Pricing Strategy
freekmurze/dotfiles
When the user wants help with pricing decisions, packaging, or monetization strategy.
Analyze and design pricing strategies including cost-plus, value-based, competitive, penetration, and skimming approaches with psychological pricing techniques.
Install Biz Pricing Strategy
$ npx skills add asgard-ai-platform/skills --skill biz-pricing-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install asgard-ai-platform/skills biz-pricing-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/biz-pricing-strategy .claude/skills/biz-pricing-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "biz-pricing-strategy" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pricing-strategy into .claude/skills/biz-pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pricing-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/asgard-ai-platform/skills/tree/main/biz-pricing-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add asgard-ai-platform/skills --skill biz-pricing-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install asgard-ai-platform/skills biz-pricing-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/biz-pricing-strategy .agents/skills/biz-pricing-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "biz-pricing-strategy" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pricing-strategy into .agents/skills/biz-pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pricing-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill biz-pricing-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install asgard-ai-platform/skills biz-pricing-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/biz-pricing-strategy .cursor/skills/biz-pricing-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "biz-pricing-strategy" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pricing-strategy into .cursor/skills/biz-pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pricing-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/asgard-ai-platform/skills.git --path biz-pricing-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add asgard-ai-platform/skills --skill biz-pricing-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install asgard-ai-platform/skills biz-pricing-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/biz-pricing-strategy .gemini/skills/biz-pricing-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "biz-pricing-strategy" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pricing-strategy into .gemini/skills/biz-pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pricing-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install asgard-ai-platform/skills biz-pricing-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add asgard-ai-platform/skills --skill biz-pricing-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/biz-pricing-strategy .github/skills/biz-pricing-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "biz-pricing-strategy" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pricing-strategy into .github/skills/biz-pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pricing-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill biz-pricing-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install asgard-ai-platform/skills biz-pricing-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/biz-pricing-strategy .opencode/skills/biz-pricing-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "biz-pricing-strategy" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pricing-strategy into .opencode/skills/biz-pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pricing-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
biz-pricing-strategy- GitHub stars
- 242
- Token cost
- ~1.9k tokens
- SKILL.md length
- 729 words
- Files
- 4 (incl. references)
- Skills in repo
- 207
- Repo updated
- First seen
- Licence
- MIT
At a glance
Analyze and design pricing strategies including cost-plus, value-based, competitive, penetration, and skimming approaches with psychological pricing techniques.
- Works in 5 steps: Understand the Three Price Anchors → Choose a Pricing Approach → Apply Psychological Pricing Techniques → …
- The user needs to set
- SKILL.md covers Overview, When to Use, Framework and Output Format, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Biz Pricing Strategy is an agent skill from asgard-ai-platform/skills. Analyze and design pricing strategies including cost-plus, value-based, competitive, penetration, and skimming approaches with psychological pricing techniques. Use this skill when the user needs to set or change prices, evaluate pricing models, understand price elasticity, or apply psychological pricing — even if they say 'how much should we charge', 'are we priced right', or 'our margins are too low'.
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/price-sensitivity.md` and `references/saas-pricing.md`).
It sits in Sales & Support, covering Pricing strategy. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.
When your agent uses it
- The user needs to set
- Evaluate pricing models
- Understand price elasticity
- Apply psychological pricing — even if they say how much should we charge
Example prompts
- “how much should we charge”
- “are we priced right”
- “our margins are too low”
- “/biz-pricing-strategy”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Biz Pricing Strategy loads about 1.9k tokens when it runs, and up to ~8.3k if it reads all its reference files. Until then it costs about 107 tokens; SKILL.md has 729 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 729 words, ~1,862 tokens.
Download SKILL.mdSave it as
.claude/skills/biz-pricing-strategy/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- biz-pricing-strategy
- description
- Analyze and design pricing strategies including cost-plus, value-based, competitive, penetration, and skimming approaches with psychological pricing techniques. Use this skill when the user needs to set or change prices, evaluate pricing models, understand price elasticity, or apply psychological pricing — even if they say 'how much should we charge', 'are we priced right', or 'our margins are too low'.
- metadata.category
- WP-14 商學院—行銷
- metadata.tags
- marketing, pricing, revenue-strategy
Pricing Strategy
Overview
Pricing is the only marketing mix element that generates revenue — all others are costs. This skill covers five pricing approaches (cost-plus, value-based, competitive, penetration, skimming) plus psychological pricing techniques. The right approach depends on the product lifecycle stage, competitive landscape, and customer price sensitivity.
