Ads Performance Analytics
rampstackco/claude-skills
How to read paid media dashboards without fooling yourself. An agent skill from rampstackco/claude-skills.
Apply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases.
$ npx skills add asgard-ai-platform/skills --skill econ-behavioral -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install asgard-ai-platform/skills econ-behavioral --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/econ-behavioral .claude/skills/econ-behavioral && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "econ-behavioral" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/econ-behavioral into .claude/skills/econ-behavioral/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "econ-behavioral", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/asgard-ai-platform/skills/tree/main/econ-behavioralType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add asgard-ai-platform/skills --skill econ-behavioral -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install asgard-ai-platform/skills econ-behavioral --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/econ-behavioral .agents/skills/econ-behavioral && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "econ-behavioral" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/econ-behavioral into .agents/skills/econ-behavioral/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "econ-behavioral", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill econ-behavioral -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install asgard-ai-platform/skills econ-behavioral --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/econ-behavioral .cursor/skills/econ-behavioral && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "econ-behavioral" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/econ-behavioral into .cursor/skills/econ-behavioral/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "econ-behavioral", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/asgard-ai-platform/skills.git --path econ-behavioral--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add asgard-ai-platform/skills --skill econ-behavioral -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install asgard-ai-platform/skills econ-behavioral --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/econ-behavioral .gemini/skills/econ-behavioral && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "econ-behavioral" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/econ-behavioral into .gemini/skills/econ-behavioral/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "econ-behavioral", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install asgard-ai-platform/skills econ-behavioralInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add asgard-ai-platform/skills --skill econ-behavioral -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/econ-behavioral .github/skills/econ-behavioral && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "econ-behavioral" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/econ-behavioral into .github/skills/econ-behavioral/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "econ-behavioral", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill econ-behavioral -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install asgard-ai-platform/skills econ-behavioral --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/econ-behavioral .opencode/skills/econ-behavioral && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "econ-behavioral" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/econ-behavioral into .opencode/skills/econ-behavioral/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "econ-behavioral", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
econ-behavioralApply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases.
Econ Behavioral is an agent skill from asgard-ai-platform/skills. Apply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases. Use this skill when the user needs to understand why people make irrational economic decisions, design choice architectures, or apply nudges to influence behavior — even if they say 'why do customers make bad choices', 'how do we encourage people to save more', or 'design a better default option'.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/ethics-of-nudging.md` and `references/prospect-theory.md`).
It sits in Business, Finance & HR, covering Marketing psychology and Accounting and bookkeeping. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.
5 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Econ Behavioral loads about 1.8k tokens when it runs, and up to ~7.6k if it reads all its reference files. Until then it costs about 117 tokens; SKILL.md has 656 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 656 words, ~1,759 tokens.
.claude/skills/econ-behavioral/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.Behavioral economics studies how psychological factors cause people to deviate from rational economic predictions. Where classical economics assumes rational actors, behavioral economics documents systematic biases and designs interventions (nudges) to improve decisions.
IRON LAW: Biases Are Systematic, Not Random
Behavioral biases are PREDICTABLE patterns, not noise. Loss aversion
doesn't sometimes make people risk-seeking and sometimes not — it
consistently makes people overweight losses relative to equivalent gains
(roughly 2:1 ratio). Use specific bias names and their documented effects,
not vague "people are irrational."Bounded Rationality (Simon): People satisfice (find "good enough") rather than optimize because cognitive resources are limited.
Prospect Theory (Kahneman & Tversky):
Mental Accounting (Thaler): People categorize money into mental "buckets" (rent, fun, savings) and treat them differently, violating fungibility.
Framing Effect: Same information presented differently leads to different decisions. "90% survival rate" vs "10% mortality rate" — same fact, different choices.
