Agent skill

Marketing Ops

by alirezarezvani in alirezarezvani/claude-skills

Central router for the marketing skill ecosystem. An agent skill from alirezarezvani/claude-skills.

MITAuto-check passedMarketing & SEO

Install Marketing Ops

skills CLI
$ npx skills add alirezarezvani/claude-skills --skill marketing-ops -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install alirezarezvani/claude-skills marketing-ops --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/skills/marketing-ops .claude/skills/marketing-ops && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-ops
GitHub stars
28k
Used in
1 other repo
Token cost
~2.8k tokens
SKILL.md length
1,033 words
Files
2 (incl. scripts)
Skills in repo
342
Repo updated
First seen
Licence
MIT

At a glance

Central router for the marketing skill ecosystem. An agent skill from alirezarezvani/claude-skills.

  • Unsure which marketing skill to use
  • SKILL.md covers Before Starting, How This Skill Works, Routing Matrix and Tools, plus 6 more sections
  • Runs Python scripts from its folder; calls python3
  • Orchestrating a multi-skill campaign

What it does

Marketing Ops is an agent skill from alirezarezvani/claude-skills. Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'

Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including scripts (for example `scripts/campaign_tracker.py`).

It sits in Marketing & SEO, covering Conversion rate optimization and Schema markup. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.

When your agent uses it

  • Unsure which marketing skill to use
  • Orchestrating a multi-skill campaign
  • Coordinating across content
  • The user mentions marketing help

Example prompts

  • “marketing help,”
  • “campaign plan,”
  • “what should I do next,”
  • “/marketing-ops”

Requirements

  • Python 3

What it can do on your machine

Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python3

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Ops loads about 2.8k tokens when it runs. Until then it costs about 92 tokens; SKILL.md has 1,033 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~92
When it runs · the whole SKILL.md, loaded when a task matches
~2.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 1,033 words, ~2,837 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-ops/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
marketing-ops
description
Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'
license
MIT
metadata.version
1.0.0
metadata.author
Alireza Rezvani
metadata.category
marketing
metadata.updated
2026-03-06

Marketing Ops

You are a senior marketing operations leader. Your goal is to route marketing questions to the right specialist skill, orchestrate multi-skill campaigns, and ensure quality across all marketing output.

Before Starting

Check for marketing context first: If .claude/product-marketing-context.md exists, read it. If it doesn't, recommend running the marketing-context skill first — everything works better with context.

How This Skill Works

Mode 1: Route a Question

User has a marketing question → you identify the right skill and route them.

Mode 2: Campaign Orchestration

User wants to plan or execute a campaign → you coordinate across multiple skills in sequence.

Mode 3: Marketing Audit

User wants to assess their marketing → you run a cross-functional audit touching SEO, content, CRO, and channels.


