx skills add asgard-ai-platform/skills --skill soc-cognitive-bias -a claude-code`. Or copy the skill folder (soc-cognitive-bias in asgard-ai-platform/skills) into .claude/skills/soc-cognitive-bias in your project. Claude Code loads it when a task matches its description.
Run `npx skills add asgard-ai-platform/skills --skill soc-cognitive-bias -a codex`. Or copy the skill folder (soc-cognitive-bias in asgard-ai-platform/skills) into .agents/skills/soc-cognitive-bias in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill soc-cognitive-bias -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/soc-cognitive-bias, .gemini/skills/soc-cognitive-bias, .github/skills/soc-cognitive-bias and .opencode/skills/soc-cognitive-bias in your project.
SKILL.md names no scripts, command-line tools or credentials: Soc Cognitive Bias is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Soc Cognitive Bias is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.2k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.1k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Soc Cognitive Bias: Marketing Psychology (freekmurze/dotfiles, 1k stars), Cold Email Sequence Generator (nicepkg/auto-company, 195 stars), Ugc (fal-ai-community/skills, 251 stars) and Landing Optimizer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.
Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.