Agent skill

Biz Pestel

by asgard-ai-platform in asgard-ai-platform/skills

Apply PESTEL framework to scan the macro-environment across Political, Economic, Social, Technological, Environmental, and Legal dimensions.

MITAuto-check passedBusiness, Finance & HR

Install Biz Pestel

skills CLI

$ npx skills add asgard-ai-platform/skills --skill biz-pestel -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install asgard-ai-platform/skills biz-pestel --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/biz-pestel .claude/skills/biz-pestel && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "biz-pestel" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pestel into .claude/skills/biz-pestel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pestel", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/asgard-ai-platform/skills/tree/main/biz-pestel

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add asgard-ai-platform/skills --skill biz-pestel -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install asgard-ai-platform/skills biz-pestel --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/biz-pestel .agents/skills/biz-pestel && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "biz-pestel" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pestel into .agents/skills/biz-pestel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pestel", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add asgard-ai-platform/skills --skill biz-pestel -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install asgard-ai-platform/skills biz-pestel --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/biz-pestel .cursor/skills/biz-pestel && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "biz-pestel" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pestel into .cursor/skills/biz-pestel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pestel", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/asgard-ai-platform/skills.git --path biz-pestel

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add asgard-ai-platform/skills --skill biz-pestel -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install asgard-ai-platform/skills biz-pestel --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/biz-pestel .gemini/skills/biz-pestel && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "biz-pestel" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pestel into .gemini/skills/biz-pestel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pestel", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install asgard-ai-platform/skills biz-pestel

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add asgard-ai-platform/skills --skill biz-pestel -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/biz-pestel .github/skills/biz-pestel && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "biz-pestel" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pestel into .github/skills/biz-pestel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pestel", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add asgard-ai-platform/skills --skill biz-pestel -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install asgard-ai-platform/skills biz-pestel --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/biz-pestel .opencode/skills/biz-pestel && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "biz-pestel" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-pestel into .opencode/skills/biz-pestel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-pestel", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: biz-pestel
GitHub stars: 242
Token cost: ~1.8k tokens
SKILL.md length: 641 words
Files: 4 (incl. references)
Skills in repo: 207
Repo updated: Jun 6, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Apply PESTEL framework to scan the macro-environment across Political, Economic, Social, Technological, Environmental, and Legal dimensions.

Works in 4 steps: Define the Scope → Scan Each Dimension → Assess Impact and Likelihood → …
The user needs to assess external macro factors affecting a business
SKILL.md covers Overview, When to Use, Framework and Output Format, plus 3 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Biz Pestel is an agent skill from asgard-ai-platform/skills. Apply PESTEL framework to scan the macro-environment across Political, Economic, Social, Technological, Environmental, and Legal dimensions. Use this skill when the user needs to assess external macro factors affecting a business, industry, or market — especially before entering a new country, launching a product, or evaluating regulatory risk. Also use when the user mentions 'macro analysis', 'external environment', or 'what trends should we watch'.

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/data-sources.md` and `references/framework-comparison.md`).

It sits in Business, Finance & HR, covering Startup and business strategy. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.

When your agent uses it

The user needs to assess external macro factors affecting a business
Market — especially before entering a new country
Launching a product
Evaluating regulatory risk

Example prompts

“macro analysis”
“external environment”
“what trends should we watch”
“/biz-pestel”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

Define the Scope
Scan Each Dimension
Assess Impact and Likelihood
Prioritize and Connect

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Biz Pestel loads about 1.8k tokens when it runs, and up to ~8.2k if it reads all its reference files. Until then it costs about 116 tokens; SKILL.md has 641 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~116
When it runs · the whole SKILL.md, loaded when a task matches: ~1.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them: ~8.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 641 words, ~1,802 tokens.

Download SKILL.mdSave it as .claude/skills/biz-pestel/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.

name: biz-pestel
description: Apply PESTEL framework to scan the macro-environment across Political, Economic, Social, Technological, Environmental, and Legal dimensions. Use this skill when the user needs to assess external macro factors affecting a business, industry, or market — especially before entering a new country, launching a product, or evaluating regulatory risk. Also use when the user mentions 'macro analysis', 'external environment', or 'what trends should we watch'.
metadata.category: WP-13 商學院—策略
metadata.tags: business-strategy, pestel, macro-environment

PESTEL Analysis

Overview

PESTEL scans the macro-environment across six dimensions to identify external forces that could impact a business or industry. It operates at the macro level — broader than industry (Porter's Five Forces) or company (SWOT). Use it to surface trends and risks the organization cannot control but must respond to.

When to Use

Trigger conditions:

User evaluating a new market or country for expansion
User needs to understand regulatory, economic, or social trends
User wants to identify macro risks before strategic planning
User asks "what external factors should we consider?"

