Agent skill

Ecom Sea Strategy

by asgard-ai-platform in asgard-ai-platform/skills

Develop e-commerce strategy for Southeast Asian markets including platform selection, payment infrastructure, logistics challenges, and localization requirements.

MITAuto-check passedSales & Support

Install Ecom Sea Strategy

skills CLI
$ npx skills add asgard-ai-platform/skills --skill ecom-sea-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install asgard-ai-platform/skills ecom-sea-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/ecom-sea-strategy .claude/skills/ecom-sea-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ecom-sea-strategy
GitHub stars
242
Token cost
~1.3k tokens
SKILL.md length
376 words
Files
4 (incl. references)
Skills in repo
207
Repo updated
First seen
Licence
MIT

At a glance

Develop e-commerce strategy for Southeast Asian markets including platform selection, payment infrastructure, logistics challenges, and localization requirements.

  • The user is expanding e-commerce to SEA
  • SKILL.md covers Framework, Output Format, Gotchas and References
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Evaluating Shopee vs Lazada vs Tokopedia

What it does

Ecom Sea Strategy is an agent skill from asgard-ai-platform/skills. Develop e-commerce strategy for Southeast Asian markets including platform selection, payment infrastructure, logistics challenges, and localization requirements. Use this skill when the user is expanding e-commerce to SEA, evaluating Shopee vs Lazada vs Tokopedia, or needs to understand SEA market differences — even if they say 'sell to Southeast Asia', 'which platform in Vietnam', 'SEA payment methods', or 'cross-border e-commerce in ASEAN'.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/platform-fees.md` and `references/sea-regulations.md`).

It sits in Sales & Support, covering E-commerce operations and Internationalization. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.

When your agent uses it

  • The user is expanding e-commerce to SEA
  • Evaluating Shopee vs Lazada vs Tokopedia
  • Needs to understand SEA market differences — even if they say sell to Southeast Asia
  • Which platform in Vietnam

Example prompts

  • “sell to Southeast Asia”
  • “which platform in Vietnam”
  • “SEA payment methods”
  • “/ecom-sea-strategy”

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ecom Sea Strategy loads about 1.3k tokens when it runs, and up to ~8.2k if it reads all its reference files. Until then it costs about 116 tokens; SKILL.md has 376 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~116
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~8.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 376 words, ~1,263 tokens.

Download SKILL.mdSave it as .claude/skills/ecom-sea-strategy/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
ecom-sea-strategy
description
Develop e-commerce strategy for Southeast Asian markets including platform selection, payment infrastructure, logistics challenges, and localization requirements. Use this skill when the user is expanding e-commerce to SEA, evaluating Shopee vs Lazada vs Tokopedia, or needs to understand SEA market differences — even if they say 'sell to Southeast Asia', 'which platform in Vietnam', 'SEA payment methods', or 'cross-border e-commerce in ASEAN'.
metadata.category
WP-01 電商
metadata.tags
e-commerce, southeast-asia, cross-border, localization

Southeast Asia E-Commerce Strategy

Framework

IRON LAW: SEA Is Not One Market — It's 10+ Different Markets

Indonesia, Vietnam, Thailand, Philippines, Malaysia, and Singapore have
different languages, payment preferences, logistics infrastructure, and
consumer behaviors. A strategy that works in Singapore (high digital
maturity, English-speaking) will fail in Indonesia (cash-heavy, Bahasa,
island logistics). Analyze each country individually.
Market Overview (Top 6)
CountryPop.E-com PenetrationTop PlatformDominant PaymentKey Challenge
Indonesia278M~35%Tokopedia/ShopeeBank transfer, e-wallets (GoPay, OVO)Island logistics, last-mile cost
Vietnam100M~30%ShopeeCOD (~60%), e-wallets (MoMo)COD returns high (~15-20%)
Thailand72M~40%Shopee/LazadaBank transfer (PromptPay), CODFragmented social commerce
Philippines115M~25%Shopee/LazadaGCash, CODIsland logistics, low trust in online
Malaysia33M~45%ShopeeFPX bank transfer, e-walletsSmall market, competitive
Singapore6M~55%Shopee/Lazada/AmazonCredit cards, PayNowTiny market, high CAC
Platform Strategy Decision
FactorMarketplace (Shopee/Lazada)Own D2C SiteSocial Commerce (IG/LINE/TikTok)
TrafficBuilt-inMust generate yourselfOrganic but unpredictable
Commission3-15% + ads0% + payment/hosting costs0% + fulfillment
Data ownershipPlatform ownsYou ownPartial
Brand controlLimitedFullMedium
Best forMarket entry, volumeBrand building, repeat customersViral products, low-trust markets
Entry Strategy Steps

Phase 1: Market Selection (pick ONE country first)

  • Evaluate: market size, competition, regulatory ease, cultural proximity, logistics readiness
  • For Taiwan sellers: Malaysia (Chinese-speaking segment) or Singapore (English, low friction) are lowest-barrier entries

Phase 2: Platform Setup

  • Register on dominant marketplace
  • Localize: language, product descriptions, sizing, imagery
  • Set up local payment acceptance
  • Arrange logistics (marketplace fulfillment or 3PL)

