Agent skill

Econ Behavioral

by asgard-ai-platform in asgard-ai-platform/skills

Apply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases.

MITAuto-check passedBusiness, Finance & HR

Install Econ Behavioral

skills CLI
$ npx skills add asgard-ai-platform/skills --skill econ-behavioral -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install asgard-ai-platform/skills econ-behavioral --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/econ-behavioral .claude/skills/econ-behavioral && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
econ-behavioral
GitHub stars
242
Token cost
~1.8k tokens
SKILL.md length
656 words
Files
4 (incl. references)
Skills in repo
207
Repo updated
First seen
Licence
MIT

At a glance

Apply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases.

  • Works in 5 steps: Identify the decision context: What… → Map relevant biases: Which systematic… → Evaluate current choice architecture:… → …
  • The user needs to understand why people make irrational economic decisions
  • SKILL.md covers Overview, Framework, Output Format and Examples, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Econ Behavioral is an agent skill from asgard-ai-platform/skills. Apply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases. Use this skill when the user needs to understand why people make irrational economic decisions, design choice architectures, or apply nudges to influence behavior — even if they say 'why do customers make bad choices', 'how do we encourage people to save more', or 'design a better default option'.

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/ethics-of-nudging.md` and `references/prospect-theory.md`).

It sits in Business, Finance & HR, covering Marketing psychology and Accounting and bookkeeping. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.

When your agent uses it

  • The user needs to understand why people make irrational economic decisions
  • Design choice architectures
  • Apply nudges to influence behavior — even if they say why do customers make bad choices
  • How do we encourage people to save more

Example prompts

  • “why do customers make bad choices”
  • “how do we encourage people to save more”
  • “design a better default option”
  • “/econ-behavioral”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Identify the decision context: What choice is the user/customer making?
  2. Map relevant biases: Which systematic biases are likely at play?
  3. Evaluate current choice architecture: How is the decision currently presented?
  4. Design interventions: Apply nudges using EAST framework
  5. Test: A/B test the intervention against the current design

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Econ Behavioral loads about 1.8k tokens when it runs, and up to ~7.6k if it reads all its reference files. Until then it costs about 117 tokens; SKILL.md has 656 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~117
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~7.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 656 words, ~1,759 tokens.

Download SKILL.mdSave it as .claude/skills/econ-behavioral/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
econ-behavioral
description
Apply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases. Use this skill when the user needs to understand why people make irrational economic decisions, design choice architectures, or apply nudges to influence behavior — even if they say 'why do customers make bad choices', 'how do we encourage people to save more', or 'design a better default option'.
metadata.category
WP-17 經濟學院
metadata.tags
economics, behavioral-economics, decision-making

Behavioral Economics

Overview

Behavioral economics studies how psychological factors cause people to deviate from rational economic predictions. Where classical economics assumes rational actors, behavioral economics documents systematic biases and designs interventions (nudges) to improve decisions.

Framework

IRON LAW: Biases Are Systematic, Not Random

Behavioral biases are PREDICTABLE patterns, not noise. Loss aversion
doesn't sometimes make people risk-seeking and sometimes not — it
consistently makes people overweight losses relative to equivalent gains
(roughly 2:1 ratio). Use specific bias names and their documented effects,
not vague "people are irrational."
Core Concepts

Bounded Rationality (Simon): People satisfice (find "good enough") rather than optimize because cognitive resources are limited.

Prospect Theory (Kahneman & Tversky):

  • Loss aversion: Losses hurt ~2x more than equivalent gains feel good
  • Reference dependence: People evaluate outcomes relative to a reference point, not in absolute terms
  • Diminishing sensitivity: The difference between $0 and $100 feels larger than between $1000 and $1100

Mental Accounting (Thaler): People categorize money into mental "buckets" (rent, fun, savings) and treat them differently, violating fungibility.

Framing Effect: Same information presented differently leads to different decisions. "90% survival rate" vs "10% mortality rate" — same fact, different choices.

Key Biases for Business Application
BiasDefinitionBusiness Application
AnchoringFirst number seen influences subsequent estimatesShow high "original price" before discount
Default effectPeople stick with the pre-selected optionOpt-out > opt-in for subscriptions, organ donation
Social proofPeople follow what others do"1,000+ customers chose this plan"
ScarcityLimited availability increases perceived value"Only 3 left in stock"
Endowment effectPeople overvalue what they already ownFree trials make cancellation feel like a loss
Present biasPeople overweight immediate rewards vs future"Start free today" > "Save money over 12 months"
Sunk cost fallacyPast investments influence future decisions (shouldn't)"I've already watched 2 hours, I should finish the movie"
Status quo biasPreference for current state over changeExisting customers rarely switch, even when better options exist
Nudge Design Framework (Thaler & Sunstein)

EAST Framework for effective nudges:

  • Easy: Reduce friction. Simplify forms, pre-fill data, reduce steps.
  • Attractive: Make the desired action visually prominent and appealing.
  • Social: Show what others are doing. Peer comparisons, testimonials.
  • Timely: Deliver the nudge at the moment of decision, not before or after.
Analysis Steps
  1. Identify the decision context: What choice is the user/customer making?
  2. Map relevant biases: Which systematic biases are likely at play?
  3. Evaluate current choice architecture: How is the decision currently presented?
  4. Design interventions: Apply nudges using EAST framework
  5. Test: A/B test the intervention against the current design

