Agent skill

Marketing Skills

by alirezarezvani in alirezarezvani/claude-skills

Directory and router for the marketing skills library. An agent skill from alirezarezvani/claude-skills.

MITAuto-check passedMarketing & SEO

Install Marketing Skills

skills CLI
$ npx skills add alirezarezvani/claude-skills --skill marketing-skills -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install alirezarezvani/claude-skills marketing-skills --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/skills/marketing-skills .claude/skills/marketing-skills && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-skills
GitHub stars
28k
Token cost
~1.3k tokens
SKILL.md length
433 words
Files
1
Skills in repo
342
Repo updated
First seen
Licence
MIT

At a glance

Directory and router for the marketing skills library. An agent skill from alirezarezvani/claude-skills.

  • Works in 3 steps: First run ever? Use… → Know your task? Find it in the route… → Ambiguous request? Load…
  • You need to find the right marketing skill for a task
  • SKILL.md covers Start Here, Route Table, Python Tools and Rules
  • Calls python3

What it does

Marketing Skills is an agent skill from alirezarezvani/claude-skills. Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering AI search optimization, Conversion rate optimization and Sales enablement. It works with Python. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.

When your agent uses it

  • You need to find the right marketing skill for a task
  • See what marketing capabilities exist
  • Get oriented in this plugin

Example prompts

  • “/marketing-skills”

Requirements

  • Python 3

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. First run ever? Use skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice…
  2. Know your task? Find it in the route table below and load only that skill's SKILL.md.
  3. Ambiguous request? Load skills/marketing-ops/ — its routing matrix maps phrasings to skills.

What it can do on your machine

Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • python3

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Skills loads about 1.3k tokens when it runs. Until then it costs about 103 tokens; SKILL.md has 433 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~103
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 433 words, ~1,308 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-skills/SKILL.md (or your agent's skills folder).
name
marketing-skills
description
Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.
version
2.10.3
author
Alireza Rezvani
license
MIT
tags
marketing, router, index
agents
claude-code, codex-cli, openclaw

Marketing Skills — Directory + Router

This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.

Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.

Start Here

  1. First run ever? Use skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape.
  2. Know your task? Find it in the route table below and load only that skill's SKILL.md.
  3. Ambiguous request? Load skills/marketing-ops/ — its routing matrix maps phrasings to skills.

Route Table

All paths are relative to marketing-skill/.

Foundation + Ops
TaskSkill
Capture brand/product context (run first)skills/marketing-context/
Route a request, plan campaigns, pick channelsskills/marketing-ops/
Demand gen programs, funnel + CRM opsskills/marketing-demand-acquisition/
Positioning, ICP, product marketing strategyskills/marketing-strategy-pmm/
Brand voice/visual consistency auditsskills/brand-guidelines/
Content
TaskSkill
Write blog posts, articles, guidesskills/content-production/
Plan what content to createskills/content-strategy/
Edit copy (Seven Sweeps)skills/copy-editing/
Fix AI-sounding contentskills/content-humanizer/
Landing/sales page copyskills/copywriting/
Headlines, hooks, idea generationskills/marketing-ideas/
Persuasion frameworks, mental modelsskills/marketing-psychology/
SEO + AEO
TaskSkill
Traditional SEO auditskills/seo-audit/
AI search citations (ChatGPT, Perplexity, AI Overviews)skills/aeo/
Programmatic SEO at scaleskills/programmatic-seo/
Structured data / schema.orgskills/schema-markup/
Site structure, internal linkingskills/site-architecture/
CRO (conversion)
TaskSkill
Landing/marketing page conversionskills/page-cro/
Formsskills/form-cro/
Signup flowskills/signup-flow-cro/
Onboarding/activationskills/onboarding-cro/
Popups/modalsskills/popup-cro/
Paywall/upgrade screensskills/paywall-upgrade-cro/
A/B test design + sample sizeskills/ab-test-setup/
Show full SKILL.md (170 more words)Show less
Channels
TaskSkill
Email sequences/dripsskills/email-sequence/
Cold outbound emailskills/cold-email/
Paid ads (Google/Meta/LinkedIn)skills/paid-ads/
Ad creative + copyskills/ad-creative/
Social calendar + managementskills/social-media-manager/
Platform-native social postsskills/social-content/
X/Twitter growthskills/x-twitter-growth/
YouTube (data + strategy)skills/youtube-full/
Video content strategyvideo-content-strategist/ (sibling folder, own plugin)
Webinars (funnel math)skills/webinar-marketing/
App Store / Play Store (ASO)skills/app-store-optimization/
Growth
TaskSkill
Launches (PH, HN, etc.)skills/launch-strategy/
Pricing + packagingskills/pricing-strategy/
Referral programsskills/referral-program/
Free tools as acquisitionskills/free-tool-strategy/
Churn preventionskills/churn-prevention/
Intelligence + Sales Enablement
TaskSkill
Campaign performance, attributionskills/campaign-analytics/
Tracking plans, UTM, GA4 key eventsskills/analytics-tracking/
Social account analysisskills/social-media-analyzer/
Competitor/alternatives pagesskills/competitor-alternatives/
LLM prompt templates + governance for marketing teamsskills/prompt-engineer-toolkit/

