Agent skill

Ecom Analytics

by asgard-ai-platform in asgard-ai-platform/skills

Analyze e-commerce performance using GA4 metrics, conversion funnel analysis, and key e-commerce KPIs.

Install Ecom Analytics

skills CLI

$ npx skills add asgard-ai-platform/skills --skill ecom-analytics -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install asgard-ai-platform/skills ecom-analytics --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/ecom-analytics .claude/skills/ecom-analytics && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "ecom-analytics" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/ecom-analytics into .claude/skills/ecom-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecom-analytics", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/asgard-ai-platform/skills/tree/main/ecom-analytics

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add asgard-ai-platform/skills --skill ecom-analytics -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install asgard-ai-platform/skills ecom-analytics --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/ecom-analytics .agents/skills/ecom-analytics && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "ecom-analytics" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/ecom-analytics into .agents/skills/ecom-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecom-analytics", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add asgard-ai-platform/skills --skill ecom-analytics -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install asgard-ai-platform/skills ecom-analytics --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/ecom-analytics .cursor/skills/ecom-analytics && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "ecom-analytics" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/ecom-analytics into .cursor/skills/ecom-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecom-analytics", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/asgard-ai-platform/skills.git --path ecom-analytics

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add asgard-ai-platform/skills --skill ecom-analytics -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install asgard-ai-platform/skills ecom-analytics --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/ecom-analytics .gemini/skills/ecom-analytics && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "ecom-analytics" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/ecom-analytics into .gemini/skills/ecom-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecom-analytics", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install asgard-ai-platform/skills ecom-analytics

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add asgard-ai-platform/skills --skill ecom-analytics -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/ecom-analytics .github/skills/ecom-analytics && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "ecom-analytics" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/ecom-analytics into .github/skills/ecom-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecom-analytics", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add asgard-ai-platform/skills --skill ecom-analytics -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install asgard-ai-platform/skills ecom-analytics --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/ecom-analytics .opencode/skills/ecom-analytics && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "ecom-analytics" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/ecom-analytics into .opencode/skills/ecom-analytics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ecom-analytics", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: ecom-analytics
GitHub stars: 242
Token cost: ~1.3k tokens
SKILL.md length: 397 words
Files: 4 (incl. references)
Skills in repo: 207
Repo updated: Jun 6, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Analyze e-commerce performance using GA4 metrics, conversion funnel analysis, and key e-commerce KPIs.

The user needs to evaluate online store performance
SKILL.md covers Overview, Framework, Output Format and Gotchas, plus 1 more section
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
Diagnose conversion drop-offs

What it does

Ecom Analytics is an agent skill from asgard-ai-platform/skills. Analyze e-commerce performance using GA4 metrics, conversion funnel analysis, and key e-commerce KPIs. Use this skill when the user needs to evaluate online store performance, diagnose conversion drop-offs, set up e-commerce tracking, or create performance dashboards — even if they say 'why are sales down', 'optimize our online store', 'set up GA4 for e-commerce', or 'what metrics should we track'.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/ecom-benchmarks.md` and `references/ga4-setup.md`).

It sits in Sales & Support, covering E-commerce operations and Product analytics. It works with Google Analytics. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.

When your agent uses it

The user needs to evaluate online store performance
Diagnose conversion drop-offs
Set up e-commerce tracking
Create performance dashboards — even if they say why are sales down

Example prompts

“why are sales down”
“optimize our online store”
“set up GA4 for e-commerce”
“/ecom-analytics”

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ecom Analytics loads about 1.3k tokens when it runs, and up to ~6.6k if it reads all its reference files. Until then it costs about 104 tokens; SKILL.md has 397 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~104
When it runs · the whole SKILL.md, loaded when a task matches: ~1.3k
With references · SKILL.md plus every file in references/, read only if the agent opens them: ~6.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 397 words, ~1,253 tokens.