When NOT to use:

For company-specific assessment → use SWOT
For industry competitive dynamics → use Porter's Five Forces
For product portfolio decisions → use BCG Matrix

Framework

IRON LAW: Macro-Level Only

PESTEL factors are MACRO-ENVIRONMENT forces — they affect all players in
a market, not just one company. "Our costs are rising" is not a PESTEL factor.
"Inflation is driving up input costs across the industry" is.

Test: "Does this factor affect ALL companies in this market?"
  YES → Valid PESTEL factor
  NO  → It belongs in SWOT or Five Forces, not PESTEL

IRON LAW: Evidence-Based, Not Speculative

Every PESTEL factor must be grounded in observable data, trends, or events.
"Technology might change" is not a factor. "5G rollout reaching 70% coverage
by 2026 (GSMA data)" is a factor.

Step 1: Define the Scope

What entity? Country, region, or market being analyzed
For whom? Which business or industry perspective
Time horizon: near-term (1-2 years) or medium-term (3-5 years)

Step 2: Scan Each Dimension

For each of the six dimensions, identify 2-4 key factors with evidence:

P — Political: Government stability, trade policy, taxation policy, political risk, corruption, foreign investment rules

E — Economic: GDP growth, inflation, interest rates, exchange rates, unemployment, consumer spending power, commodity prices

S — Social: Demographics, cultural trends, consumer attitudes, lifestyle changes, education levels, urbanization, health consciousness

T — Technological: R&D activity, automation, digital infrastructure, emerging technologies, innovation rate, tech transfer

E — Environmental: Climate change, sustainability regulations, resource scarcity, carbon emissions rules, environmental awareness, natural disaster risk

L — Legal: Employment law, consumer protection, data privacy (GDPR, PDPA), industry-specific regulation, IP protection, antitrust

Step 3: Assess Impact and Likelihood

For each factor:

Impact on the business: High / Medium / Low
Likelihood of change: High / Medium / Low
Direction: Favorable (+) or Unfavorable (−)

Step 4: Prioritize and Connect

Rank factors by impact × likelihood
Identify cross-dimensional connections (e.g., political instability → economic uncertainty → social unrest)
Highlight the top 3-5 factors that require strategic response

Output Format

markdown

# PESTEL Analysis: {Market/Country} for {Business Context}

## Scope
- Market: ...
- Perspective: ...
- Time horizon: ...

## PESTEL Factors

| Dimension | Factor | Evidence | Impact | Direction |
|-----------|--------|----------|--------|-----------|
| Political | ... | ... | H/M/L | +/− |
| Economic | ... | ... | H/M/L | +/− |
| Social | ... | ... | H/M/L | +/− |
| Technological | ... | ... | H/M/L | +/− |
| Environmental | ... | ... | H/M/L | +/− |
| Legal | ... | ... | H/M/L | +/− |

### Political
{Detailed analysis}

### Economic
{Detailed analysis}

### Social
{Detailed analysis}

### Technological
{Detailed analysis}

### Environmental
{Detailed analysis}

### Legal
{Detailed analysis}

## Priority Factors
1. {Highest impact factor} — {required response}
2. ...
3. ...

## Cross-Dimensional Connections
- {Factor A} → {Factor B} → {combined implication}

Examples

Correct Application

Scenario: PESTEL for Vietnam market, perspective of a Taiwanese food manufacturer (2025-2028)

Dimension	Factor	Evidence	Impact	Direction
Political	Vietnam-Taiwan informal trade relations stable; no diplomatic friction	Bilateral trade volume growing YoY	Med	+
Economic	Vietnam GDP growth 6.5% (2024), rising middle class	World Bank data, urban consumer spending up 12%	High	+
Social	Young population (median age 31), increasing demand for packaged food	UN demographic data, urbanization rate 39% → projected 45% by 2030	High	+
Technological	Cold chain logistics still underdeveloped outside Ho Chi Minh and Hanoi	Only 30% of food supply chain has cold storage (VCCI report)	High	−
Environmental	Government tightening plastic packaging regulations	Decree on solid waste management (2024) requiring recyclable packaging	Med	−
Legal	Food safety registration (Decree 15/2018) requires 6-month approval cycle	Foreign food products need Certificate of Free Sale + lab testing in-country	High	−

Show full SKILL.md (195 more words)Show less

Incorrect Application

Scenario: Same Vietnam market analysis

What went wrong:

"Our factory is running at 80% capacity" → Company-level fact, not macro factor. Violates Iron Law: PESTEL is macro-level only.
"Technology is changing fast" → No evidence, no specificity. Violates Iron Law: evidence-based, not speculative. What technology? What change? What data?