Python Tools

Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:

bash
python3 skills/<skill>/scripts/<tool>.py --help

All 59 scripts are stdlib-only; most run a demo with no args.

Rules

  • Load ONE specialist skill per task — never bulk-load.
  • If .claude/product-marketing-context.md exists, read it before any marketing task.
  • content-creator is deprecated — use skills/content-production/.
  • Don't pip-install anything for these tools.

© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in marketing-skill/skills/marketing-skills of alirezarezvani/claude-skills.

Open the folder on GitHubat commit 19392f7

Compare with similar skills

Marketing Skills next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Skills compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing Skills this skillalirezarezvani/claude-skills28k—~1.3kAutomated safety check: PassMIT
Beyondseobeyondtahir/beyondseo161—~4.3kAutomated safety check: PassMIT
Geo Site Diagnoseyaojingang/GEOHub165—~515Automated safety check: PassAGPL-3.0
Universal SEO AnalysisAgriciDaniel/claude-seo19k—~4.9kAutomated safety check: PassMIT
GEO Schema Auditorzubair-trabzada/geo-seo-claude11k2 repos~3.7kAutomated safety check: NotesMIT
Geoyaojingang/GEOHub165—~364Automated safety check: PassAGPL-3.0

Similar skills

  • Beyondseo

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    161 GitHub stars~4.3k tokensUpdated 16 days ago
    Marketing & SEOAuto-check passed
  • Geo Site Diagnose

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    Crawl one public website from a supplied URL, select up to ten representative page types, score evidence-lined GEO readiness, and generate a standalone visual HTML report.

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    19k GitHub stars~4.9k tokensUpdated 6 days ago
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    11k GitHub starsUsed in 2 repos~3.7k tokens
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Works with

Categories

Questions about Marketing Skills

What does Marketing Skills do?

Directory and router for the marketing skills library. An agent skill from alirezarezvani/claude-skills. Marketing Skills is an agent skill from alirezarezvani/claude-skills. Directory and router for the marketing skills library.

When should I use Marketing Skills?

Marketing Skills fits situations like: you need to find the right marketing skill for a task; see what marketing capabilities exist; get oriented in this plugin.

How do I install Marketing Skills in Claude Code?

Run `npx skills add alirezarezvani/claude-skills --skill marketing-skills -a claude-code`. Or copy the skill folder (marketing-skill/skills/marketing-skills in alirezarezvani/claude-skills) into .claude/skills/marketing-skills in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Skills in Codex?

Run `npx skills add alirezarezvani/claude-skills --skill marketing-skills -a codex`. Or copy the skill folder (marketing-skill/skills/marketing-skills in alirezarezvani/claude-skills) into .agents/skills/marketing-skills in your project. Codex loads it when a task matches its description.

Can I use Marketing Skills in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill marketing-skills -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-skills, .gemini/skills/marketing-skills, .github/skills/marketing-skills and .opencode/skills/marketing-skills in your project.

What does Marketing Skills need to run?

Going by SKILL.md and its folder, Marketing Skills needs the command-line tools its instructions call (python3). Our summary lists: Python 3.

Does Marketing Skills access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Skills safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing Skills use?

Marketing Skills is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Skills use?

About 1.3k tokens (SKILL.md is roughly 5.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Marketing Skills?

Skills that share tags, products or a category with Marketing Skills: Beyondseo (beyondtahir/beyondseo, 161 stars), Geo Site Diagnose (yaojingang/GEOHub, 165 stars), Universal SEO Analysis (AgriciDaniel/claude-seo, 19k stars) and GEO Schema Auditor (zubair-trabzada/geo-seo-claude, 11k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Skills?

alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,938 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.

Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.