Download SKILL.mdSave it as .claude/skills/ecom-analytics/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.

name: ecom-analytics
description: Analyze e-commerce performance using GA4 metrics, conversion funnel analysis, and key e-commerce KPIs. Use this skill when the user needs to evaluate online store performance, diagnose conversion drop-offs, set up e-commerce tracking, or create performance dashboards — even if they say 'why are sales down', 'optimize our online store', 'set up GA4 for e-commerce', or 'what metrics should we track'.
metadata.category: WP-01 電商
metadata.tags: e-commerce, analytics, ga4, conversion

E-Commerce Analytics

Overview

E-commerce analytics measures online store performance across traffic, conversion, and revenue dimensions. This skill covers GA4 e-commerce tracking setup, funnel analysis, and key metric interpretation to diagnose why a store is or isn't performing.

Framework

IRON LAW: Diagnose by Funnel Stage, Not by Symptom

"Sales are down" is a symptom, not a diagnosis. Decompose into funnel stages:
Traffic × Conversion Rate × AOV = Revenue

If revenue drops 20%, is it because traffic dropped (acquisition problem),
conversion dropped (UX/pricing problem), or AOV dropped (product mix problem)?
Each requires a completely different fix.

E-Commerce Funnel & Key Metrics

Stage	Metrics	What It Tells You
Acquisition	Sessions, Users, Traffic sources, CPC, CAC	Are you attracting enough visitors? From where? At what cost?
Engagement	Pages/session, Time on site, Bounce rate, Product views	Are visitors interested? Are they browsing?
Conversion	Add-to-cart rate, Checkout initiation rate, Purchase conversion rate	Where in the funnel are they dropping off?
Revenue	Revenue, AOV, Items per order, Revenue per session	How much are they spending? Is the mix healthy?
Retention	Repeat purchase rate, Purchase frequency, Customer lifetime value	Are they coming back?

GA4 E-Commerce Events

Event	Trigger	Key Parameters
`view_item`	Product page view	item_id, item_name, price, category
`add_to_cart`	Add to cart click	items array, value, currency
`begin_checkout`	Checkout started	items, value, coupon
`add_payment_info`	Payment entered	payment_type
`purchase`	Order completed	transaction_id, value, tax, shipping, items

Diagnosis Framework

Phase 1: Traffic Check

Is total traffic up/down/flat vs prior period?
Which channels changed? (organic, paid, social, direct, referral)
Is traffic quality declining? (bounce rate, pages/session by source)

Phase 2: Conversion Check

Where is the biggest funnel drop-off?
Compare: View → Add to cart → Checkout → Purchase
Industry benchmark conversion rates: 1-3% overall, 5-10% add-to-cart

Phase 3: Revenue Check

AOV trend: rising (upselling working) or falling (discounting eroding value)?
Product mix: is revenue shifting to lower-margin products?
Revenue per session: the master metric (traffic quality × conversion × AOV)

Phase 4: Retention Check

Repeat purchase rate by cohort
Time between first and second purchase
LTV trend by acquisition channel

Show full SKILL.md (120 more words)Show less

Output Format

markdown

# E-Commerce Performance Report: {Store}

## Summary Dashboard
| Metric | Current | Prior Period | Change | Status |
|--------|---------|-------------|--------|--------|
| Sessions | {N} | {N} | {%} | 🟢/🟡/🔴 |
| Conversion Rate | {%} | {%} | {%} | 🟢/🟡/🔴 |
| AOV | ${X} | ${X} | {%} | 🟢/🟡/🔴 |
| Revenue | ${X} | ${X} | {%} | 🟢/🟡/🔴 |

## Funnel Analysis
| Stage | Volume | Rate | Drop-off | Benchmark |
|-------|--------|------|----------|-----------|
| Sessions | {N} | 100% | — | — |
| Product Views | {N} | {%} | {%} | — |
| Add to Cart | {N} | {%} | {%} | 5-10% |
| Checkout | {N} | {%} | {%} | 40-60% of ATC |
| Purchase | {N} | {%} | {%} | 1-3% overall |

## Diagnosis
- Primary issue: {funnel stage} — {specific problem}
- Root cause: {analysis}

## Recommendations
1. {action targeting the diagnosed stage}

Gotchas

Conversion rate is meaningless without traffic quality context: A 5% conversion rate from email (high-intent) and 0.5% from display ads (low-intent) are both normal. Don't compare across channels.
GA4 sessions ≠ Universal Analytics sessions: GA4 uses event-based model. Session timeout and attribution rules differ. Expect 5-15% discrepancy during migration.
Mobile conversion is always lower: Mobile: 1-2%, Desktop: 3-5% is typical. Don't mix them in one number — analyze separately.
Seasonality matters: Compare same period YoY, not just MoM. E-commerce has strong seasonal patterns (11.11, Christmas, Chinese New Year).
Revenue ≠ profit: A 20% revenue increase from aggressive discounting may reduce profit. Track margin alongside revenue.