When to Use
Trigger conditions:
- User setting prices for a new product
- User evaluating whether current pricing is optimal
- User asks "how much should we charge?" or "why are our margins low?"
- User needs to choose between pricing models (subscription vs one-time, freemium vs premium)
When NOT to use:
- For comprehensive financial analysis → use financial ratios or DCF
- For customer segmentation → use STP
- For cost structure analysis → use Value Chain
Framework
IRON LAW: Price Communicates Positioning
Price is not just economics — it's a signal. Lowering price to compete
can permanently reposition a brand as "cheap." Raising price without
value justification creates distrust.
Every price change must be evaluated through BOTH a financial lens
(margins, volume) AND a positioning lens (what does this price say about us?).Step 1: Understand the Three Price Anchors
Every pricing decision sits between three constraints:
| Anchor | What It Sets | Method |
|---|---|---|
| Cost floor | Minimum viable price | Cost analysis — below this, you lose money |
| Competitor reference | Market expectations | Competitive benchmarking — what alternatives cost |
| Customer ceiling | Maximum willingness to pay | Value research — what the customer thinks it's worth |
Step 2: Choose a Pricing Approach
| Approach | How It Works | Best When |
|---|---|---|
| Cost-Plus | Cost + fixed margin % | Commodity products, government contracts, stable costs |
| Value-Based | Price based on customer's perceived value | Differentiated products, strong brand, measurable customer benefit |
| Competitive | Match or undercut competitor prices | Undifferentiated market, price-sensitive customers |
| Penetration | Start low to gain market share, raise later | New market entry, network effects, high switching costs |
| Skimming | Start high, lower over time | Innovation leader, early adopters willing to pay premium |
Step 3: Apply Psychological Pricing Techniques
| Technique | How It Works | Example |
|---|---|---|
| Charm pricing | End in 9 or 99 | NT$299 instead of NT$300 |
| Anchoring | Show a higher price first, then the actual price | "Was NT$1,200, now NT$799" |
| Decoy effect | Offer three options where the middle is the intended choice | Small NT$99, Medium NT$149, Large NT$159 (Large looks like a deal) |
| Bundle pricing | Combine products at a discount vs individual purchase | "All 3 for NT$999" (vs NT$450 each) |
| Freemium | Free basic tier, charge for premium features | Spotify, Notion, Canva |
Step 4: Validate with Price Sensitivity Analysis
Before committing:
- Van Westendorp: Survey-based method — ask customers "at what price is this too expensive / too cheap / a bargain / getting expensive?"
- Gabor-Granger: Show a price, ask if they'd buy. Vary the price across respondents.
- A/B test: If possible, test two price points with real transactions
Step 5: Monitor and Adjust
After launch:
- Track price elasticity: % change in demand / % change in price
- Monitor competitive response: Did competitors match your price?
- Watch customer perception: Did the price signal what you intended?
Output Format
# Pricing Strategy: {Product/Service}
## Three Anchors
- Cost floor: {$X} (based on: {cost breakdown})
- Competitor reference: {$X range} (competitors: {list})
- Customer ceiling: {$X} (based on: {value metric})
## Recommended Approach
**{Approach name}** — {rationale}
## Price Point
- Recommended price: {$X}
- Expected margin: {X%}
- Positioning signal: {what this price says about the brand}
## Psychological Techniques Applied
- {technique}: {how applied}
## Sensitivity Analysis
| Price Point | Est. Volume | Revenue | Margin | Risk |
|------------|------------|---------|--------|------|
| {low} | {high vol} | {$X} | {X%} | {positioning risk} |
| {recommended} | {med vol} | {$X} | {X%} | {balanced} |
| {high} | {low vol} | {$X} | {X%} | {volume risk} |
## Monitoring Plan
- Review frequency: {monthly/quarterly}
- Key metrics: {elasticity, competitive response, perception}Examples
Show full SKILL.md (304 more words)Show less
Correct Application
Scenario: Pricing a new SaaS project management tool for SMBs in Taiwan
Three anchors:
- Cost floor: NT$150/user/month (server + support costs)
- Competitors: Asana NT$350/user, Monday.com NT$300/user, Trello Free-NT$170/user
- Customer ceiling: NT$400/user (based on 30 customer interviews — value of time saved)
Approach: Value-based with decoy pricing
- Basic: NT$199/user/month (limited features — the decoy)
- Pro: NT$299/user/month (full features — the target)
- Enterprise: NT$499/user/month (with SSO, audit logs — anchor)
Why: Pro at NT$299 looks like great value vs Enterprise at NT$499, and much better than Basic at NT$199 for only NT$100 more.
