Google SEO APIs
AgriciDaniel/claude-seo
Pulls real Google data for SEO work: Search Console, PageSpeed Insights, CrUX field data, the Indexing API and GA4 organic traffic, through /seo google commands.
Set up and conduct media monitoring to track brand mentions, sentiment, and share of voice across news, social, and online channels.
Install PR Media Monitoring
$ npx skills add asgard-ai-platform/skills --skill pr-media-monitoring -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install asgard-ai-platform/skills pr-media-monitoring --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pr-media-monitoring .claude/skills/pr-media-monitoring && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pr-media-monitoring" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-media-monitoring into .claude/skills/pr-media-monitoring/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-media-monitoring", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/asgard-ai-platform/skills/tree/main/pr-media-monitoringType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add asgard-ai-platform/skills --skill pr-media-monitoring -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install asgard-ai-platform/skills pr-media-monitoring --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pr-media-monitoring .agents/skills/pr-media-monitoring && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pr-media-monitoring" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-media-monitoring into .agents/skills/pr-media-monitoring/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-media-monitoring", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill pr-media-monitoring -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install asgard-ai-platform/skills pr-media-monitoring --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pr-media-monitoring .cursor/skills/pr-media-monitoring && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pr-media-monitoring" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-media-monitoring into .cursor/skills/pr-media-monitoring/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-media-monitoring", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/asgard-ai-platform/skills.git --path pr-media-monitoring--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add asgard-ai-platform/skills --skill pr-media-monitoring -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install asgard-ai-platform/skills pr-media-monitoring --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pr-media-monitoring .gemini/skills/pr-media-monitoring && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pr-media-monitoring" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-media-monitoring into .gemini/skills/pr-media-monitoring/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-media-monitoring", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install asgard-ai-platform/skills pr-media-monitoringInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add asgard-ai-platform/skills --skill pr-media-monitoring -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pr-media-monitoring .github/skills/pr-media-monitoring && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pr-media-monitoring" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-media-monitoring into .github/skills/pr-media-monitoring/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-media-monitoring", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill pr-media-monitoring -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install asgard-ai-platform/skills pr-media-monitoring --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pr-media-monitoring .opencode/skills/pr-media-monitoring && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pr-media-monitoring" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-media-monitoring into .opencode/skills/pr-media-monitoring/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-media-monitoring", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
pr-media-monitoring- GitHub stars
- 242
- Token cost
- ~1.1k tokens
- SKILL.md length
- 317 words
- Files
- 3 (incl. references)
- Skills in repo
- 207
- Repo updated
- First seen
- Licence
- MIT
At a glance
Set up and conduct media monitoring to track brand mentions, sentiment, and share of voice across news, social, and online channels.
- The user needs to track whats being said about their brand
- SKILL.md covers Framework, Output Format, Gotchas and References
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Monitor competitors media presence
What it does
PR Media Monitoring is an agent skill from asgard-ai-platform/skills. Set up and conduct media monitoring to track brand mentions, sentiment, and share of voice across news, social, and online channels. Use this skill when the user needs to track what's being said about their brand, monitor competitors' media presence, detect emerging PR issues early, or measure campaign reach — even if they say 'what are people saying about us', 'monitor our brand mentions', 'track competitor PR', or 'set up media alerts'.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `examples/sample_scenario.md` and `references/taiwan-media.md`).
It sits in Marketing & SEO, covering Marketing analytics. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.
When your agent uses it
- The user needs to track whats being said about their brand
- Monitor competitors media presence
- Detect emerging PR issues early
- Measure campaign reach — even if they say what are people saying about us
Example prompts
- “s being said about their brand, monitor competitors”
- “what are people saying about us”
- “monitor our brand mentions”
- “/pr-media-monitoring”
What it can do on your machine
Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
PR Media Monitoring loads about 1.1k tokens when it runs, and up to ~3.9k if it reads all its reference files. Until then it costs about 116 tokens; SKILL.md has 317 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 317 words, ~1,106 tokens.
Download SKILL.mdSave it as
.claude/skills/pr-media-monitoring/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- pr-media-monitoring
- description
- Set up and conduct media monitoring to track brand mentions, sentiment, and share of voice across news, social, and online channels. Use this skill when the user needs to track what's being said about their brand, monitor competitors' media presence, detect emerging PR issues early, or measure campaign reach — even if they say 'what are people saying about us', 'monitor our brand mentions', 'track competitor PR', or 'set up media alerts'.
- metadata.category
- WP-02 品牌公關
- metadata.tags
- pr, media-monitoring, brand, reputation
Media Monitoring
Framework
IRON LAW: Monitor for Action, Not Just Awareness
Media monitoring that produces weekly reports nobody reads is waste.