Gotchas

Overlap between dimensions: A factor can span multiple dimensions (e.g., "data privacy law" is both Legal and Technological). Place it where the primary impact lies, and note the connection.
Country-level, not city-level: PESTEL typically analyzes national macro factors. If sub-national differences matter (e.g., China's tier-1 vs tier-3 cities), note them as variations within the dimension.
Snapshot vs trend: A PESTEL factor should capture the direction of change, not just current state. "GDP is $X" is a fact; "GDP growing at 6.5% with acceleration trend" is a useful factor.
Too many factors: Listing 10+ factors per dimension creates noise. Keep to 2-4 per dimension, prioritized by impact.
Missing the "So what?": Each factor needs an implication for the business. "Population is aging" without "→ shifting demand toward health products" is incomplete.

References

For comparison with other strategy frameworks, see references/framework-comparison.md
For country-specific PESTEL data sources, see references/data-sources.md

Files

SKILL.md and 3 other files (references) in biz-pestel of asgard-ai-platform/skills.

SKILL.md
examples/sample_scenario.md
references/data-sources.md
references/framework-comparison.md

Open the folder on GitHubat commit 4e7f4f8

Compare with similar skills

Biz Pestel next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Biz Pestel compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Biz Pestel this skillasgard-ai-platform/skills	242	—	~1.8k	Automated safety check: Pass	MIT	4 mo ago
Startup Pressure TestKappaemme-git/codex-startup-pressure-test-skill	990	—	~1.2k	Automated safety check: Pass	MIT	5 mo ago
Zhang Yiming Perspectivealchaincyf/zhang-yiming-skill	175	1 repos	~3.2k	Automated safety check: Pass	MIT	1 mo ago
Korean Government Grant Searchdjfksjd/ir-search	391	—	~3.5k	Automated safety check: Notes	MIT	2 mo ago
Mao Zedong Thinking Partnerzhangtianruiwork-droid/Maoxuan-Changzheng	443	—	~2.9k	Automated safety check: Pass	None	4 mo ago
Constraint Enginelijigang/ljg-skills	7.5k	—	~2.1k	Automated safety check: Pass	MIT	3 days ago

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Questions about Biz Pestel

What does Biz Pestel do?

Apply PESTEL framework to scan the macro-environment across Political, Economic, Social, Technological, Environmental, and Legal dimensions. Biz Pestel is an agent skill from asgard-ai-platform/skills. Apply PESTEL framework to scan the macro-environment across Political, Economic, Social, Technological, Environmental, and Legal dimensions.

When should I use Biz Pestel?

Biz Pestel fits situations like: the user needs to assess external macro factors affecting a business; market — especially before entering a new country; launching a product; evaluating regulatory risk.

How do I install Biz Pestel in Claude Code?

Run `npx skills add asgard-ai-platform/skills --skill biz-pestel -a claude-code`. Or copy the skill folder (biz-pestel in asgard-ai-platform/skills) into .claude/skills/biz-pestel in your project. Claude Code loads it when a task matches its description.

How do I install Biz Pestel in Codex?

Run `npx skills add asgard-ai-platform/skills --skill biz-pestel -a codex`. Or copy the skill folder (biz-pestel in asgard-ai-platform/skills) into .agents/skills/biz-pestel in your project. Codex loads it when a task matches its description.

Can I use Biz Pestel in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill biz-pestel -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/biz-pestel, .gemini/skills/biz-pestel, .github/skills/biz-pestel and .opencode/skills/biz-pestel in your project.

What does Biz Pestel need to run?

SKILL.md names no scripts, command-line tools or credentials: Biz Pestel is instructions for the agent only.

Does Biz Pestel access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Biz Pestel safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Biz Pestel use?

Biz Pestel is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Biz Pestel use?

About 1.8k tokens (SKILL.md is roughly 7.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 6.4k tokens, read only when the agent opens those files.

What are the alternatives to Biz Pestel?

Skills that share tags, products or a category with Biz Pestel: Startup Pressure Test (Kappaemme-git/codex-startup-pressure-test-skill, 990 stars), Zhang Yiming Perspective (alchaincyf/zhang-yiming-skill, 175 stars), Korean Government Grant Search (djfksjd/ir-search, 391 stars) and Mao Zedong Thinking Partner (zhangtianruiwork-droid/Maoxuan-Changzheng, 443 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Biz Pestel?

asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.

Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Biz Pestel

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

PESTEL Analysis

Overview

When to Use

Framework

Step 1: Define the Scope

Step 2: Scan Each Dimension

Step 3: Assess Impact and Likelihood

Step 4: Prioritize and Connect

Output Format

Examples

Correct Application

Incorrect Application

Gotchas

References

Files

Compare with similar skills

Similar skills

More from asgard-ai-platform/skills

Related

Questions about Biz Pestel