Agent skill

PR Social Copywriting

by asgard-ai-platform in asgard-ai-platform/skills

Write platform-optimized social media copy for Instagram, Facebook, LinkedIn, and X/Twitter with hooks, CTAs, and hashtag strategies.

MITAuto-check passedWriting & Content

Install PR Social Copywriting

skills CLI
$ npx skills add asgard-ai-platform/skills --skill pr-social-copywriting -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install asgard-ai-platform/skills pr-social-copywriting --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pr-social-copywriting .claude/skills/pr-social-copywriting && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
pr-social-copywriting
GitHub stars
242
Token cost
~1.2k tokens
SKILL.md length
433 words
Files
4 (incl. references)
Skills in repo
207
Repo updated
First seen
Licence
MIT

At a glance

Write platform-optimized social media copy for Instagram, Facebook, LinkedIn, and X/Twitter with hooks, CTAs, and hashtag strategies.

  • The user needs to create social media posts
  • SKILL.md covers Framework, Output Format, Gotchas and References
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Adapt content across platforms

What it does

PR Social Copywriting is an agent skill from asgard-ai-platform/skills. Write platform-optimized social media copy for Instagram, Facebook, LinkedIn, and X/Twitter with hooks, CTAs, and hashtag strategies. Use this skill when the user needs to create social media posts, adapt content across platforms, improve engagement rates, or develop a social content strategy — even if they say 'write a post for IG', 'our social engagement is low', 'adapt this for LinkedIn', or 'how do we write better captions'.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/content-calendar.md` and `references/visual-specs.md`).

It sits in Writing & Content, covering Social media posts and Copywriting. It works with LinkedIn, Instagram and X (Twitter). The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.

When your agent uses it

  • The user needs to create social media posts
  • Adapt content across platforms
  • Improve engagement rates
  • Develop a social content strategy — even if they say write a post for IG

Example prompts

  • “write a post for IG”
  • “our social engagement is low”
  • “adapt this for LinkedIn”
  • “/pr-social-copywriting”

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

PR Social Copywriting loads about 1.2k tokens when it runs, and up to ~6.2k if it reads all its reference files. Until then it costs about 114 tokens; SKILL.md has 433 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~114
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~6.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 433 words, ~1,239 tokens.

Download SKILL.mdSave it as .claude/skills/pr-social-copywriting/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
pr-social-copywriting
description
Write platform-optimized social media copy for Instagram, Facebook, LinkedIn, and X/Twitter with hooks, CTAs, and hashtag strategies. Use this skill when the user needs to create social media posts, adapt content across platforms, improve engagement rates, or develop a social content strategy — even if they say 'write a post for IG', 'our social engagement is low', 'adapt this for LinkedIn', or 'how do we write better captions'.
metadata.category
WP-02 品牌公關
metadata.tags
pr, social-media, copywriting, content

Social Media Copywriting

Framework

IRON LAW: Every Platform Has a Different Tone

The same message posted identically on IG, LinkedIn, Facebook, and X
will underperform on ALL of them. Each platform has different audience
psychology, content format, and algorithm preferences. Adapt the message,
don't just cross-post.
Platform Tone Guide
PlatformToneLengthVisualBest Content
InstagramAspirational, visual-first, lifestyleCaption: 150-300 chars for feed, longer OK for carouselsEssential (photo/reel/carousel)Behind-the-scenes, tutorials, UGC, reels
FacebookConversational, community, informative40-80 chars for engagement, longer for groupsHelpful but not requiredNews, events, discussions, longer stories
LinkedInProfessional, insightful, authority150-300 chars hook, up to 3000 for articlesOptional (increases reach)Industry insights, achievements, lessons learned
X/TwitterSharp, witty, real-time< 280 chars (shorter = more engagement)Optional (increases engagement)Hot takes, threads, real-time commentary
ThreadsCasual, conversational, authentic500 chars maxOptionalPersonal takes, community engagement
Hook Techniques (First 2 Lines)

The hook must stop the scroll. Proven patterns:

TechniqueExample
Contrarian"Most SEO advice is wrong. Here's what actually works."
Number"3 mistakes killing your conversion rate"
Question"Ever wonder why your best employees quit?"
Story"Last year I lost our biggest client. Here's what I learned."
Bold claim"Your pricing page is losing you 40% of potential customers."
Curiosity gap"The one thing I wish someone told me before starting a startup..."
CTA (Call to Action) Design
GoalCTA StyleExample
EngagementAsk a question"What's your biggest marketing challenge? Drop it below 👇"
TrafficDirect link"Link in bio for the full guide"
Save/ShareValue proposition"Save this for your next campaign planning session 📌"
DM/LeadSoft ask"DM me 'GUIDE' and I'll send you the template"
Hashtag Strategy
PlatformStrategy
Instagram5-15 hashtags, mix of broad (#marketing, 1M+ posts) + niche (#taiwanstartup, 10K posts) + branded (#YourBrand)
LinkedIn3-5 hashtags max, professional (#leadership, #saas)
X/Twitter1-2 hashtags max, trending or event-based
Facebook0-2 hashtags (minimal impact)
Show full SKILL.md (162 more words)Show less
Content Calendar Pattern
DayContent TypeGoal
MonIndustry insight / thought leadershipAuthority
TueTutorial / how-toValue
WedBehind-the-scenes / teamTrust
ThuUser story / testimonialSocial proof
FriCasual / fun / pollEngagement