Every monitoring setup must have TRIGGER ACTIONS defined: if sentiment
drops below X, alert the PR team. If a competitor launches a campaign,
notify marketing within 24 hours. No triggers = no value.Monitoring Dimensions
| Dimension | What to Track | Tools |
|---|---|---|
| Volume | Number of mentions over time | Google Alerts, Mention, Meltwater |
| Sentiment | Positive / Neutral / Negative ratio | Brandwatch, Talkwalker, manual coding |
| Share of Voice | Your mentions vs competitors' mentions | Industry reports, custom dashboards |
| Source | Where mentions appear (news, social, forums, blogs) | Platform analytics, social listening tools |
| Influencer | Who is talking (reach, authority) | BuzzSumo, social platform analytics |
| Topics | What themes/keywords are associated with your brand | Keyword clustering, topic modeling |
Setup Steps
Phase 1: Define Keywords
- Brand name + common misspellings
- Product names, CEO name, key executives
- Competitor brand names
- Industry keywords (for context)
- Negative keywords to exclude irrelevant results
Phase 2: Select Channels
- News (traditional media, online news)
- Social media (Facebook, IG, X/Twitter, PTT, Dcard for Taiwan)
- Forums and review sites
- Video (YouTube, TikTok)
- Podcasts (emerging channel, harder to monitor)
Phase 3: Set Triggers
| Trigger | Threshold | Action |
|---|---|---|
| Negative sentiment spike | >20% increase in 24hrs | Alert PR manager immediately |
| Competitor product launch | Any mention | Notify marketing team |
| Influencer mention (>10K followers) | Any mention | Evaluate for engagement opportunity |
| Crisis keyword detected | "recall", "lawsuit", "scandal" + brand | Activate crisis protocol |
Phase 4: Reporting Cadence
- Real-time alerts for crisis triggers
- Daily digest for PR team
- Weekly summary for marketing leadership
- Monthly report for executive team (volume, sentiment, SOV trends)
Output Format
# Media Monitoring Report: {Brand} — {Period}
## Summary
| Metric | Current | Prior Period | Change |
|--------|---------|-------------|--------|
| Total Mentions | {N} | {N} | {%} |
| Sentiment (Pos/Neu/Neg) | {%}/{%}/{%} | ... | ... |
| Share of Voice | {%} | {%} | {±%} |
## Top Mentions
| Date | Source | Headline/Summary | Sentiment | Reach |
|------|--------|-----------------|-----------|-------|
| {date} | {outlet} | {summary} | +/0/- | {est. reach} |
## Alerts Triggered
| Date | Trigger | Action Taken |
|------|---------|-------------|
| {date} | {what happened} | {response} |
## Competitor Activity
| Competitor | Mentions | Key Activity |
|-----------|----------|-------------|
| {name} | {N} | {what they did} |
## Recommendations
1. {action based on findings}Gotchas
- Sentiment analysis is imperfect: Automated tools misclassify sarcasm, industry jargon, and context-dependent language. Manually review a sample weekly to calibrate.
- PTT/Dcard matter in Taiwan: For Taiwan brands, PTT and Dcard are critical channels that many international monitoring tools don't cover well. Consider local tools or manual monitoring.
- Volume spikes ≠ crisis: A viral meme mentioning your brand positively creates a volume spike. Don't panic — check sentiment before escalating.
- Competitor monitoring is legal and ethical: Tracking public mentions of competitors is standard practice. Accessing private data or impersonating competitors is not.
References
- For crisis escalation protocol, see the pr-crisis-response skill
- For Taiwan-specific media landscape, see
references/taiwan-media.md
© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in pr-media-monitoring of asgard-ai-platform/skills.
- SKILL.md
- examples/sample_scenario.md
- references/taiwan-media.md
Open the folder on GitHubat commit 4e7f4f8
Compare with similar skills
PR Media Monitoring next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| PR Media Monitoring this skillasgard-ai-platform/skills | 242 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Google SEO APIsAgriciDaniel/claude-seo | 19k | 1 repos | ~4.2k | Automated safety check: Pass | MIT | |
| AnalyticsNexus-JPF/note-companion | 870 | 7 repos | ~2.2k | Automated safety check: Pass | MIT | |
| GEO Monthly Delta Reportzubair-trabzada/geo-seo-claude | 11k | — | ~2.4k | Automated safety check: Notes | MIT | |
| Conversion Signal QAaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.4k | Automated safety check: Pass | Apache-2.0 | |
| LLM Mention Trackingunifapi-agent/agents | 589 | — | ~1.8k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about PR Media Monitoring
What does PR Media Monitoring do?
Set up and conduct media monitoring to track brand mentions, sentiment, and share of voice across news, social, and online channels. PR Media Monitoring is an agent skill from asgard-ai-platform/skills. Set up and conduct media monitoring to track brand mentions, sentiment, and share of voice across news, social, and online channels.
When should I use PR Media Monitoring?
PR Media Monitoring fits situations like: the user needs to track whats being said about their brand; monitor competitors media presence; detect emerging PR issues early; measure campaign reach — even if they say what are people saying about us.
How do I install PR Media Monitoring in Claude Code?
Run `npx skills add asgard-ai-platform/skills --skill pr-media-monitoring -a claude-code`. Or copy the skill folder (pr-media-monitoring in asgard-ai-platform/skills) into .claude/skills/pr-media-monitoring in your project. Claude Code loads it when a task matches its description.
How do I install PR Media Monitoring in Codex?
Run `npx skills add asgard-ai-platform/skills --skill pr-media-monitoring -a codex`. Or copy the skill folder (pr-media-monitoring in asgard-ai-platform/skills) into .agents/skills/pr-media-monitoring in your project. Codex loads it when a task matches its description.
Can I use PR Media Monitoring in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill pr-media-monitoring -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pr-media-monitoring, .gemini/skills/pr-media-monitoring, .github/skills/pr-media-monitoring and .opencode/skills/pr-media-monitoring in your project.
What does PR Media Monitoring need to run?
SKILL.md names no scripts, command-line tools or credentials: PR Media Monitoring is instructions for the agent only.
Does PR Media Monitoring access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is PR Media Monitoring safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does PR Media Monitoring use?
PR Media Monitoring is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does PR Media Monitoring use?
About 1.1k tokens (SKILL.md is roughly 4.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.8k tokens, read only when the agent opens those files.
What are the alternatives to PR Media Monitoring?
Skills that share tags, products or a category with PR Media Monitoring: Google SEO APIs (AgriciDaniel/claude-seo, 19k stars), Analytics (Nexus-JPF/note-companion, 870 stars), GEO Monthly Delta Report (zubair-trabzada/geo-seo-claude, 11k stars) and Conversion Signal QA (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains PR Media Monitoring?
asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.
Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.