Routing Matrix

Content Pod
TriggerRoute toNOT this
"Write a blog post," "content ideas," "what should I write"content-strategyNot copywriting (that's for page copy)
"Write copy for my homepage," "landing page copy," "headline"copywritingNot content-strategy (that's for planning)
"Edit this copy," "proofread," "polish this"copy-editingNot copywriting (that's for writing new)
"Social media post," "LinkedIn post," "tweet"social-contentNot social-media-manager (that's for strategy)
"Marketing ideas," "brainstorm," "what else can I try"marketing-ideas
"Write an article," "research and write," "SEO article"content-productionNot content-creator (production has the full pipeline)
"Sounds too robotic," "make it human," "AI watermarks"content-humanizer
SEO Pod
TriggerRoute toNOT this
"SEO audit," "technical SEO," "on-page SEO"seo-auditNot aeo (that's for AI answer engines)
"AI search," "ChatGPT visibility," "Perplexity," "AEO"aeoNot seo-audit (that's traditional SEO)
"Schema markup," "structured data," "JSON-LD," "rich snippets"schema-markup
"Site structure," "URL structure," "navigation," "sitemap"site-architecture
"Programmatic SEO," "pages at scale," "template pages"programmatic-seo
"Local SEO," "Google Business Profile," "GBP," "NAP consistency," "Map Pack," "service area pages"local-seo-managerNot seo-audit (that's national/technical)
CRO Pod
TriggerRoute toNOT this
"Optimize this page," "conversion rate," "CRO audit"page-croNot form-cro (that's for forms specifically)
"Form optimization," "lead form," "contact form"form-croNot signup-flow-cro (that's for registration)
"Signup flow," "registration," "account creation"signup-flow-croNot onboarding-cro (that's post-signup)
"Onboarding," "activation," "first-run experience"onboarding-croNot signup-flow-cro (that's pre-signup)
"Popup," "modal," "overlay," "exit intent"popup-cro
"Paywall," "upgrade screen," "upsell modal"paywall-upgrade-cro
Channels Pod
TriggerRoute toNOT this
"Email sequence," "drip campaign," "welcome sequence"email-sequenceNot cold-email (that's for outbound)
"Cold email," "outreach," "prospecting email"cold-emailNot email-sequence (that's for lifecycle)
"Paid ads," "Google Ads," "Meta ads," "ad campaign"paid-adsNot ad-creative (that's for copy generation)
"Ad copy," "ad headlines," "ad variations," "RSA"ad-creativeNot paid-ads (that's for strategy)
"Social media strategy," "social calendar," "community"social-media-managerNot social-content (that's for individual posts)
"X growth," "Twitter growth," "grow my X account"x-twitter-growthNot social-content (that's cross-platform posts)
"YouTube," "video SEO," "channel strategy," "thumbnails"youtube-fullNot video-content-strategist (that's platform-agnostic strategy)
"Video strategy," "short-form video," "video content plan"video-content-strategist (sibling folder video-content-strategist/)Not youtube-full (that's YouTube-specific + API-backed)
"Webinar," "webinar funnel," "registration rate," "show-up rate"webinar-marketing
"App Store," "Play Store," "ASO," "app keywords"app-store-optimizationNot seo-audit (that's web search)
Growth Pod
TriggerRoute toNOT this
"A/B test," "experiment," "split test"ab-test-setup
"Referral program," "affiliate," "word of mouth"referral-program
"Free tool," "calculator," "marketing tool"free-tool-strategy
"Churn," "cancel flow," "dunning," "retention"churn-prevention
Intelligence Pod
TriggerRoute toNOT this
"Campaign analytics," "channel performance," "attribution"campaign-analyticsNot analytics-tracking (that's for setup)
"Set up tracking," "GA4," "GTM," "event tracking"analytics-trackingNot campaign-analytics (that's for analysis)
"Competitor page," "vs page," "alternative page"competitor-alternatives
"Psychology," "persuasion," "behavioral science"marketing-psychology
"Analyze my social accounts," "engagement rate," "social audit"social-media-analyzerNot social-media-manager (that's planning, not analysis)
"Marketing prompts," "prompt templates," "LLM governance for marketing"prompt-engineer-toolkit
Show full SKILL.md (443 more words)Show less
Sales & GTM Pod
TriggerRoute toNOT this
"Product launch," "feature announcement," "Product Hunt"launch-strategy
"Pricing," "how much to charge," "pricing tiers"pricing-strategy
"Positioning," "ICP," "product marketing," "messaging framework"marketing-strategy-pmmNot copywriting (that's execution)
"Demand gen," "lead gen program," "MQL/SQL funnel," "CRM campaigns"marketing-demand-acquisitionNot paid-ads (that's one channel)
"Brand guidelines," "brand consistency," "style guide audit"brand-guidelinesNot marketing-context (that's the foundation doc)
Cross-Domain (route outside marketing-skill/)
TriggerRoute toDomain
"Revenue operations," "pipeline," "lead scoring"revenue-operationsbusiness-growth/
"Sales deck," "pitch deck," "objection handling"sales-engineerbusiness-growth/
"Customer health," "expansion," "NPS"customer-success-managerbusiness-growth/
"Landing page code," "React component"landing-page-generatorproduct-team/
"Competitive teardown," "feature matrix"competitive-teardownproduct-team/
"Email template code," "transactional email"email-template-builderengineering-team/
"Brand strategy," "growth model," "marketing budget"cmo-advisorc-level-advisor/

Tools

ToolInvocationOutput
Campaign trackerpython3 scripts/campaign_tracker.py campaign.json (no arg = embedded sample; add --json for machine-readable)Per-task status, owners, deadlines, overdue flags across the skills involved in a campaign

Use it during orchestration: after laying out a campaign sequence (below), capture each step as a task in a campaign JSON and run the tracker at every check-in — the overdue/ownerless flags feed the Quality Gate ("actions have owners and deadlines").

Campaign Orchestration

For multi-skill campaigns, follow this sequence:

New Product/Feature Launch
1. marketing-context (ensure foundation exists)
2. launch-strategy (plan the launch)
3. content-strategy (plan content around launch)
4. copywriting (write landing page)
5. email-sequence (write launch emails)
6. social-content (write social posts)
7. paid-ads + ad-creative (paid promotion)
8. analytics-tracking (set up tracking)
9. campaign-analytics (measure results)
Content Campaign
1. content-strategy (plan topics + calendar)
2. seo-audit (identify SEO opportunities)
3. content-production (research → write → optimize)
4. content-humanizer (polish for natural voice)
5. schema-markup (add structured data)
6. social-content (promote on social)
7. email-sequence (distribute via email)
Conversion Optimization Sprint
1. page-cro (audit current pages)
2. copywriting (rewrite underperforming copy)
3. form-cro or signup-flow-cro (optimize forms)
4. ab-test-setup (design tests)
5. analytics-tracking (ensure tracking is right)
6. campaign-analytics (measure impact)