| Bias | Definition | Business Application |
|---|---|---|
| Anchoring | First number seen influences subsequent estimates | Show high "original price" before discount |
| Default effect | People stick with the pre-selected option | Opt-out > opt-in for subscriptions, organ donation |
| Social proof | People follow what others do | "1,000+ customers chose this plan" |
| Scarcity | Limited availability increases perceived value | "Only 3 left in stock" |
| Endowment effect | People overvalue what they already own | Free trials make cancellation feel like a loss |
| Present bias | People overweight immediate rewards vs future | "Start free today" > "Save money over 12 months" |
| Sunk cost fallacy | Past investments influence future decisions (shouldn't) | "I've already watched 2 hours, I should finish the movie" |
| Status quo bias | Preference for current state over change | Existing customers rarely switch, even when better options exist |
EAST Framework for effective nudges:
# Behavioral Analysis: {Decision Context}
## Decision Context
- Decision-maker: {who}
- Choice: {what they're deciding}
- Current behavior: {what they typically do}
- Desired behavior: {what we want them to do}
## Biases Identified
| Bias | How It Manifests | Impact |
|------|-----------------|--------|
| {bias} | {specific manifestation} | H/M/L |
## Current Choice Architecture
{How the decision is currently structured and why it triggers biases}
## Proposed Nudges
| Nudge | EAST Principle | Expected Effect |
|-------|---------------|----------------|
| {intervention} | Easy/Attractive/Social/Timely | {predicted change} |
## Testing Plan
- Control: {current design}
- Treatment: {nudged design}
- Metric: {conversion rate / opt-in rate / etc.}
- Sample size: {N}Scenario: Increasing retirement savings enrollment in a Taiwanese company
Biases at play:
Nudge design:
| Nudge | Principle | Intervention |
|---|---|---|
| Auto-enrollment | Easy (default) | Change from opt-in to opt-out (3% default contribution) |
| Escalation | Timely | "Increase contribution by 1% at each annual raise" — timed to coincide with salary increase so deduction doesn't feel like a loss |
| Social proof | Social | "78% of your colleagues contribute to the retirement plan" |
Predicted effect: Auto-enrollment alone typically increases participation from ~30% to ~90% (well-documented in literature) ✓
references/prospect-theory.mdreferences/ethics-of-nudging.md© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 3 other files (references) in econ-behavioral of asgard-ai-platform/skills.
Open the folder on GitHubat commit 4e7f4f8
Econ Behavioral next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Econ Behavioral this skillasgard-ai-platform/skills | 242 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Ads Performance Analyticsrampstackco/claude-skills | 945 | — | ~6.2k | Automated safety check: Pass | MIT | |
| Jae Literature Positioningfranklee16/academic-research-skills | 223 | 1 repos | ~993 | Automated safety check: Pass | None | |
| Jar Literature Positioningfranklee16/academic-research-skills | 223 | 1 repos | ~1.1k | Automated safety check: Pass | None | |
| Tar Literature Positioningfranklee16/academic-research-skills | 223 | 1 repos | ~993 | Automated safety check: Pass | None | |
| Jfr Fit Positioningfranklee16/academic-research-skills | 223 | 1 repos | ~384 | Automated safety check: Pass | None |
rampstackco/claude-skills
How to read paid media dashboards without fooling yourself. An agent skill from rampstackco/claude-skills.
franklee16/academic-research-skills
A skill your agent uses when positioning a Journal of Accounting and Economics (JAE) manuscript within the positive-accounting and economics literatures — joining the right conversation…
franklee16/academic-research-skills
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A skill your agent uses when the front end of a The Accounting Review (TAR) manuscript reads as gap-spotting or an incremental database extension — positioning the paper inside a live accounting…
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A skill your agent uses when positioning a Journal of Human Resources manuscript against applied microeconomics, labor, education, health, development, discrimination, retirement, and policy…
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Implement BM25 ranking function for e-commerce product search relevance scoring.
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Categories
Apply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases. Econ Behavioral is an agent skill from asgard-ai-platform/skills. Apply behavioral economics concepts including bounded rationality, prospect theory, mental accounting, and nudge theory to analyze decision-making biases.
Econ Behavioral fits situations like: the user needs to understand why people make irrational economic decisions; design choice architectures; apply nudges to influence behavior — even if they say why do customers make bad choices; how do we encourage people to save more.
Run `npx skills add asgard-ai-platform/skills --skill econ-behavioral -a claude-code`. Or copy the skill folder (econ-behavioral in asgard-ai-platform/skills) into .claude/skills/econ-behavioral in your project. Claude Code loads it when a task matches its description.
Run `npx skills add asgard-ai-platform/skills --skill econ-behavioral -a codex`. Or copy the skill folder (econ-behavioral in asgard-ai-platform/skills) into .agents/skills/econ-behavioral in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill econ-behavioral -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/econ-behavioral, .gemini/skills/econ-behavioral, .github/skills/econ-behavioral and .opencode/skills/econ-behavioral in your project.
SKILL.md names no scripts, command-line tools or credentials: Econ Behavioral is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Econ Behavioral is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.8k tokens (SKILL.md is roughly 7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.9k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Econ Behavioral: Ads Performance Analytics (rampstackco/claude-skills, 945 stars), Jae Literature Positioning (franklee16/academic-research-skills, 223 stars), Jar Literature Positioning (franklee16/academic-research-skills, 223 stars) and Tar Literature Positioning (franklee16/academic-research-skills, 223 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.
Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.