Agent skill

Mkt SEO Audit

by asgard-ai-platform in asgard-ai-platform/skills

Conduct technical and on-page SEO audits covering crawlability, site speed, mobile-friendliness, and content optimization.

MITAuto-check passedMarketing & SEO

Install Mkt SEO Audit

skills CLI
$ npx skills add asgard-ai-platform/skills --skill mkt-seo-audit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install asgard-ai-platform/skills mkt-seo-audit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/mkt-seo-audit .claude/skills/mkt-seo-audit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
mkt-seo-audit
GitHub stars
242
Token cost
~1.1k tokens
SKILL.md length
344 words
Files
4 (incl. references)
Skills in repo
207
Repo updated
First seen
Licence
MIT

At a glance

Conduct technical and on-page SEO audits covering crawlability, site speed, mobile-friendliness, and content optimization.

  • The user needs to improve search rankings
  • SKILL.md covers Framework, Output Format, Gotchas and References
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Diagnose traffic drops

What it does

Mkt SEO Audit is an agent skill from asgard-ai-platform/skills. Conduct technical and on-page SEO audits covering crawlability, site speed, mobile-friendliness, and content optimization. Use this skill when the user needs to improve search rankings, diagnose traffic drops, audit a website for SEO issues, or plan an SEO strategy — even if they say 'why is our traffic dropping', 'audit our SEO', 'how do we rank higher on Google', or 'our site is slow'.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/content-seo.md` and `references/keyword-research.md`).

It sits in Marketing & SEO, covering On-page SEO, SEO audit and Technical SEO. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.

When your agent uses it

  • The user needs to improve search rankings
  • Diagnose traffic drops
  • Audit a website for SEO issues
  • Plan an SEO strategy — even if they say why is our traffic dropping

Example prompts

  • “why is our traffic dropping”
  • “audit our SEO”
  • “how do we rank higher on Google”
  • “/mkt-seo-audit”

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Mkt SEO Audit loads about 1.1k tokens when it runs, and up to ~7k if it reads all its reference files. Until then it costs about 101 tokens; SKILL.md has 344 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~101
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 344 words, ~1,122 tokens.

Download SKILL.mdSave it as .claude/skills/mkt-seo-audit/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
mkt-seo-audit
description
Conduct technical and on-page SEO audits covering crawlability, site speed, mobile-friendliness, and content optimization. Use this skill when the user needs to improve search rankings, diagnose traffic drops, audit a website for SEO issues, or plan an SEO strategy — even if they say 'why is our traffic dropping', 'audit our SEO', 'how do we rank higher on Google', or 'our site is slow'.
metadata.category
WP-09 數位行銷
metadata.tags
digital-marketing, seo, technical-seo, audit

SEO Audit

Framework

IRON LAW: Technical Foundation Before Content Optimization

A site with brilliant content but broken crawlability, slow speed, or
no mobile support will not rank. Fix technical issues FIRST, then optimize
content. A technically sound site with mediocre content outranks a
technically broken site with great content.

Priority: Crawlability → Speed → Mobile → On-Page → Content → Links
Audit Checklist

1. Crawlability & Indexing

CheckToolRed Flag
robots.txt blocking important pagesrobots.txt testerDisallow on key pages
Sitemap.xml exists and is validXML sitemap validatorMissing or has errors
Index coverageGoogle Search ConsoleExcluded pages growing
Canonical tags correctManual checkMissing or pointing to wrong URL
404 errorsScreaming Frog / GSC> 5% of URLs return 404
Redirect chainsScreaming FrogChain > 2 hops

2. Site Speed (Core Web Vitals)

MetricTargetTool
LCP (Largest Contentful Paint)< 2.5sPageSpeed Insights
INP (Interaction to Next Paint)< 200msPageSpeed Insights
CLS (Cumulative Layout Shift)< 0.1PageSpeed Insights

3. Mobile-Friendliness

  • Responsive design (passes Google mobile-friendly test)
  • Touch targets > 48px
  • No horizontal scrolling
  • Text readable without zooming

4. On-Page SEO (per page)

ElementBest Practice
Title tagPrimary keyword + brand, < 60 chars
Meta descriptionCompelling, includes keyword, < 155 chars
H1One per page, includes primary keyword
URL structureShort, descriptive, includes keyword
Image alt textDescriptive, includes keyword naturally
Internal linkingLink to related pages with descriptive anchor text