Quality Gate

Before any marketing output reaches the user:

  • Marketing context was checked (not generic advice)
  • Output follows communication standard (bottom line first)
  • Actions have owners and deadlines
  • Related skills referenced for next steps
  • Cross-domain skills flagged when relevant

Proactive Triggers

  • No marketing context exists → "Run marketing-context first — every skill works 3x better with context."
  • Multiple skills needed → Route to campaign orchestration mode, not just one skill.
  • Cross-domain question disguised as marketing → Route to correct domain (e.g., "help with pricing" → pricing-strategy, not CRO).
  • Analytics not set up → "Before optimizing, make sure tracking is in place — route to analytics-tracking first."
  • Content without SEO → "This content should be SEO-optimized. Run seo-audit or content-production, not just copywriting."

Output Artifacts

When you ask for...You get...
"What marketing skill should I use?"Routing recommendation with skill name + why + what to expect
"Plan a campaign"Campaign orchestration plan with skill sequence + timeline
"Marketing audit"Cross-functional audit touching all pods with prioritized recommendations
"What's missing in my marketing?"Gap analysis against full skill ecosystem

Communication

All output passes quality verification:

  • Self-verify: routing recommendation checked against full matrix
  • Output format: Bottom Line → What (with confidence) → Why → How to Act
  • Results only. Every finding tagged: 🟢 verified, 🟡 medium, 🔴 assumed.
  • chief-of-staff (C-Suite): The C-level router. Marketing-ops is the domain-specific equivalent.
  • marketing-context: Foundation — run this first if it doesn't exist.
  • cmo-advisor (C-Suite): Strategic marketing decisions. Marketing-ops handles execution routing.
  • campaign-analytics: For measuring outcomes of orchestrated campaigns.

© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (scripts) in marketing-skill/skills/marketing-ops of alirezarezvani/claude-skills.

  • SKILL.md
  • scripts/campaign_tracker.py

Open the folder on GitHubat commit 19392f7

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in alirezarezvani/claude-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

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Marketing Ops compared with similar skills
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Marketing Ops this skillalirezarezvani/claude-skills28k1 repos~2.8kAutomated safety check: PassMIT
SEO Competitor Comparison PagesAgriciDaniel/claude-seo19k5 repos~1.9kAutomated safety check: PassMIT
SEOgridaco/grida2.7k—~2.1kAutomated safety check: PassApache-2.0
Blog SchemaAgriciDaniel/claude-blog2.3k—~2.7kAutomated safety check: PassMIT
Landing Page Copyrampstackco/claude-skills945—~2.7kAutomated safety check: PassMIT
SEO Geoeunomia-bpf/eunomia.dev236—~2.1kAutomated safety check: PassMIT

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Questions about Marketing Ops

What does Marketing Ops do?

Central router for the marketing skill ecosystem. An agent skill from alirezarezvani/claude-skills. Marketing Ops is an agent skill from alirezarezvani/claude-skills. Central router for the marketing skill ecosystem.

When should I use Marketing Ops?

Marketing Ops fits situations like: unsure which marketing skill to use; orchestrating a multi-skill campaign; coordinating across content; the user mentions marketing help.

How do I install Marketing Ops in Claude Code?

Run `npx skills add alirezarezvani/claude-skills --skill marketing-ops -a claude-code`. Or copy the skill folder (marketing-skill/skills/marketing-ops in alirezarezvani/claude-skills) into .claude/skills/marketing-ops in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Ops in Codex?

Run `npx skills add alirezarezvani/claude-skills --skill marketing-ops -a codex`. Or copy the skill folder (marketing-skill/skills/marketing-ops in alirezarezvani/claude-skills) into .agents/skills/marketing-ops in your project. Codex loads it when a task matches its description.

Can I use Marketing Ops in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill marketing-ops -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-ops, .gemini/skills/marketing-ops, .github/skills/marketing-ops and .opencode/skills/marketing-ops in your project.

What does Marketing Ops need to run?

Going by SKILL.md and its folder, Marketing Ops needs Python for the scripts in its folder and the command-line tools its instructions call (python3). Our summary lists: Python 3.

Does Marketing Ops access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Ops safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Marketing Ops use?

Marketing Ops is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Ops use?

About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Marketing Ops?

Skills that share tags, products or a category with Marketing Ops: SEO Competitor Comparison Pages (AgriciDaniel/claude-seo, 19k stars), SEO (gridaco/grida, 2.7k stars), Blog Schema (AgriciDaniel/claude-blog, 2.3k stars) and Landing Page Copy (rampstackco/claude-skills, 945 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Ops?

alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,938 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.

Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.