Output Format

markdown
# Behavioral Analysis: {Decision Context}

## Decision Context
- Decision-maker: {who}
- Choice: {what they're deciding}
- Current behavior: {what they typically do}
- Desired behavior: {what we want them to do}

## Biases Identified
| Bias | How It Manifests | Impact |
|------|-----------------|--------|
| {bias} | {specific manifestation} | H/M/L |

## Current Choice Architecture
{How the decision is currently structured and why it triggers biases}

## Proposed Nudges
| Nudge | EAST Principle | Expected Effect |
|-------|---------------|----------------|
| {intervention} | Easy/Attractive/Social/Timely | {predicted change} |

## Testing Plan
- Control: {current design}
- Treatment: {nudged design}
- Metric: {conversion rate / opt-in rate / etc.}
- Sample size: {N}

Examples

Show full SKILL.md (285 more words)Show less
Correct Application

Scenario: Increasing retirement savings enrollment in a Taiwanese company

Biases at play:

  • Status quo bias: Employees don't enroll because they'd have to actively opt in
  • Present bias: Retirement is decades away; spending now feels more urgent
  • Loss aversion: Monthly salary deduction feels like a loss

Nudge design:

NudgePrincipleIntervention
Auto-enrollmentEasy (default)Change from opt-in to opt-out (3% default contribution)
EscalationTimely"Increase contribution by 1% at each annual raise" — timed to coincide with salary increase so deduction doesn't feel like a loss
Social proofSocial"78% of your colleagues contribute to the retirement plan"

Predicted effect: Auto-enrollment alone typically increases participation from ~30% to ~90% (well-documented in literature) ✓

Incorrect Application
  • "People are irrational, so we should manipulate them" → Behavioral economics identifies systematic patterns, not random irrationality. Nudges should help people make decisions aligned with their OWN stated goals, not manipulate against their interests. Violates Iron Law and ethical principles.

Gotchas

  • Nudges are libertarian paternalism: They preserve choice while steering toward better outcomes. If the nudge removes choice, it's not a nudge — it's a mandate.
  • Biases interact: Loss aversion + anchoring + framing can combine. "Save NT$300" (gain frame) vs "Stop losing NT$300/month" (loss frame + anchoring) — the latter is stronger due to compounding biases.
  • Cultural variation: Some biases vary across cultures. Social proof is stronger in collectivist cultures (Taiwan, Japan) than individualist ones. Calibrate for context.
  • Nudge fatigue: Too many nudges simultaneously reduce effectiveness. Prioritize the highest-impact one.
  • Ethical boundary: Using biases to sell products people don't need (dark patterns) is exploitation, not nudging. The test: would the person thank you for the nudge if they knew about it?

References

  • For prospect theory mathematics, see references/prospect-theory.md
  • For dark patterns vs ethical nudges, see references/ethics-of-nudging.md

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in econ-behavioral of asgard-ai-platform/skills.

  • SKILL.md
  • examples/sample_scenario.md
  • references/ethics-of-nudging.md
  • references/prospect-theory.md

Open the folder on GitHubat commit 4e7f4f8

Compare with similar skills

Econ Behavioral next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Questions about Econ Behavioral

What does Econ Behavioral do?

Apply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases. Econ Behavioral is an agent skill from asgard-ai-platform/skills. Apply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases.

When should I use Econ Behavioral?

Econ Behavioral fits situations like: the user needs to understand why people make irrational economic decisions; design choice architectures; apply nudges to influence behavior — even if they say why do customers make bad choices; how do we encourage people to save more.

How do I install Econ Behavioral in Claude Code?

Run `npx skills add asgard-ai-platform/skills --skill econ-behavioral -a claude-code`. Or copy the skill folder (econ-behavioral in asgard-ai-platform/skills) into .claude/skills/econ-behavioral in your project. Claude Code loads it when a task matches its description.

How do I install Econ Behavioral in Codex?

Run `npx skills add asgard-ai-platform/skills --skill econ-behavioral -a codex`. Or copy the skill folder (econ-behavioral in asgard-ai-platform/skills) into .agents/skills/econ-behavioral in your project. Codex loads it when a task matches its description.

Can I use Econ Behavioral in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill econ-behavioral -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/econ-behavioral, .gemini/skills/econ-behavioral, .github/skills/econ-behavioral and .opencode/skills/econ-behavioral in your project.

What does Econ Behavioral need to run?

SKILL.md names no scripts, command-line tools or credentials: Econ Behavioral is instructions for the agent only.

Does Econ Behavioral access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Econ Behavioral safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Econ Behavioral use?

Econ Behavioral is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Econ Behavioral use?

About 1.8k tokens (SKILL.md is roughly 7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.9k tokens, read only when the agent opens those files.

What are the alternatives to Econ Behavioral?

Skills that share tags, products or a category with Econ Behavioral: Ads Performance Analytics (rampstackco/claude-skills, 945 stars), Jae Literature Positioning (franklee16/academic-research-skills, 223 stars), Jar Literature Positioning (franklee16/academic-research-skills, 223 stars) and Tar Literature Positioning (franklee16/academic-research-skills, 223 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Econ Behavioral?

asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.

Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.