5. Content Quality

  • Keyword targeting: each important page targets a primary keyword
  • Content depth: covers the topic comprehensively (not thin content)
  • E-E-A-T signals: Experience, Expertise, Authoritativeness, Trustworthiness
  • Freshness: key content updated within last 12 months

6. Backlink Profile

  • Total referring domains (Ahrefs, Moz)
  • Domain authority / domain rating
  • Toxic links (spammy, irrelevant)
  • Anchor text distribution (natural vs over-optimized)

Output Format

markdown
# SEO Audit: {Website}

## Summary
| Category | Score | Priority Issues |
|----------|-------|----------------|
| Crawlability | 🟢/🟡/🔴 | {top issue} |
| Speed | 🟢/🟡/🔴 | {top issue} |
| Mobile | 🟢/🟡/🔴 | {top issue} |
| On-Page | 🟢/🟡/🔴 | {top issue} |
| Content | 🟢/🟡/🔴 | {top issue} |
| Backlinks | 🟢/🟡/🔴 | {top issue} |

## Critical Issues (fix immediately)
1. {issue + impact + fix}

## High Priority (fix within 30 days)
1. {issue + fix}

## Opportunities
1. {keyword/content opportunity}

## Action Plan
| Priority | Action | Impact | Effort | Timeline |
|----------|--------|--------|--------|----------|
| 1 | {action} | H/M/L | H/M/L | {weeks} |

Gotchas

  • SEO results take 3-6 months: Don't expect ranking changes within weeks. Measure over quarters, not days.
  • Google Search Console is the source of truth: Third-party tools estimate. GSC shows actual Google data (clicks, impressions, index status).
  • Core Web Vitals are ranking factors: Since 2021, Google uses page experience (speed, interactivity, visual stability) as ranking signals. Not optional.
  • AI-generated content: Google doesn't penalize AI content per se, but penalizes low-quality, unhelpful content regardless of how it was produced. E-E-A-T matters.
  • Local SEO for Taiwan: For local businesses, Google 我的商家 (Google Business Profile) is critical. Optimize GBP before worrying about organic rankings.

References

  • For keyword research methodology, see references/keyword-research.md
  • For content optimization guidelines, see references/content-seo.md

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in mkt-seo-audit of asgard-ai-platform/skills.

  • SKILL.md
  • examples/sample_scenario.md
  • references/content-seo.md
  • references/keyword-research.md

Open the folder on GitHubat commit 4e7f4f8

Compare with similar skills

Mkt SEO Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Mkt SEO Audit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Mkt SEO Audit this skillasgard-ai-platform/skills242—~1.1kAutomated safety check: PassMIT
SEO Optimizerailabs-393/ai-labs-claude-skills4551 repos~3.2kAutomated safety check: PassMIT
SEO Drift MonitorAgriciDaniel/claude-seo19k1 repos~1.9kAutomated safety check: PassMIT
Universal SEO AnalysisAgriciDaniel/claude-seo19k—~4.9kAutomated safety check: PassMIT
E2E SEO Assistantirinabuht12-oss/marketing-skills4.1k—~1.9kAutomated safety check: PassNone
SEO Auditandrew-yangy/gru-ai155—~731Automated safety check: PassMIT

Similar skills

  • SEO Optimizer

    ailabs-393/ai-labs-claude-skills

    This skill should be used when analyzing HTML/CSS websites for SEO optimization, fixing SEO issues, generating SEO reports, or implementing SEO best practices.

    455 GitHub starsUsed in 1 repo~3.2k tokens
    Marketing & SEOAuto-check passed
  • SEO Drift Monitor

    AgriciDaniel/claude-seo

    Captures baselines of a page's SEO-critical elements, compares later snapshots against them and flags regressions by severity, like version control for on-page SEO.

    19k GitHub starsUsed in 1 repo~1.9k tokens
    Marketing & SEOAuto-check passed
  • Universal SEO Analysis

    AgriciDaniel/claude-seo

    Hub for site-wide SEO work: audits, technical checks, schema, content quality, local, hreflang and AI-search readiness, run through slash commands.

    19k GitHub stars~4.9k tokensUpdated 6 days ago
    Marketing & SEOAuto-check passed
  • E2E SEO Assistant

    irinabuht12-oss/marketing-skills

    Full SEO workflow covering technical audits, content gaps, backlink opportunities, on-page fixes, and content briefs.