Output Format

markdown
# Social Post: {Topic}

## Instagram
**Hook**: {first line}
**Caption**: {full caption with line breaks}
**Hashtags**: {5-15 hashtags}
**CTA**: {engagement or action}
**Visual**: {image/reel/carousel description}

## LinkedIn
**Hook**: {first line}
**Post**: {professional angle, 150-300 chars}
**Hashtags**: {3-5}

## X/Twitter
**Tweet**: {< 280 chars, sharp}

Gotchas

  • Algorithm rewards native content: Links in posts reduce reach on most platforms. Put links in comments (LinkedIn) or bio (Instagram) instead of the post body.
  • Engagement in first 30 minutes matters: Reply to every comment in the first hour. Algorithm interprets early engagement as signal to distribute wider.
  • UGC outperforms brand content: User-generated content gets 4x more engagement than brand-produced content. Encourage and reshare customer posts.
  • Taiwan social landscape: LINE is dominant for 1:1, IG for Gen Z/millennials, Facebook for 30+. PTT and Dcard influence brand perception significantly but aren't traditional social "platforms."
  • Don't sell in every post: Follow the 80/20 rule — 80% value/entertainment, 20% promotional. Audiences unfollow brands that only sell.

References

  • For visual content guidelines per platform, see references/visual-specs.md
  • For content calendar templates, see references/content-calendar.md

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in pr-social-copywriting of asgard-ai-platform/skills.

  • SKILL.md
  • examples/sample_scenario.md
  • references/content-calendar.md
  • references/visual-specs.md

Open the folder on GitHubat commit 4e7f4f8

Compare with similar skills

PR Social Copywriting next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

PR Social Copywriting compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
PR Social Copywriting this skillasgard-ai-platform/skills242—~1.2kAutomated safety check: PassMIT
Social Media Pro Maxcriptogus/agent-evolve-network288—~1.6kAutomated safety check: PassCustom licence
Socialcoreyhaines31/marketingskills54k4 repos~4.5kAutomated safety check: PassMIT
Social Contentfreekmurze/dotfiles1k23 repos~2.1kAutomated safety check: PassNone
Kortix Socialkortix-ai/suna20k—~1.8kAutomated safety check: PassCustom licence
Outlier Post FinderScrapeCreators/social-media-research-skills3.4k—~1.5kAutomated safety check: NotesMIT

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Questions about PR Social Copywriting

What does PR Social Copywriting do?

Write platform-optimized social media copy for Instagram, Facebook, LinkedIn, and X/Twitter with hooks, CTAs, and hashtag strategies. PR Social Copywriting is an agent skill from asgard-ai-platform/skills. Write platform-optimized social media copy for Instagram, Facebook, LinkedIn, and X/Twitter with hooks, CTAs, and hashtag strategies.

When should I use PR Social Copywriting?

PR Social Copywriting fits situations like: the user needs to create social media posts; adapt content across platforms; improve engagement rates; develop a social content strategy — even if they say write a post for IG.

How do I install PR Social Copywriting in Claude Code?

Run `npx skills add asgard-ai-platform/skills --skill pr-social-copywriting -a claude-code`. Or copy the skill folder (pr-social-copywriting in asgard-ai-platform/skills) into .claude/skills/pr-social-copywriting in your project. Claude Code loads it when a task matches its description.

How do I install PR Social Copywriting in Codex?

Run `npx skills add asgard-ai-platform/skills --skill pr-social-copywriting -a codex`. Or copy the skill folder (pr-social-copywriting in asgard-ai-platform/skills) into .agents/skills/pr-social-copywriting in your project. Codex loads it when a task matches its description.

Can I use PR Social Copywriting in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill pr-social-copywriting -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pr-social-copywriting, .gemini/skills/pr-social-copywriting, .github/skills/pr-social-copywriting and .opencode/skills/pr-social-copywriting in your project.

What does PR Social Copywriting need to run?

SKILL.md names no scripts, command-line tools or credentials: PR Social Copywriting is instructions for the agent only.

Does PR Social Copywriting access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is PR Social Copywriting safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does PR Social Copywriting use?

PR Social Copywriting is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does PR Social Copywriting use?

About 1.2k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4.9k tokens, read only when the agent opens those files.

What are the alternatives to PR Social Copywriting?

Skills that share tags, products or a category with PR Social Copywriting: Social Media Pro Max (criptogus/agent-evolve-network, 288 stars), Social (coreyhaines31/marketingskills, 54k stars), Social Content (freekmurze/dotfiles, 1k stars) and Kortix Social (kortix-ai/suna, 20k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains PR Social Copywriting?

asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.

Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.