Phase 3: Localization

  • Translate + culturally adapt (not just translate)
  • Local customer service (language, timezone)
  • Price in local currency, competitive with local sellers
  • Adapt product for local preferences (sizing, flavors, packaging)

Phase 4: Scale

  • Add D2C site once brand awareness exists
  • Expand to second country using learnings from first
  • Build local inventory/warehouse when volume justifies
Show full SKILL.md (120 more words)Show less

Output Format

markdown
# SEA E-Commerce Strategy: {Brand/Product}

## Market Selection
| Country | Opportunity | Competition | Barriers | Score |
|---------|-----------|-------------|---------|-------|
| {country} | H/M/L | H/M/L | H/M/L | {total} |

## Recommended Entry: {Country}
- Platform: {which marketplace}
- Payment: {accepted methods}
- Logistics: {fulfillment approach}
- Timeline: {phases with milestones}

## Localization Requirements
{Language, pricing, cultural adaptations needed}

## Budget Estimate
| Item | Cost | Notes |
|------|------|-------|
| Platform setup | ${X} | ... |
| Inventory | ${X} | ... |
| Marketing (first 3 months) | ${X} | ... |

Gotchas

  • COD dominance in Vietnam/Philippines: Cash on delivery = high return rates (15-20%). Budget for returns and build COD surcharge into pricing.
  • Social commerce is massive in Thailand: LINE, Instagram, and TikTok Live are primary shopping channels for many Thai consumers. Don't ignore social-first strategy.
  • Regulatory differences: Indonesia requires local entity for certain categories. Vietnam has foreign investment restrictions. Check before committing.
  • Shopee vs Lazada market share shifts: Platform dominance changes. Currently Shopee leads in most markets, but verify current data before committing exclusively.
  • Taiwan-SEA logistics: Direct shipping from Taiwan is slow and expensive. Use marketplace fulfillment centers or local 3PL warehouses for competitive delivery times.

References

  • For country-specific e-commerce regulations, see references/sea-regulations.md
  • For platform fee comparison, see references/platform-fees.md

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in ecom-sea-strategy of asgard-ai-platform/skills.

  • SKILL.md
  • examples/sample_scenario.md
  • references/platform-fees.md
  • references/sea-regulations.md

Open the folder on GitHubat commit 4e7f4f8

Compare with similar skills

Ecom Sea Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ecom Sea Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ecom Sea Strategy this skillasgard-ai-platform/skills242—~1.3kAutomated safety check: PassMIT
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Tiktok Shop Cross Bordernexscope-ai/eCommerce-Skills1.1k—~2.5kAutomated safety check: PassMIT
Amazon Buy Box Monitorbrowser-act/skills6.1k1 repos~1.6kAutomated safety check: PassMIT
Tourmind Bookingtourmind-com/Tourmind-Booking-Skills1.8k—~13kAutomated safety check: PassMIT
Ecommerce Image Suitewzj177/ecommerce-image-suite449—~10kAutomated safety check: PassApache-2.0

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Categories

Questions about Ecom Sea Strategy

What does Ecom Sea Strategy do?

Develop e-commerce strategy for Southeast Asian markets including platform selection, payment infrastructure, logistics challenges, and localization requirements. Ecom Sea Strategy is an agent skill from asgard-ai-platform/skills. Develop e-commerce strategy for Southeast Asian markets including platform selection, payment infrastructure, logistics challenges, and localization requirements.

When should I use Ecom Sea Strategy?

Ecom Sea Strategy fits situations like: the user is expanding e-commerce to SEA; evaluating Shopee vs Lazada vs Tokopedia; needs to understand SEA market differences — even if they say sell to Southeast Asia; which platform in Vietnam.

How do I install Ecom Sea Strategy in Claude Code?

Run `npx skills add asgard-ai-platform/skills --skill ecom-sea-strategy -a claude-code`. Or copy the skill folder (ecom-sea-strategy in asgard-ai-platform/skills) into .claude/skills/ecom-sea-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Ecom Sea Strategy in Codex?

Run `npx skills add asgard-ai-platform/skills --skill ecom-sea-strategy -a codex`. Or copy the skill folder (ecom-sea-strategy in asgard-ai-platform/skills) into .agents/skills/ecom-sea-strategy in your project. Codex loads it when a task matches its description.

Can I use Ecom Sea Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill ecom-sea-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ecom-sea-strategy, .gemini/skills/ecom-sea-strategy, .github/skills/ecom-sea-strategy and .opencode/skills/ecom-sea-strategy in your project.

What does Ecom Sea Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Ecom Sea Strategy is instructions for the agent only.

Does Ecom Sea Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ecom Sea Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ecom Sea Strategy use?

Ecom Sea Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ecom Sea Strategy use?

About 1.3k tokens (SKILL.md is roughly 5.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7k tokens, read only when the agent opens those files.

What are the alternatives to Ecom Sea Strategy?

Skills that share tags, products or a category with Ecom Sea Strategy: Amazon International Listings (nexscope-ai/Amazon-Skills, 744 stars), Tiktok Shop Cross Border (nexscope-ai/eCommerce-Skills, 1.1k stars), Amazon Buy Box Monitor (browser-act/skills, 6.1k stars) and Tourmind Booking (tourmind-com/Tourmind-Booking-Skills, 1.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ecom Sea Strategy?

asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.

Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.