References

For GA4 setup guide, see references/ga4-setup.md
For e-commerce benchmark data by industry, see references/ecom-benchmarks.md

Files

SKILL.md and 3 other files (references) in ecom-analytics of asgard-ai-platform/skills.

SKILL.md
examples/sample_scenario.md
references/ecom-benchmarks.md
references/ga4-setup.md

Open the folder on GitHubat commit 4e7f4f8

Compare with similar skills

Ecom Analytics next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ecom Analytics compared with similar skills
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Ecom Analytics this skillasgard-ai-platform/skills	242	—	~1.3k	Automated safety check: Pass	MIT	4 mo ago
Olore Ga4 Measurement Protocol Latestolorehq/olore	104	—	~603	Automated safety check: Pass	MIT	today
Olore Gtag Latestolorehq/olore	104	—	~411	Automated safety check: Pass	MIT	today
Amazon Subscribe Savenexscope-ai/Amazon-Skills	741	—	~456	Automated safety check: Pass	MIT	1 mo ago
Ga4 Analyticssundial-org/awesome-openclaw-skills	663	—	~1.6k	Automated safety check: Notes	None	7 mo ago
List Segment Builderaaron-he-zhu/aaron-marketing-skills	2.9k	2 repos	~3.2k	Automated safety check: Pass	Apache-2.0	today

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Questions about Ecom Analytics

What does Ecom Analytics do?

Analyze e-commerce performance using GA4 metrics, conversion funnel analysis, and key e-commerce KPIs. Ecom Analytics is an agent skill from asgard-ai-platform/skills. Analyze e-commerce performance using GA4 metrics, conversion funnel analysis, and key e-commerce KPIs.

When should I use Ecom Analytics?

Ecom Analytics fits situations like: the user needs to evaluate online store performance; diagnose conversion drop-offs; set up e-commerce tracking; create performance dashboards — even if they say why are sales down.

How do I install Ecom Analytics in Claude Code?

Run `npx skills add asgard-ai-platform/skills --skill ecom-analytics -a claude-code`. Or copy the skill folder (ecom-analytics in asgard-ai-platform/skills) into .claude/skills/ecom-analytics in your project. Claude Code loads it when a task matches its description.

How do I install Ecom Analytics in Codex?

Run `npx skills add asgard-ai-platform/skills --skill ecom-analytics -a codex`. Or copy the skill folder (ecom-analytics in asgard-ai-platform/skills) into .agents/skills/ecom-analytics in your project. Codex loads it when a task matches its description.

Can I use Ecom Analytics in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill ecom-analytics -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ecom-analytics, .gemini/skills/ecom-analytics, .github/skills/ecom-analytics and .opencode/skills/ecom-analytics in your project.

What does Ecom Analytics need to run?

SKILL.md names no scripts, command-line tools or credentials: Ecom Analytics is instructions for the agent only.

Does Ecom Analytics access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ecom Analytics safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ecom Analytics use?

Ecom Analytics is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ecom Analytics use?

About 1.3k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.3k tokens, read only when the agent opens those files.

What are the alternatives to Ecom Analytics?

Skills that share tags, products or a category with Ecom Analytics: Olore Ga4 Measurement Protocol Latest (olorehq/olore, 104 stars), Olore Gtag Latest (olorehq/olore, 104 stars), Amazon Subscribe Save (nexscope-ai/Amazon-Skills, 741 stars) and Ga4 Analytics (sundial-org/awesome-openclaw-skills, 663 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ecom Analytics?

asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.

Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Ecom Analytics

Facts

At a glance

What it does

When your agent uses it

Example prompts

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

E-Commerce Analytics

Overview

Framework

E-Commerce Funnel & Key Metrics

GA4 E-Commerce Events

Diagnosis Framework

Output Format

Gotchas

References

Files

Compare with similar skills

Similar skills

More from asgard-ai-platform/skills

Related

Questions about Ecom Analytics