    4.1k GitHub stars~1.9k tokensUpdated 17 days ago
    Marketing & SEOAuto-check passed
  • SEO Audit

    andrew-yangy/gru-ai

    Full website SEO audit with parallel subagent delegation. An agent skill from andrew-yangy/gru-ai.

    155 GitHub stars~731 tokensUpdated 7 mo ago
    Marketing & SEOAuto-check passed
  • Geo Meta Tags Audit

    thedaviddias/Front-End-Checklist

    Audits and fixes geo.region, geo.placename and geo.position meta tags on regional pages, noting where they help (Bing) and where they do not (Google).

    74k GitHub stars~763 tokensUpdated 5 days ago
    Marketing & SEOAuto-check passed

More from asgard-ai-platform/skills

All 207 skills in this repo
  • Algo Ecom Bm25

    asgard-ai-platform/skills

    Implement BM25 ranking function for e-commerce product search relevance scoring.

    242 GitHub stars~1.4k tokensUpdated 4 mo ago
    Auto-check passed
  • Algo Mfg Cpk

    asgard-ai-platform/skills

    Calculate Cpk process capability index to assess whether a process meets specification requirements.

    242 GitHub stars~1.1k tokensUpdated 4 mo ago
    Auto-check passed
  • Algo Price Elasticity

    asgard-ai-platform/skills

    Calculate price elasticity of demand to quantify how price changes affect sales volume.

    242 GitHub stars~1.1k tokensUpdated 4 mo ago
    Auto-check passed
  • Algo Rank Bayesian

    asgard-ai-platform/skills

    Apply Bayesian averaging to rank items by combining observed ratings with prior expectations.

    242 GitHub stars~1.1k tokensUpdated 4 mo ago
    Auto-check passed
  • Algo Rank Elo

    asgard-ai-platform/skills

    Implement Elo rating system to rank items or players from pairwise comparison outcomes.

    242 GitHub stars~1.1k tokensUpdated 4 mo ago
    Auto-check passed
  • Algo Rank Wilson

    asgard-ai-platform/skills

    Calculate Wilson Score confidence intervals for ranking items by positive proportion with sample size correction.

    242 GitHub stars~1.1k tokensUpdated 4 mo ago
    Auto-check passed

Categories

Questions about Mkt SEO Audit

What does Mkt SEO Audit do?

Conduct technical and on-page SEO audits covering crawlability, site speed, mobile-friendliness, and content optimization. Mkt SEO Audit is an agent skill from asgard-ai-platform/skills. Conduct technical and on-page SEO audits covering crawlability, site speed, mobile-friendliness, and content optimization.

When should I use Mkt SEO Audit?

Mkt SEO Audit fits situations like: the user needs to improve search rankings; diagnose traffic drops; audit a website for SEO issues; plan an SEO strategy — even if they say why is our traffic dropping.

How do I install Mkt SEO Audit in Claude Code?

Run `npx skills add asgard-ai-platform/skills --skill mkt-seo-audit -a claude-code`. Or copy the skill folder (mkt-seo-audit in asgard-ai-platform/skills) into .claude/skills/mkt-seo-audit in your project. Claude Code loads it when a task matches its description.

How do I install Mkt SEO Audit in Codex?

Run `npx skills add asgard-ai-platform/skills --skill mkt-seo-audit -a codex`. Or copy the skill folder (mkt-seo-audit in asgard-ai-platform/skills) into .agents/skills/mkt-seo-audit in your project. Codex loads it when a task matches its description.

Can I use Mkt SEO Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill mkt-seo-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/mkt-seo-audit, .gemini/skills/mkt-seo-audit, .github/skills/mkt-seo-audit and .opencode/skills/mkt-seo-audit in your project.

What does Mkt SEO Audit need to run?

SKILL.md names no scripts, command-line tools or credentials: Mkt SEO Audit is instructions for the agent only.

Does Mkt SEO Audit access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Mkt SEO Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Mkt SEO Audit use?

Mkt SEO Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Mkt SEO Audit use?

About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.8k tokens, read only when the agent opens those files.

What are the alternatives to Mkt SEO Audit?

Skills that share tags, products or a category with Mkt SEO Audit: SEO Optimizer (ailabs-393/ai-labs-claude-skills, 455 stars), SEO Drift Monitor (AgriciDaniel/claude-seo, 19k stars), Universal SEO Analysis (AgriciDaniel/claude-seo, 19k stars) and E2E SEO Assistant (irinabuht12-oss/marketing-skills, 4.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Mkt SEO Audit?

asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.

Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.