Incorrect Application
What went wrong:
- Set price at cost + 20% (NT$180/user) without checking competitor reference or customer ceiling → Left NT$120+/user of value on the table. Customer would have paid NT$299.
- Cut price from NT$299 to NT$149 to match a new budget competitor → Signaled "we're a budget tool now," causing premium customers to leave. Violates Iron Law: price communicates positioning.
Gotchas
- Cost-plus is a fallback, not a strategy: Cost-plus only makes sense when you can't measure value or differentiate. In most cases, value-based pricing captures more margin.
- Penetration pricing requires a plan to raise prices: If you start low, you need a clear path to profitability. "We'll raise prices later" without a mechanism (switching costs, network effects) is wishful thinking.
- Discounts are addictive: Frequent discounts train customers to wait for sales. Use selectively and time-limit them.
- B2B vs B2C psychology differs: B2B buyers evaluate ROI rationally (though with organizational politics). B2C buyers are more susceptible to psychological pricing. Calibrate techniques to the buyer.
- Free is not a price — it's a category change: Moving from paid to free (or vice versa) changes the product category in the customer's mind. The shift from "paid product" to "free with ads" is a complete repositioning.
References
- For Van Westendorp and Gabor-Granger methodology details, see
references/price-sensitivity.md - For SaaS-specific pricing models, see
references/saas-pricing.md
© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in biz-pricing-strategy of asgard-ai-platform/skills.
- SKILL.md
- examples/sample_scenario.md
- references/price-sensitivity.md
- references/saas-pricing.md
Open the folder on GitHubat commit 4e7f4f8
Compare with similar skills
Biz Pricing Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Biz Pricing Strategy this skillasgard-ai-platform/skills | 242 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Pricing Strategyfreekmurze/dotfiles | 1k | 18 repos | ~1.6k | Automated safety check: Pass | None | |
| Profit Margin Calculator Amazonnexscope-ai/eCommerce-Skills | 1.1k | — | ~1.7k | Automated safety check: Pass | MIT | |
| Niche Opportunity Finderzanecole10/software-tailor-skills | 106 | — | ~4.2k | Automated safety check: Pass | None | |
| Pricing Strategyalirezarezvani/claude-skills | 28k | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Software Pricing Calculatorzanecole10/software-tailor-skills | 106 | — | ~3.7k | Automated safety check: Pass | None |
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Related
Categories
Questions about Biz Pricing Strategy
What does Biz Pricing Strategy do?
Analyze and design pricing strategies including cost-plus, value-based, competitive, penetration, and skimming approaches with psychological pricing techniques. Biz Pricing Strategy is an agent skill from asgard-ai-platform/skills. Analyze and design pricing strategies including cost-plus, value-based, competitive, penetration, and skimming approaches with psychological pricing techniques.
When should I use Biz Pricing Strategy?
Biz Pricing Strategy fits situations like: the user needs to set; evaluate pricing models; understand price elasticity; apply psychological pricing — even if they say how much should we charge.
How do I install Biz Pricing Strategy in Claude Code?
Run `npx skills add asgard-ai-platform/skills --skill biz-pricing-strategy -a claude-code`. Or copy the skill folder (biz-pricing-strategy in asgard-ai-platform/skills) into .claude/skills/biz-pricing-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Biz Pricing Strategy in Codex?
Run `npx skills add asgard-ai-platform/skills --skill biz-pricing-strategy -a codex`. Or copy the skill folder (biz-pricing-strategy in asgard-ai-platform/skills) into .agents/skills/biz-pricing-strategy in your project. Codex loads it when a task matches its description.
Can I use Biz Pricing Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill biz-pricing-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/biz-pricing-strategy, .gemini/skills/biz-pricing-strategy, .github/skills/biz-pricing-strategy and .opencode/skills/biz-pricing-strategy in your project.
What does Biz Pricing Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Biz Pricing Strategy is instructions for the agent only.
Does Biz Pricing Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Biz Pricing Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Biz Pricing Strategy use?
Biz Pricing Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Biz Pricing Strategy use?
About 1.9k tokens (SKILL.md is roughly 7.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 6.4k tokens, read only when the agent opens those files.
What are the alternatives to Biz Pricing Strategy?
Skills that share tags, products or a category with Biz Pricing Strategy: Pricing Strategy (freekmurze/dotfiles, 1k stars), Profit Margin Calculator Amazon (nexscope-ai/eCommerce-Skills, 1.1k stars), Niche Opportunity Finder (zanecole10/software-tailor-skills, 106 stars) and Pricing Strategy (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Biz Pricing Strategy?
asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.
Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.